How to Know If Your LinkedIn Ads Are Performing

[@SocialMediaExaminer]

For more LinkedIn ad tips, watch our playlist: kzbin.info/www/bejne/oYDVoGCgaKqpeKs

[@PatrickBateman12420]

Hi, A.J.! Awesome video. In 5:47, something doesn't add up. You're saying Text ads conversion rates (3% - 4%) are slightly higher than sponsored ads. However, you stated earlier, that the conversion rate for sponsored ads should be somewhere around 15%. Thanks!

[@musicfan12335]

Dude, you rock. No BS, straightforward good tips and tricks and real usecases. I imagine your linkedIn Ads run very well - you know how to content :D

[@daramicoulter3544]

AJ, you are the MASTER!! Thanks for sharing your expertise!

[@SocialMediaExaminer]

Right?! Thanks for checking it out. -Megan🤓

[@AJWilcox]

Thanks Darami! You rock!

[@PatrickBateman12420]

@@AJWilcox Wholy smocks! A.J. ROCKS!

[@AJWilcox]

@@PatrickBateman12420 Thanks!!!

[@gameon41]

You are brilliant buddy.. God bless you and stay safe. One suggestion, would be to have a pdf file with a transcript so we can also read about it. Once again thank you.

[@ajwilcox3770]

Thanks! There's actually an article that works through it now: www.socialmediaexaminer.com/how-to-analyze-linkedin-ad-performance/

[@alexverweij5867]

Nice video A.J. Thanks!

[@SocialMediaExaminer]

🙌😄-Jen

[@GuadaMolina]

Thank you very much for the video! What is your objective is awareness, and you are not that interested in clicks, but more about generating awareness of your brand and spreading the word out? How important is the CPC then?

[@SocialMediaExaminer]

Hey Guada- Hmmm, interesting question. You can bid by click or impression. This video from AJ goes deeper into selecting your objective for your ads. kzbin.info/www/bejne/l6rZaHSLnMemf7M Here's a link to the whole LinkedIn ads playlist if you'd like to learn more. kzbin.info/aero/PLyqdnWmgSb_ajPnCIRsJFtUQ-KuSBE3Mn -Megan🤓

[@ajwilcox3770]

I wouldn't recommend using the awareness objective on LinkedIn since it's CPM only, and I'd prefer to use Engagement instead since I can change my bid type between CPC/CPM/Auto based off of whatever is going to be the cheapest. Even if I'm going after awareness only, CPC is still a valuable metric to understand if my audience cares about what I'm showing. If it makes my actual CPM lower by bidding CPC, or vice versa, I'll do that. When LinkedIn says they optimize towards something, it doesn't usually they get you the best cost performance.

[@AmandaJeffshexbomb]

Awesome! Super helpful!!!!

[@ChrisShouse01]

Thank you, this is very helpful in a decision to run ads on LinkedIn or not. Do you think the more people who start advertising the costs could go down? Is there a video showing how you set up an ad and what you can choose from to narrow down your audience?

[@SocialMediaExaminer]

Hello, Chris! Thanks for being such a faithful member of the tribe! AJ can speak more to this, but it has been my experience (at least on other platforms) that costs only rise with advertisers on the platform... supply and demand. But LinkedIn has a different culture than other platforms with different targeting options, so it still might be a great fit for you. Also, we are working on more LI tutorials with AJ, so stay tuned. -Mitch

[@ChrisShouse01]

@@SocialMediaExaminer Thank you for the response! I am interested in LinkedIn! I have had my account since around 2003 but have not really paid all that much attention. Since the format has changed so much it is interesting to learn all about it.

[@AJWilcox]

@@SocialMediaExaminer Yeah, this is totally the case. The more advertisers who join, the more expensive it will get. The only thing that will bring costs down is if more people start spending more time on the platform, creating a bunch of new ad inventory for advertisers. That would bring costs down. This is happening, but advertiser demand is still creeping up higher.

[@the_world_of_marketing]

Amazing content. Thank you!

[@ryanavila1]

Thanks for sharing. Ive been spending around $30K/month on LinkedIn and am seeing great results for Lead Gen ads. P.s. Are you in Salt Lake? Would love to catch up.

[@AJWilcox]

Hey Ryan, I sure am! Would love to connect and even meet up if we can. Mind shooting me a note on linkedIn? LinkedIn.com/in/wilcoxaj

[@SikkiSweets]

at 5:40 - "The conversion rate for text ads is slightly higher than sponsored content ads"? How can text ads have a higher conversion rate than sponsored content??

[@AJWilcox]

I would expect that it's because you know you're clicking on an ad when you click a text ad, so you're probably more willing to convert. Sponsored Content gets more people who are curious.

[@lokeyfunny]

This was amazing!

[@Supanova350]

Thanks for the tips AJ! Where do you find the industry benchmarks/averages for performance criteria?

[@SocialMediaExaminer]

Hey Jessie- Here's an article AJ wrote for SME on the subject! www.socialmediaexaminer.com/how-to-analyze-linkedin-ad-performance/ I hope it helps. -Megan🤓

[@ajwilcox3770]

LinkedIn doesn't publish any averages by industry, unfortunately. These are a good basis to use, though, for any industry.

[@AceHardy]

📙💯

[@SocialMediaExaminer]

😃 🙏

[@venkatachalamk6820]

Can we switch bidding strategies just like in google ads ? To better optimize?

[@AJWilcox]

Yes! You can change your bidding at any time.

[@aprilbeach]

Great help AJ. Maybe it's time to do another podcast episode on this?

[@AJWilcox]

Absolutely, April! It was a blast to join you the first time, and I'm always up for a round 2 :)

[@aprilbeach]

AJ Wilcox ok awesome. I’ll have Michele email you.

[@brianpfeiffer]

Thanks for the tips I’ll have to jump into this

[@SocialMediaExaminer]

We're so glad you found it to be valuable, Brian! Let us know how you do. -Megan🤓

[@knivesboss2058]

Can we write our company name on profile instead of our name?

[@gauravgupta8983]

Hi AJ, I have a question. I have been running LinkedIn ads for one of my clients in India. We are getting good potential leads but a client wants more. We are spending 50 k per month and have got 10 leads with CPL-5000 INR. We have chosen manual bidding with CPC- 180. Any suggestions pls? Thanks

[@LisaCWozniak]

This is so helpful! I recently had a client ask about this. This is a great reference!

[@AJWilcox]

So glad it's helpful Lisa! I've been waiting for this for a long time.

[@robertkarjalainen9308]

Hi AJ - Do you have any clue when LinkedIn plans to release better retargeting options. Based for eg. on video views or engagement with previous content posted on the platform?

[@AJWilcox]

Soonish! I'm hearing March, but wouldn't be surprised if more like April/May, but it's coming!

[@ajwilcox3770]

They're here now!

[@robertkarjalainen9308]

@@ajwilcox3770 Yes saw that! Using them right now

[@christopherj.norris4696]

Fantastic info! I am running a Lead Gen campaign using sponsored content. My CTR is at 0.73% and my CPC is at $6.61 but I'm not getting the leads I'd like. How can I improve there?

[@AJWilcox]

Great early benchmarks! That means your ads are hitting the mark. If conversion rate is poor, though, I'd look at the form itself (asking too much info? Offer actually attractive/valuable)

[@christopherj.norris4696]

AJ Wilcox thanks for the reply! Tbh, the form offers no value except to try and get their info so an admissions rep can reach out personally. It’s only asking for name, email and job title.

[@AJWilcox]

@@christopherj.norris4696 ok yeah that's the recommendation that I'd give then. Give something of value so it's worth them opting in. Otherwise, expect 1.5-4% conversion rates and anything over that would be spectacular.

[@prkoqui]

Just linked up to ur podcast. U dont seem to be cam shy like u said. Or u got a sticky note on ur phone.

[@AJWilcox]

Haha, definitely sticky notes and LOTS of takes to get it smooth :)

[@GerhardAdeRealEstate]

I saved an incomplete campaign/ad but coming back I can’t see iit.

[@ajwilcox3770]

Check your filters and see if maybe you're not viewing Draft campaigns. That usually is where they're at.

[@AKTheMoneyMentor]

Thank you so much for this

[@SocialMediaExaminer]

Glad you found it to be helpful Aneel! -Jason

[@Alex25121992]

1.5% CvR if your a small company is actually pretty decent. I've seen far lower ;)

[@AJWilcox]

True! If that conversion is worth a lot of money, it can still be profitable! Just so hard to scale with such high ad costs for many small businesses.