How to Design Your Website for Your Customer

The Importance of Effective Web Design with Stacy Aguilar
In this episode, Lindsay sits down with the talented Stacy Aguilar, a web design and branding expert who specializes in helping creative educators, course creators, and impactful brands build their digital presence. Stacy shares her inspiring journey from advertising and teaching to thriving as a freelance web designer. Together, Lindsay and Stacy dive deep into the essentials of web design and branding, offering actionable tips to elevate your online presence.
In this episode, we’ll discuss:
1. The Role of a Website in Your Business Success
Your website is your digital storefront! Stacy explains why visual appeal and user experience (UX) are crucial for making a strong first impression and guiding visitors toward key actions.
2. When to Create a Website
Should you start with a website or wait? Stacy shares her perspective on when entrepreneurs, especially teacher-authors and course creators, should invest in a website-and when a DIY approach might be enough to get started.
3. Optimizing Your Website for Maximum Impact
From the value of a clear “above the fold” message to strategic navigation and thoughtfully placed calls-to-action, Stacy provides a roadmap for creating a seamless user journey.
4. Design Tips for a Professional Look
Learn why white space is your best friend, how modular layouts can enhance balance and structure, and why segmenting pathways by visitor goals (not just demographics) is key for serving a diverse audience.
5. Lindsay’s Personal Branding Journey
Lindsay shares how she unified her two businesses under a cohesive digital brand, offering insights into refining brand strategy, updating visuals, and designing user-friendly experiences.
Connect with Stacy:
Stacy’s Website (www.stacyeagui...)
On Instagram: @stacyeaguilar ( / stacyeaguilar )
Ready to elevate your website? Check out Stacy’s design services! (www.stacyeagui...)
Connect with Lindsay:
On Instagram: @lindsaybowden ( / lindsaybowden )
On KZbin: @Lindsay.Bowden ( / @lindsay.bowden )
Whether you're just starting out or looking to optimize your online presence, this episode is packed with practical advice to help you build a website that wows your audience and grows your business. Tune in, take notes, and start taking action today!