How to Get Management Buy-In for a Social Selling Program

B2B social media managers understand the value of social media for lead generation and are eager to fuel sales through social selling. However, getting management buy-in for a first-time social selling program can be challenging.
In this episode, Lena Weber-Reed goes Behind the Post to reveal her secret for securing her company's buy-in for a social selling program. Here's a spoiler: she successfully launched a pilot program with select team members at zero cost! Tune in to learn the step-by-step process and discover what you need to include to launch your own pilot program.
She also discusses how to get your sales teams on board, the fundamental pillars every social selling program needs, and the value of social media data in pushing prospects further along the sales funnel.
Hot Topics:
- What social selling is, and the essential components for a successful program
- How to build a pilot program to secure management buy-in
- The value of social media data to initiate relevant conversations and fostering meaningful relationships
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