How to Innovate as a Traditional Company | Bob Espey | EDU2022

Bob Espey, President and CEO of Parkland, shares insights on the evolution of the fuel industry. Join us as he explores the shifting landscape from traditional gas vehicles to Electric Vehicles (EVs) and delves into the changing consumer experience.
Espey discusses the historical focus on vehicles and the contemporary shift towards consumer-centric approaches. Drawing comparisons between the conventional gas station experience and the evolving EV charging experience, he highlights the current disparities and the potential for improvement.
Intriguingly, Espey notes the difference in ancillary services offered at gas stations, such as washrooms and refreshments, and compares it to the current state of EV recharging. Drawing inspiration from Europe, where EV charging spots offer a multifaceted experience with restaurants, resting areas, and shopping facilities, he envisions a future where EV charging becomes an integrated part of consumers' daily lives.
Parkland sets forth a goal to enhance the consumer experience for EV drivers in Canada. Stay tuned for an engaging discussion on innovation, adaptation, and the future of energy consumption.
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