How to Find Product Market Fit

Finding right products is important. Products that your audience wants, and that will sell. In this video, we'll give tips on how to find product market fit.
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Doing your due diligence on what to sell helps ensure your products/services resonate with your target customers. What products or services best meet their needs? What value will a particular product provide to your customers?
These are just a few of the integral questions to ask during the product selection process.
Doing a little homework can make the difference between healthy revenue and unsold products collecting dust on your shelves. And part of that homework centers on finding a product that works well within your niche market. This is called finding a product-market fit. And the right product-market fit is crucial for both online and brick-and-mortar retailers alike.
But what is product-market fit, and how do you measure it? Don’t worry - we’re here to help you navigate this concept and make it work for your retail business. This is your guide to product market fit explained.
Here is what we’ll cover in this video:
00:00 Introduction
00:44 What is Product Market Fit?
01:30 How to find the Product Market Fit
02:26 Identifying a Market Opportunity
04:25 Why Product Market Fit Matters
05:22 How to Measure Product Market Fit
-- RESOURCES --
► What to Sell: How to Find a Great Product-Market Fit for Your Brand bit.ly/3lOJQdj
► Finding Product Market Fit: Why it Matters and How to Grow Profitably bit.ly/3MW0ZNW

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[@GrowWithWill]

Product market fit isn't something discussed a lot in the digital marketing YT world so I'm glad there's a video out there that dicusses this simply and thoroughly. Thanks!

[@learnwithshopify]

Our pleasure, Will! We're pleased to hear you find this video valuable. Thanks for sharing your thoughts on it!

[@abdulqadermaresh5324]

I really didn't understand anything, I will have to watch it again. Thank you so much

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[@sangitabanikshorts]

Thank you Shopify for the tutorials 🤘

[@leventaksakal5]

Cool vid, thx

[@Thebookshelf606]

Thnku for such information♥️♥️

[@thedanielbudai]

Great tutorial, thanks for the upload! I'm wondering if there's any tutorial when it comes to service-based businesses on Shopify.

[@Thebookshelf606]

Your channel is not less than a bussines school for me..

[@arunimasaha4171]

Market Research is So Important before starting any kind of e-commerce business. But creating Brand story is really Hard. Hair Extension Business whether Dropshipping or Inventory I'm not able to find Gap or some kind of pain points. It's just Different variations of hair extensions selling with hair topper or wigs or styling tools. So I'm not able to find a Gap or narrow my Target Audience. Afterall Hair Extensions are typically worn for Adding length and volume or adding new shades. I'm going over some famous Hair extension businesses website but I'm not able to figure out a differentiating factor or creating a Brand voice around it. Can anyone please suggest me something?