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Part 2 of our interview with Sal Mohammed, CEO of partnership consulting QTA, frm @Google, Strategic Partnership Development Manager.
📍 In this episode:
0:00 - Preview & intro
0:10 - Define goals clearly before you launch
0:40 - Partnership can serve several goals - example of Uber and Shopify
1:30 - Example of Sky and Netflix partnership
2:30 - Co-opetition and partnerships
3:35 - Four stages of partnership development
4:50 - Launching is just a beginning
6:10 - Stakeholder management and partnership imbalances
7:10 - How to engage and build two-sided relationships
8:50 - How to align your internal and partner teams
Full transcript: www.partnerinsight.io/post/ho...
Link to part 1: • In partnerships think ...
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#Google, #SalMohammed, #StrategicPartnerships