How to Get People to Say Yes: A Psychology Professor Explains the Science of Persuasion | Inc.

Robert Cialdini, author of Pre-Suasion, describes to Inc. president Eric Schurenberg the most important factors for influencing people.
#Persuasion #Psychology #RobertCialdini
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[@xasancle]

6️⃣ Main 1️⃣ 03:22 +42% Reciprocity. 2️⃣ 03:49 Likeability. 3️⃣ 04:17 Authority. 4️⃣ 04:33 +13-20% Social Proof (Popularity). 5️⃣ 05:52 +50% Scarcity. 6️⃣ 06:22 +18% Consistency (Commitment). 1️⃣1️⃣ Complementary 7️⃣ 08:10 Framing (Comfort vs Cost). 8️⃣ 10:42 Military (Individual vs General Strategy). 9️⃣ 13:13 Focus ≠ cause. 1️⃣0️⃣ 15:25 False confession. 1️⃣1️⃣ 18:54 Fear = Abundance (Group) 1️⃣2️⃣ 20:28 Attraction = Scarcity (Individual). 1️⃣3️⃣ 21:32 Mistery (Cliffhanger, "Need To Close"). 1️⃣4️⃣ 24:12 Authority (Counterargument). 1️⃣5️⃣ 25:37 Environment (Out Of The Box). 1️⃣6️⃣ 27:06 +27% Place Attraction (Flower Store). 1️⃣7️⃣ 29:40 *3 Togetherness. 1️⃣8️⃣ 31:49 Focusing illusion = Anchoring (attention overvalue). Extra Combine 1️⃣&2️⃣...

[@mrrboos1106]

Great Job

[@ziad3873]

Ur the GOAT 🐐, thanks my G

[@ayandaw.432]

Beautifully done. Thank you

[@NickAncker]

Thank you sir XS

[@egb6322]

Thanks

[@dalor4906]

Anybody building an algorithm? You're at the right place

[@abnersatisfied4276]

OMG, this interviewer is a pro he is so interested in what this expressive man has to say, very good interview both sides...

[@ngunjilla7647]

I have been looking for this comment. Notice how the interviewer follows him. Bob is great at persuading no doubt but the interviewer is smart and strategic with his questions. He is a pro, notice how He asks pertinent questions that will steer Bob to talk more😃😃😃😀

[@1CT1]

Accept Jesus Christ as your Lord and Savior and you will be saved. John 3:16 (share the good news of the gospel around the world!) Have a wonderful day/night, may the LORD bless you all, and farewell!,.,,,,,

[@jimba6486]

What a time we live in one guy can stand out so much for actually knowing how to do their job and competently well, that we all pause to admire him for just doing his job. A sad commentary on modern interviewers.

[@iamsatisfied9135]

@@jimba6486 true, these days mediocrity is the norm.

[@fmlAllthetime]

Yep it's so bad "these days". Wonder how competent medieval peasants we're at interviewing, basic rhetoric or reading...

[@akhileshbhagwat]

Look at his body language, He keeps eye contact throughout the session along with changing his voice tone high up and low. He also use hand gestures to make it for interesting. By doing all above things he successfully persuaded the interviewer to listen & believe what he was saying, the interviewer leans forward toward him and he too keeps eye contact throughout the interview.

[@Miamitalentg]

You fell for that horse shit? Bruh.

[@Wanderersays]

@@Miamitalentg You're here too, aren't you? :)

[@sophiafake-virus2456]

Yet his over surgically enhanced face and his fake friendly persuasion is abhorrent to anyone with intuition.

[@raquelreich4690]

@@Wanderersays 6 8 8

[@Wanderersays]

@@raquelreich4690 How can I decipher that? :)

[@bdpatton2]

6 universal principles .... reciprocity, likability, authority, social proof, scarcity, and consistency

[@jackbarker3329]

Dear Ben Patton --- I once had one of Mr. Cialdini's books in my personal library, but then I lost track of it. I am a big fan of R. C. I have to wonder if you are related to the General himself, George Patton! How PERSUASIVE do you think George was as a high-ranking general in the U.S. Army? I'm guessing he was darned persuasive, wouldn't you? I'm wondering what your experience has been playing the persuasion game? Does your ability to make money, is it related to how persuasive you are when you are talking to people about whatever it is you have to offer the marketplace? I'm guessing that it is. I am a Christian pastor. Can you think of any line of work in which it behooves the "persuader" to be as persuasive as possible with respect to the person you are talking to, than being a Christian pastor? On top of that, I believe I have the gift of evangelism! That obviously means that a good portion of my time is devoted directly to "persuading" the person I'm talking to, to accept God's offer of salvation. --- Pastor Jack Barker

[@sha1841]

Thanks Ben!

[@osrsfonzie1897]

And Botox

[@rhoduskal-cious3243]

Online Income Police he was looking for likability 😂😂😂

[@Enormymous]

@@jackbarker3329 mom says that when I see someone use words like "darn" on the Internet I have to tell her so she can make sure they get into trouble. You have broken my little heart :'(

[@cthoadmin7458]

I have no real interest in the persuasion industry, but the psychology behind all this is truely fascinating.

[@starfighter1972]

I turned into this video reading the word psychology first.

[@nvmffs]

Well, for one - it helps you to protect yourself against the persuasion industry...

[@northernwildshewolf1729]

The more we know about the psychology of persuasion the less likely we will be manipulated by the sales industry etc

[@Loki_Dokie]

Sales is persuasion, persuasion is selling. You are reading persuasion with a negative association.

[@JohnJ469]

Then I advise you to look/think deeper. What's a job interview if not a sales call by the applicant?

[@thedr00]

I spent 4 days on a course with Bob Cialdini some years back. He's one of the kindest, most sensitive people I've ever met. His book is a fascinating read. Well worth it.

[@healthyfood661]

this comment has pre-framed 13.5% skeptics into book buyers.

[@liliparodicoachensaludynut7643]

what is the name of the book?

[@thedr00]

@@liliparodicoachensaludynut7643 "Influence: Science and Practice"

[@gonzalogalante2577]

What about the talibán? Damn liar

[@Directory1]

@@healthyfood661 thx

[@johngreenbury7911]

As a long-time sales trainer and having used Bob's ideas in countless ways, I can tell you that you will learn more about selling from his insights than you will from most other so-called sales trainers. My advice is to listen very carefully, make notes and then go back and ask yourself, "how can I apply this?". Try one idea and see what happens.

[@katrecemiller8325]

It’s just 7 days and the outbreaks are well treated and unseen. Thank you so much Dr. Aloha for curing my HSV 1&2 completely. #Autism #Cancer #Herpes 🌱🍵kzbin.info/door/_YFEEZEr1BxGkNg1d4vqww❤️🍀

[@Glitch-Gremlin]

How would you use these ideas to get help Medically? ive basically had doctors tell me my pain is just in my head, and ive had others tell me they believe me, but there isn't much that can be done. what would you do?

[@EsotericArnold]

"nothing is as important as you think it is, while you are thinking about it." - I need this guys book pronto!

[@ivey1luv]

I don't know how I even got here or why it was in my suggestions but I'm glad I stayed. That was awesome and very informative. I'm an entrepreneur and this I feel like this info will fill in the gaps of what's missing in my small business.

[@janetlynch2920]

I was distracted by the Botox comments for awhile, lol. What’s your business? I’m learning to apply for my business too.

[@Aris-Darling]

6 Universal Principles: 1. Reciprocity - People want to say yes to people who have given them something first 2. Liking - We prefer to say yes to people we like (do this by finding commonality with opponent) 3. Authority - We say yes to people who are competent/experienced 4. Social Proof - If our peers are doing something, we think it's a good idea too ("this is our most popular item" boosts sales) 5. Scarcity - We like something that is rare, not easily accessible 6. Commitment & Consistency - If we asked people to take a step towards us, they continue to because they've already invested (eg. doctor's office with scheduling)

[@Sajidkhan-wy6nw]

Thnx

[@MX-CO]

😊 thanks

[@user-lo6jq1od9f]

Appreciate it !!! Aris

[@ahsanmohammed1]

Thank You

[@cvsearchuk6231]

Thanks

[@Zarghami]

Persuasion is one of the most important tools in life.

[@incmagazine]

Couldn't agree more!

[@onewildride3779]

@@incmagazine to À

[@JIANYM36]

Especially when your trying to get laid

[@Alex_1729]

But not the "most" important.

[@karmaforsale2334]

I agree.

[@thomask837]

Cialdini is a legend. Read his first book in my 20's. Amazing book, in my top 10 reads.

[@tomdeters735]

Alot of these kinds of books and presentations are good because they help remind us old sales people of sales tips-tools we have forgotten and they keep us sharp. This is groundbreaking info. Not only that, but he backs it up with factual examples. I'm going to have to watch it again, take notes, then think of ways to implement these tips into my own industry to help my customers.

[@jwest997]

The whole thing about making people write down their appointment as a social proof doesn't include how it could just easily be from the act of making the person write it down, you remember something much better when you write it down versus hearing it (the person writing it for you and handing it to you).

[@PetarLuketina]

Is is one of the few videos that's worth every second of attention. Thank you for keeping things focused on the spread of information, rather than personal stories or self-promotions.

[@ugoc3300]

If you need to force someone's arm for personnal gain, this is your time. You can sell crap now. Or you can work for pharmacy company marketting drugs.

[@chrisarnold3553]

Think you were taken in... most of his examples are assumptive not factual. (I checked out many of his claims)

[@starfighter1972]

Every second and every minute is precious.

[@katrecemiller8325]

It’s just 7 days and the outbreaks are well treated and unseen. Thank you so much Dr. Aloha for curing my HSV 1&2 completely. #Autism #Cancer #Herpes 🌱🍵kzbin.info/door/_YFEEZEr1BxGkNg1d4vqww❤️🍀

[@joycepalanca9391]

Ok I’m

[@malachijames]

Michael Douglas doing the intervew is a bonus!

[@TheBitcoinExperience]

The amount of value in this video is insane!

[@true_human_007]

OHH MAN, ....... THIS IS BEST SESSION ON MARKETING AND SALES EVER I HAVE UNDERGONE.

[@cetti4405]

I love vids that gets straight to the point and this interview does that. Fantastic Info!

[@bizgriff1701]

Nike keeps telling us everytime!

[@ahmadabed4939]

6 universal principles .... reciprocity, likability, authority, social proof, scarcity, and consistency

[@callannewell4731]

Nike keeps telling us everytime!

[@americansailor7967]

Robert Cialdini is by far the best out there. Read all his books. He the monster of influence.

[@rainbowgirl1444]

Great interview. Excellent content & advice from Dr Robert Cialdini!

[@re_styles]

Exceptional interview. Bob you’re a real go-getter. thanks 😊

[@sirisaksirisak6981]

Rare to hear this precious conversation which can appliciable to our life.Thank you both of you so much, sir.

[@liliparodicoachensaludynut7643]

I love the way you present this subject. Thank you.

[@re431]

I love those teacher or anyone who are exited to teach us something new

[@arbeyorrego733]

My appreciation for this content, love being educated

[@dantaylor1995]

That was very interesting im going to use some of these brilliant ideas.

[@Studio-yc3ko]

What's focal appears to be causal. Brilliant! Thank you for the presentation.

[@MrMarcelWiel]

Absolutely fascinating! Thank you so much for this valuable information

[@UncompressedWAVmusic]

WOW, I learnt so much, so many great strategies and tips and I felt like I had a long great seminar and it was only 34 minutes and jam packed with powerful tips.

[@SoCal_Jeff]

I have a BA in psychology. Cialdini was influential in a number of courses.

[@ondesco1364]

Pun intended?

[@alvinprettyman1802]

thanks for posting

[@wedance365]

2021... I can't get enough of this man. Marvellous!

[@pauls7056]

Excellent interview, Inc. I have to say that most interviews I see I race through and pick things up. On yours, I watched it all, paused and even rewound. Its was so good. I found Professor Cialdni's answers short and useful (contrast with some other academics that take you into a deep hole) and Eric Schurenberg's questioning technique was absolutely first class in homing in on the most important parts of the research being discussed. Great video. I learnt such a lot form it! Thanks for posting.

[@timrichardson518]

his books are just as good

[@SultanAhmed-lf4ju]

Wonderful clip indeed.Thanks a lot to both the questioner and the responder as well. 👍

[@raphael52]

His passion for what he knows. WOW!!! Just ordered my copy.

[@laur2139]

Thank you so much for this!

[@l4lintl608]

Preach Brotha, Preach! This information was gangsta! Loved every sec, thx Prof!

[@langdonlycroft704]

Actually using this information in real life requires a lot of practice. And it doesn't just work. It works on some people and you have to change which techniques you rely on and how you enable them person to person. Being a truly great sales person is about reading people's minds

[@engineeringbeginner]

It's all about body language and Emotions and tone of voic

[@arthurkk2581]

This man will make me a millionaire soon.

[@firchester]

Applause, this Professor should be adopted in every school and every book related to company management.

[@jsbiko]

This is a masterpiece

[@persianchris2451]

This is what I LOVE! Formulas/algorithm tactics... Learning frameworks.. I have grown to love psychology in so many ways... It began with Tony Robbins introduced me to Neuro Associative Conditioning but pre-suasion is a whole different animal.

[@TourmalineFilms]

Fascinating video, Robert communicates excellently and his storytelling skills are evident here.. Definitely gonna buy Influence.

[@jaychatfield9937]

This is some of the best information I’ve found on KZbin yet even from all the great people that I follow and listen to

[@JahBreed]

This is a really great presentation.

[@alexannebisson4091]

And here I am watching this video to try and convince my mom on getting a dog 😂

[@islamreminder8538]

Its been a long time did you get it!😂😂😂 Am curious

[@szues_yours2664]

😹😹😹😹😹 Brilliant

[@andrew_koala2974]

Alexanne Bisson Your Mon does not need a dog while she has you focus on and attend to. Give your Mon a break, she does not need any more complications. You can also learn how to bark when necessary. and receive a pat on the head.

[@_pudu661]

absolutely brilliant, what intelligent people. i enjoyed the flow of conversation and how he immediately had a response for every question and didnt have to think hard about it. brilliant! i learnt a lot

[@dj_poopypants]

I'm an "influencers" nightmare. I know what I want. No one can sell me anything that I don't want or need and I need very little and what I want is usually very specific. BUT check this out, I realized that I'm STILL manipulated and influenced to buy these things that I think I need and want but truthfully I don't! So who then is "selling" me these things you ask? The mind! The mind will ALWAYS keep you wanting and needing. It's the ultimate salesman! Few people on earth can say no to the mind. 😎

[@stinkleaf]

"Attentional Bias" -13:13 "What's focal is perceived as causal. What we are paying attention to normally in our environment are causes." At the very end of the segment, he comes full circle with the attentional bias has an antidote.

[@goldeneddie]

I get his point about context influencing choices. It is important where you are when you ask someone for something, like the flower shop example. I find people are much more likely to agree to my demands when they are locked in my basement in the dark with nothing to eat.

[@ivey1luv]

Now that's persuasive

[@theresamayton302]

Too funny

[@maverick_13_44]

What a fascinating interview. So much useful and interesting knowledge! I bought this book right away after this. Thank you for this interview. Excellent guest and interviewer and so appreciated! Fantastic!!! Amazing! So great!

[@freeshipping9643]

Robert caldini is an amazing man to listen to. His study's are what make the world go round in my opinion.

[@EricNivoBeats]

Truly amazing 😊

[@hameddadgour]

Great interview. Well done!

[@radudinulescu5691]

Finally a very usefull video that does not waste time and its packed with value, my full appreciation :) !

[@byronfoster4306]

As a behavioral scientist you have successfully kindled an interest in these concepts!

[@lolliz100]

And this is the level of Psychology I Love. Imagine The top Global companies hiring/contracting Specialists like this to Market their products. And I Love it. Because if they can do it, then I can do it too. Ethically of course... *Smirks*

[@socratescastillo8049]

lolliz100 words words words. You see every millionaire talking about how it sucked at the beginning, dont give up man

[@tylercarter8459]

This man could sell me my own shirt.

[@kameracamera8120]

Supplies are limited. Times running out.

[@poizonedgrape4454]

🤣🤣🤣🤣🤣 thank you. Your comment made my day 😄👍

[@jesuscastaneda7018]

extraordinary information thank you, a window of wisdom opens before our eyes

[@shennaghaytacan4640]

Mindblowing concepts! Thank you so much for sharing this video and to the two gentlemen :)

[@mrbeastwithnomoney]

His voice is extremely soothing

[@BWater-yq3jx]

That's part of the persuasion; I've noticed a lot of 'sales' types have this. Extremely effective if the potential customer happens to get ASMR!

[@robertmoore2348]

That guy is packing some serious meat. Really brought his power package for this one.

[@raymundopena5144]

😂😂😂😂

[@mycroft942]

Focal is causal

[@thebidstar26]

It's surgery

[@mirrytiara946]

🤣🤣🤣🤣

[@JohnJohnson-hl4fv]

That's funny. I'm still laughing. Thank you. That's his how to get laid package. I'm going out tonight with a cucumber down my pants. Wish me luck!

[@danielwenic9648]

Thank you, great interview 😊

[@engrmunim]

Thanks a lots for both of you. Required to be viewed many times

[@peacetruth4802]

What a lovely and informative interview.

[@nextgroup8262]

Nice interview, it is a great summary of the Influence book in few min

[@Actidad]

Great insight, very compelling!

[@selinashek3058]

Mr Cialdini, my heartfelt thanks for your , passion and genuineness in sharing. So much wisdom, eye opening, thx again. The interviewer Mr Schurenberg is very professional never interrupt or talking too much. Big thx too.

[@monkiram]

I finished this video with the realization that the things he's talking about are most probably not as important as he's currently persuading me they are. This is too meta for my brain

[@dubgreign]

i think he did

[@bensmith7672]

Lol

[@Gwopomoli]

Momera lollsssss

[@charlesg7926]

No, they’re important as hell trust me. I know

[@CobraAquinas]

Nah you're just right. That's the end of the thought, you being correct lol.

[@videointerviews]

‘Nothing is as important as you think it is, while you are thinking about it.’We overvalue the things we are paying attention to. Kahnerman is normally associated with Prospect theory … that in times of uncertainty we normally give more weight to losses rather than gains. Interesting.

[@amaahema]

Exactly a year after posting and here I am. Not a mere coincidence. Very useful information. I'm so glad

[@marlenelujimin3420]

Thank you inc. for sharing this🙏🙂

[@DennisEvansdje]

I'm interested, I'll try it at work

[@MrSaemichlaus]

The interviewer should have been screaming "yes" all through the video due to the strong eye contact of the professor.

[@gregoryrichardson508]

Great interview No fluff this dude's good

[@petergarety]

It's unbelievable how very few people realize that book The Influence by Mr. Cialdini is the SECRET KEY to results that you want in business and life. I have read that book at least 20x and if I would need to attribute my success to one specific tool, it would be this book. And funny enough, it costs nothing in comparison to the results it brings. Amazing!

[@meow1799]

It's not the book it's YOU Good job

[@yalew6231]

very insightful!! Thank you!

[@BWater-yq3jx]

27:45 I had 'Jewellers'. Close! 😆

[@kumbuabraham3633]

Robert cialdini is a very Interesting professor...Had me glued the whole time wow. I'm speechless. *am gonna apply these techniques straight away.

[@jonbarrett9053]

Excellent Advice, Dr. Robert Cialdini. thank you (Advice, and not opinion) 😉

[@mikecarcamo1615]

Thank you guys it helps a lot.

[@wilfrededovia2346]

Wow.. indeed a very informative interview, learnt a lot from both sides.

[@DanielThomasArgueta]

Classic! 📚

[@atropin3502]

Fascinating concepts, really opened my mind!

[@SerialQiller]

One of my favourite tricks to getting someone to agree to something is actually to get them to say 'No'. 'Would you be against the idea of X?' Saying No clearly is a positive in this case. But it's easier to say no to something than yes anyway. It just bypasses the issue completely..

[@angelaasadi9283]

Yes, fascinating!!

[@ssunkite1]

Brief description of the battle for winning your mind.

[@mrluigi9923]

i beg to differ. MK ULTRA.

[@kasondaleigh]

Excellent interview.

[@annawongsmile]

This is very useful! Thank you so much

[@angelicasoto6501]

This is my new morning video

[@ErikPetrosyan]

1:20 Robert packing heat

[@yagirlllwavy]

Lmfaooo sir

[@22K562]

Erik Petrosyan gay af bro

[@ayyoubm]

this information is priceless.

[@sanskaradhikari8827]

it's so good it needs a rewatch

[@geladeramovel]

Que capacidade de explicar um assunto. Grande Professor...

[@pashaveres4629]

I want to learn the functioning of human beings, of their brains in particular... so that I can exploit that, exploit them, for my own gain. Learning to do that even better. Thanks! :)

[@bonjourjetsetter]

This was a great interview. I was so surprised how much I learned. A+

[@Alsaraha.]

Awesome video and a very practical advice.

[@shubhangjain9]

such a humble, calm personality