How to handwrite 12,000 Thank You cards a year (and how much time it actually takes.)

This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year.
How long does that take? Is there a more efficient way? What about your pathetic penmanship?
I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
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Why don't you send handwritten thank you cards to your customers and clients? Out of stamps? Is it too time-consuming? Are you ashamed of your penmanship?
On Sunday, I Marie Kondo'd my desk. I laid out my return address stickers, a stack of monogrammed notecards, and envelopes. Then, I reloaded my fountain pen with ebony ink.
And, I wrote... and I wrote... and I wrote some more.
(I've never written so many thank you cards in one sitting in my life.)
My goal?
To find out how long it would take to write 12,000 handwritten cards. (That's not a typo - 12,000.)
I love to send a handwritten note almost as much as I adore receiving one.
There's something enchanted about ripping into a thoughtfully crafted, personally penned letter.
Is it the charming bond you feel when you handle the paper your friend touched just a few days ago?
Or maybe it's the subconscious realization that someone was thinking about you recently and took the time to tell you?
Sadly, I don't get as many handwritten notes as I used to. You don't either.
Personal, physical mail correspondence is on a steep decline.
This means that sending a personal thank you note is an effortless way to stand out. It's a splendid way to make our clients feel something: joy, anticipation, and gratitude, all bundled into a tiny little envelope.
So, this week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year.
How long does that take? Is there a more efficient way? What about your pathetic penmanship?
I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
● About Andrew Davis ●
Andrew Davis is a best selling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York, and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Drew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

[@AndrewDavisSpeaker]

Don't miss next week's Loyalty Loop video. We're going to break down what makes a memorable B2B video. Subscribe: loyaltyloopers.com

[@marvinespina5208]

Just found your channel while looking for "ideas how to ask for a review". You are like Blippi but for entrepreneurs. Educational and entertaining at the same time. Love, from the Philippines

[@AndrewDavisSpeaker]

So glad you really liked this one. I love Blippi!

[@ThereseTarlinton]

I would love to receive a hand written card from you Drew. It feels generous and considerate to get something sent to you … and if I do it your way, I don’t have to address the envelopes.

[@AndrewDavisSpeaker]

That’s so nice to hear!! :) maybe I should start sending a surprise note or two every week to my subscribers? :)

[@stevendavis7628]

Where's the affiliate link for that "handwritten note" company? Of course for many of us, we're far from this being a real problem, so "do that which doesn't scale" (until you have 12000 clients and prospects)..and just write those notes. You basically "own" this channel for a two week window if we get handwritten mail once every 10 days.

[@AndrewDavisSpeaker]

Ha!! I actually pronounced their name wrong… so embarrassing!! It’s Handwrytten. I used to think the same thing: I don’t have enough clients to automate the process… but the truth is you’ll send more cards if it’s easier to implement and faster to execute which means you can send cards to prospects, leads, friends… even Loyalty Loop subscribers. :)

[@stevendavis7628]

@@AndrewDavisSpeaker then you really should list that affiliate link! That sounds right..do you have a similar process for people you don't have addresses for?

[@stevendavis7628]

@@AndrewDavisSpeaker..double bonus...once you've subscribed, you'll definitely want to write those cards! (starting at $35 per month for 10 cards)