How to find where your users are coming from using Acquisition Reports in Google Analytics 4

Learn how your users are coming to your website or app by using the Acquisition reports in Google Analytics! The User acquisition report helps you see how new users are finding you, while the Traffic acquisition report tells you how all users’ sessions are beginning. Watch to learn more!
This video is the second in a series of videos all about reporting in Google Analytics. Stay tuned for more by subscribing and bookmarking this playlist:
• Reporting in Google An...
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RELATED RESOURCES:
Understand different user metrics:
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About Analytics sessions:
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Understand campaign, source, medium, and campaign:
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About the Acquisition overview report:
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About the User acquisition report:
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About the Traffic acquisition report:
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(If you migrated from UA)
Compare reports between Universal Analytics and Google Analytics 4:
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Learn more in our free Analytics Academy courses on Skillshop:
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[@SierraRectoday]

finally real answers for G4 Thanks

[@richardbrhel]

My Traffic Acquisition report does not include a "Users" column.

[@annamaria7821]

What does Unassigned mean in the Traffic Acquisition report? How do I present this information to the client?

[@MsMarksus]

I have long been firmly convinced that the poor, often inaccurate, outdated, and superficial explanation of Google products leads to the fact that I start studying other products from Google’s competitors just to avoid getting involved with the company’s products. Your work is disgusting! although the presenter is great. Punish those who write texts to her.

[@LennyYT]

Thanks a lot. Any tips to understanding how Paid sources grow so muchwhat GA4 catalogs as Direct traffic?

[@BethanyGuajardo]

If anyone else didn't see "Acquisition" on their dashboard, you have to turn it on by clicking on "Library" and then publishing it to see the same info. Took me a while to figure it out.

[@annamaria7821]

What is shown in your Google Ads report, I do not see the same. For example, the report I am looking at, does not say anywhere Google Ads Clicks, Google Ads Cost, Google Ads Cost Per Click, etc. I am unable to see those, I actually see: Average eng time per session; Enganced sessions per user, Events per session, Engagement rate, etc. So why am I seeing different information in the same Google Ads campaign report?

[@damadorpl]

such high direct ( none) is anomaly or bot traffic

[@SEOMarketingExpertUSA]

Thank you dear for explaining things in a very precise and simple manner.

[@johnbaker4607]

The video answered the question that brought me here. Thanks.

[@susancorgi]

I hate the word "Acquisition" why it has to be so hard to spell lol

[@carloconta5112]

At 6:33, if sum all the users by line, you get a slightly higher number than the total. Now, this happens also a lot in my website: is it an approximation mistakes, or does it mean that the users are unique to each line, and hence if summed they get to a slightly higher number of the total because some of them used to channels? These minor difference are very confusing tbh.

[@PandaShopMi]

Hello I do have purchase at google/cpc but I do not have any campaign running

[@SunnyShelby-ck5tb]

I cant see this life cycle in my GA

[@relaxinggospelmusic2421]

[@Nurumyan]

I like it.

[@rktextileblog900]

❤❤❤🎉🎉🎉

[@hillyatrimission7066]

how to find user ip address please answer..

[@seka9910]

Using any PII as a dimension, including IP address, is not possible by default. You can manually send this parameter but it is against PII policy of Google Analytics.