How to Get Your Product Into Walmart!

Years ago I had the opportunity to sell my product in Walmart. It was extremely stressful but very rewarding. The first order was over $500,000.
Looking back it would’ve been helpful to have someone to guide us through this process. That’s why I’m happy to have Brian O’Dell on inventRightTV. Brian discusses how to successfully sell into the retail giant Walmart!
Contact Brain via email at: [e-mail]
www.nor-dell.com
Stephen Key and Andrew Krauss are the world's leading experts on how to license a product idea. If you have an invention idea, this is the show to watch. Steve and Andrew are the cofounders of inventRight, a coaching program that has helped people from more than 60 countries license their ideas for new products. Visit www.inventright.com for more information and to join the one-one-one coaching program.
If you have questions about how to invent, how to be creative, design, how to do market research, prototyping, manufacturing, negotiating, pitching, how to sell, how to cold call, how to reach out to open innovation companies, licensing agreements, non-disclosure agreements, patents, copyright, trademarks, and intellectual property in general - subscribe to inventRightTV! New videos every week, including tons of entrepreneur success stories.
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Contact us at #1-800-701-7993 or www.inventright.com/contact.
This is the book you need to license your product idea: “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: amzn.to/1LGotjB.
This is the book you need to file a well-written provisional patent application: “Sell Your Ideas With or Without a Patent.” Find it here: amzn.to/1T1dOU2.
Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": www.amazon.com/gp/product/165...
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[@FionaFrills]

super helpful wow, thank you!

[@erickmandianez]

Everything I just watch is amazing . Thanks for sharing this with us.

[@joeabascal2341]

Very informative, thank you; I’ll reach out when I’m ready

[@happyguru4446]

Scared straight! LOL! Are you ready for the big leagues, probably not? The amount of inventory needed is more than you could ever imagine. Very insightful and super transparent. Thanks for sharing.

[@stevenmackey582]

Definitely not ready to approach anyone yet but very grateful for the homework! Thank you!

[@LexicalNow]

Good stuff! Very informative. Thanks Guys!!

[@nikkibarnes793]

So amazing thank you so much I just ordered my one simple idea book

[@veesoho93]

What an amazing conversation, im far from being ready for Wal-Mart but it's great knowledge ! Thank you

[@TawnishTV]

So much to consider. Great info

[@kaelenkinnaman4569]

This guy is a pro. Thank you for the great content!

[@opyjane100]

Great tips! Thanks guys

[@PanchoVilla-fe8pt]

Woah 😮. This is super amazing ! Far out! Thank you @inventrightTv!

[@stephenkey3137]

I’m glad the information is helping. Thank you for watching!

[@PanchoVilla-fe8pt]

@@stephenkey3137 Appreciate your grit and consistency sir. If we had that determination to help others achieve their dream by providing a framework 🖼 ... we’d have a better world 🌎

[@Nocholas]

This is some great content

[@TawnishTV]

When the companies tell you there is no mass appeal for your invention, it’s heart wrenching. Got to keep going.

[@inventRight]

Their feedback is valuable! Have you heard this more than once?

[@TawnishTV]

I definitely respect the feedback. It was said in relation to a prototype I just submitted. So do I stop trying to get this idea to market?

[@scottmayle1955]

Thanks guys for all of the expert information because these are things that most of us would never consider.

[@stephenkey3137]

I’m happy you’re enjoying the information. Thank you for watching!

[@YourSoulSisBella]

Great insight!

[@michaelmckenna646]

with brian

[@Jroyyy623]

Great video and very true watching at 11:11 thank you dream come true xoxo

[@richardcrum7443]

thanks guys great great info for all of us

[@inventRight]

Our pleasure!

[@nirvab.1667]

Good stuff!

[@lifesuccessthroughhisword6940]

Thank you so much.. please keep coming on because I know God has blessed you to bless MANY!!!!

[@inventRight]

Thank you for the kind words. - Andrew Krauss, inventRight Co-Founder

[@larrykettrlesjr2900]

Another wonderful video 💎💎💎💎💎’s

[@stephenkey3137]

Thank you for your comment!

[@vaidyaayurvedaLife]

Great insightful information. Thank you so much for sharing your knowledge and time! Very well done :) I have a quick question: Is there a standard product pitch template with what product info and company details a buyer wants to see about our product and company? I want to provide the proper information they want without overwhelming them with unnecessary details. Thank you so much. You've been very helpful :)

[@shamilsammoon131]

Great Conversation

[@BlueZoca]

Such great info!! So you stock up on inventory and then Wal-mart DOESN'T re-order -- can you have Brian discuss this next time you have him on? Thanks for all you do!

[@stephenkey3137]

You’re absolutely right. So you must have other types of distribution for your product.

[@BlueZoca]

@@stephenkey3137 -- gotcha -- I used to think I wanted to be in walmart -- maybe now not so much!!!

[@Anonymous-yn2ny]

Hello Stephen! Excellent content and so enjoyable! Thank you! Quick question, please. Your thoughts on IP (specifically copyrighted characters) owners/licensors approaching Walmart about licensing directly to WMT for use on their house apparel brands? Thereby bypassing a manufacture, distributor or wholesaler. Is this an usual strategy or does it happen?? Any insight would be helpful. Thank you soooooooo much.

[@Twoply2]

Drinking from a firehose. Lol! Sounds like the beginning of a panic attack.

[@RaceForGoodLife]

🙏thank you

[@stupidhuman1043]

So another question with Walmart do a trial test on the new product from a person? In their local area first? For a couple months to see how things go. DFW area there’s probably 200 Walmarts try that area first?

[@rainsounds181]

New to channel. Love the channel. How do I get into with your guest that was on the channel? I'd like to see if he could help me get my product into stores

[@richardcrum7443]

great video and yes what a dream come true " getting your product into Walmart working on it lol.

[@inventRight]

You can do it!

[@chinabrown7104]

Do we have to pay for the product first and then Walmart reinburses us? Or do they give you the money for the product up front?

[@Delores999]

I’m interested in how the jewelry works in Walmart that’s what I want to do do you have any information on that particular item

[@mississippimakaveli6779]

Interesting

[@charlmarkane7681]

this video is awesome! Do you have any online community where I can join? :)

[@inventRight]

Yes! We have a thriving community. Check out our webpage for more deets. Thanks for watching.

[@Mazerunner95]

Is it possible to be a supplier from Europe?

[@felixobolo]

Do You have Brian's contacts?

[@lorettabrail7806]

So who is paying for the inventory? I thought the companies we go to handle this sort of thing?

[@Yelicious_]

So, I have to have the inventory? Does Walmart pay upfront so I can make such a big purchase? Or do they just give me a shelf, tell me how much inventory is needed, and when sold, they take a percentage?

[@inventRight]

You’re going to need inventory.

[@Delores999]

I like this l

[@jerkmansgrillproductions8923]

Now that's a whole lot of seasoning to think about.There is a recipe for everthing which must include experience, wisdom, guts,ward work sacrifice persisnance,faith , Vision and Fun doing it ..etc...........

[@lilyoftheflorida1258]

Any suggestions for me because I want to sell my products to whole foods thank you!

[@inventRight]

I would need a little bit more information. Are you currently manufacturing your product now? Or are you looking to license your idea to Whole Foods? -Stephen

[@samlyons3552]

After the deal is struck and your product is in the store and SELLING !........do you use an outside accounting firm to keep the deal HONEST ?

[@ALCRAN2010]

The word is not HONEST, the better word is AUDIT. And I've wondered this same question myself.

[@michaelmckenna646]

how can i contact you......

[@bubblezzproductreview1363]

I want to sell my body and hair butter. How much inventory will they need in that department

[@Anonymous23609]

I connected with him and basically he told me unless we have a brand like Hershey’s or item is patented, or is trademarked there’s nothing you can offer Walmart in so many words

[@jasleensingh1524]

What is his contact information

[@glenncrewl1707]

How do you get his info

[@stephenkey3137]

Please tap on Brian Walmart interview.

[@galaxyking3850]

I pray I can get into Walmart one day or any store.

[@inventRight]

Absolutely!

[@saverayadav268]

I submitted an idea to a company and they really liked it but decided to pass because it wasn't right for them at this time. Should I resubmit it to them after some time? How long should I wait before I send it to them again?

[@stephenkey3137]

4 to6 months. What’s unusual we see many products get licensed to the same company six months later. Things change!

[@saverayadav268]

@@stephenkey3137 Thank you so much for replying! And an even bigger thank you for all the great content you share with us. It's been so helpful

[@Osamabahudila]

صديقي العزيز ستيفن هناك بعض الملاحظات التي اود مشاركتها معك : هناك منهج محدد لك في طريقة تدريسك لتسجيل الأختراعات ولا زلت ترددها مراراً وتكراراً ولكنك في مرات كثيرة أخرى تخالف منهجك المعتمد ولا زلت تكرر مسالة الخطوط الحمراء ؟! ولا زلت تستضيف أشخاص مخالفين لمنهجك ما الموضوع؟!

[@rajestate4364]

Hi guys, I can produce really very cheap olive oils in india and can export in your country! Will it be easy for me to get distributors or stockist in your country?? Plz tell Thxs

[@inventRight]

We specialize in licensing, not distributing. - Andrew Krauss, inventRight Co-Founder ( Call, email, book an appointment or request more info about how we can help by visiting us here. inventright.com/contact/ )

[@rajestate4364]

​@@inventRightBut, can you provide contacts of retailers or wholeseller, who can take my product in bulk quantity?? Plz reply

[@mesiloa]

I need help from someone to walk me through. My brand registration is not going through because it does not allow me to type in all the 88 numbers. It only allows 7 numbers and they are not returning my emails any help. I also cannot find Walmart phone number for seller support

[@inventRight]

I wish I could be more helpful. This is not our specialty.

[@user-gi4nb5jq5h]

does a big store like walmart play a role in the shipping of my products to them??

[@inventRight]

What do you mean by playing a big role?

[@user-gi4nb5jq5h]

asking if the store would play a role in shipping. Meaning do they have their own shipping discounts to keep down costs?

[@inventRight]

It’s been a few years. Every situation is a little bit different.

[@inventRight]

There’s one thing you should always keep in mind. Shipping requirements are extremely strict when working with big box stores. The size of box,the labeling of each box is extremely regulated. If you do not abide by their standards, you get fined.

[@user-gi4nb5jq5h]

@@inventRight ok

[@lashfriendlycosmeticslimit5785]

I have a beauty brand working with a manufacturer who wants to quickly supply me. But I currently supply only 8 store in my country locally and want to go international because of this opportunity with my manufacturer I will love to get into Walmart, target, Ulta and more because I can most definitely provide them and more How do I do this we supply false eyelashes and other lash related product, which is a high demand

[@inventRight]

Maybe we can help. Get in touch: www.inventright.com/contact

[@lashfriendlycosmeticslimit5785]

@@inventRight I did contacted you all no reply. Am also going to expand to cosmetic manufacturer are working with my on payment term what should I do they want be do bigger goods but I need retailers.

[@inventRight]

@@lashfriendlycosmeticslimit5785 That's disappointing to hear. What format did you use to reach out?

[@lashfriendlycosmeticslimit5785]

@@inventRight email but just requested a Skype meeting

[@glenncrewl1707]

What's his last name

[@stephenkey3137]

His name is Brian O’Dell.

[@AuthorRLWine]

I've been trying to get our nitrile gloves into Walmart as a vendor. I looked at their prices and what I saw was extremely high.

[@aqilaaugusta7307]

What are they’re prices

[@aqilaaugusta7307]

I wish the person who created this post would answer some of these comments since he has some experience

[@stupidhuman1043]

So I am better than a product that is not on the market. Been trying to sell it for the last five years no one knows what to do with it but it’s so simple. But you could take a look at it on KZbin, just a shelf, KZbin that and you’ll see my product. And every human being could use five of these little plastic shelves that go everywhere in their life in the world at work at home in the truck. Just don’t know how to market the damn thing. I’ll take any helpful hints or aid or help, let me know what you think and everybody would Byam if once they learn what it does just like a VCR player nobody wanted to it until we all learn how to use it

[@shirlharris8150]

Can you just sell the License to Walmart and just except royalties?

[@JoanD999]

Good......no this was “great”information.... it sounds Iike a lot to digest. I have 3 ideas that has a PPA and one is in design patent status..... I’d love to just have a licensor-licensee relationship with a reputable company. 🤔🤔🤔🤔🤔🤔🤔

[@truthhurts3807]

Not worth it. Just sell yourself.

[@indexplus]

Can I get 5 minutes of your time?

[@inventRight]

Hi Billy, Yes of course. Send an email with your phone number to [e-mail] and i'll give you a call. Paste this comment in the email so i can see i promised to call you. - Andrew Krauss, inventRight Co-Founder