How to kickstart and scale a marketplace business by Lenny Rachitsky

Rare insights from 17 of today's biggest marketplaces, including Airbnb, DoorDash, Thumbtack, Etsy, Uber and many more.
Big thanks to our sponsor: Marketplace Risk

[@OwlofHorus]

It's a crime this doesn't have more views, I feel like i just completed a Uni degree watching this, thank you so much!

[@amazonfails]

This was an on point presentation! In terms of the first Q and A question that was asked about 'who to bring on at the early stages of a marketplace?" I think that scrappiness and salesmanship are vital. So much of an early marketplace's growth depends on relationship building and communication and outside the box thinking, I think it's vital to hire people who are good at sales, not afraid to get their hands dirty, and who can effectively onboard. Thanks for sharing Lenny.

[@dbiswas]

This is GOLD !!! I am starting a startup in Marketplace area and it has been incredible content. Thank you so much !!!!!❤❤❤❤

[@TreyW.]

How's it going?

[@warslead1023]

Hello brother, what's about your business now ?

[@Bhaor]

I can't tell you how much this helped me. Thank you!!

[@agencyhub2132]

Such solid compact useful information. Some great takeaways.

[@startupmentorz]

Wow this is mind blowing. I have learnt so much from this video. Thank you so so much Lenny

[@treygounder3361]

Lenny's Newsletter was so invaluable. Re omboarding supply first, I have a question: Unless a solid Single Player mode is offered to the supplier, how do we invite supplier to join the Marketplace? I am finding that suppliers value more customers the most, so if I give them a customer then they get interested 100% of the time. Problem is, to give them a customer it means I have in fact started on the demand side.

[@dianalizarazo1819]

Thank you so much! I learned so much :)

[@user-vg8cz4yp7p]

This is SO useful

[@victoryetaze8915]

Amazing presentation, came handy..

[@Prograffable]

Just watching this video and realizing I already read most of the newsletter haha. Good stuff

[@zavado3117]

Very good video thank you

[@johnhosking2656]

Fantastic video with some great strategies and knowledge of someone very close to marketplace start-ups. However, I have one criticism: there was not really any input about kickstarting your ever-evolving MVP while focusing on these strategies. Building an MVP it self is an extremely difficult phase to get through, to then enabling all these onboarding strategies to grow your marketplace. Great talk thought!

[@johnnybabel5101]

Uber did not pitch on Shark Tank. The investors discussed companies they were approached by personally. Uber is one such company which one of the investors said they didn’t invest in early on as they could not see people taking rides from strangers outside of actual register taxis.

[@zamzamstore1746]

Great content. would you tell where we get multivender marketplace App Paid or free. If we dont go for coding.

[@kingsley.chimezie]

Bit of a mess up from Lenny around 14:52, he said referrals are not in the top 3 hidden reasons for growth, but then shows referrals in the top 3 at 15:37... I could see from his face he saw the mess up but chose not to acknowledge it. 😂

[@wespeakyhk2900]

growth , initial traction , two different things

[@TreyW.]

The first few people who asked questions seem absolutely insufferable. "When should I stop growing my company?" - I mean really?

[@leonardoaubert]

Audio is terrible, and the guy speaks way low.