How to find your niche (and build your personal brand)

Let me guess, you have been told a million times that you need to "niche down" to build a successful business.
Or you may have heard content marketing gurus saying that “the niche is you” and you should “niche within yourself”.
What does that even mean?
And what are the actual steps you should take to find your niche, as a personal brand?
In this video, I break it down into 4 simple steps filled with practical examples, which come from my personal experience.
In less than 3 years I grew a successful personal brand to hundreds of thousands of followers…only to lose myself soon after. I felt trapped, with no room to evolve as a PERSON because I had been swallowed by my BRAND.
So, go ahead and watch the video to uncover how to find your niche without losing yourself in the process.
Please watch it all the way till the very end, I promise, it’s going to be worth it 😌
Video Chapters
0:00 The trap of niching down
0:59 Are YOU the niche?
1:51 Step 1 - a strategic way to organise your content
6:15 Step 2 - the glue holding everything together
7:47 Step 3 - the power of being empathetic
9:47 Step 4 - the most important element of this formula!
12:00 So, should you niche down?
If the video resonated with you, let me know your thoughts in the comments below and subscribe to my channel as I have many more educational videos coming up once a week (lol, holding myself accountable in public here).
I am all about a slower, evergreen marketing approach to building a successful business, minus the burnout. Well, I also literally have no choice. I am a toddler mom working on this channel part-time for 3 days a week.
Also, no quick-growth hacks or bro-marketing tactics here. Those aren’t our vibe.
Join me to learn more about strategic and intentional content and email marketing strategies that leverage the uniqueness of your personal brand.
Oh and if you want to watch my other video on why I burnt out from content creation, quit Instagram, but still was able to keep my business running, you can watch it here:
• I quit social media. H...
Video title: How to find your niche (as a personal brand)
Posted on: 13 June 2024
Subscribers when publishing the video: 7

[@youtubeclara]

Great video Marta! Totally agree with the idea of the niche being YOU 🙌

[@MartaTarallo]

Thank you Clara, so happy to hear this resonated 🥰

[@GabrielVIP]

Hello! Great video. Full of useful information, valuable content and great quality. The image it's great and the audio is also good. I also like your editing style (clean and clear), and I really like it because you use SFX. Congratulations!

[@MartaTarallo]

Thank you Gabriel, I appreciate it! I got most of the technical videography knowledge from your ZVE10 videos. They were just so easy to understand for a complete beginner like me, who has filmed in auto for years, so thank you for that!