How To Do UI Concepting For Maximum Impact (DesignLab Course LP Redesign)

[@cipriantepes]

Great share, thanks Jakub! It seems that everything that exists on a web page has a purpose and it's not just thrown in there.

[@victorsoussan1474]

Hey Jakub, thanks for sharing this course. Can you bring some clarity on the small cards next each screen - what is the meaning of the data you display ? Thanks

[@JakubLinowski]

Hi Victor. The cards serve the purpose of expressing how confident we are in each little change. Going left to right, we have: 1. A total count = sums all points from Evidence and our Subjective guess. 2. Evidence points come from counting the frequency of winning-losing a/b tests (historical data from goodui.org/fastforward) 3. Subjective confidence = we express the likelihood of something being a good/bad idea ranging from -3 (definitely bad) to +3 (definitely good), with 0 being neutral. 4. Occasionally we also reference the potential impact of a change (also pulled from historical data using medians from numerous tests) So that's how we're building confidence in what to change. Does this help?