In partnerships think Win-Win-Win: Sal Mohammed, CEO @QTA, frm Google's Strategic Partnerships

[@PartnerInsight]

📍 In this episode: 0:00 - Preview & intro 0:15 - How partnerships are different from sales, business development, marketing 1:18 - The closest thing to a partnership is starting a new business unit 2:00 - Considering partnerships? When and where to start 2:55 - Partnerships could supersede sales as a driver for growth 4:25 - How long does it take to build successful partnerships? 5:40 - Consider “Is it as big as it can be?” 6:35 - How to incentivize partners? 8:35 - Partnership mindset

[@PartnerInsight]

Check part 2 of the interview: kzbin.info/www/bejne/qKicfYmEos-fmdE Full transcript: www.partnerinsight.io/post/how-to-measure-success-in-partnerships Where we discuss: - What should you measure in partnerships: acquisition, retention or something else? - What is the partnership process stage by stage? - How to build engagement and alignment on both sides of partnerships