How to Get People to Say Yes: A Psychology Professor Explains the Science of Persuasion | Inc.

[@xasancle]

6️⃣ Main 1️⃣ 03:22 +42% Reciprocity. 2️⃣ 03:49 Likeability. 3️⃣ 04:17 Authority. 4️⃣ 04:33 +13-20% Social Proof (Popularity). 5️⃣ 05:52 +50% Scarcity. 6️⃣ 06:22 +18% Consistency (Commitment). 1️⃣1️⃣ Complementary 7️⃣ 08:10 Framing (Comfort vs Cost). 8️⃣ 10:42 Military (Individual vs General Strategy). 9️⃣ 13:13 Focus ≠ cause. 1️⃣0️⃣ 15:25 False confession. 1️⃣1️⃣ 18:54 Fear = Abundance (Group) 1️⃣2️⃣ 20:28 Attraction = Scarcity (Individual). 1️⃣3️⃣ 21:32 Mistery (Cliffhanger, "Need To Close"). 1️⃣4️⃣ 24:12 Authority (Counterargument). 1️⃣5️⃣ 25:37 Environment (Out Of The Box). 1️⃣6️⃣ 27:06 +27% Place Attraction (Flower Store). 1️⃣7️⃣ 29:40 *3 Togetherness. 1️⃣8️⃣ 31:49 Focusing illusion = Anchoring (attention overvalue). Extra Combine 1️⃣&2️⃣...

[@mrrboos1106]

Great Job

[@ziad3873]

Ur the GOAT 🐐, thanks my G

[@ayandaw.432]

Beautifully done. Thank you

[@NickAncker]

Thank you sir XS

[@egb6322]

Thanks

[@Aris-Darling]

6 Universal Principles: 1. Reciprocity - People want to say yes to people who have given them something first 2. Liking - We prefer to say yes to people we like (do this by finding commonality with opponent) 3. Authority - We say yes to people who are competent/experienced 4. Social Proof - If our peers are doing something, we think it's a good idea too ("this is our most popular item" boosts sales) 5. Scarcity - We like something that is rare, not easily accessible 6. Commitment & Consistency - If we asked people to take a step towards us, they continue to because they've already invested (eg. doctor's office with scheduling)

[@Sajidkhan-wy6nw]

Thnx

[@MX-CO]

😊 thanks

[@MedAmine-m5r]

Appreciate it !!! Aris

[@ahsanmohammed1]

Thank You

[@cvsearchuk6231]

Thanks

[@dalor4906]

Anybody building an algorithm? You're at the right place

[@akhileshbhagwat]

Look at his body language, He keeps eye contact throughout the session along with changing his voice tone high up and low. He also use hand gestures to make it for interesting. By doing all above things he successfully persuaded the interviewer to listen & believe what he was saying, the interviewer leans forward toward him and he too keeps eye contact throughout the interview.

[@Miamitalentg]

You fell for that horse shit? Bruh.

[@rememberwhenwe8]

@@Miamitalentg You're here too, aren't you? :)

[@sophiafake-virus2456]

Yet his over surgically enhanced face and his fake friendly persuasion is abhorrent to anyone with intuition.

[@raquelreich4690]

@@rememberwhenwe8 6 8 8

[@rememberwhenwe8]

@@raquelreich4690 How can I decipher that? :)

[@abnersatisfied4276]

OMG, this interviewer is a pro he is so interested in what this expressive man has to say, very good interview both sides...

[@ngunjilla7647]

I have been looking for this comment. Notice how the interviewer follows him. Bob is great at persuading no doubt but the interviewer is smart and strategic with his questions. He is a pro, notice how He asks pertinent questions that will steer Bob to talk more😃😃😃😀

[@1CT1]

Accept Jesus Christ as your Lord and Savior and you will be saved. John 3:16 (share the good news of the gospel around the world!) Have a wonderful day/night, may the LORD bless you all, and farewell!,.,,,,,

[@jimba6486]

What a time we live in one guy can stand out so much for actually knowing how to do their job and competently well, that we all pause to admire him for just doing his job. A sad commentary on modern interviewers.

[@iamsatisfied9135]

@@jimba6486 true, these days mediocrity is the norm.

[@fmlAllthetime]

Yep it's so bad "these days". Wonder how competent medieval peasants we're at interviewing, basic rhetoric or reading...

[@bdpatton2]

6 universal principles .... reciprocity, likability, authority, social proof, scarcity, and consistency

[@jackbarker3329]

Dear Ben Patton --- I once had one of Mr. Cialdini's books in my personal library, but then I lost track of it. I am a big fan of R. C. I have to wonder if you are related to the General himself, George Patton! How PERSUASIVE do you think George was as a high-ranking general in the U.S. Army? I'm guessing he was darned persuasive, wouldn't you? I'm wondering what your experience has been playing the persuasion game? Does your ability to make money, is it related to how persuasive you are when you are talking to people about whatever it is you have to offer the marketplace? I'm guessing that it is. I am a Christian pastor. Can you think of any line of work in which it behooves the "persuader" to be as persuasive as possible with respect to the person you are talking to, than being a Christian pastor? On top of that, I believe I have the gift of evangelism! That obviously means that a good portion of my time is devoted directly to "persuading" the person I'm talking to, to accept God's offer of salvation. --- Pastor Jack Barker

[@sha1841]

Thanks Ben!

[@osrsfonzie1897]

And Botox

[@rhoduskal-cious3243]

Online Income Police he was looking for likability 😂😂😂

[@Enormymous]

@@jackbarker3329 mom says that when I see someone use words like "darn" on the Internet I have to tell her so she can make sure they get into trouble. You have broken my little heart :'(

[@thedr00]

I spent 4 days on a course with Bob Cialdini some years back. He's one of the kindest, most sensitive people I've ever met. His book is a fascinating read. Well worth it.

[@healthyfood661]

this comment has pre-framed 13.5% skeptics into book buyers.

[@liliparodicoachensaludynut7643]

what is the name of the book?

[@thedr00]

@@liliparodicoachensaludynut7643 "Influence: Science and Practice"

[@gonzalogalante2577]

What about the talibán? Damn liar

[@Directory1]

@@healthyfood661 thx

[@tomdeters735]

Alot of these kinds of books and presentations are good because they help remind us old sales people of sales tips-tools we have forgotten and they keep us sharp. This is groundbreaking info. Not only that, but he backs it up with factual examples. I'm going to have to watch it again, take notes, then think of ways to implement these tips into my own industry to help my customers.

[@johngreenbury7911]

As a long-time sales trainer and having used Bob's ideas in countless ways, I can tell you that you will learn more about selling from his insights than you will from most other so-called sales trainers. My advice is to listen very carefully, make notes and then go back and ask yourself, "how can I apply this?". Try one idea and see what happens.

[@katrecemiller8325]

It’s just 7 days and the outbreaks are well treated and unseen. Thank you so much Dr. Aloha for curing my HSV 1&2 completely. #Autism #Cancer #Herpes 🌱🍵kzbin.info/door/_YFEEZEr1BxGkNg1d4vqww❤️🍀

[@Polygonlin]

How would you use these ideas to get help Medically? ive basically had doctors tell me my pain is just in my head, and ive had others tell me they believe me, but there isn't much that can be done. what would you do?

[@ivey1luv]

I don't know how I even got here or why it was in my suggestions but I'm glad I stayed. That was awesome and very informative. I'm an entrepreneur and this I feel like this info will fill in the gaps of what's missing in my small business.

[@janetlynch2920]

I was distracted by the Botox comments for awhile, lol. What’s your business? I’m learning to apply for my business too.

[@madisonkerslake3250]

I could’ve listened to you guys talk for 12 hours straight. Amazing interview and such valuable information.

[@cthoadmin7458]

I have no real interest in the persuasion industry, but the psychology behind all this is truely fascinating.

[@starfighter1972]

I turned into this video reading the word psychology first.

[@nvmffs]

Well, for one - it helps you to protect yourself against the persuasion industry...

[@northernwildshewolf1729]

The more we know about the psychology of persuasion the less likely we will be manipulated by the sales industry etc

[@Loki_Dokie]

Sales is persuasion, persuasion is selling. You are reading persuasion with a negative association.

[@JohnJ469]

Then I advise you to look/think deeper. What's a job interview if not a sales call by the applicant?

[@thomask837]

Cialdini is a legend. Read his first book in my 20's. Amazing book, in my top 10 reads.

[@selinashek3058]

Mr Cialdini, my heartfelt thanks for your , passion and genuineness in sharing. So much wisdom, eye opening, thx again. The interviewer Mr Schurenberg is very professional never interrupt or talking too much. Big thx too.

[@PetarLuketina]

Is is one of the few videos that's worth every second of attention. Thank you for keeping things focused on the spread of information, rather than personal stories or self-promotions.

[@ugoc3300]

If you need to force someone's arm for personnal gain, this is your time. You can sell crap now. Or you can work for pharmacy company marketting drugs.

[@chrisarnold3553]

Think you were taken in... most of his examples are assumptive not factual. (I checked out many of his claims)

[@starfighter1972]

Every second and every minute is precious.

[@katrecemiller8325]

It’s just 7 days and the outbreaks are well treated and unseen. Thank you so much Dr. Aloha for curing my HSV 1&2 completely. #Autism #Cancer #Herpes 🌱🍵kzbin.info/door/_YFEEZEr1BxGkNg1d4vqww❤️🍀

[@joycepalanca9391]

Ok I’m

[@firchester]

Applause, this Professor should be adopted in every school and every book related to company management.

[@coachbahman]

Persuasion is one of the most important tools in life.

[@incmagazine]

Couldn't agree more!

[@onewildride3779]

@@incmagazine to À

[@JIANYM36]

Especially when your trying to get laid

[@Alex_1729]

But not the "most" important.

[@Loveformula101]

I agree.

[@_pudu661]

absolutely brilliant, what intelligent people. i enjoyed the flow of conversation and how he immediately had a response for every question and didnt have to think hard about it. brilliant! i learnt a lot

[@arbeyorrego733]

My appreciation for this content, love being educated

[@TheBitcoinExperience]

The amount of value in this video is insane!

[@jwest997]

The whole thing about making people write down their appointment as a social proof doesn't include how it could just easily be from the act of making the person write it down, you remember something much better when you write it down versus hearing it (the person writing it for you and handing it to you).

[@joycesmile123]

I love the way he speaks , so calm and comforting and so clear and coherent, very eloquent .. Very pleasant to listen to. Thank you so much for your informative videos ❤❤❤

[@true_human_007]

OHH MAN, ....... THIS IS BEST SESSION ON MARKETING AND SALES EVER I HAVE UNDERGONE.

[@americansailor7967]

Robert Cialdini is by far the best out there. Read all his books. He the monster of influence.

[@SoCal_Jeff]

I have a BA in psychology. Cialdini was influential in a number of courses.

[@luis_perez_cadena]

Pun intended?

[@EsotericArnold]

"nothing is as important as you think it is, while you are thinking about it." - I need this guys book pronto!

[@claudiamanta1943]

😂

[@UncompressedWAVmusic]

WOW, I learnt so much, so many great strategies and tips and I felt like I had a long great seminar and it was only 34 minutes and jam packed with powerful tips.

[@pauls7056]

Excellent interview, Inc. I have to say that most interviews I see I race through and pick things up. On yours, I watched it all, paused and even rewound. Its was so good. I found Professor Cialdni's answers short and useful (contrast with some other academics that take you into a deep hole) and Eric Schurenberg's questioning technique was absolutely first class in homing in on the most important parts of the research being discussed. Great video. I learnt such a lot form it! Thanks for posting.

[@timrichardson518]

his books are just as good

[@cetti4405]

I love vids that gets straight to the point and this interview does that. Fantastic Info!

[@bizgriff1701]

Nike keeps telling us everytime!

[@ahmadabed4939]

6 universal principles .... reciprocity, likability, authority, social proof, scarcity, and consistency

[@callannewell4731]

Nike keeps telling us everytime!

[@freeshipping9643]

Robert caldini is an amazing man to listen to. His study's are what make the world go round in my opinion.

[@persianchris2451]

This is what I LOVE! Formulas/algorithm tactics... Learning frameworks.. I have grown to love psychology in so many ways... It began with Tony Robbins introduced me to Neuro Associative Conditioning but pre-suasion is a whole different animal.

[@re431]

I love those teacher or anyone who are exited to teach us something new

[@wedance365]

2021... I can't get enough of this man. Marvellous!

[@jaychatfield9937]

This is some of the best information I’ve found on KZbin yet even from all the great people that I follow and listen to

[@engrmunim]

Thanks a lots for both of you. Required to be viewed many times

[@stinkleaf]

"Attentional Bias" -13:13 "What's focal is perceived as causal. What we are paying attention to normally in our environment are causes." At the very end of the segment, he comes full circle with the attentional bias has an antidote.

[@Studio-yc3ko]

What's focal appears to be causal. Brilliant! Thank you for the presentation.

[@tatyanafittipaldi]

Thanks @Inc. for sharing this incredible interview. Awesome points shared. Both books are must-reads for anyone in leadership positions.

[@lolliz100]

And this is the level of Psychology I Love. Imagine The top Global companies hiring/contracting Specialists like this to Market their products. And I Love it. Because if they can do it, then I can do it too. Ethically of course... *Smirks*

[@socratescastillo8049]

lolliz100 words words words. You see every millionaire talking about how it sucked at the beginning, dont give up man

[@byronfoster4306]

As a behavioral scientist you have successfully kindled an interest in these concepts!

[@sirisaksirisak6981]

Rare to hear this precious conversation which can appliciable to our life.Thank you both of you so much, sir.

[@raphael52]

His passion for what he knows. WOW!!! Just ordered my copy.

[@l4lintl608]

Preach Brotha, Preach! This information was gangsta! Loved every sec, thx Prof!

[@langdonlycroft704]

Actually using this information in real life requires a lot of practice. And it doesn't just work. It works on some people and you have to change which techniques you rely on and how you enable them person to person. Being a truly great sales person is about reading people's minds

[@engineeringbeginner]

It's all about body language and Emotions and tone of voic

[@Real_kumbu_TV]

Robert cialdini is a very Interesting professor...Had me glued the whole time wow. I'm speechless. *am gonna apply these techniques straight away.

[@mrbeastwithnomoney]

His voice is extremely soothing

[@BWater-yq3jx]

That's part of the persuasion; I've noticed a lot of 'sales' types have this. Extremely effective if the potential customer happens to get ASMR!

[@re_styles]

Exceptional interview. Bob you’re a real go-getter. thanks 😊

[@raychelleinjete4024]

Wow! This is a resourceful discussion; full of of valuable points. You xan twll thia ia a real aythority . I must follow this channel. I must but the book. I will apply the knowledge. .Thank you..

[@rainbowgirl1444]

Great interview. Excellent content & advice from Dr Robert Cialdini!

[@liliparodicoachensaludynut7643]

I love the way you present this subject. Thank you.

[@malachijames]

Michael Douglas doing the intervew is a bonus!

[@SultanAhmed-lf4ju]

Wonderful clip indeed.Thanks a lot to both the questioner and the responder as well. 👍

[@pashaveres4629]

I want to learn the functioning of human beings, of their brains in particular... so that I can exploit that, exploit them, for my own gain. Learning to do that even better. Thanks! :)

[@amaahema]

Exactly a year after posting and here I am. Not a mere coincidence. Very useful information. I'm so glad

[@videointerviews]

‘Nothing is as important as you think it is, while you are thinking about it.’We overvalue the things we are paying attention to. Kahnerman is normally associated with Prospect theory … that in times of uncertainty we normally give more weight to losses rather than gains. Interesting.

[@UnusualSubstance]

There is a new principle of influence in the latest updated version of Influence called Unity. I learned about Dr. Robert Cialdini last year and after reading all his books I have had my mind blown so many times by his work that I'm now going through every podcast/interview of this legendary man.

[@goldeneddie]

I get his point about context influencing choices. It is important where you are when you ask someone for something, like the flower shop example. I find people are much more likely to agree to my demands when they are locked in my basement in the dark with nothing to eat.

[@ivey1luv]

Now that's persuasive

[@theresamayton302]

Too funny

[@embiqioused]

I own several brick and mortar furniture stores. This video is excellent and all my staff will be mandated to watch it.

[@monkiram]

I finished this video with the realization that the things he's talking about are most probably not as important as he's currently persuading me they are. This is too meta for my brain

[@dubgreign]

i think he did

[@bensmith7672]

Lol

[@Gwopomoli]

Momera lollsssss

[@charlesg7926]

No, they’re important as hell trust me. I know

[@CobraAquinas]

Nah you're just right. That's the end of the thought, you being correct lol.

[@billnunley1470]

Did anyone notice the small percentage of dislikes compares to likes? I tend to pay attn to dislikes because I'm fascinated that some people will dislike anything they watch. This video is well in the bottom of my observations of likes vs dislikes.

[@obunny3251]

Oh. I watch the like to dislike ratio too. I think I have found about two videos that do not have any dislikes at all after being posted for a couple of years.

[@robertmoore2348]

That guy is packing some serious meat. Really brought his power package for this one.

[@raymundopena5144]

😂😂😂😂

[@mycroft942]

Focal is causal

[@thebidstar26]

It's surgery

[@mirrytiara946]

🤣🤣🤣🤣

[@JohnJohnson-hl4fv]

That's funny. I'm still laughing. Thank you. That's his how to get laid package. I'm going out tonight with a cucumber down my pants. Wish me luck!

[@radudinulescu5691]

Finally a very usefull video that does not waste time and its packed with value, my full appreciation :) !

[@nextgroup8262]

Nice interview, it is a great summary of the Influence book in few min

[@courtneymattingly608]

This was very good insight. The 6 Universal Principles of Influence

[@jsbiko]

This is a masterpiece

[@drsundipshenoy2471]

Very nice,out of the box,lateral thinking,by both ethical think- thanks for future Inc.Brainmind work is a mystery for mentalist psychologist ,excellent presentation by Respected Robert Sir and Respected Eric Sir/ lnc.

[@gregoryrichardson508]

Great interview No fluff this dude's good

[@hansbenedickvelasco2511]

This kind of content is priceless.

[@geladeramovel]

Que capacidade de explicar um assunto. Grande Professor...

[@Bill-NM]

Thanks for the insightful video - great information. Quick suggestion - the difference in picture quality (brightness/sharpnes/etc) between the camera showing both me, as opposed to the camera showing just Robert, continually distracted from the flow of the conversation, for me.

[@arthurkk2581]

This man will make me a millionaire soon.

[@clement5994]

This was such an interesting conversation filled with much insight.

[@strategicarts8969]

Hey did you get the counter-argument thing?

[@angelicasoto6501]

This is my new morning video

[@MrSaemichlaus]

The interviewer should have been screaming "yes" all through the video due to the strong eye contact of the professor.

[@MrMarcelWiel]

Absolutely fascinating! Thank you so much for this valuable information

[@bunzy4350]

Open hands transparency and honesty. Notice his tone and hand gestures are in sync with his words. He gives his words more value and engages the interviewer in a more compelling way.

[@tupilwesinyangwe5098]

Influence really opened my mind, Robert you're a true genius brother!

[@shennaghaytacan4640]

Mindblowing concepts! Thank you so much for sharing this video and to the two gentlemen :)

[@petergarety]

It's unbelievable how very few people realize that book The Influence by Mr. Cialdini is the SECRET KEY to results that you want in business and life. I have read that book at least 20x and if I would need to attribute my success to one specific tool, it would be this book. And funny enough, it costs nothing in comparison to the results it brings. Amazing!

[@meow1799]

It's not the book it's YOU Good job

[@maverick_13_44]

What a fascinating interview. So much useful and interesting knowledge! I bought this book right away after this. Thank you for this interview. Excellent guest and interviewer and so appreciated! Fantastic!!! Amazing! So great!

[@JahBreed]

This is a really great presentation.

[@sanskaradhikari8827]

it's so good it needs a rewatch

[@shubhangjain9]

such a humble, calm personality

[@ssunkite1]

Brief description of the battle for winning your mind.

[@mrluigi9923]

i beg to differ. MK ULTRA.

[@bonjourjetsetter]

This was a great interview. I was so surprised how much I learned. A+

[@strategicarts8969]

Hey did you get the counter-argument point?

[@fontaine888]

Such great content! I’m going to watch again and again and make notes.

[@rlwoods4218]

This is excellent. Love his knowledge and his energy. He loves what he does & it shows. Glad to have watched.

[@LaughIsLife4ever]

This video should be titled "How to Get Dummbies to Say Yes: A Psychology Professor Explains the Science of Persuasion | Inc." Great Video!!

[@derrickmulongoti265]

I always thought a small house limited my imagination. I confirmed it when I moved into my newly built open plan modern house. Thanks for the info. In open expansive spaces, people think in open expansive ways. That's it.

[@jonbarrett9053]

Excellent Advice, Dr. Robert Cialdini. thank you (Advice, and not opinion) 😉

[@yitbarekabebe7377]

so does the round meeting table in the background has something to do with the relevance of the interview?

[@dantaylor1995]

That was very interesting im going to use some of these brilliant ideas.

[@SDADanCars]

Great video 👍

[@alexannebisson4091]

And here I am watching this video to try and convince my mom on getting a dog 😂

[@islamreminder8538]

Its been a long time did you get it!😂😂😂 Am curious

[@szues_yours2664]

😹😹😹😹😹 Brilliant

[@jesuscastaneda7018]

extraordinary information thank you, a window of wisdom opens before our eyes

[@ninaphilippe]

Awesome discussion! Mind opening! Start creative meetings outdoor!!

[@Stewart5225]

What a Fantastic Interview! Thank you

[@Chris-qh9zw]

Chris Voss would have a field day with this guy

[@beauty4u132]

That would be epic! The Vs battle we need! 🙏🏽😂

[@JonesJr876]

I enjoyed this video. There was a lot to see. I really like his tie.

[@angelaasadi9283]

Yes, fascinating!!