How to Get Consistent Sales on Etsy (Fast in 2025) - EIGHT ACTION STEPS

[@KC-ed1dj]

I agree with accepting a custom order and then putting it up as a listing. I had a person contact me to change an existing listing. I did, then uploaded that item to my shop. It's now just a few months later and I have made over $1K on that listing. 💸 😊

[@shawnalynn2083]

Whoo hoooo! LOVE IT when that happens! I am so glad you shared this with us! It won't happen every time like that but if we do this consistently it will happen sometimes and when it does it is GREAT!

[@richm34]

Great stuff, Shawna!! Thank you! We do all of these, and also we combine Tip #2 and Tip #4!! When someone reaches out to us about ANYTHING, we give them a coupon. Example: "Hi, are your shirts unisex?" Answer: "Hi! Thank you for messaging us! Our shirts are unisex. Also, please feel free to use the attached coupon anytime for 15% discount in our shop! Have a wonderful day!" The messager ends up buying from us probably 1/3 of the time which makes it worthwhile. Treating customers effectively is the lifeblood of your business :)

[@shawnalynn2083]

Love this Rich! You are so very right! This is great advice! I think I will start combing these two tips too! To any one who happens to read these comments... If you are a new shop this is extra important! Definitely do it like Rich! This will help get those initial sales and lead to the volume of sales you are looking to get to make the bigger bucks later!

[@prizmaetkisiyogavekisiselg3572]

I am thrilled by your positive energy and the way you can describe things in laymans terms :) Keep it up Dear Shawna ❤

[@shawnalynn2083]

What a nice and encouraging message to receive! Thanks so much for that! I will do my best to keep helpful content coming your way!

[@emmajones7974]

Hi Shawna, I really hope you read this and can help me? I’m SO frustrated right now but won’t stop and give up… first off let me say your video are SO SO VALUABLE I’m binge watching them all (whilst also taking action) I’ve even invested a lot of money in a course and feel your videos are more helpful!! You can tell you used to be a teacher ;) so THANK YOU so much. I’ve been applying a lot of your strategies - my shop is 7 months old and I have 300 listings and 48 sales but I just can’t seem to get momentum in my shop - my views just aren’t increasing day to day. It’s so frustrating putting in the amount of work I am and seem to be chasing my tail. I watched your video with your friend and I’ve been doubling down with listings that are getting views and favourited (and of course that have sold) I’ve been doing this for a while but also throwing tons of new designs out … which I’m now thinking perhaps don’t throw as many new out and just do less and put winning designs on other products - can you help? Any ideas on why my shop just isn’t taking off ? Thank you

[@shawnalynn2083]

Hey there! First I want to tell you that you are actually not doing so bad! I know it feels like A LOT of work!!! I'm sorry! It is such a gosh darn hustle in the beginning! At 300 listings I had WAY FEWER sales... maybe 12 or something! At 7 months I had around maybe 1200 listings and was starting to get some real traction... at around 700 listings I had 70 sales. I tell you all this so you know that this is just pretty normal! And look where I am now! It is so worth it! With each listing you will get better at infusing the market research with your designs. I could start a new shop now and get traction in WAY WAY WAY fewer listings... but the knowledge needed to get to that point is built on the back of all those listings it took us to LEARN how to do it! I am rooting for you!!!!!!!!!

[@emmajones7974]

@@shawnalynn2083 Thank you so much Shawna :) I really appreciate you taking the time to reply. I am now at 91 sales with 345 listings and the further I keep sticking at it I can see it perhaps just takes time to build this thing. I recently bought your teacher resource and I LOVE how this would give me so much direction , it's just not really in my niche and I'm wondering if I go off on another niche am I missing the point of doubling down on my niches that are working... I may give my niche until the new year see where I'm at and start building in the teacher niche if I can't see my goals being met in the new year. ~I recently watched a video on the no friends left behind channel where you managed to get something crazy like 170 sales in 3 weeks for your friend?!?! How did you manage that explosion so quickly!! Did you literally just keep doubling down on a specific design and the same set of keywords so you flooded the market really quickly? Thank you again :)

[@markee063]

Ive been revamping everything and watching stats has become my 2nd full time job. Wife has been teasing me. As sales are jumping by more that 40% i get lots of smiles and hugs now. Pheww. 😅 9 years on Etsy but we've neglected a bunch of things the last year or so.

[@shawnalynn2083]

Hi there! I am so glad you here you are getting some things turned around in your Etsy shop! You on the right track paying attention to those stats!!! I hope the hugs and smiles keep coming your way! LOL

[@richlovn539]

YES! Another super video! Much appreciated!

[@shawnalynn2083]

Hi Rich! We haven't seen you in the chat in a while! It is good to say hello in the comments! I am so glad you found value from this one!

[@richlovn539]

​@@shawnalynn2083 Hi Wonderful Shawna and Super Tucker! Thank you for remembering me and making my day as always! You create deep thought for us and bring professionalism into each valuable video. Your style of teaching keeps us all interested and inspired to keep working without doubts of earning a good living. I'm going to have sales on certain items time-to-time, so I'm figuring that out. I'd like to sell needed, large-ticket items whether via Etsy, Zazzle, et al. It's rough having been in accidents and needing to go through procedures, but I won't stop. I'll need to fully automate my new shop somehow. Thank you both again! Blessings~ Rich

[@blissessentials524]

Such a helpful video! And you're right about saying yes, I've many request and I always say I will get them listed and let them know, I had one customer ordered more than 10 items at a time from me bc I've been putting up listings she request..it's a win win situation..more variety of listings to my store. She actually messaged me today sharing her lavender ice tea recipe 😊

[@Straingelove]

That’s awesome and lavender ice tea sounds delicious 🤤

[@shawnalynn2083]

I love this! It really is a great mindset to be in and does help grow your shop 100 percent! And it is so nice to make that positive connection with a customer! They will return to you over and over again!

[@shawnalynn2083]

It does sound so yummy!

[@r2droidbuilder147]

Great video, Shawna! These 8 points are a must follow in your shop. 💯

[@shawnalynn2083]

Thanks for taking a second to let me know you enjoyed this video! I am so glad you liked the tips! They have been pretty powerful for me!

[@KC-ed1dj]

Thanks, Shawna for all the gems you (and Tucker) dropped in this video!!!! Implementing some of these today as I have seen a slump in sales this week.

[@shawnalynn2083]

Hi KC! I hope you are out of that slump super quick! Any time I am in a slump it is usually because I didn't put enough things up for sale in my shop that sell well during that month! Be thinking about what will be selling well 60 days from now to help you stay ahead and turn it around! Wishing you so much success!

[@priscillajackson9243]

Hi Shawna. These were some great tips. Some I had already started implementing in my store. Thank you.

[@shawnalynn2083]

Thanks Priscilla! I am so glad you enjoyed this video and I am so glad you already had some of these things going on! You are on it!

[@personalguntrainer]

Oh my goodness,Tucker is pawsitively the cutest! I just love his tips! Lol. Thanks for your (and Tucker's!) very informative videos! I am a new etsy seller and am still not done setting everything up, but all your videos are helping me. Thanks so much for making them clear and simple for me to understand.

[@shawnalynn2083]

Hi there! What a nice message! Tucker and I give you a big thanks for that! And a huge congrats on getting your Etsy shop going!

[@mercedes-h8m]

I smashed that like button before you even open your mouth 😂 because I know it is going to be yet another great video. Thank you for sharing this information!!!

[@shawnalynn2083]

Mirsada! Thank you so much for this sweet comment! I am so glad you are finding value in the content! I am wishing you so many cha-chings!

[@victorpadilla2893]

Hi, Shawna! I'm new to your channel and appreciate your dedication, energy, and tips! Love it, and love you! I'm starting my journey on Etsy and this really helps. Thank you so much! My dog Max says hi to Tucker 🐾

[@shawnalynn2083]

Tucker sends Max a hello back! Welcome to the channel Victor! I am so happy to have you as a part of the community we are building here! And a huge congrats on starting your Etsy journey!

[@heatherm2428]

Your tips are fantastic! Although my order numbers remained a bit constant last month, my order value doubled! Thank you so much for all the inspiration and value you are brining to the KZbin world. I am excited to see the results of your break even testing. That is one piece of advice I have been nervous about. Do people ever ask you why the price of one listing is so low compared to the other listing?

[@shawnalynn2083]

Thank yo for this kind comment Heather! And I worried about this too! LOL! No one even notices! I will have to address this when I do that video!

[@rebeccatedesco9615]

Thank you Shawna. That was excellent.

[@shawnalynn2083]

You are so welcome Rebecca! I am so glad you enjoyed this one! I am wishing you lots of cha-chings!

[@rejbeau]

Tucker is so cute, put him in all your videos! 💗

[@shawnalynn2083]

Lol! You got it! I am glad you enjoy him!

[@bytor6289]

Great video! I love listening from you and learning from you. You make a lot of great points! Thank you so much for your hard work!

[@shawnalynn2083]

Hi there bytor! I am so glad you found this video valuable! Thanks so much for dropping into the comments to let me know!

[@questingwolf]

Another great video. Thanks! A video on whether having or not having FAQ is good or bad to rank and get sales on Etsy. Same thing regarding which styles shirts to sell: Bella Canvas 3001, Comfort Colors 1717, OR does it even matter?

[@shawnalynn2083]

Great video topics! FAQ section is a bonus! Mine is simple but I have been meaning to go back and make it better. I use mostly Gildan 64000 but Bella Canvas is a great seller and Comfort Colors are all the rage! Choose one and get started! Wishing you so much success!

[@MandyMakesThat]

Another great video! I am currently working on group listings and have a potential order for a family reunion. Would you do a separate listing for T-shirts, Crewnecks and hoodies or would you group them all in one? Or maybe group the sweaters and hoodies? I want to offer variety but don't want the listings to be overwhelming!

[@shawnalynn2083]

Hey there! I would do all the shirts in one listing... Adult sizes, Youth Sizes and Long sleeves. If you have multiple phrases or designs they can choose from in the listing then I would make a separate listing for sweatshirts and hoodies together. If it is just one design and not a bunch of phrases available like a Most Likely to type set than I would include the sweatshirts and hoodies. I would put links to the the other listing in the description. I hope this helps!

[@MandyMakesThat]

It totally does! Thank you! @@shawnalynn2083

[@Lambchop59]

Would LOVE avideo about mailing list of your customers..how do YOU collect keep track ?

[@shawnalynn2083]

I haven't been! Lost opportunity for me! But I plan on getting on this and when I do I will make a video about it!

[@genevieve5217]

Great tips as always! Thank you!

[@shawnalynn2083]

You are so welcome Genevieve! Thanks so much for taking a second to drop into the comments and send me a nice message!

[@cindyleinwand5062]

Shawna glad you are talking about this - this past week I got a bunch of special requests - to either do a design on front and back of hoodie - or change something around for mother's day. I was so confused how to send them a personalized listing that wasn't up in my store for everyone. Then another time I wanted to put it up in my store - but when I created the listing at the price we agreed upon - it took off another 15% because I was running a sale. Thankfully I had incredibly easy going patient customers. But this is a long way of asking - how do you send them the custom listing? Or do you just post it in your store? What if it has their name or something on it? Sorry for being so long winded.

[@shawnalynn2083]

Great questions! I avoid custom listings! I like to get the sale through the original listing or through a new listing that anyone can enjoy (not a custom name type situation). This is because I want the quality scores of these listings to get that love and momentum! I either make the new listing if it is something like "mimi." Or I tell them to purchase form the original listing and leave me a note at check out so that I know it's them and I will be sure to adjust the design. Hope this helps!

[@cindyleinwand5062]

@@shawnalynn2083 Yes this helps. I guess the easiest way is to publish the listing to my shop - and then if there is a discount send them a coupon code. I was publishing it from the etsy message page. Thank you!

[@sonz4205]

Thank you. Subscribed ❤

[@shawnalynn2083]

Welcome to the channel! I am so glad you enjoyed this video!

[@Autumn77077]

I love this video!! Quick question, do you send out a follow-up messages to your customers - I'm finding it very time consuming. I send out an initial thank you and sometimes I will message customers their tracking # - even though Etsy already does this, but I'm wondering if you do this or how much 'time' a day do you spend sending out messages and follow-up messages to your customers? Do you ask for reviews and do you message them after their order has arrived?? I'm sure I don't have even have a 1/4 the volume you sale daily and I'm finding it takes quite a bit of time, I'm just wondering how to do it all the correct way so I thought asking you -the best teacher- I might find an answer, lol! Thanks Shawna, you're the best!!

[@shawnalynn2083]

Hi there ms.chickaletta!!! Great question! I should do a video on this! I do send a follow up message. But I have it saved in my snippets so it is super fast. I DO NOT send the tracking info but let them know that "we will let you know when it ship." Etsy sends that out so I don't actually send another message for that. Takes me maybe 15 minutes a day to do this. I used to send another message after items got marked delivered and I did ask them to leave a review if they were happy or to reach out to me in the messages if anything was unexpected and that I would be happy to take care of any concerns. Don't ask for a 5 star review... that is a no no. I don't do this anymore but I thought it was really helpful in building up those reviews. I would sit down and do that once a week. Hope this helps!

[@Autumn77077]

@@shawnalynn2083 You are so awesome, thank you for the reply. I was curious if you messaged them he tracking info, I did this for over a year, but Etsy does it too so I think it's redundant and now that I'm making more sales it just became too time consuming. I was curious how the Experts like you went about it, but I think I might be doing it similar, yoohoo - maybe you are rubbing some of your magic on your followers lol! I would love for you to do a video on this, PLEASE - all your content is golden, plus it's always a bonus to see Tucker in some crazy wig or outfit! Thanks Shawna!

[@Raima230]

Hi Beautiful Shawna!😊

[@anthonyprochaska7973]

Do you have any links on creating Custom designs on etsy?

[@shawnalynn2083]

Not yet! But I need to get on that! But KZbin it and you will definitely find someone explaining it!

[@blissessentials524]

Also do you have a video on how to personalize an order..like from start to finish..i seem to be having trouble learning how to do that.

[@shawnalynn2083]

Hi there blissessentials! I don't have a video on this yet but will make one soon!

[@Laflaqua-hg5yx]

Hi Shawna, do you offer the 35$ Free Shipping Guarantee in your shop? I do and I'm struggling with that. When I offer a 15% discount on my items, then once people order 2 things (above 35$) and get free shipping I make hardly any profits, considering 6.5% Etsy fees as well, and the 10$ shipping I have to pay. And if I price my items even higher I end up way more expensive than the others. Considering I'm a new shop trying to grow this is tough! What do you suggest?

[@shawnalynn2083]

Hi there! I do have that toggled on in my shop but I actually have free shipping on everything worked in also. Getting the pricing right for that can be a little tricky!

[@IncredibleShrinkingStephy]

Thank you Shawna! These are very helpful! I have a question as far as pricing. Do you do or have you ever done any type of click bait when it comes to pricing? I feel like thats all I see when I go on Etsy. The price is super low but it's only one item and sometimes it's something like a newborn onesie. What are your thoughts? Is it effective? Or would you not recommend it?

[@shawnalynn2083]

Hi there! This is called a "Loss Leader Strategy" and it is super effective! Definitely give it a try if you are comfortable!

[@markstevenson8209]

How do you get instant notifications on your phone from etsy when someone messages you?

[@shawnalynn2083]

You need to go into the settings on your phone and allow those notifications to come through from Etsy. If you google directions on this it should pop right up. Hope this helps!

[@cheryld6975]

I received my first sale a month ago. She gave no review and no new sales since. I post on social media often but not getting enough visits. What should I do in this situation?

[@shawnalynn2083]

Hi there! I would keep listing! And After I had a niche built out with maybe 30 designs I would start running ads on it. I would also would try a break even pricing strategy to get things moving. I do have a pricing video that goes into that a bit. Hope this helps!

[@Straingelove]

Adds are frustrating me 😂 some have 1 click and take up 0.35$ and some have 2 and I get charged 0.12$ why can’t each click be 0.01$ 😂 I’m pretty sure I’m just breaking even or making 1-4$ per item and I’m happy building shop this way. It’s slow but I’m just about 4 months in and as you say “keep going” and a big part of me keeping going is thanks to you! I check my stats religiously since you had posted that video!! Omg it’s my fav tool. I can clearly see what I need to keep designing for now. And aww tucker, sending him hugs and kisses ❤

[@richm34]

100% run Esty Ads. Start at $1/day and work your way up higher as profits increase. We have a rule that our Marketing budget cannot exceed 25% of profits. But you need to Market your store. Imagine if Nike never advertised. There are naysayers about Etsy Ads, but I am convinced that those people do not know Business 101. Run Ads ONLY on listings that are proven to sell. Anything else and your ROAS (Return On Ad Spend) will likely be too low and frustrate you. Etsy gives you stats on Ads. Every week go in and pull out any items below 3.0 ROAS. You likely are not making money on those. Run Ads on any item where the ROAS is higher than 3.0. Someone once said that running Etsy Ads on listings that are proven to sell is like throwing gasoline on fire! 100% truth. Good luck!

[@Straingelove]

@@richm34 oh wow thank you so much for your advice I have adds on almost everything since I’m just starting out so I’m not sure what will take yet but I’ll narrow it down on what’s already sold and see if that makes a difference. I’ll definitely check the roads now which I wasn’t before. I have it for 1$ a day right now. Appreciate your advice!!!

[@shawnalynn2083]

Sorry I am just getting to this comment! Rich knows what he is talking about so definitely good advice there! And one sent would be great! LOL! You have the right attitude! I hope you have learned so much sense this comment and that everything is going great!

[@pd5244]

Every time you view your own shop or listing, does Etsy count that as a view or does the system know not to include the shop owner viewing themselves?

[@shawnalynn2083]

LOL! I think it counts us as a view! I use to struggle with this when I first started too! Wondering if the data I was looking at was just me viewing my stuff! LOL. It gets better!

[@fridabeyerl929]

Hi Shawna I am an ETSY seller i opened my shop in Jun of this year and have sold one sale that is not by friends and family. Can you let me know what Iam doing wrong or tell me how I can get help. Thank you

[@ibendivanno4270]

Great inspiration, how do you offer gift wrap from Printify? I assume the buyer like to send the gift directly to the person

[@shawnalynn2083]

Hi there! I am so glad you enjoyed the video! As far as I know we can't offer gift wrap. Maybe they will change that at some time!

[@wephotogal]

Hi Shawna, hi Tucker.

[@shawnalynn2083]

Hi Wephotogal!!! We hope you are having such a great week!

[@wephotogal]

@@shawnalynn2083 Stopped to say hello, been MIA lately with so much going on. Yes, doing fine.

[@LennyYT]

SO GOOD 🎉🎉🎉

[@shawnalynn2083]

Thanks Lenny! I am so glad you enjoyed this one!

[@ButtonBabbleCreations]

Do you have a website to sign up to review individual Etsy shops to provide feedback? My sales have been stagnant and I’ve been posting since January.

[@shawnalynn2083]

Hi there! Thanks so much for watching, and I am so glad you are getting value with me! I am still juggling learning how to grow my KZbin channel while making sure I continue to grow my Etsy shop. This has my time pretty used to the fullest! But when I get a bit better at this I may add coaching/reviews to the mix. I will keep you posted!

[@Raima230]

Your Tucker is a doll.😘😘

[@shawnalynn2083]

Thank you Ratna! My little cutie patootie!

[@Lambchop59]

Shawna when u send coupon discounts do you ....or etsy/ printify ...do the math work figure . Like if u sell shirt at 20$ and send a coupon 20% off do YOU have to do anything or etsy does it or how about prinitify? I ask since once u did the work figuring profit if we have to go in manually for each custom discount ...takes time.

[@shawnalynn2083]

Hi again! So Printify had nothing to do with the discounts we set up in out Etsy shops. The price you pay them won't change as a result of the discount you set up. I don't do a custom discount code though! I just put one together and use the same one each time for customers when they ask for a discount. Hope this helps! I set it up with no end date and I don't worry about them using it again in the future. Hope this helps!

[@briggetteglymph2327]

Do you have a certain number of daily sales you consider in order to be consistent? Or it all just varies?

[@blissessentials524]

I started in November, it hasn't been consistent at all .there are days where I only have 2-3 sales and days where I have 10+ ...but I'm still new so I'm hoping it gets more consistent and increase sales or double sales in the next month

[@shawnalynn2083]

HI there! So the first month I hit 30 sales I felt like I could call that daily sales sense it averaged out to one a day. One day was 6 and a few of them were zero. Once I hit a point where I actually had sales nearly every single day... I really felt that was "consistent sales." SOme days 2 or three and maybe a day or two mixed in with 8 or 9. Now I average 30-60 orders a day. So it will always vary day to day. Hope this helps!

[@briggetteglymph2327]

@@shawnalynn2083 Thank you!

[@Raima230]

Shawna, I have 45 listings of shirts so far and I have well researched designs and SEO for these listings and I amusing high quality mock-up pictures. I opened my shop in last January. I am not getting any sales at all. What am I doing wrong here. Is it too early to get a sale? Any thoughts.?😕

[@Straingelove]

I would say have someone buy from you and leave a review. It kicked off my shop and I opened on Dec 27th so just before January. I sell way more other items than clothes, I find clothes are the hardest to sell so maybe try putting your designs on other items. Good luck!

[@jennamartin-payne1653]

@@Straingelove I wondered about that, maybe adding stickers as people probably won't worry as much about them with a new shop. What was the first item you sold? x

[@Straingelove]

@@jennamartin-payne1653 I’m definitely selling more stickers than anything else and a few mugs. I feel like stickers is really the way to get some sales going!

[@jennamartin-payne1653]

@@Straingelove good to know! I have some designs that I have been thinking would make great stickers so I guess that's what I will do! Thank you x

[@Straingelove]

@@jennamartin-payne1653 doesn’t hurt to try 🤷🏼‍♀️ , you’re very welcome!

[@Straingelove]

Question Shawna, if there’s a 15% already in the shop and you give them a 20% are they getting both discounts as in 35% off? Also, I was wondering do you only ship to the US? I just do US and Canada but am I missing out, I got scared when I didn’t understand the requirements for Europe. ❤ thank you so much for your content as always you are so appreciated 💕🙏🏻

[@kateshort2368]

No it replaces it. However I haven’t tried doing a free shipping promo code during a sale.

[@shawnalynn2083]

Hi Straingelove! Kate is right! They will only receive one of the sales! They don't combine to make a realy big percentage off. AND... I only do US and Canada also!

[@Straingelove]

@@shawnalynn2083 ah thank you Shawna ❤️❤️❤️

[@jKolby95]

Idea no other youtuber is doing: make videos where you review subscribers etsy shops and provide feedback? ;)

[@shawnalynn2083]

Love this! You have my mind thinking about it! When I mention this on KZbin you will know it started with you! LOL

[@jayjayf9699]

2 sales in 2 months and 59 views in that time , using no ads , no idea what to improve

[@shawnalynn2083]

I'm so sorry you are having a rough go at it Jayyay! It is worth getting figured out! Keep learning and experimenting! Two months in I was only at 4 sales and had a maybe 200 listings so I was almost just about where you are sale wise!

[@jayjayf9699]

@@shawnalynn2083 oh right , what made it turn around , was it just time ?