How to Master Email Marketing (2024)

➡️ Download HubSpot's Introduction to Email Marketing [FREE GUIDE]: clickhubspot.com/w01
Email marketing allows you to stay in contact with your audience. 80% of business professionals believe that having solid email marketing increases customer retention. Watch and learn these email marketing tips to take your business to the next level.
🛠 Resources:
• The Ultimate List of Email SPAM Trigger Words: clickhubspot.com/oox
📔 Grow Your Career and Business with HubSpot Academy: clickhubspot.com/Popular-Courses
📔 Favorite Free Certification Courses:
• Social Media Marketing Course:
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• Inbound Course: clickhubspot.com/Inbound-Cert...
• Inbound Marketing Course:
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• Email Marketing Course:
clickhubspot.com/Email-Market...
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• Taking your Business Online Course:
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Chapters:
0:00 Intro
0:48 How to master email marketing
1:05 How to build an email list
2:37 How to maintain an email list
3:33 What is email segmentation
4:22 Send valuable emails
6:48 Tip #1
6:68 Tip #2
7:04 Tip #3
7:14 Spam trigger words
7:29 Run a spam test
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
#HubSpot

[@mastersinmarketing]

Access FREE Email Marketing Resources to Improve Your Email Skills • Free Email Marketing Planning Template: clickhubspot.com/ogw • Free Introduction to Email Marketing Guide: clickhubspot.com/bcc • Free Email Marketing Certification from HubSpot Academy: clickhubspot.com/2d1 • Free Email Subject Lines Guide + Lookbook: clickhubspot.com/gd3 • Free Email Marketing Tools from HubSpot: clickhubspot.com/kpy

[@sarimakarem5724]

His message delivery is unreal. I was engaged throughout the whole video and it was pretty fun ! Amazingly done.

[@joszsz]

Totally! This alone has me sold on using their CRM service

[@coachingwithspyro]

💯💯💯💯

[@Ins0mni4ddict]

You were born for marketing LOL. I was completely invested throughout the whole video. Your delivery and ability to keep our attention between each point is impressive in itself let alone your email marketing

[@josh_ux]

I watch a TON of KZbin, and I must say that Jamal is one of the best on camera I’ve ever seen. He’s really funny and love the breaking of the 4th wall on the side shot, LOL. You better be paying this guy a lot, HubSpot, because this guy is going somewhere and will be picked up by another company soon, if he doesn’t start his own channel himself. Excellent video on email marketing Jamal!

[@melanieroseanne]

This guy's personality pulled me in to watch, and kept me for the duration. Love the funny delivery of it all, including the blooper at the end, which I replayed a couple of times 😆😆

[@mastersinmarketing]

Thank you for watching, Melanie! Appreciate the support :)

[@gracielakh]

Definitely! He is amazing

[@hudiilfeld6208]

The level of engagement in this video is unreal. Love the spicy humor

[@vidadelosdoscocos3607]

This is awesome, Jamal. Thanks for sharing this valuable content, straight to the point, funny, and most importantly, no fluff!! Hope to see you more!

[@TeamDivaRealEstateSeattle]

I just went through pages of other videos and found this nugget of gold! Jamal is so good. This video made very complicated ideas into bite size chunks that we can quickly implement

[@theantilazyeffect6275]

“Because I’m opening everyone’s emails for them” 😂😂😂 dude I’m watching right now that was hilarious, this video has a ton of valuable info thank you!

[@mastersinmarketing]

😁

[@visionladdermediavlm4842]

This is as clear as it gets. You got me, Jamal. Thank you for your simplicity.

[@BBI-Brandboost]

Email has a long history that started as using the technology as a means of communications between bodies such as corporations and universities. Since then, its potential as an exceptionally cost effective marketing tool has been recognised and exploited. The extraordinary fact is that while many technologies have been replaced during this time, email has lasted well and indeed has thrived in popularity.

[@KritTeekDeZigns]

Great info. Just really getting into and learning the basics of using content marketing in emails campaigns. This video will help me a lot. Thanks.

[@CompassOutdoor]

Nice work! I love how you kept this video interesting and engaging. It's all about delivery right?

[@NewooNewoo]

Omg! I love the personality and I FELT the “Confusing features, algorithm and people not liking your post for whatever reason….”

[@mastersinmarketing]

Thank you for watching! :)

[@amberhaggenjos9007]

This guy is not only handsome but funny and I learned something. Thank you. You made me a subscriber today.

[@mastersinmarketing]

Thanks Amber Haggenjos, Welcome aboard!

[@evansalter9946]

Low key hilarious, while being super helpful. Thanks!

[@groovytirma2409]

As mentioned in an earlier video, Jamal is the 🐐

[@ACDigitalKenya]

Great video as always Jamal! ❤

[@dezg7774]

This is a fire vid. Fire delivery. Upbeat and palatable on an elementary level. Well done Jamal, I’m subscribing for sure

[@mastersinmarketing]

Thank you, Dez!!

[@misaelecheverria95]

For some reason, i want to be a friend of this guy; he's dope.

[@stephaniecastillo4226]

Great content. I text a lot with Launch Control, but utilizing multiple channels is super important. I'm looking to learn more about Email marketing.

[@livgruber]

Email deliverability is so important. Just had to audit my businesses email marketing and make changes so that our messages were actually getting in front of customers and prospects!

[@mastersinmarketing]

Love it Liv!

[@MrJamesTyler]

Email deliverability is one of the foundational steps of email marketing that is missed by most. Glad you’re on top of your email marketing strategy!

[@agstechnicalsupport]

Good content, good instructions. A little bit too fast though. One needs to watch twice or rewind certain parts. Thank you for posting !

[@SolowSports]

Thank you for making this easy to understand and comprehensive :)

[@mastersinmarketing]

Thanks for watching!

[@jeremyjohnson3895]

Hey, thank you so much for making this value-rich video! The more I think I know about marketing, the more I find I have to learn.

[@mastersinmarketing]

Thank you for watching, Jeremy! I'm happy to help :)

[@adoperator.commakeyouradsp3686]

Your content has been a big help and a major source of inspiration for our AdOperator team. Keep on being awesome!

[@mastersinmarketing]

Thank you for watching! I’m so happy to help :)

[@pamelasanchez-piedad562]

Love your videos! Easy to understand and fun to watch! You rock!

[@mastersinmarketing]

Thank you for watching! :)

[@hstraker]

You need your own youtube channel I cant image hubspot paying your enough!

[@HighPointDomain]

Jamal makes learning fun! I wish my teachers were all this vibrant and engaging 🤩

[@onlinedigiapps2539]

Great video!

[@nih-al]

Great stuff Jamal! So smooth and powerful

[@mastersinmarketing]

Thanks for Watching Nihal!

[@liamjose8012]

Jamal, you rock.

[@voltairepabustan]

Very interesting + useful. Thanks for posting.

[@bhartichilkoti3980]

Worth watching and subscribing. You're not going to the spam folder!!

[@mastersinmarketing]

Thank you for watching! Haha I’m glad

[@ProTexting]

Another great one! We can only add that combined with SMS Marketing, you can get awesome results!

[@susanaspiegel7692]

I am a huge fan of Jamal. Just thought I'd say that! I paid attention and that's a... miracle

[@Siafa]

Love this guy!!

[@user-ye4xz9po8e]

I really like this guy i even watch video five times because of the way he act. So amazing and full of value he made me hit the subscribe button 😂

[@Kotaiba-Hammami]

Thank you Jamal, I've been writing an article about Email marketing, and all your tips and ifno came in real handy. appreciate it man

[@mastersinmarketing]

Glad it was helpful!

[@teawindd4493]

this is great... 😖💗

[@pungapungas4116]

interesting stuff dude keep it up on email marketing its a big subject

[@seoxpert7073]

Thank you

[@plerdy]

Good advices about email marketing

[@NivHameniv]

Great Video Jamal! Thank you so much for this info!

[@mastersinmarketing]

My pleasure!

[@jcarva25]

Thanks Jamal!

[@mastersinmarketing]

You bet

[@ninjawaver]

This mans presentation and speaking skills are on point. Kept me engaged and laughing 😂

[@leah420bossuyt]

THANK YOU JAMAL I was just about to buy an email list

[@mastersinmarketing]

Thank you for watching! :)

[@ChrisBello]

Totally agree with the comments here. Great information and even better delivery.

[@mastersinmarketing]

Thank you, Chris!!! I'm happy to help :)

[@markmandigitals]

You got yourself a subscribers,it's so detailed and helpful thank you

[@Chooseyourariventure]

Haha😂. I never knew an email marketing video could make me lol. Great job!!

[@christinashay2424]

What an incredible speaker and high value video! Bravo!

[@evergreenaffiliatemarketing]

Another year and email is still standing 🔥

[@judyaref9927]

thank you!!!!!!!!!!!!!!!!

[@TG-se5sk]

Great video. Guy reminds me of Childish Gambino. Great personality.

[@jamesalli4923]

I am very interested with emails marketing

[@joannetoles28]

Thanks for making this easy

[@dearariana]

Great info! Thank you!

[@mastersinmarketing]

Our pleasure!

[@veerukabaka6470]

Excellent this is what I needed, thank you!

[@mastersinmarketing]

Thank you for watching! I'm happy to help :)

[@tabarabme8852]

Love it! Thank you for this neat video

[@Xhar308]

Thank you for this. It was extremely informative.

[@BateinUnfilteredofficial]

Bruh u're built to face the camera. Amazingly engaging ❣️

[@mrektion604]

Brands CAN buy email lists by partnering with or sponsoring other brands. If the partnership is mutually beneficial and the product, promo or content resonates with both audiences that is the best way to access a list that's not their own. In the sports world those sponsorships are "rented". And it's true. Open rates may be lower than normal, but cross pollinating fans and subscribers to like products can help build both brands and create product awareness. Conversely, if you are the brand offering your list, sometimes it can be a revenue center. Look at influencers who sell their followers to brands for product and brand awareness.

[@youngmaryworld]

I zoned out and then you said way to go you are now in the spam folder xD welp gotta rewind and watch again

[@bobibeverly6501]

You crack me up I have ADHD and I'm able to follow you to the end

[@SussyBaka-ci5xi]

amazing video! Thaks!

[@c_6951]

Subscribed! Love the content

[@mastersinmarketing]

Welcome aboard!

[@dianabercaru7524]

Awesome!

[@ElisePink]

Thank you so much for this insightful information, about the importance of email marketing. 🥳

[@mastersinmarketing]

I’m happy to help :)

[@vlogerzihadul4499]

This is helpful thank you

[@tonycorreawebhosting]

Nice tips

[@ramonaalvarez8885]

THank you for this content. Just a comment including Free: Near the top of the list of words to avoid for email subject lines is “free” due to overuse. It can also harm a sender's reputation. $$$: Symbols and emojis are usually triggers for SPAM filters.

[@Lilione111]

This is great info & a nice balance of entertaining without being over the top & distracting from the message : ) I am a complete beginner and I'm confused about what I actually need i.e. do I need an email capture plugin (using Wordpress) and then a separate emails service provider? Does something like Fluentcrm do it all?

[@mastersinmarketing]

Thank you for watching, Lulu! And great question. Here is our ultimate email marketing guide that could answer your questions :) clickhubspot.com/vh5

[@Lilione111]

@@mastersinmarketing Thank you!

[@doreloloier4066]

Thanks

[@AbbyLeebarbieluvsfashion80]

I like his energy. Thanks for the info.

[@mastersinmarketing]

Thank you for watching! :)

[@ivandixonii4554]

You are funny man. I dig this video. Thanks for the help and tips!

[@mastersinmarketing]

Thank you for watching, Ivan! :)

[@lilianazambrano4625]

Love this video!!!

[@mastersinmarketing]

Woo woo!!

Excellent video! Thanks for such detailed information.

[@mastersinmarketing]

Glad you enjoyed it!

[@rajveersinhparmar8327]

Amazing email marketing tutorial thank you

[@fahadahmed642]

Hi Jamal, great video! I run a Facebook group and my email list is made up of group members. I send emails to this list and most of them open them but very few of them reply back or perform the actions which the email intents. Any suggestions where I might be going wrong? or how can I draft a copy through which they would engage a little bit?

[@mr.manifestor]

You need to find people in your niche who are interested in your product/service. Sometimes group members are not the targeted audience u need, or it could be they dont trust you enough to buy something from you! Work on these 2 things and you'll get plenty of sales. Hope this helps🙂

[@chikeziecalistus2820]

Do you ask them to reply?

[@igo0di]

Very charismatic guy

[@flipflop4712]

Thanks for this video, really engaging and informative! I'm wondering if you recommend any sites/apps that are useful when it comes to email marketing?

[@mastersinmarketing]

Of course! Great question. Here are the top email marketing services of 2022 :) clickhubspot.com/3zo

[@shlomokirstein113]

Great video! Makes me want to be on your email list!😄

[@MorganSteinagel]

Why does this say 2024 when it was made 3 years ago?

[@TierraLynn]

Editing the title every year to continue being pushed in the algorithm

[@justinlewis7841]

because he’s lying so youtube can push his video. now shush, i’m watching

[@Mula_donn_tv]

I thought of that​@@TierraLynn

[@cenapturgut]

How to trust 😂

[@daniellebee9]

Great video very helpful, love Jamal!

[@mastersinmarketing]

Thank you, Danielle! I'm happy it was helpful :)

[@heinlshiopa9019]

Thanks for making this easy to understand

[@mastersinmarketing]

Thank you for watching :)

[@mystery6661000]

great video

[@javiquiros8407]

Great video, thanks!

[@mastersinmarketing]

Thank you for watching! :)

[@iamm3109]

Why has the ROI gone up? "Cause I'm opening everyone's email for them" XD

[@carl599]

this guy is so funny and the video is so valuable

[@mastersinmarketing]

Jamal is great

[@malcolmxavier1189]

He's great I just subscribed

[@mastersinmarketing]

Appreciate the support, Malcolm!

[@searchbug]

The quality of your data is a valuable asset in email marketing. Using poor data may spell disaster for your email marketing campaigns. Data that is out of date or inaccurate can prevent your campaigns from reaching their intended audience. With this, a comprehensive understanding of your customers is made possible by data enrichment, which enables companies to better serve their target market and increase customer engagement.

[@Melissaannmariee]

I would love to know the equipment used and tools used to create this video!

[@mastersinmarketing]

Here are some video editing softwares we recommend :) clickhubspot.com/8y5

[@dalialopez1279]

This was a good marketing video .... I follow your ways senpai

[@mastersinmarketing]

Thank you for watching! :)

[@funnytime3764]

Interesting!

[@DGHustla305]

Great video very helpful tips for email marketing.

[@mastersinmarketing]

Thank you for watching! :)

[@JaniceAlder]

Thanks for a great video!

[@mastersinmarketing]

Thank you, Janice! :)

[@xavierpozo286]

Great video! What do you recommend doing to capture data on deliverability?

[@mastersinmarketing]

@xavier Pozo, if you are using HubSpot, this will be captured using our email. If not, you will want to review Bounce Rate, Spam Rate, etc., but that will need to be determined by the platform you are using. We have a great course on email marketing here: clickhubspot.com/y9t

[@GrantCarlile]

Well done with this video and content.

[@mastersinmarketing]

Thanks for watching Grant

[@naturally_danii]

Great video, Jamal!

[@mastersinmarketing]

Appreciate it @Dani!

[@f1lab535]

Very nice advices, what is the correct procedure to email companies and ask them to buy their broken electronics?

[@mastersinmarketing]

Here are some Sales Email Templates that could help smooth the process :) clickhubspot.com/soux

[@f1lab535]

@@mastersinmarketing thx for the reply. can you please provide another link, this one show as broken