How To Have A Successful Product Launch: My 4-Step Process

[@447ania1]

I love your generosity. You are not just any mediocre copywriter. You are a guru. I love the way you educate your viewers.

[@rishabharathan7404]

The video I've been waiting for for 3 months!! And as always you've over delivered!!! Proud to be a Posse cat! 🐾

[@AlexCattoni]

Yay! Thank you!

[@wallacebankley3384]

Proud to be a Posse 🙀 no.puttin 😅 Thank-you for the written word by you

[@hamingjafoundation]

Video begins at 1:55. You're welcome.

[@usalinksystem5312]

Launching a product is not as simple as it may seem, but you showed us that this is quite easy, your process is straightforward and useful, thank you for sharing it, and wish you good luck!

[@AlexCattoni]

Thanks for watching!

[@MrUnknownNz]

They sold a course not a product

[@BeeVargaTheHulahooper]

You're always so incredibly generous 💗 and so creative with a gorgeous smile, amazing energy 💕 feeling so blessed I bumped into your content 🙏 So much to learn & implement for my next launch ! Many many thanks 🙏💕😚

[@AlexCattoni]

Thank you so much!!

[@judyprescottmarshall4713]

I am getting ready to launch my very first Kickstarter project and THIS video is THE BEST video out there! Thank you!

[@AlexCattoni]

Ahhh good luck! You got this 🙌🏻

[@lolegacy7699]

Thank you. This was short enough but value packed and helped me turn my launch into phases !

[@rafaelbalaguer9342]

Thanks for sharing! As a Posse Eye student, I can confirm that your inception posts definitely worked on me.

[@nicolekolesar]

This is a great process Alex. And I hav been watching you for the last two years and have seen you work your launches this way so it’s cool that you’re taking us behind the curtain like this to show us how you build these amazing offers. One question for you: do you think that this process works better for you since you’re such a well known marketer? If someone who isn’t as well known were to try this 4 step process, would they get the same results?

[@AlexCattoni]

Great question! I have been following this process since the beginning (when I was not "well known") and it worked amazing then!

[@nikkid8834]

You are gorgeous and so talented! In addition to being an amazing copywriter, you are such a gifted speaker! I'd love to hear more about that aspect too. Thank you for sharing your gifts with the world. You are such a gifted communicator and we're so lucky to be in your space 💛💙

[@SamVanderWielen]

Love your process, Alex! Thank you for sharing ❤

[@AlexCattoni]

Thanks for watching!

[@michellewilliams3589]

Nice! Thank you so much Alex. 🤗

[@AlexCattoni]

My pleasure!

[@AshagireAdisu-d9m]

Thank you so much!

[@j-ronrich4477]

Excellent work, subscribed!

[@AlexCattoni]

Much appreciated!

[@TheHalusis]

so basically you had a listening audience to begin with. Next video

[@jcarlosttn]

QQ-- how would this work for an online service biz vs products? And what are.examples of open loops without causing confusion?

[@Omar-jy1gr]

Than you much! ❤

[@verenalake3984]

It's definitely helpful 🔥

[@AlexCattoni]

Woohoo! Thanks for watching :)

[@mercurious6699]

Thank you so much

[@buchanpathak5081]

Very nice video indeed! 😊❤

[@astfilms2007]

The video helped me a lot 👍😊

[@kartiktejani9618]

Video start 2:41

[@sovereignsoulutions6612]

Alex....is there a way to engage an email list without doing video content ? My health is bad and video is kind of off limits for me until I can get better. Thanks

[@AlexCattoni]

Absolutely! One of my favorite things to do with email is simply tell valuable stories.

[@sovereignsoulutions6612]

@@AlexCattoni Thank you for replying!!!

[@Lifeofrac]

Hey Alex! I love your content. It’s helped grow my business so much. I do have 1 question. How do you use user generated content to promote your launch?

[@AlexCattoni]

Have previous students give their honest feedback on the program and then share it with my community! Can do this with video or text - whatever the student is most comfortable with :)

[@cashnasty7]

What are the chances of you creating a program that teaches your marketing process including building a content machine?

[@AlexCattoni]

Chances are pretty good ;)

[@connorperdue6111]

I am just starting out on writing copy and I wanted to start on product descriptions. When selling my service, am I expected to format the copy to fit to their website, or rather, do I simply just type out the description on a word doc and send it to them?

[@AlexCattoni]

Just a google/word doc!

[@AkademiGuruNiaga]

Tq from malaysia.

[@cutephotogallery1875]

Your content is amaIng but sorry for bringing that up like you are sooo beautifull mashllahhh❤❤❤❤❤

[@ariannawasserman]

❤thank you Alex

[@AlexCattoni]

Thank you for watching!

[@MichaelWilliams-lo3ix]

Awesome

[@WilliamHousenft]

Can u do 2 launches at the same time?

[@AlexCattoni]

While it is possible to do two launches at the same time, keep in mind this may be confusing to your audience! It may dilute your message. One after another may be a better option. :)

[@preciselyavri7944]

Is there any specific times to promote all of these things on the social medias like say like Midnight on Sunday or Saturday at midnight etc etc?? Can find this answer.

[@AlexCattoni]

It really all depends on your industry and your audience! :)

[@milanko91]

Okey so your launch strategy is from your social Right ? I mean its not groundbreaking😅 but what if you are not an influencer 😅

[@ebubechiezimoha2708]

Hey does anyone know where I can employ someone to assist me with a product launch

[@wallacebankley3384]

Because of you Alex Love the Posse, what it stands for!! WHAT it's like having a Ghostwriter on Instagram nobody knows who did it..

[@nileshsinghchouhan9405]

Nice

[@communitycreatorio]

Hey Alex, been following you for a while now, love your content. I recorded a personalised video for you on how you can possibly add upwards of 50k in mrr with the audience you have, would you mind if I sent that over?

[@negusprime]

Do you offer mentorship?

[@AlexCattoni]

No, not in a 1:1 sense anyway! The closest thing to mentorship I offer is my LIVE group coaching program - The Copy Posse Launch Pad!

[@cobsg938]

You are an extremely attractive and smart woman

[@munyumbamutwale2985]

I bet some guy here is subtly using this 4 step process to set the stage for asking a woman out... Setting the stage for his big Relationship launch campaign 😂😂😂😂

[@AlexCattoni]

😂😂

[@bradenward4231]

I appreciate the opinion, but there are way better ways to do this. Just because this is your style doesn’t mean it’s the right style

[@mndtkr]

She literally says "there are hundreds of different variations of launch strategies.." at the 1:42 mark

[@RahulSingh-vh6ht]

She unnecessarily talks a lot..... I came for an insight and she is all along blah blah....