How To Find Your Target Audience | Target Market Research

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ABOUT: I'm Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I've worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: grow.adamerhar...
DISCLAIMER: Heads up-some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.

[@dyrt1747]

Video starts at 3:09

[@winstonsmith6204]

Bless you. Many vids are pushing a whole lotta fluff

[@Nonchalantbrand]

Like no way it took u this long to get to the point. Terrible

[@KeywordResearchSimplified]

*Finding the right audience is such a critical part of marketing, and your explanation made it so much clearer. Thanks for the actionable advice!*

[@DariusTan]

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche. 💯

[@Adamerhartvideo]

100% Darius! Thanks my man

[@nateofalltrades1448]

Came here to find tools I can use to determine my target audience and this brother spoke for 13 minutes only to mention near the end that there are tools to do this, and not mention any of them.

[@dreigreen6941]

Thank you bro

[@saddamshaikh8061]

Thanks for saving myvtime

[@zacmich6472]

That's how they do it. Google does the same. "Think" they say, ie. Guess. Well, guessing isn't equal to defining!

[@NathanMarch-h6i]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@supernaturalwealthprovisio8132]

Whenever you're in need of "marketing strategies," this is the leading channel to be subscribed to with Adam the Marketing Maestro!💯🔥🔥🔥

[@Adamerhartvideo]

Hey my friend! Awwww you're too kind :)

[@JalineI]

He speaks so clear...why are the captions all over the place?

[@abrahamabraham191]

Ai

[@aneeqaali1651]

Every guru out here is just giving this general info and not showing how to do it.

[@aqpcserver9783]

lol my thought exactly - after video I'm left wondering how do I actually find out "where does someome shop" lol

[@simplybeautiful7266]

Only if I can click the thumbs up a billion times, lol.

[@Talkwithtina808]

Glad I read your message before I waste my 13 mins

[@nanncyjay5074]

So annoying 😹😹

[@nanncyjay5074]

This guy did good though but you'll have to go far into the video

[@BeauCrowe-b7t]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@OwenLowe-w6c]

Everything is clear. Brief and clear. No water. Thank you)

[@KaiJohnson-h1r]

Everything is clear. Brief and clear. No water. Thank you)

[@JohnSpencer-ed9qe]

A good lecture that will benefit all who have followed this excellent explanation.

[@SylverConsulting]

Great video, Adam! Aligning your target market and messaging is so important! You can't run a successful business if you do not have a clear idea of who your audience is.

[@Adamerhartvideo]

Thanks Sylver! And absolutely!

[@JohnBond-gn1et]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@HaleyRodriguez-m5k]

Thank you very much so much for this video. It was very interesting.

[@vintageretromanmusic_official]

Hey Adam, it's the Retroman here! I am doing target market research for a compliance company and this really helped. Thank you sir!

[@glenfransman1723]

Hi can you share any information Wil be appreciated 🙏

[@ugbomaprecious7937]

Wow, i can't believe you gave all this information for free, thank you very much. You have really made me see my target audience clearly

[@TheRealRocketSurgeon]

Great video. Tons of good information. I really appreciate your delivery. It feels personal and conversational. Keep it up!

[@animalworld631]

You're the best marketing strategist and teacher I have found online

[@Adamerhartvideo]

Thanks my friend! Appreciate having you along!

[@EnzoBanks-v4u]

The video is great, informative!

[@urasanin757]

Going to college while supplementing with this channel pretty good so far👍🔥

[@Adamerhartvideo]

Awesome Ura! Great work :)

[@CharlieMainse-l7n]

Thanks for the video!)

[@BarneyStinsonBook]

Incredible how this guy said nothing by saying everything

[@elvinzeynalov9519]

Exactly

[@SaadAldousari]

Great video! Thank you Adam!

[@Magixcrafts]

You are so amazing!! I read your emails you send everyday always watch your videos! I am a upcoming social media manager so I can build my portfolio up doing my market research now so exciting I also will be getting my bachelors in digital marketing starting January ❤️ I look forward to working more with you

[@Adamerhartvideo]

You're the best!

[@zacmich6472]

"Let's say you've determined" Well, fella, that is why I clicked the video in the first place! So, I HAVEN'T determined!

[@yellowboat8773]

I've watched so many of these audience research videos, and to be honest, none actually SHOW how to find your target audience. "Start by finding your target audience, you can then target them with content they are interested in". But how do you actually identify your target audience???

[@olawumiayo2151]

I have a similar problem😣

[@cindydavid9423]

List the skills you have and list those who need them badly

[@Chromosome999]

Right

[@suhailyaqoub4526]

You start ads campaigns on social media and wait to see what category interacts with you the most. But b4 that, you need to try ad campaigns on all social media platforms to understand what app your audience uses.

[@ThriveSkateboards]

You should have an idea of the audience youre targetting for a given product or service. Thats where creating customer avatars comes in. You research the avatar(s) you assume are your audience and research those.. using whatever data is available to you (facebook audience, google analytics, hubspot and other tools). Then you market to those demographics and adjust your avatars and tagets based on performance.

[@eposroz4338]

This video illuminates my brain activity. Great content!

[@hortense-g1g]

Thank you.

[@heidilehman9009]

I am a newbie digital marketer. I focus on the kitchen and bath niche. I know that 5 star contractors won’t want lead generation service from me. Another youtuber told me that mid-range contractors will want my service. But how do I determine who is considered a mid-range contractor???

[@Adamerhartvideo]

Hi Heidi! The first step would be clarifying what you mean by "mid-range contractor"

[@heidilehman9009]

@@Adamerhartvideo Thank you for your reply! To be honest I’m not exactly sure 🤷🏼‍♀️ she said that larger companies will have more leads than they can handle. Said that mid-range is the sweet spot that will want my service and that low ticket contractors will also want my service. I asked how to determine who is considered mid range and low ticket , but got no response. So I’m not sure what strategy to use now to target the mid and low range contractors 🤷🏼‍♀️ Any suggestions???

[@KellyRyaneEnglish]

This video illuminates my brain activity. Great content! Reply

[@luisagarcia7231]

Thank you! I know we ask for a lot, but you are sooo knowledgeable, and good at explaining things! ….. So, my question 🙋🏻‍♀️ how do we find out what their pain points, dreams, desires and etc are? 🤓

[@Adamerhartvideo]

Thanks so much Luisa, I really appreciate it! The best way is by talking to them, but you can also see what language and words competitors are using and what promises they're making to the market which is a good indication of what people want.

[@annkimani1763]

Came across this channel today it's goals Can you advise on service industry like insurance how do I go about it

[@JessicaWilson-r4d]

Informative.

[@madisonpahtayken8460]

hi I really like your page and am also in market research!!

[@Adamerhartvideo]

Hey Madison! Thanks so much and it's great to have you along :)

[@TaquavionBigPapiLamarcus]

I couldn't even edge to this, I exploded immediately! Clean up on aisle... MY PANTS!

[@briannajackson7724]

just came across this video NEW SUBSCRIBER I love it thanks

[@Adamerhartvideo]

Thanks Brianna! Great to have you along :)

[@innerbliss108]

Thank you Adam!

[@vivalascare5690]

What tools are available to find out how many of my target customers work in a certain area?

[@asmaaasmaa3476]

جزاك الله خيرا 😊

[@Sirenmusicproduction]

This was very helpful,! Curious, do you work with recording artists? Or do you have a company where an artist can purchase personalized marketing services?

[@Nipani_EXCELLENCE_HUB]

Hello! I am a Online teacher(class 5 - 10). I have 2 questions. 1. On which social media should i advertise? 2. how to write posts to get more response?

[@landmindssoul4636]

Hello Adam. Thanks for the work and research you put into your videos. Really helps beginners know where to start. A quick question for clarification, For monetary value. Could you elaborate on what that means? How does that differ from real value?

[@ilcalabrese88]

Hi! I would like to know how you structure your video and how you prepare them to be recorded. Would you share this information?

[@Adamerhartvideo]

Hey there my friend, great question, but a big answer so maybe I'll make a video on the process one day if there's enough interest in it.

[@Bee_Hive_10134]

Great video and information, thank you! FYI: your video transcription is in Vietnamese. :)

[@exposer3640]

Really well-made and helpful video as always Adam! But I didn't quite understand something about TAM. In your example, you said that if I sell coffee, my TAM is all the people who drink coffee. Let's say that I sell body-weight workout programs, my TAM is all the people who train no matter if it's bodyweight or weight lifting or swimming(the whole fitness niche so to speak). Or is my TAM all the people who do only body-weight workouts? That's the part I didn't get, If you could clarify that for me it would be awesome.

[@gabsilva7670]

Thanks for the insights! ♥

[@ifatima948]

Thank you Adam👏

[@Adamerhartvideo]

My pleasure :) Thanks for stopping by and leaving a comment!

[@allbargainproducts]

THANK YOU...

[@Adamerhartvideo]

My pleasure! Thanks for stopping by!

[@vv2262]

Sir today I planned to create the fb ad for our store...I preferred 1080 *1080 size image ad....But,I have a doubt that can I collage my store image together 1080*1080 size image along with address as an ad ...

[@Adamerhartvideo]

That's ok, then just use a different image, or different style.

[@vv2262]

@@Adamerhartvideo Different image please explain sir ...how to do that ..wat kind of images should I use

[@vealtamarketing2833]

@@vv2262 As a rule of thumb for FB ad size I'd recommend using 1x1 only if you have a lot of important copy in the description. If the copy is less important than your image/video, (in my opinion it generally is) you'll always want your pic/video taking up more real estate... 4x5 or larger usually works best for me but always split test. Keep in mind FB doesn't like text heavy pictures so if you're looking to include the address you may want to put it in the description instead.

[@Mission2Live40]

This is a great video

[@Adamerhartvideo]

Thanks Shavon!!

[@theweirdclub3945]

Thanks

[@PorteDustinDaniel]

Great video

[@Kennethswoodcarvings]

GEEZ! A person really has to go down the Rabbit hole to establish their market and still may fail.

[@h4thxm]

hey, can i just know what app do you use to edit your videos? or what app does your editor use?

[@MichaelWilliams-lo3ix]

Wonderful

[@Adamerhartvideo]

:)

[@diaz852006]

Where is the video mentioned that would be in the description?

[@andreolivier8373]

@AdamErhart Thank you very much!!

[@Adamerhartvideo]

Hey Andre! Absolutely my friend, thanks for stopping by and saying hi!

[@designerdagi1658]

you take a lot of time getting to the point

[@jordanselemani9860]

Thank you for the comment I was about the waste my time 😅

[@mahimamondal8235]

How to find clients by dm people?

[@Adamerhartvideo]

Hey Mahima, cold dm’ing people Is probably my least favourite strategy ever. Mostly because anybody that you would want to do business with probably gets dozens if not hundreds of these kind of messages every single day so they most likely get ignored.

[@mahimamondal8235]

@@Adamerhartvideo thanks for your help 😀.. but I wanted to know what is your top ways to finds Clints .. I'm really wanted to know the best possible ways of find clients online .. In your opinion what is the best techniques.. by the way .. love your videos 👍👍

[@sladjan_vuksanovic]

caption dont work , solve this a problem

[@karltonhoskins5656]

I'd love to embed your video on my platform and backlink to you.

[@genxlife]

I AM NOT appealing to everyone, yet I still appeal to NO ONE!

[@ritikakomal]

😂

[@praveenkumars9111]

How do I know these are my target market(gender,demography.behavior) all of these😢

[@Lightflames85]

A little feedback for you. The music in the background takes away from your message, in short its really annoying. Also your viewers may not be in the marketing world so using too many technical words will leave you with audience that does not understand what your saying. Even explaining it in terms is a little much as i am sure you could explain it in a way so a child would understand it if you have it some through. Being a teacher often means to dumb it down a bit so everyone can follow a long.

[@seanna-smallwood]

Solve for X where: X is your target market, y is the ideal buyer persona (how do they become ready, willing and able to buy) and, Z is what you offer/value-add/products/services. X(y)=z 🤷🏻‍♀️

[@simi5558]

12:11 anyone knowss these sites

[@Wouldyouchoserather]

Is he the backup voice for a channel What if😅. He sounds exactly the same

[@romeshsomani3421]

Please Add Caption in English Adam I am From India 😊

[@milleniaxpose9525]

💎🏆💎🏆💎🏆

[@augustoliver2779]

I’m so tired of confident people speaking. It’s hard to know when to listen and when not. I’m sure I’m not the only one. Maybe including sources for the content presented might help.

[@ParisAngelCosmetics]

I’m pretty much stuck and researching how to get unstuck

[@james_horan]

Appealing to everyone appeals to no one. Look at age, gender, income, location, beliefs, values, how they think, how they live, lifestyle, attitudes, their groups, how they behave, how and where they purchase. Do market research.

[@balavigneshwaran]

What's the wrong with captions

[@weddingdress-b5h]

i am in china market , who need me help for everything

[@lunarkkev]

Yep, Adam here did mix up the words "what is/are" and "How to", so... based on the title, this is a pretty bad video.

[@a.studios9930]

I thought i was listening to AI voice over. ...🤦 One day the youtube guru vocal patterns will fizz out. Nobody talks like this is real life in public.

[@thechalkdowns4447]

Bro telling us what a target market is shows he doesn’t understand his own target market

[@manasagrawal3630]

Too Generic, can you be specific on ground methods to research

[@Chromosome999]

Be cool if you told us how to actually do all this

[@ouail5387]

feels like im attending a philosophy class

[@Andrewproperpath]

dude it's been 2:41 and you haven't taught anything

[@luisrivera5184]

Bro are you kidding me you took 20 mins to repeat yourself sad your not even helping very disappointing

[@immad9706]

Talking for 13 minutes without telling nothing but the obvious!

[@ΝτενιςΚβασνιουκ]

Dislike. Too much talking

[@rogerhong3967]

this guy just blabs terrible video

[@AdvancedInnovations]

Who is they, you keep saying they but who are they and where, you keep saying they, how the F do you reach they g dmt

[@sladjan_vuksanovic]

111024

[@AndrewButler-b3p]

Everything is clear. Brief and clear. No water. Thank you)

[@PhoenixMarshall-f5p]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@Corposanoitaly]

Great content