How to Create LinkedIn Sponsored Content Ads: A Walkthrough

[@SocialMediaExaminer]

Want to learn more about LinkedIn Ads? Watch more here: kzbin.info/www/bejne/l6rZaHSLnMemf7M

[@TechAuditTV]

Nobody knows LinkedIn Ads better than AJ. Nobody.

[@SocialMediaExaminer]

AJ is the man! It is always a pleasure getting to work with him. -Mitch

[@AJWilcox]

D'aww, thanks man! That means a lot!

[@GaryStockton]

I like how you embed the ad objective, ad type, and target audience in the naming of the ad. Expert advice AJ.

[@AJWilcox]

Sure makes reporting easier!!!

[@olarnlcom]

Hi we have a b2b b2c business. Used your tips for our b2c business and it works perfectly. However we are struggling with the B2C segment. How do we secure your services for some paid consulting? Sure you can figure out what we are doing wrong by looking at our ads

[@SocialMediaExaminer]

Here's AJ's business website: b2linked.com/ -Jason

[@LisaSicard]

Loved the part about the cpc vs their choosing rates!

[@SocialMediaExaminer]

Very nice! -Jen

[@AJWilcox]

Totally! It's saved us so much money :)

[@jamesdillamore683]

Great video thanks - how do I get to the ad dashboard - my profile does not have the "Ad" button you zoomed in on at the start of the video? Cheers!

[@ajwilcox3770]

You can get there by just pasting linkedin.com/ads into the browser. The one you want to bookmark to come back, though, is the url it showed on the screen: linkedin.com/campaignmanager/accounts

[@SocialMediaExaminer]

Thanks, AJ! -Megan🤓

[@gerkeyes5011]

Great tutorial. Can you please advise if it is possible to edit the name of your campaign after it has been set up and how to do this so that it is easier to find later in your list of campaigns.

[@GooseDave]

Great! Just what I was looking for. Many thanks

[@SocialMediaExaminer]

Glad you found it, David!

[@the_world_of_marketing]

Awesome tutorial, as always! You made me understand and enjoy learning about LinkedIn Ads!

[@ajjames9065]

Great video. Thanks! 👊

[@AJWilcox]

Thanks AJ! Awesome name!!

[@ajjames9065]

@@AJWilcox , yes, I noticed that too, and right back at ya!

[@zissemueller5318]

Hey! I found this helpful. Why do you recommend only using an audience fo 20-8,000 people?

[@kerim7777]

very good

[@kevinmcafee1822]

So simple and easy - Great job in helping me set up two ads yesterday. Thanks for this. Whats odd is today Ive came to check and although it says live there is no performance to review?? any ideas?

[@SocialMediaExaminer]

It might just take a little bit of time to gather the data. You might try again in a few hours. -Jen

[@ajwilcox3770]

Sorry for being late to the game here Kevin - the ads take 4-28 hours usually to be manually reviewed by LinkedIn, and then they start running. I wouldn't be surprised if they were just in the review queue.

[@quinntenfuller3340]

Is there a quality score involved with LinkedIn? Wondering if the description would still need to be optimized? Eventually the algorithm may change. Just something to think about rather than go back and revise every ad later down the road right?

[@joshuaog448]

Can this be done with mobile phone?

[@ajwilcox3770]

You can technically manage ads from your mobile device, but it's pretty awkward and definitely intended for desktop. You can't target mobile users specifically with ads, unfortunately, in case that's what you meant.

[@lindseymassey3557]

Great info! I appreciate your videos!

[@blippyy4177]

Id like to boost my post. Do I need a business page, premium, or sales navigator? I don't have any of those.

[@oscarbreucop7231]

Thanks for the video, it was really helpful. Can I create an ad within the company page or do I do it from my personal account ?

[@fazliddinabdurakhimov7794]

Thank you so much!!!

[@johnaweiss]

What's CPM, and why is Cost-Per-Click "less risky"?

[@ChrisShouse01]

Great job!! That is a perfect walk-through of what we need to do!

[@SocialMediaExaminer]

Thanks a million, Chris! -Megan🤓

[@AJWilcox]

Awesome Chris! I love it when timing is serendipitous!

[@The_Perfectionist1]

I did mine, the ad was on for 4 days yet no effects and I wasn't charged!

[@johnaweiss]

Are you saying "audience network" is or isn't a "small audience that you can get in front of as often as possible"? You mean checking that box will reduce the number of times your LinkedIn audience sees the ad?

[@TheKareemJacksonShow]

Great video, trying to understand this part of LinkedIn and get my mojo on LinkedIn. Thanks, bro

[@modupeochim8401]

Want to learn more about the Ads

[@soumissionassuranceqc]

Awesome video can you please make a video on (Sponsor Content on Behalf of a Company on LinkedIn). Thank you in advance

[@SocialMediaExaminer]

Thanks for the suggestion, Zaki! I'll pass the idea on to the team. -Jen

[@TheMarvellousDada]

How can I reach you ? I need information some more information on LinkedIn ad

[@ChatMarketing]

Great video AJ,! Can I just ask, what is the difference between Enhanced CPC, Target CPC and Maximum CPM, when it comes to Bid Type?

[@ajwilcox3770]

Thanks Alan! And sure thing. Max CPC is where I suggest starting as it's the simplest where you won't pay more than your bid for the click. Enhanced CPC tries to optimize performance towards conversions, and it's able to bid a bit higher to reach those who are likely to convert. Target CPC looks like it just charges you exactly what you bid, from our testing. Can't see any value there.

[@johnaweiss]

What is a bid?

[@SocialMediaExaminer]

Hi John, A bid is how much you are willing to pay for a specific action, like a click. (Check out this info from LinkedIn: business.linkedin.com/marketing-solutions/success/best-practices/ad-bidding-tips ). Here's an article on our website that explains bidding for LinkedIn ads: www.socialmediaexaminer.com/how-to-scale-linkedin-ads/ -Jason

[@johnaweiss]

@@SocialMediaExaminer So i want to bid low to get as much bang for the buck as possible. But the cheaper the ad, the less desirable placement. Top placement costs top dollar. Right?

[@SocialMediaExaminer]

@@johnaweiss You can always start low and scale up from there (so it's a matter of how many people are you trying to target). This article might be helpful: www.socialmediaexaminer.com/how-to-scale-linkedin-ads/ -Jason

[@johnaweiss]

What do you mean "video is expensive on LinkedIn"?

[@dragannedelkovski4337]

a course on linked in itself

[@TremayneDouglas]

LinkedIn is so expensive!