How to Knock Off a Saddleback Leather Co. Briefcase

For more leather education and designs, go to: www.saddlebackleather.com/
Are you looking for a shortcut to success? Watch this "How To" video and learn all of the shortcuts and tricks others already use to bypass quality. And you too can make loads of money knocking off our Saddleback Leather Briefcases. Riches untold!!! And If you do it just right, the people who buy your copies, and reward ethically challenged and creatively bankrupt people, will never know... for about a year!!! Think of all the drugs and women and alcohol you'll be able to buy before they start complaining!!! Today is your lucky day.
To find out more about our products visit us at: www.saddlebackleather.com/brie...

[@tsummerlee]

This is what unforgettable advertising looks like. Loved. It.

[@saddlebackleather]

Dave here. Thanks. It was fun making

[@Efferheim]

It's been four years and I still think of this from time to time.

[@SkyDigitalAgency]

This is how marketing and advertising should be! 😆

[@Rogueaviation]

Absolutely. This is pretty awesome. I really enjoyed it, and really appreciated the roasting that he laid on the lesser bags.

[@brdllc]

He forgot it himself LOL

[@protogod19]

You got to hand it to this guy. He is advertising his product, showing the complexity and detail put into making it, educating on how to find a fake, insulting forgers and daring forgers to copy his design all at the same time... thats pretty freakin clever.

[@saddlebackleather]

Dave here. Thank you for the kind words. It took a lot of thinking on this to figure it out. I was wanting to tell on the knocker offers and also wanted to highlight the details that go into quality that most people would never know. Seemed to be the perfect mix

[@kristinabraly]

"you could even nickel plate your crackpipe" this guy just sold me a bag

[@HarshGamingShow]

I have absolutely no need for one of these bags, but I absolutely want to buy one now because this man is hilarious, and is very clever on his sneaky way of showing off how well-made his product is.

[@mbuhamad]

I ordered lots of his stuff because of this video

[@lmattsonart]

There is so much sass in this video. I love it. And as a leathersmith, it was great to get a look at how the Saddleback bags are made, and I picked up some good tips. I'm making a similar briefcase for my dad, but I'm not planning on taking the shortcuts!

[@ThatDudeJCrash]

Wow. I am not in the leather business nor close to it and I still felt the burn. Best video ever.

[@guiguigodro]

i LOVE THIS! It goes to show just how much you trust your process. You make it very clear to your customers that you're building a quality product, taking zero shortcuts. Over-engineered and robust. Just made an order, thank you Dave!

[@dannyarnold4201]

*You leading the kiddos to the sewing machine room with a trail of candy was HILARIOUS!!!*

[@jwm735]

I'm a leather worker too, but I just make bags for myself and my wife. It seems we have similarly exacting quality standards. I'm into my latest leather backpack for a little over 40 hours. Every hole I punch myself and every stitch I sew by hand with two needles. Quality like ours is truly something worth the investment. I'll be taking my pack to Nepal next year. It's a bag I plan to give to a child my wife and I haven't had yet. I've looked through so many of your photos and videos for inspiration and tips. Not to cut corners, but to find great design tips. You really do set the bar properly high for quality. Well done!

[@joeracer302]

I came across this video while researching different leather qualities in regards to shoe manufacturing. It convinced me to buy some belts from Saddleback, and now I own a tobacco brown 4-stitch and a chestnut tow-belt. The customer service rep on the phone mentioned this would be the last belt I ever purchase, to which I replied, "well I doubt it, I still have to buy a dark brown and black one." Super happy with the quality and they look good with a pair of slacks or jeans.

[@Noble909]

They just showed me how to rip off one of their bags. But for some reason I want to buy one of theirs twice as much now.

[@nicegustov]

Noble909 you are so right. I might just have to buy two.

[@Berean490]

Oh my LORD!! Award of the Year to the Marketing Campaigner for this video. I have always loved your videos Dave and your sort of no-frills, take-it-or-leave-it ho-hum approach to each presentation but this one...this my friend takes the cake. This video is absolutely ingenious. Love your swag and love you...keep 'em coming my Christian brother. I am still cracking up while typing this. "You can even nickel plate your crackpipe." and "you will end up saving more money than you will ever make from those gold fillings and the jewelry you get from digging up those graves." Priceless!

[@saddlebackleather]

Thank you Jason. I very much appreciate your kind words. It was fun making

[@wandacox3875]

Thank you Dave enjoyed your video's

[@p8ballr]

This is the most brilliantly beautiful, passive aggressive addressing of a knock off product I have ever seen! Well done! It is great how you show off the details of the actual bag while tearing apart the short cuts these guys are taking!

[@ramatheone]

Just got yourself a repeat customer.. Got my girlfriend a saddleback briefcase, somehow managed to get jealous of my own gift and bought myself one too!

[@terikotsu]

I'm subbing just because the smart assness of this whole video is pure awesome.

[@The_Oracle_of_time]

I'm a British leather hobbyist and this film is awesome to watch. Well done on producing a superb looking lifelong quality product in an age of plastic Chinese tat guys. Would love to spend a day watching you make one but sadly live 6000 miles away.

[@mdbohica]

Ok, so I happened upon your video. I have never heard of your company or seen any of your products or any of it's knock off's. This video has prompted me to buy something from you SIMPLY due to your sense of humor! That was fantastic!

[@mdbohica]

Saddleback Leather Dave, I am flattered...now I just have to shop your site for something I can afford without the wife shooting me in the face...Being a woodworker, I appreciate what you do! Happy new year!!

[@joeracer302]

Josh Herzberger Yup, I have been researching what goes into leather products because I'm buying loafers and wanted to get a decent pair. I came across this video because of a recommendation to learn about leather manufacturing from it, and now I'm planning to buy a messenger bag from them because I really liked this video!

[@blakerman83]

This is one of the best sales video I've seen in a while.

[@saddlebackleather]

Dave here. Thank you for that. Actually, we were just trying to educate folks. Figured we'd get at least 12,000 views. Didn't know it would go crazy like it did. We sure had a good time making it.

[@adamdonovan88]

I looked through every stinking product on you're website. You guys really put genuine care and effort into your work. Everything looks beautiful. Unfortunately I'm a student so it'll be a decade or so before you see my purchase go through. Keep up the good work guys.

[@BillBradford]

Since seeing this video a few weeks ago I've bought a Large Simple Backpack, Large Satchel, Small Notepad Cover, all in carbon, and sent a gift certificate to a friend to get him addicted as well.

[@kramshoej]

Really great, and such love for the crafting. Got a flashback to my grandfather who was a saddler, and also did some bags for family.

[@KasperJeppesen]

I have one of their bags... can not recommend it enough! outstanding quality and craft!

[@snipecat178]

I have to say.. I love the premise of this video. Good on you Dave

[@rachelalexander8088]

I have never posted a comment on KZbin before seeing this video. I absolutely love your approach to dealing with people knocking off your work by calling out what goes into making an expensive designer bag. I have tried explaining this to people before but this video is perfect. From now on, I will just refer people to this video.

[@fleetwoodray]

Glad ya'll made this clip. I bought my med. briefcase and side pouches almost a decade ago back when they came with a 400 yr warranty. Have always wondered what went into making it. Thank you for this clip of some of the work in progress. Semper Fi

[@CesarIsaacPerez]

Very funny video. But I enjoyed seeing part of the process and how well done your products are built.

[@VirginiaRoberts]

I really love this reaction to a knockoff of your high-end product. Well handled; the snark is spread thinly enough over a genuinely interesting How It's Made kinda vibe that it doesn't come off as overly frustrated or bitter, which it easily could. I may never own a Saddleback Leather bag (too heavy for my screwed-up shoulders) but I totally respect this brand and its integrity.

[@VirginiaRoberts]

Hey cool, no I hadn't heard of them before! Right in time for my upcoming birthday. Hint hint, Grant K. Roberts. :)

[@MrJohnpyramid]

Love the way you knock off the BAG off the Table ... again Love it ! ! ! ! you Made my Day ... JP

[@derekcote9705]

Been watching your products for more then 4 years now. Just picked up my first wallet last year. love it, great vid too!

[@Shetasen]

This video was ingenious. I love the deadpan and the occasional polite snark, all the while showing off how high quality Saddleback is. I love high quality craftsmanship. Laughed when he kicked the chair and chuckled at "Bring your Kids to work day". Though now, I can improve cosplay pouch I made thee years ago, now I know why its so flimsy.

[@StephanieManley]

OMG ;) You can nickle plate your Crack Pipe ! Actually great video on why great bags cost more money.

[@karencokenour6815]

Stephanie Manley crazy.Love the implications of the music used.

[@StephanieManley]

Karen Cokenour I think this guy will have a new customer next time I want to get a purse.

[@karencokenour6815]

Stephanie Manley It would be a good one!

[@airnashville3883]

I found you in my random KZbin suggestions and this is my 1st video of your series. Loved it!

[@Landpirate]

You're awesome Dave, this is the video that got me to become a customer, purchased a wallet and handbag so far. Keep staying awesome. Thank you.

[@Liist]

I saw a guy on Reddit who built his own bag based on this video for inspiration. Said the time it took to make it perfect was not worth it. Just ordered a bag from your website and I'm really excited to see it!

[@thegooch90]

Do you know where I can find that video? :)

[@xXmultigunnerXx]

Martin Christiansson It's just on imgur. imgur.com/a/Kbsc5

[@dead_hidden]

Man, that's a serious operation you're running. Great video.

[@Rorschach313]

Oh man, I love, absolutely LOVE the little jabs you put in during the process. "Nickle plated crack pipe" brilliant. It makes me want to buy one out of principle now.

[@thehovaczech]

I love this video. Not just because it's about a great product but even more so from the pure salesmanship demonstrated in it. I work for a custom manufacturer and compete against "knock offs" of our products and this is a great tact to take. Thank you!

[@myhandshurt]

I lost it at the child labor bit. This is the best kind of advertising and I hope to see more of this in the future

[@WereTiggy]

Saw this video a few months ago on Reddit. Ever since then I've wanted one. This past week my laptop bag broke giving me the perfect excuse to buy a good quality replacement. Order is placed, I'm looking forward to looking that much more respectable :)

[@WereTiggy]

Saddleback Leather The Classic Briefcase, Large, Carbon :) It's in customs now, can't wait!

[@ssukotash]

BRILLIANT! The quality of your deadpan sarcasm matches the quality of your bags!

[@enderw88]

Gives me even more appreciation for my genuine Saddleback gear! Thanks Dave!

[@evosevenpm7846]

"You could even nickelplate your crackpipe." YOU COULD EVEN NICKELPLATE YOUR CRACKPIPE?!? I like this guy.

[@nickgreek3055]

Man I'm so sold. I am saving money to buy one of your bags. Greetings from Greece.

[@HaraldHofer]

Man, this was the most entertaining video I saw on forgery ever! As I'm in love with quality in general I fell in love with your product immediately. Thx for sharing!

[@BassClass100]

I'm (re)starting on this world again and have to say: CAN'T STOP TO WATCH YOUR MOVIE! LOVED IT!!!!

[@sammix1721]

I have a new ambition to save enough to buy a bag "they'll fight over" when I'm dead. Genius.

[@bbrown-ed6if]

.Wow made in Mexico, sold in the USA. Hot Damn.

[@incrediblehong]

This is the video that introduced saddleback leather to me. Gorgeous briefcases, definitely gonna get me one of those when I get to the working world! Can't wait for my bifold to arrive!

[@adamwayre6522]

wow this is great very clever I love what dave has done, I can't wait to get a couple of his real bags for my camera gear, they look amazing and so well made. Well done saddleback!!

[@ILGenius]

This is Genius, I'm definitely buying a Saddleback Right Now!

[@lost_pidgeon]

+Angel Pagan can we get an update on what you bought?

[@nevilletfrancis1010]

How much something like that cost???

[@SplosionMovies]

What bag is in the video? In the amount of time it took this man to impress me with the setting, amuse me with the jokes, and scare away knockoffers, he also sold me on this bag. I want.

[@SplosionMovies]

Saddleback Leather Thanks! Looking forward to getting it, looks great + well made.

[@VikingRaider]

Too cool. Outrageous balls making this with such sarcasm: Nice work, my man. -Cant WAIT to have one of these gorgeous bags!! It's all about quality just like THIS, and you illustrated the pointed with classic, diplomatic style!

[@mrcrowley7106]

I love this, its hilarious. I can't wait to get myself a bag, I'm saving now. And I only found out about you guys because of KZbin. You guys have quite the operation, and I'm sold on the fact that this will last me a lifetime.

[@quantumprepper6715]

Great video but my major complaint is not being made in the USA.

[@mitrarasouli]

you wont be able to buy it anymore, if it was was made in US

[@AppleAssassin]

Why are Americans so obsessed with everything being made in the USA?

[@quantumprepper6715]

Because we don't like Globalism and care about our local economies.

[@quantumprepper6715]

I bought one but I would have still purchased it for an extra $250 if it was made in the US.

[@mitrarasouli]

AppleAssassin, ..Imprinting

[@Ephisus]

Brilliant.

[@cancerboy77]

I have some Saddleback stuff. I LOVE it. Keep up the great work El Presidente

[@CurbSlayers]

Love it Dave! And love my SB briefcase. Waterbag is next on the list!

[@DuWayneOdom]

Loved the sarcasm....roflmao.... Anyway I love the great craftsmanship on your products!

[@ssukotash]

***** Not so simple. He lived in Mexico. He sought out a craftsman to create a bag he designed for himself. Other people liked it, so he had more made- etc., etc., and a business was born. Not a classic offshore scenario. He's clearly providing quality work for people in Mexico, meaning they won't be desperate to cross the border looking for work.

[@Dad_a_Monk]

"You can even Nickel plate your crack pipe." Best line EVER. Been looking for a new bag to replace my leather satchel I've had for about 20 years. It's just not big enough anymore and I love all the storage you have managed to put into your bags. This video sold me. Best marketing video I've ever seen. One that both showed in detail how your product is designed and utterly destroyed the knock off artists out there. Only bad thing is, they are dumb enough to actually belive you want to help them and probably show this as an instructional video to all the children that make their bags.

[@scottgustafson7937]

This is such a good advertisement for your company's products. So glad to support a company that makes quality stuff.

[@KittenPympkin]

brilliant illustration of how you get what you pay for. now to start saving up for a bag i didn't even know i wanted. well done.

[@thefiremensch]

"You could even nickel plate your crack pipe" AHAHAH I was DYING. Just ordered a M BiFold from you guys... I am so impatient I paid for 2 day air shipping. Cant wait!!!!

[@Limestone_Wolf]

This dude is freaking great, lmao

[@saddlebackleather]

We're quite fond of Dave, here too. Thanks! -William

[@mos2171]

Saddleback Leather I wish saddleback would make chaps or jackets for riders

[@saddlebackleather]

Dave here. Thanks so much. Y'all are very kind.

[@jonathanpartlow4572]

Wasnt even looking to get a new bag but this is so brilliant that I almost have to now.

[@frankgon4]

This weekend I stopped at Wilson Leather in Grapevine Texas Mall. I looked for the things you pointed out and there they were. Single stitch. Nylon Thread. Bottom was 3 pieces sewn together, etc. Thanks for education.

[@pilotwinebrenner5102]

This is really funny and very clever!

[@saddlebackleather]

Glad you liked it! -Nick

[@matthew-oc5oe]

Anyone else getting some John Mcafee vibes from this dude?

[@nb2rock]

This was a great video.. one of the best ways to show what goes into producing your bags. I have your gadget pouches and wallets, can't wait to own a briefcase :D Keep up the awesome quality, some of us appreciate it greatly.

[@1997LT1Camaro]

Very cool. It makes me even more proud of the bag that I own. The craftsmanship that goes in to the leather was wonderful to see. It was like a how its made episode for saddleback leather. Awesome company

[@stevenkimdmd]

You need Chinese captions so they can learn a thing or two.

[@lndianScammer]

Lol

[@livinlavidaloba]

Marketing at its best

[@Thejakegee]

Love the humor. We would get along well. Laughed at everything!

[@dalskiBo]

Love the dry sense of humour in this; brilliant!

[@ajeckler]

Great video that helped educate me but ultimately led me to choose a different bag... other ways to save/make money: chrome tan for hours vs. vegetable tan for weeks, try to market the imperfections in the hides (scars, brands, etc.) vs. incurring the cost of avoiding them, use steel hardware vs. brass, use cheaper rivets, form your handle with plastic vs. leather, oh, and double your prices while reducing your quality. Great looking bags that are things of beauty, but do your research folks, and make an informed decision. Lots of videos out there explaining how this company cuts corners with respect to their product, notwithstanding the smugness, marketing, and pricing.

[@adamjones7497]

One way to really save money on your knockoff bags is go ahead and get the labor done in Mexico. :)

[@saddlebackleather]

If you only knew. -William

[@YvanR0Y]

I've done little projects with people in countries known for cheap labour. It adds a lot of extra work. Not so keen on that anymore.

[@jjjj-jp2ow]

OOOOOOOOOOOooooooooooooooooo shit!

[@philzahn]

this was amazing. I now trust my bag even more! Didn't think that was possible! I love my Saddleback gear!!!

[@scottasahina]

Your passion alone makes me want to buy a Saddleback leather bag. I mean I really, really want one now... Excellent video, thanks Dave.

[@AHAUGHT]

I am going to start ripping off nikel plated crack pipes! This bag thing is too much work.

[@Smulenify]

Now I really want a bag... But I can't even afford the cheapest knock off there is...

[@saddlebackleather]

+Smulenify Hang in there. Just save a little at a time. You'll get there. - Sid

[@JorgeCanovas]

+Saddleback Leather I attest.

[@paddywashere9812]

You made my Day with this priceless info. The sense of humor is classic. Thank you so much

[@D3C0Y]

You could even nickel-plate your crack pipe! Hahaha

[@7kelush739]

You saving thousands of dollars just by making them in mexico i work at making car seats and we only get paid 70 bucks a week here in mexico

[@axiomaddict]

I will likely be moving in about 6 months so I began a search for a leather bag, one that will likely last for subsequent travels around the world - one that I might be able to pass on to my son. Because I repair houses, I appreciate good construction. True I often balk on the price the first time. Then I buck up, save my money and later buy the item in question. I plan to be buying your duffel bag in the near future! Totally dug this vid!

[@paulcrouch3406]

I purchased one of these when Dave was just starting out selling these on eBay. I remember looking for a bag and coming across his auction for the coolest briefcase. I read in the auction about his story and the quality of his bags and the passion he had and I had to have it. He was great at sharing his passion then and hes only gotten better. You won't find a longer lasting bag.

[@saddlebackleather]

Hey Paul, I'm sure when Dave reads this, he'll want to reply. Thanks for the kind words and all your support over the years. -William

[@joshpuffpufftekken]

Great now I have to buy the real thing

[@beaucrawford538]

OK now i know why your bags cost what they do! :) damn it! now i can't settle for anything of lesser quality.... thanks a lot! I have to start saving :)

[@erikpotter7933]

That is the best video I have ever seen. I have been looking for a bag like yours for awhile and have to admit, price was a concern. From this video I now understand that I am buying something that will last a lifetime and this is priceless. I love your sense of humor...

[@InnovationPractices]

'integrity marketing' with a serious kick in the tail! I loved it!

[@random-fixer]

The sarcasm was very amusing.

[@random-fixer]

Has anyone told you that you look a little like Serj Tankian?

[@thecynic807]

Ok this is definitely my favorite leather bag video. You said you can nickel plate your crack pipe. Hilarious

[@LFR4]

Very well thought out marketing. I actually liked seeing the process of how you guys made them. Been wanting a classic briefcase XL for a few years now just need to save up the money hopefully will place an order soon.

[@dlash001]

Great video Dave!! This is why I have purchased 8 items from you already - from wallet to backpack to classic brief (all in Dark Coffee Brown). The quality, craftsmanship and designs are great and they are also the envy of most people who see them - including that doctor with his $1800 LV bag (LOL). Looking forward to my next purchase which will be the hard-side briefcase (in dark coffee brown, of course). Thanks again for bringing such a great product to market.

[@TheSonyman101]

Thanks i used this video to make my knock off saved a ton of many and i sold i for 85% of what you guys sell yours for. jk

[@mbp2059]

This is so snarky.

[@12bronx99wer]

Was traveling a lot this year didn't get to see this amazing! Still want a bag, still saving that space in my life for yours. No garbage in my house!

[@erica6825]

I loved this! Brilliant way to show why your bags are better. And now I really want one!

[@saddlebackleather]

It took a lot of time thinking about how to teach on our quality and also how to warn about the tricks of the trade of the knocker offers. Then this came together.

[@dllms]

why don’t you start by telling us , how much profit you made ?

[@Dingle182]

some clever marketing!

[@Zarosian_Ice]

Saddleback Leather Lmfao your sarcasm made my day :3 Also, with one of your bags its easy to abuse your family :D you got 2 extra belts!

[@paulparce8456]

Wonderful video! Thank you for your fine work. I look forward to buying your bags some time soon.

[@knight1102]

Man I love this guy. just got one of y'alls belts it's amazing. 10/10 will recommend !

[@saddlebackleather]

+Drew Poindexter (SlientNinja) Excellent! I've had an old bull for about 3 years now. Best belt ever! If I can just maintain my girth, I'll never need a new belt again. - Sid