How to Find Your Soap Business Identity 🤔 Cold Process Soap Making

#soapbusiness #coldprocesssoap #soap
In this video we are going to have a chat about your soap business identity. Your soap business identity is essential your position in the soap making market and that includes your mission and vision. It's important to get clear on this as it will drive your goals as you progress as a business owner.
Here is your Homework: I asked myself the following questions for my own business. Get a journal and answer these questions. BE HONEST with yourself.
1. Why did I choose this business?
2. What is my brand identity and why did I choose this?
3. Why would a new customer buy my brand over someone else’s?
4. How would the public describe my brand?
5. What market niche would my brand be a part of and why?
6. Who is my perfect customer and why?
7. How many hours per week do I want to focus on this business?
8. What company(s) do I inspire my brand to be like and why? (you can have may parts to this question)
9. What are my products worth? And Why?
10. What is my end game with this business?
11. What goal am I setting for myself to accomplish in the next week, month, year, etc.?
12. How am I going to achieve them?
13. What is my elevator speech (explanation of your business or product offerings in under one minute, similar to a ride in an elevator).
14. Does my packaging coincide with my answers to the above questions?
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Welcome to the Sud Squad! 🫧
Hi! I’m Joanna 👋 I’ve been making cold process soap since 2009 and as a business since 2011. I went from making my first soap bars in my shed using fresh goats milk, to scaling into a 44,000 sq foot facility and making over 8 million bars a year. This channel is a place for you to learn everything about cold process soap making. Learn how to effectively masterbatch your soap recipes, white label, scale your business, and most of all - deliver a high quality product to your customers that keeps them coming back for more. This is a creative and supportive community and I'm so glad you're here! Get ready to lather, rinse, profit, & repeat. XOXO your soap sister, Joanna Couch
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If you’re interested in a quote for private label natural soaps, skin care products, personal business training, or consultation please contact me by email at [e-mail]

[@SaltwaterServr]

Excellent video, and your passion for the craft cannot be questioned.

[@rosariolavy8588]

You are the most beautiful human. I although it has been two years from your video it still touches hearts. I consider you a Mentor. Thank you for all you do.

[@CarrieMorison]

I'm so thankful for your teaching and videos! I love the person that you are! You are so humble and say how proud you are of the little people when you look at their soaps! You are so uplifting and help me believe in myself! Thank you!

[@TheSoapGal]

I'm so glad!

[@simpsonorganicskinhaircare2734]

I am so inspired by this woman behind the channel I am truely amazed an I am not one to be amazed easily. From this day forth am going to start my diary and ask myself those very question.

[@aprillentz9293]

Oh you made me tear up! I am a farmer's market soap maker working to scale up, you have inspired me so much!

[@beblessed3227]

Oh Joanna...WOW....I do not make soap ...BUT...I am starting a home based business...and this advice works for EVERY HOME BASED BUSINESS...I have been on the fence about my end product ...and you are ANSWERED prayer...!....Go professional and not homemade...I am to home made and will look into professional packaging.....oh yeah hugs to George..:-))

[@johncancel7452]

First, I will add that you are an AMAZING person and I love you just the way you are.

[@itmatters107]

awe you are so sweet what a wonderful person you are and a thank you to Katie (Royalty soaps) for posting about you

[@crazygirlsoaps5969]

Thank you so much for your honest and down to earth videos. I watch a lot of soap and business videos but I always come back to yours, sometimes watching them over again. You are beautiful and love watching your videos and love your passion and excitement for the craft!

[@BelleoftheBath]

Bless your heart! I feel every ounce of your emotions. It’s all so fascinating to me. There are so many handcrafters and so many times we feel like we get lost in the vast sea of others. That’s when we have to stop and look internally and try our best to express ourselves in our work. That’s what makes it unique. Much love ❤️, -Melissa

[@arteliasaikens1553]

you! just made me cry! your heart is so sweet!!!!!!! your so blessed because you have a beautiful spirit!!!!!🤗🤗🤗🤗🤗🤗

[@stormylaflin9647]

I like you soap gal... you’re cool! 🙂

[@veganweighdown]

I love your honesty, your heart and your genuine spirit Joanna! Thank you for all you do to help us be better soapers and entrepreneurs :)

[@sethned]

Joanna is too pure for this world. We must protect her at all costs.

[@miaahuja8686]

You are so wonderful. Every time I watch one of your videos I come away happier and more joyful in general. You remind people of their humanity, that there are still good people present. Thank you. What a blessing!

[@TheSoapGal]

Wow what a compliment! Thank you for the kind words and encouragement and so grateful to have you as a part of this community!

[@Paslipelican]

You’re looking at what makes you happy!! I just discovered soap making with the loss of my husband. My mind is spinning and this has brought me so much joy. Now learning from you, I feel good about my choice of getting into this amazing field.

[@kaleidosoaps8271]

You are very special gift to this world.

[@erin9868]

This is really helpful and motivating for any creative small business, not just soap! I love your videos; youre so knowledgeable. You're, like, my businessy Yoda :)

[@beckyf.b8948]

I love my coffee and I do the same thing I love making soap. I am always watching videos and looking at soap..You are so special and thank you so much for sharing all of this with us.. I would love to meet you oneday u are already special to me.

[@GodzHarleyGirlStudio]

Joanna, you're awesome to want to help others in the same journey as you in soapmaking! I'm proud of y'all! Thank you for your soap passion and for CARING SO MUCH for US!! Hugz, Tree

[@soapychica1132]

I cried along with you because I understand the passion. Thanks for sharing your knowledge and speaking from the heart. You’re such an inspiration. 💜

[@soapsforlove4168]

Hi Joanna, thank you for making these videos, they are SO helpful.

[@aartijain4842]

You are so inspiring darling .... Absolutely gonna take up each and every advice and put it to use

[@gypsysoulsoapery3433]

I absolutely adore you! down to earth and friendly, the world needs more people like you. I have family in Sedona Az. I'm going to visit you next time I'm out there LOL!

[@LuisSoto-lv8eo]

Hi! You are so kind to share your knowledge, and explaining so simple and straight to the point! A warm hug Teresa González from Puerto Rico 🇨🇺

[@Paslipelican]

Great advice. Also, I love seeing your passion. A good soul you have. ❤

[@tanishabruns3602]

Lady Couch.... Your honesty, humility, and advice is so grounded & encouraging. Thank you for sharing with us. You're a true S-heroe and I'm so glad to have found you. If I had 10 thumbs, I'd give you 10 thumbs up!!!

[@BellaKT87]

You are such a genuine person, so blessed to be in your space!

[@TheSoapGal]

Grateful to have you!!

[@carolmanson4497]

💜Soap is your ministry .... thanks for being the demonstration of how we all can find our purpose, what ever it is, and make dreams come true!

[@libbywagner9113]

You are so sweet and genuine! I appreciate you taking the time to make and share these videos. I feel so blessed by the knowledge you are sharing. Thank you! ♡♡

[@squarepeg9484]

I’m just starting to be a soaper, soap pleased to find your channel though Katie’s (Royalty Soap) channel 😍 Thank you so much for your advice and help on the business side! 😊👏🏻👏🏻👏🏻🧼 You’re also funny, crying about your soap! Have a soaper big hug for that 😂

[@cheriss7567]

Oh i just LOVE your honesty. I have exactly the same issue with spelling. Looking into getting checked to see if this is why (at 59). The flip side us besutiful wonderful enthusiasm and creativity thats off the scale ❤ yes it does take ages to write comments messages replies xxx much love to you generous caring loving passionate soap gal

[@tracyvance8401]

Thank you so much for the information!! This is great. Can't wait for the next video.

[@beverlybenjamin7939]

Good night, thank you Miss J

[@katnishi1505]

Thank you, thank you and thank you again! That’s a ton of basic info and advice that I needed but never realized. I really get and feel your passion. I’m so grateful that I stumbled on your recording. See you later.❤️

[@deborahholland173]

Thank you Joanna, you are teaching me so much! My husband and I met you and your soap honey Darren at the HSCG 2018. We spoke a few times that weekend and you really transformed my thoughts on everything, even changing our name. You suggested I play off the South since that's where we are. We finally hired some one to Brand our company as well as work on our website which is all in the works as we speak! You guys are so sharp, kind, and humble and I'm honored we had the opportunity to meet y 'all. I wish we lived closer because I know we'd be great friends! Looking forward to your next video, Sincerely Deborah Holland (Society Ridge)

[@Ellensweblog]

I can’t get over your videos, your such an inspiration. Your so sweet! 💜

[@deborahmcdonald4371]

You, are such an inspiration!! May God bless you forever!!

[@Beeinspiredandsundries]

Love your kind soul!

[@SoapyOaksFarm]

what a terrific video, I really do appreciate this, it made me consider that question very carefully. Thank you so much for doing this, and thanks for a great cup of coffee :) Big hugs

[@mamabyrd12]

So many things to think about. I am so glad I found you. I appreciate your willingness to share. You really have made me think. I can get so carried away in pipe dreams and I need this reality shot. You are awesome!!

[@nancykelley321]

You have inspired me ...I was feeling down and you lifted me up and gave me the encouragement I needed today!

[@tedwards7404]

I love your passion as well as your willingness to share your expertise !!! Thank you so very much!! My poor family gets so tired of hearing about soap all the time so its nice to know I'm not alone.

[@beckchasewolfe]

I just found your channel from Katy I have dyslexia too it's encouraging to watch your videos

[@nancykelley321]

I think you are awesome! I love your videos....you helped give me the confidence to start my own You Tube videos! This video changed the way I was starting my business....and guess what! My “ new brand” is taking off! Thank you for being you

[@RatherBeeVintage]

You're amazing for sharing your wisdom!

[@lornashandmadesoaps7034]

You are sooo sweet for sharing. Thanks

[@HeatherBraceyHandPArtistry]

You are a sister from another mister. I'm dyslexic as well and it drives me crazy checking spelling and I still mess up. I've just started a rebranding and you give me hope. I'm super happy I found your videos you have such a great heart and I appreciate you.

[@Dandicreations]

You are such a sweetheart and so genuine and real. I am so glad to have found you and your channel!!!

[@ladymitch32sunshine88]

Thank you for sharing. I'm learning a lot

[@crudolph277]

I was A-OK until you cried. Then someone cut onions!😂😢😢😭😭😭 Thank you so much for your advice and kind words. It's so helpful and you're a gift within yourself

[@angellaclarke1742]

Hi Joanna, thanks for sharing this video. You inspire me. I think I have to work on my branding also. This video helped me make up my mind to polish my branding. I really look forward to your new video postsThanks so much. You and family enjoy Labor Day! 👍🏽👍🏽👍🏽👍🏽👍🏽

[@kaiOutLoud]

😭 awwwww... you’re so sweet! I am following your foot steps. Soon baby! Soon.. I can’t wait to show you and send you my products!!! 😘

[@jameshenderson3498]

Thank you I appreciate the information that you share

[@michellefay2435]

God bless your a beautiful person inside and out x

[@kimt2au]

You are an amazing woman. Thank you.

[@droxblue]

Thanks!🙏 from PR

[@amh49002]

Thank you for your help and for being an open book. You have a lovely personality and are such an inspiration to me.

[@MissKraftieSoap]

I just found you... your so emotional, so real, so inspiring. I'm answering those questions already. Thank you. 🙏🙏

[@TheSoapGal]

That’s me in a nut shell! Thanks for watching

[@katherinemorley8191]

What a lovely lady you are. Thank you for your videos :-)

[@evaedmonds3498]

Thank you Joanna for sharing your insight. I am at the stage of defining my business identity. Just made the name official 1 month ago! Yay! It sure is hard to cut out some soaps to create a more simple offering though. Thanks again for everything ~ you make the process very understandable and are a great teacher. : )

[@suemct8599]

ok you are the best - truly a beautiful person! Thank you again!

[@djawnsjhilson218]

Thank you again! These are important questions to ask and remind me that my intuition isn't half bad! That's half the battle and I''ll keep chugging along for the other half. Your brightness of spirit and generosity are contagious and I see it in your commenters! Thank you for pushing us to dream big and have determination.

[@robinripley2743]

I love love watching your videos...you are such an inspiration!!!!

[@catalina8677]

Loved this video. Thank you Joanna.

[@susannminall7456]

Tyvm

[@heatherslager8699]

I just found your channel and think you're a wonderful gal and I appreciate all the info you are providing.

[@suchetabhandary5729]

Your just inspiration for me

[@oreid7632]

I recently discovered you and I think whou you are and what you represent is phenomenal. I admire your genuineness 🤗 God bless you.

[@jackiemecheri4418]

Great advise THANK YOU. I gor choked up watching you get emotional it was beautifull to see. I LOVE making soap I HAVE my brand and story great product need to work on the packaging and labelling a bit more but NEARLY there. I would like to learn about batch testing good manufacturing sheets what they look like and ALL i need to do b4 selling to shops step by step. Thank you so much. Xx

[@christianer7802]

We love you! 💛

[@kismibellabathbody2273]

I FRIGGIN LOVE YOU! YOU ARE SO AMAZING!! TO Open up about being dyslexic is wonderful you are brilliant and successful ! I just found out that my 9 year son is dyslexic, but you work hard and you can still be successful! Good for you!!!!

[@lilianaortiz9109]

Thank you so much for this video!!

[@nihadkhamis4590]

Like your advice .

[@Meredith471]

Thank you! You always give so much information that is so helpful and really makes a person think. I truly appreciate it.

[@nevilgrubb]

I love your passion 💕

[@alabastermyrrh9082]

Loving business Sunday’s! This is such a hard task! I feel like I am all over the place ! But I love soap ! I have been fighting the box though. I want to see the soap!

[@trinityshouseofsudsllc7937]

I thank God for you, this video couldn't have come at more better time. Thanks for posting it and for sharing your knowledge with us. Everything you mentioned was very helpful, I will definitely share this with my business partner/husband as we are getting ready to take our business to the next level. And branding is our top priority right now. Thanks again and God bless.

[@kristybear100]

You are so wonderful! Thank you for sharing all of your excellent information with us.

[@edithwise6823]

Thank you so much. You've given me a buffet of food for thought. And you've become an inspiration to me.

[@coconutluxenaturals]

Ok I LOVE WHAT YOU ARE TEACHING. i have been so alone in my soap business I needed to hear this. Thank you thank you thank you. Xx

[@thesoapthrone674]

Hi Joanna! Thanks so much for this video. It’s very helpful. Would you be able to make a video about how to choose your brand message? How did you go about creating your brand identity?

[@barbarap6322]

You are so inspirational. I am so glad I found your channel!!!!!

[@IronicAsAlways]

Love you so much for being you!! You, ROCK!!!😁😁😁 Thanks for your vids.❤

[@salgal7032]

You are amazing! What a great story of how your business grew.

[@gypsyrosesoap3021]

Thank you for this video, it was very informative!

[@suchetabhandary5729]

I just love the way u explain..god bless

[@robinglover4278]

Omg.we could be kin. I struggle with deslexa also.im just getting started in Soaping and body care.thank you much for sharing!!

[@scheriece1296]

Thank you so much for taking the time and sharing. I met you in Tennessee and you were so kind and gracious. I’m a newbie and this was so informative .

[@catfrost9483]

You are so lovely You give honest perfect advice ❤️❤️ Don’t stop love listening and watching you xx

[@carriewoodall3348]

Thank you so much for this video. I appreciate how much you showed your emotion and all the things that you have learned. I get emotional just as easy talking about things that I'm passionate about also. Have a wonderful day and see you on Wednesday;

[@desertfarmcompany7408]

I love this video! Can I ask who does your label printing?

[@merrywoodfarmsoaps]

I'm enjoying your videos. Thank you for posting.

[@marlenelopez]

Thank you so much for the great advice! You truly are helpful and an amazing person to watch work. Pure inspiration

[@arteliasaikens1553]

I'm learning all the (tax) benefits of soap making....🤗🤗🤗🤗

[@barbaradesousa9122]

Thank you! Your information is always helpful! 😊

[@stephaniesaunders1526]

This was so authentic and real. Thank you very much! I really appreciate your content

[@angiliehsnaturals2140]

Thank you thank you thank you! That is so helpful.

[@GabrielesMistSoapery]

I really enjoy your videos, thank you for them!!! Very informative! I enjoy others people soaps creations and I like to purchase them to try them, even if i make my own ^_^!. I really enjoy them so much and all the story, work and love behind them 💜!!!

[@UriValdez]

Youre a kind person 💛

[@TheSoapGal]

Uriel Valdez Thank You

[@cabocla7ervas384]

Can you let me know the label companies you use. I am having such a hard time finding one