LinkedIn Content Strategy: Post Ideas for Growth

Need a better strategy for your LinkedIn posts? Wondering what type of content will help you grow?
In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn.
Discover three content categories and 12 content types to include in your LinkedIn content strategy and how to optimize your content for best performance.
Plus, get a three-part strategic LinkedIn Post formula you can use to create posts designed to engage and convert your audience, including one LinkedIn post that will get you a ton of engagement today.
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🔗 Find Resources and Tools Mentioned In this Episode
-- LinkedIn Company Pages: How to Create a High-Converting Page [Video]
• LinkedIn Company Pages...
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00:00 Intro
00:21 LinkedIn vs. Facebook vs. Instagram
01:46 LinkedIn Content Categories
03:11 LinkedIn Post Formula
04:34 1) Commenting
05:31 2) Sharing
06:08 3) Text Only
06:24 4) Text with Image
06:37 5) External Links
07:00 6) Documents
07:55 7) Video
08:40 8) Live Video
09:51 9) Polls
10:54 10) Articles
11:53 11) Stories
13:00 12) Events
14:13 Get Crazy Engagement With This Post
#SocialMediaMarketing #LinkedInMarketing #LinkedIn

[@SocialMediaExaminer]

Grow Your Business with LinkedIn [Playlist] ➡️ kzbin.info/www/bejne/fmTEqpiLaq6BrZo

[@rabtechtutorialvideo]

Thanks for sharing

[@steward_your_business]

Thank you.

[@morriegoldman5312]

Terrific video with an overwhelming amount of useful information! Warning, if you watch it once, you'll want to repeat view it to take notes and absorb all of the content.

[@SocialMediaExaminer]

Thanks for the kind words, Morrie! Glad it was helpful. -Mitch

[@itGenius_]

agree!

[@JudiFox]

OMG Thank you so much for this amazing comment... It was the best one to read this morning :) Thank you thank you Morrie! 😊🦊

[@JudiFox]

@@itGenius_ thank you 😊🦊

[@samarsamara6861]

Totally agree.. Taking notes now

[@jean-guycharette692]

Your teaching ability his just amazing. Your are the proof of the following citation: To get up the ladder you MUST do the FIRST step. Thank You so much.

[@jerry-suhrstedt]

Hey Judi... you killed it on this one. The structure, logical sequence content, super valuable, on-camera, video lighting, graphics, everything was crazy top notch! (coming from a guy who knows)

[@CurtZilbersher]

I'm blown away by the value of this video. Seriously, I'm speechless. I am without speech. Unquestionably, the best video I've seen on optimizing LinkedIN content...and it's free. Thank you!

[@JudiFox]

OH WOW Curt!!! I hope you have your speech back :) Actually what a great comment to come across and now I am speechless from the kind, supportive words you shared! 😊🦊#FoxRocks

[@deborahgray-young3585]

This was very helpful. The first video I've watched in a while that delivered exactly what it said it would do - and without any fluff. Thank you.

[@SocialMediaExaminer]

Glad we could deliver on the promise! No Clickbait here 😁. Thanks for watching! -Mitch

[@JudiFox]

Love this Deborah and means a LOT that we could deliver on that - Mitch and Social Media Examiner are ROCKSTARS and supporting this type of content! 😊🦊

[@akramdahmani7214]

First time watching you and I'm blown away by the quality of the content Great job, and honestly thank you for making such content available for free

[@shupuwka]

I've been wondering about linkedin client searching, content making, and this is by far the best video I found. Thank you so much. I am all yours, learning tomorrow and adjusting my profile.

[@gingertomm__]

im literally 2 mins in and have already got crazy amount of value from this video thank you!

[@kevintoretto9356]

After 2 days of hunting for a good video on LinkedIn, my patience has finally bore fruits. So happy with your direct-to-point video!

[@EarthEphemeralGems]

This is unquestionably one of the most valuable KZbin videos I have ever seen in my life. Thank you so much for putting this up.

[@purposedriven2006]

Thank You! What I enjoyed most about this video is that it didn't promise me to become a gazillionaire over the course of the next day... I've been learning about being a content marketer and from my research I've learned to not try to use more than two platforms... so the information just being presented in a clear consice way was very helpful.

[@TheNyxmaster]

OMG !! This video is a masterpiece in terms of pedagogy and useful information delivered with clarity and effort! I can't believe I got this for free..!

[@neonheadmutt]

Better video than a lot of paid courses out there. Fantastic. Thank you!

[@KathleenGage]

One of the best LinkedIn strategy videos I've found. Lots of value and easy to apply, high return, information. Very nicely done.

[@JudiFox]

OMG thank you so much for this feedback Kathleen :)

[@user-ii8zu2tm1p]

Definitely really comprehensive, this is an awesome video overall. I'm a content writer and I've been growing my LinkedIn for 3 months and this is one of the few strategies that will get you there, particularly for business pages.

[@pheebs9506]

This is probably the best content about linkedin I’ve come across. So insightful and straight to the point. Thank you

[@JudiFox]

WOW Thank you so much for that feedback and appreciate it a ton Pheebs

[@michellebakerstoneledge]

The best video I have ever seen related to posting on LinkedIn. I agree with other commenters...I will have to watch again, even after taking copious notes! Well done!

[@LucasJamesTech]

Hey Judi I have been following your LinkedIn content for a while, thanks for all the good work. Been super helpful!

[@sreveillard]

Fantastic content - too bad that LinkedIn Stories have been removed. It just needed to be refined to include analytics. Thank you for bringing us through your key learnings.

[@stevelitwin6110]

This is a fantastic video. Clear, concise, direct, specific, and very very helpful. Thank you.

[@MotivationalQuotesBible]

One of the most insightful, helpful, value-packed YT videos I've had the pleasure of experiencing. Thank you team Social Media Examiner

[@robertoandres4642]

this is by far, THE BEST video about linkedin I've watched. Thank you so much for the information, and I liked a lot what you did with the animations.

[@JudiFox]

OMG thank you soooo much for this feedback 😊🦊

[@rei_mikeg]

These videos are insanely well made, and very helpful. Nicely done!

[@otterlunncreative]

Thank you for this video, also I really appreciated the cuts in the video the different view points mixed with graphics it really held my attention much more than a static seated video! So useful!

[@MillaExplores]

So informative, time well spent! Thanks for this. I really want to grow my personal brand and LinkedIn would be a great tool for that. 😊

[@sethfreeman1845]

Thank you- VERY helpful!

[@KeefeCarpenter]

The type of voice for each platform was a huge insight!

[@redsharkdigital]

Such as a great and informative video! We loved all of these tips and will make sure to use them in the future to improve our LinkedIn strategy. Thanks for sharing your knowledge!

[@ThePlantParadigm]

I was so confused with LinkedIn but this really helped! Thanks heaps!

[@omiddabir]

Your video is loaded with invaluable practical info. Thanks!

[@johncouper3301]

what useful ideas and just the right amount of detail. Masterful, thanks!

[@audreybrotherson5624]

Excellent! very well explained, concise, professional, and easy to follow. Thank you!

[@j.singer8461]

World class content. Excellent delivery. Love what you're doing!

[@SocialMediaExaminer]

Much appreciated! What other content would you like to see? -Mitch

[@j.singer8461]

@@SocialMediaExaminer Actually, I think that most KZbin vids focus on 'theory' - the 'why'. But few actually show you step by step how. If you already know how to do something, the 'how' seems so obvious. But amazingly, for those who are, for example, new to posting on LinkedIn the 'how' - the specifics of how to interpret the concept/theory into the actual post is a huge obstacle. I know that I should be doing webinars. I actually do webinars for other companies as part of my job (host/moderate, give powerpoint or just speak). Yet I can't wrap my head around getting something out there for our company. I know... it sounds crazy until you're sitting there staring at blank screen while kicking yourself because you can't believe that you are not able figure this out!!! Same for making posts about your 'behind the scenes'. I think, all I do is sit in front of computer all day. And it's not even a new model. Just my old Mac. How interesting would that be as a post. Totally can't get these social media posts done. Really pathetic since I can do this for other people.

[@rainbowkitchen300]

This is the best content i have come across ... like a boss... thanks ..looking forward for more

[@arindamdutta9371]

Amazing value you added through this post!!

[@emekaudeogu]

This is the best video I have seen on content creation on LinkedIn. I'm practically taking notes.👍👍👍👍

[@SilvanaAlvarez-ff8oj]

I'm impressed with your video and all the information you are sharing with us. It's really simple to understand and useful. Thank you!

[@user-zg8hc3in6y]

This is incredible. There is so much information to take away. Thank you.

[@zachxolan]

The amount of useful tips in this video is insane...welldone

[@axeemxtreem]

Extremely useful... Thank you

[@sophiethemogul]

I learnt a lot about LinkedIn in just 15 minutes! Thanks for sharing ❤️

[@basilnaidoo2917]

Extremely use summary! Thank you for your professional presentation of these useful tips Judi

[@stevenbarkley5067]

Very concise and helpful.

[@mona123471]

Value loaded video. To the point. Great insightful video on different content posting options on LinkedIn

[@jocelynarroyo1799]

Thank you so much for this video! It's really helpful.

[@mrhighticket4u]

Thank you, Judi Fox!! Just subscribed and now will go back take NOTES on your great video!

[@strubelig]

High quality, thank you!

[@erica261]

Insightful! Thank you!

[@nickfedyk]

*Well Done M'Lady!* Excellent presentation, Excellent information! Subscribed! TY!

[@prissy781]

Wow. You gave so much info here! Thank you!

[@LawrenceBland]

Excellent content! Thanks for posting this, very much appreciated.

[@DoyleBuehler1]

Great instructional video Judi!

[@anzoridarsania9757]

High quality content. Very organized and informative. 🔥🖤

[@AuthenticAna]

TY 4 this. 💓👏😍 Will rewatch & try to apply. 😊

[@munyaradzijokomo1682]

This has been great help. Absolutely loved it. Thank you!!!!

[@user-vv7vh8op5y]

Just subscribed! Such a great video. Thanks!!

[@RaneemMahfoud-pg5by]

Thank you so much for this video, very useful and helpful 🙏

[@sistersembellishments949]

Thanks so much for sharing.

[@angelalopez9706]

So much information cant wait. Thank you

[@majdsaade2401]

Very beneficial! Thank You

[@mamotivated]

Absolutely solid content. Thanks for sharing

[@bigunhettiarachchi853]

A goldmine of information

[@FriendshipCoachZayne]

This was value packed and so helpful. Thank you!

[@RamonRaySmartHustle]

WOW - really insightful!!!!

[@nicolelaurentLMHC]

I am so thankful for you and this information!

[@tep-transportlogisticsexpe5161]

Wow! I am really grateful for the powerful content you are sharing!

[@melissacruz1019]

This was SUPER helpful. Thank you!

[@samarsamara6861]

Thank you so much... You are a life saver

[@abdullahiidrisyaba7953]

Powerful stuff.... excatly what I need to start posting on LinkedIn

[@Fixerhub]

Amazing presentation of the subject area. Love your vibe! Well done!

[@JudiFox]

Thank you sooo much Fixerhub!! 😊🦊#FoxRocks

[@legalology268]

Gosh, I learned so much from this video! Thank you so much!

[@mottahedin]

Your content is awesome and really amazingly introduce step by step in an easy way. Thanks

[@ajayjain1404]

This video is awesomely educative and informative. Thanks so much !

[@apoemadaywithkk4660]

Thank you so much.

[@simranbellaniofficial]

Thank you, this is a treasure

[@johnstewartmarketing]

Love your insights Judi, fantastic points and well presented 👏

[@SocialMediaExaminer]

Thank you for watching, John!

[@JudiFox]

Thank you so much John 😊🦊#FoxRocks

[@cristinas.2921]

So much valuable content here Judi! Thank you for sharing.

[@SocialMediaExaminer]

Glad it was helpful! Thanks for watching, Cristina!

[@JudiFox]

Thank you so much Cristina 😊🦊

[@dylandlima4363]

this was great! thank you!

[@bambi0607]

Excellent video! There is a lot about LinkedIn I didn’t know before but I do now. Thank you! 🙂

[@kemapopa]

Very informative. Thank you

[@ivanmartinez5230]

Amazing content! thank you so much!

[@anthonyvargasjr1602]

Great video! I'm new to LinkedIn and this was so informative, ty!

[@RobertCBrown]

I love your videos Judi they are so useful thanks :)

[@josephodonnell4278]

Really useful! Thanks.

[@LLLiamVo]

Thank you for the great tips! 👏

[@MerajKhan-so4nr]

Thank you. I enjoyed the way you explained everything and I hope I have learnt enough to improve my LinkedIn presence.

[@HowtoLearnDigitalMarketing]

Thank you so much for the amazing information

[@sanmatipol3201]

Thank you very much 🥰!

[@YourChaosCoordinator]

Amazing content here. THANK YOU!

[@theholisticmindwithsoniamo5555]

Thank you so much for sharing this...I'm new to social media and I learned so much from this to tutorial.

[@YinkaFeddenBOLDLinks]

This video was so helpful - thank you 😊

[@PrettyBlackMoney]

Very helpful. Thank you

[@mrjasonharter]

Awesome info- thanks! Subbed!

[@Nrzgarcia1071]

This video was so good i took notes!! so excited to start my linkedin strategy

[@alexave5181]

Great Content!!! thank so much!!

[@DollyMackz]

Very informative. All I know is FB, I didn’t realize there is this linkedIn platform. Thank you!

[@JocondeCommunications]

Valuable information about LinkedIn content strategies. Thank you for posting!

[@SocialMediaExaminer]

Glad it was helpful! Thanks for watching!

[@tusarita22]

This was so helpful thank you!

[@jakefrosher]

Value Packed Video ❤❤