How to Decrease CPCs & Wasted Ad Spend When Using Smart Bidding (EASY Trick)

In this video, I show you how to decrease your avg cpc when using smart bidding if Google is not hitting your target goal.
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[@BurkEsterhuyse]

Always learn something new from your Austin. Thanks.

[@growmyads]

Thanks Burk!

[@KeywordResearchSimplified]

*I’m excited to try this out - thanks for the helpful guide!*

[@growmyads]

Sure thing!

[@jasonfeemster7258]

Great stuff, thanks for sharing. 💪

[@growmyads]

Thanks!

[@vaijayantikolhe2688]

This is a great hack! Thanks for this

[@growmyads]

You're welcome!

[@apjuergens]

Great video!

[@growmyads]

Thanks!

[@ShreyasPatil-cz7vv]

Very informative 👏 👌 👍

[@growmyads]

Thanks!

[@derekdirks]

Good stuff! Do you know if they have something similar to this in Microsoft Ads?

[@andreabalice]

Yeah they do, but you can do it directly at the campaign level when choosing your bidding strategy. For example, if you choose Maximise Conversion with target CPA, you will also have the possibility to set a maximum CPC.

[@growmyads]

Thanks for answering!

[@andreabalice]

@@growmyads Thanks for the value you provide!

[@tobiasfahrnhammer2839]

I‘ve seen scenarios where the CPA was lower when I had higher CPCs compared to when I had lower CPCs (based on high amount of data). So I‘d be very careful with that.

[@miguelescamillaagapito2861]

I created a Google Ad group and selected 2 long-tail keywords to keep them a broad match. The keywords are too long to include in my headline directly, so I tried writing different combinations of the keyword deleting some words from it I included the keywords exactly as they are in the descriptions However, the issue I'm facing now is that Google says my ad quality score is low, and that I have to include more keywords in my headline. I tried asking chat gpt to rewrite it, but it keeps giving me headlines with 30+ letters. What do you think I could do to solve this issue? My best guess is that it's adding the headline as an exact keywords, but then the broad match keywords would have a low quality score, so I'm not very sure.

[@growmyads]

Just focus on CTR right now. If you have a good CTR and you have a good offer that will convert those clicks then QS will increase. When you first launch sometimes QS won't even be updated, so I don't even look at it. I just focus on: right message, right audience, right offer.

[@ManojVJ-m7c]

But why did u take the number 6?

[@BIGmike_shoots]

7:17 just had that happen to me today. Something we pay 4ish for we just paid 40 for today 😂😂.

[@growmyads]

Greedy Google