HOW TO NAME YOUR COMPANY (get the best Trademark!)

[@nenelindorosales]

The mower comment was definitely the most genuine emotion I’ve seen this far. Makes one feel connected to you. We all have intrusive thought at one point.

[@jackie-heysmileblog7]

@@nenelindorosales yrs his emotions was on point, he made me laugh so hard

[@jwbnscacpt]

I got my business name trademarked and I’m currently in the process of stopping another couple of entrepreneurs from using it. They hired a lawyer and have dumped a ton of money into their physical branding, all to be just shut down later. Headache for all! Do your due diligence!

[@natevalentine9097]

Thanks

[@Justaguynobodyimportant]

What’s the name?

[@davidhardy4419]

The guy with the mower though!

[@jonnupe1645]

Got me thinking.... Are shower thoughts similar or different than mower thoughts? I'll think on in while I take a shower or mowing lol

[@jackie-heysmileblog7]

I don't get your question sweet heart

[@onlyjumi]

hhahaha... selling rain forest!! I love your sense of humor. "The Amazon is considered the world's largest river by volume". River as in "endless flow of goods". :)

[@jimhart]

Thank you for watching! If you would like to schedule a strategy call to learn more about protecting your brand, click here: hawthornlaw.net/consult

[@raennajohnson6151]

omg loved the real moment when the mower came on and your reaction😂 This information was very helpful as well. Thanks

[@jackie-heysmileblog7]

@@raennajohnson6151 I no, every one talking about it , I laughed so hard, I have to reply that part. He should give us more of those real funny emotions, with his face it makes me laugh

[@iamanovercomer3253]

🤣 right before I watched this video, I watched a video on how to sound proof your room to keep outside noise out 😂❗ You can't make this stuff up ‼️

[@Jdid18]

That’s CRAZY your in North Carolina haha I’m actually a realtor in Raleigh trying to come up with a brand name. So many realtors just use their last name.

[@jackie-heysmileblog7]

Bro. The mower dont know that you are recording, you make me laugh it was fun watching u when the mower started 😂😂😂😂

[@blind_warriorr]

As someone previously mentioned Google is just a mis spelling of the real word googol (which means a large number). I don’t know why you would classify this as a fanciful name.

[@JoseCadavid-n9j]

You are the greatest for far I did follow your tips, went with suggestive and is doing great

[@hebrewqueen9280]

Your business name along with the great info got me to subscribe.

[@jimhart]

Thank you!

[@jonathanstranovsky]

Thanks alot Jim, you really know your stuff on this.. 'Ta.'

[@lavonneevans988]

Amazon River -the largest discharge river So,possibly Amazon as a brand is a metaphor as it relates to the company’s wide distribution of goods throughout the land. Maybe this is just me trying to use my little English degree . 😂

[@artchitchatchew3718]

Can 2 products or goods & services have one name......excellent education

[@love63891]

Thanks for all the help funny guy!!!

[@olaitanidayatayobami2760]

I need to subscribe immediately. Man you're too good!

[@jackie-heysmileblog7]

Jim hert give us more of those funny emotions in your videos, I shared your video to many people but I called you the lawnmower guy funny emotions. They too laugh so hard.

[@arcanaworldart]

Haaaa! I'm hiring a landscaper to come and make noise while I'm recording my podcast...I loved the mini-drama

[@jimhart]

I do my best...

[@kelley_cox]

YOU’RE THE BEST! I mean, SUPER HELPFUL info and HILARIOUS 🤣 I don’t know another attorney like you! KEEP DOING YOU!

[@calvinharrykojoworlanyomis8208]

you just got a subscriber from AFRICA sir

[@annb4013]

Thank you so much! I am a nurse practitioner- retiring in 6 months (after 45 years in health care) and want to have a small quilting and crafts small business and did not know where to start! Bless you!

[@chlitow]

Thanks for your vid =) it helps also just so you know. Zapos it's not zapatos zapos if any are frogs in spanish you use the S intead of Z but yeah zapatos it's not as close as sapos =) thanks again

[@jfloyo11]

If the business name is registered properly with the State...isn't it legally protected?

[@joshuayardley7356]

Now you have me panicked. Thought I had a great name, but it's pretty descriptive.

[@amaria5751]

Hi, so the biggest issue I'm having right now with starting my business is taxes/accounting. I really want to start it, but I'm alone and I don't have the money to hire someone to do or organize my future business tax stuff. Do you have any suggestions?

[@anniekingi5645]

Read Profit First by Mike Michalowicz , it will help you get organized.

[@ViburaBlanca]

Zenbusiness is cheap they do it for you

[@machineman6498]

Thank you for making this

[@Browmacist]

loved this video!!! so informative thank you

[@sana.m.haddad]

How about a last name followed by a word, like Smith Engines? Can i trademark it?

[@jimhart]

Yes - but depends on the name

[@sana.m.haddad]

@@jimhart Thanks What do you mean? If it's my last name, can I?

[@josephburton92]

Are the services you offer only for online entrepreneurs/businesses?

[@Eleidig007]

lawn mower guys always come at the best times lolol mi hente

[@louisajaustin]

Good info and the mower guy made me laugh 🤣

[@lavonneevans988]

So, I’m watching the video of an attorney of a mature age. No problem there. Next thing I know , I hear a noise in the background . Suddenly, I get a glimpse of a baby-faced , pre-law , 12 year old Jimmy ! The reaction to the noisy lawn person was so freaking adorable and hilarious! 😂🎉

[@TheHaslemBoyz]

I started an LLC for a business my wife and I started. We have the name, logo, and LLC and I recently did a trade mark search. There someone with a live trademark with a very similar name. I know I can't get my trademark now but do I have to stop doing business under that name and change it?

[@honeylove3256]

Great video! 🤗 Thanks a million. New subscriber.

[@byakusharingan9909]

What is the name is being used in the UK and I'm based in the US and we do the complete opposite. Say I'm doing clothing and they're a security company? in addition my same name will have clothing in it as the security company just has the name. I did also check the state and the name doesn't exist.

[@jimhart]

If you would like some assistance with your trademark, feel free to schedule a strategy call. hartlawfirm.as.me/schedule.php?appointmentType=43481722

[@elislav]

Thanks for the amazing video! I was just wondering - what type of trademarks are words with a "startup-y" ending like "ly", "labs", "hub", etc.

[@jimhart]

Word marks? I'm not sure I understand your question. You mean are they fanciful or suggestive or something like that?

[@elislav]

@@jimhart I mean are names such as "Credly", "GitHub", or "GitLab" suggestive, fenciful or something else? There are a lot of companies with similar names (ending with hub/lab/space/spot etc.)

[@grandtheftbitcoin]

​@@elislav both

[@PhillyAnchor]

Lol the lawn mower dude 😂. Jim I want to have LLC in my company name but plan to start sole proprietor because I’m starting at home. Is this a problem?

[@marykrigbaum9021]

I've been listening to Alexandra and her new book. Hello, my name is awesome. It's kind of hard to listen to she names every business name, miss spelled, miss pronounced, etc. I thought if I bought her book she would tell you how to do it.

[@jimhart]

I have a copy on my desk and use it as a resource. She's great!

[@evelynsanchez9770]

What about brand names in another language?

[@camerongarcia3128]

How would you use the word such as "Powerwashing" in a name?

[@dustinmilstead7024]

Can two companies selling the same goods have names that are pronounced the same, but spelled differently?

[@jimhart]

Not if one registered their trademark and the other is infringing.

[@sisteradmn]

super helpful THANK YOU

[@lovevibe3695]

How much does it cost to copyright your name? Thanks for the video!

[@sonyahmed9748]

Hi! Can My brand be different from my llc name. And if yes is there any paperwork needed. Love your videos ♥️♥️ The way you explain things 🔥🔥🔥 Thank you for providing such information.

[@eddiejr]

Great video!

[@Bishop6841]

How do I trademark my business?

[@jimhart]

you can hire my law firm! hawthornlaw.net

[@getrealwithmya]

Thanks for the informative video. what of translating an English name into a foreign name, would it be possible for trademark ?

[@olaitanidayatayobami2760]

This man is a great educator! Man! 💯

[@joebunkers1944]

Great video! I have a question. Generic names will not be accepted by the authorities. But what if the brand name is a whole new category? A compound noun. Words that are known by most but put together to create a whole new product category not seen before. Even the domaine name is not taken, so would that be possible?

[@jimhart]

Good question! That sounds like an arbitrary name. But without more information it is hard to say.

[@johong7894]

Very informative

[@MikeVenom-mini]

Don't i want a general name so I can sell any product? And once I private label a product, do I Trademark the name of the product or do I trademark the company name

[@traveling-2025]

Hi Jim, wish this wasn’t 3 years old lol I am struggling with my business name

[@anthonykallingal4263]

Is it a problem if there is a spelling difference at Dep of Revenue services and IRS? My LLC got special character #, but not able to register it at DRS or IRS Will that be a problem?

[@seanjuggernauxmanager9055]

Lmao the mower guy haha

[@spronkh1829]

A Google is a number, 1 followed by hundred zeros. I think 10 to the power of 100 if I'm saying that correctly.

[@BlackMale1st]

Black Male 1st is a registered trademark. Is it considered suggestive?

[@jimhart]

If it is a registered trademark then it doesn't much matter. It sounds more arbitrary to me. Based on the name alone I have no idea what the products would be.

[@heuristicalgorithm8465]

I'm forming an LLC for online businesses, so my LLC name doesn't have to be the same as my actual online businesses (at least not in my state). I'm trying to think of a name for my LLC. What's the best tool to check for LLC name trademark infringements? I'm on the US fed gov trademark site checking and how different does your name have to be from existing LLC's in order to avoid trademark infringement suits? thanks!

[@Karonclip]

I can work at call center

[@muskduh]

thanks for the video

[@randybowe2661]

Which categories are the best

[@joshuatichota5046]

Maybe you could help. I’m working on renaming my business because the current name wasn’t attracting anyone even after ten years. And I am having the toughest time because I want something western sounding because I tool leather items as my business.

[@darrinmcgann]

What's the best way to find a good business lawyer?

[@TheRealArtDoctor]

Thank you Mr cool lawyer dude, really helped. Actually while watching this video the idea came to me and im very happy with my little idea for my company name

[@mr.wright9076]

I have a name already for my small small company looked into it through trademark and my state no one used it or is using it but I really want to know how to keep it for me my self and i

[@nunyabiznes3901]

Go to the government website and trademark it.

[@nicholasdimaria]

Great video! Thank you for your help.

[@kristinhood9750]

entertaining and informative channel

[@kbeautician]

I was thinking “Hawthorn“ was someone’s name.

[@sonoftruth4090]

How can I come against new entrepreneurs who are starting a business in my area with similar business name as mine?

[@jimhart]

Feel free to schedule a strategy call with me and we can discuss your options: www.hawthornlaw.net/consult

[@ericagoehring1089]

Great video! But Google isn't fanciful. It is 10 to the 100th power. In any case, it worked for them! 😂

[@jimhart]

You are correct about Google. 👍

[@TheRealKimJong-Il]

It's actually Googol, the spelling is fanciful

[@FreshSqueezedLightning]

My next question and dilemma for the last 10 years is how to find out if my name is viable before I attempt to trademark it. I don’t want to waste my time. I understand googling is one way to get an idea, and searching in the USPTO but there are so many technicalities that I don’t really know what a good rule of thumb is to be fairly confident it’s a safe name/logo to actually go trademark my name with a lawyer after

[@serinadelmar6012]

Depending on where you live you can check your country’s Company listing, the equivalent of company house in the UK, so you search for each limited companies name. Domain check is another way. hope that helps!

[@teammayhemnation9116]

I can’t remember why He banned it Amazon but the reason there is a smile placenta where it is, is because they sell everything from A to Z. That may also be why he chose the name as well

[@stratepaper8508]

Bank of America use to be the Bank of Italy respectively 😁

[@go_off_Sis]

thank you 🙏🏽

[@christophhelms4905]

While looking through the "A" section of the dictionary, Bezos discovered the word "Amazon," which seemed fitting because it was earth's largest river and he was building the world's largest bookstore.

[@T1Oracle]

Google is now Alphabet. Google is now the subsidiary. That makes me think that the business name is less important than the subsidiary name. As for the Amazon name, books are made from trees. Naming a book seller after the largest forest in the world makes sense.

[@jessygooglehem4965]

1 .Fanciful names 2. Arbitrary names 3.Suggestive names 4. Descriptive names 5. Generic names Focus on the name and product you sell.

[@ShondaD_]

Do you recommend Trademarking my biz name now or just go ahead and register as an LLC for now? Thanks 😊

[@jfloyo11]

Apple Google Facebook being successful had nothing to do with their business name...

[@Neolantis]

Correct Names mean nothing

[@ronfrancv286]

Need guidance, Jim. What's your tip on creating 1 business name by registering it legally but have several brand names underneath it, if you want to create several businesses in different platforms that cater to different audiences or demographics. For example, One business name that sells digital products but sell certain digital products on Etsy and sell print on demand on another platform in the future.

[@aguythatsrandom]

I'm going through this right now! Three years into my business and now I see I want to be more than what I originally started out with, but what I want to expand to wouldn't relate to the company that I already have. So now I've been brainstorming Parent Company/Holding Company names for literally 2-3 days now (think I'm coming to an end before consulting a lawyer). I didn't realize I would want to expand into other avenues 3 years ago, so I can't really say that's my fault. But just having that one name is very limiting for me. A tip I would give you is create that parent company name now! Then underneath do this for example: Parent Company Name: Ron Daughter Company 1: Ron Digital Daughter Company 2: Ron Prints Daughter Company 3: etc etc This is literally what Google has when you search them on wikipedia. You'll see all their companies and for majority of it that used google, then just put the name they are dabbling in afterwards. For example, Google Domain, Google Workspace, Google Fiber. You can also do DBA's as well for each separate one to keep the names separate

[@williamfaulkner7005]

Series llc

[@srg1555]

Who all recognizes the Stihl blower 😂

[@joshuabolin4440]

Cool glasses

[@ericg915]

Amazon is a name of amountain is south america

[@jimhart]

Also a river and a rain forest.

[@Chanelly_king]

Thanks

[@SamKing-jt7xy]

Hi Jim, Thanks for all the great content you provide. I live in a place called Astoria Queens NY. Can i trademark this name Astoria? as in Astoria's Finest?

[@davidthompson4951]

What about using your name? Example: Tonyrobbins.com

[@Gracehousechurch1]

How ironic is it that I stumbled upon this video, all while trying to figure out what to call my lawn company! HAHA!

[@jimhart]

Ha! That’s funny.

[@Gracehousechurch1]

@@jimhart I decided on simplicity. “Joplin Lawn Services” was kind of a no-brainer.

[@shawnmulberry774]

Thumbs up for the mower thing. My neighbor mows with a riding mower every 48-72 hours during the season. He also, uses a weed wacker and a pushmower for cut in. His meticulous nature is quite laudable and quite audible.

[@clcnj5365]

Informative video but too much wasted time in between

[@OldGoatForge]

Google is a number equal to 1x10 to the 100th power. It was a word before the search engine. It is not a fanciful name.

[@derrickbeaubearic4100]

True

[@ILikeTrains324]

Googol is. Phonetically it's the same as Google.

[@T1Oracle]

Googol is a word. Google is not.

[@Jake-777-7]

Googol is goo-gol it is not pronounced the same as google.

[@sewiim3612]

Apple is literally just a fruit

[@save_often]

Google is a mathematical concept

[@aguythatsrandom]

AHHHH You missed a chance to use your last name in the business name and just have the pronunciation sound the same while keeping the same meaning 'HarthorneLaw' HAHAHA

[@jimhart]

Never thought of that! 😂😂😂😂

[@jasondean88888]

So...the moment you decided to include a mower at the 2 minute mark, instead of backing up and rebranding the video as someone I can trust to not blast me with power tools during a prerecorded business meeting. I decided to make a comment and leave. You're welcome for the engagement, but you've shown how much I can trust your decision-making skills.

[@jimhart]

Last time I checked, my free videos are not a business meeting. I guess you get what you pay for.

[@jgh5978]

Bezos wanted to sell everything from "A----->Z", and designed the name/logo, accordingly...

[@SEBASTIV]

Google is not a made up name

[@FreddyFloresVE]

Go Ogle

[@cristinachiroiu2637]

He said that it doesn't appear in dictionary.

[@petertaylor.pt]

Yes it is. Google is a play on the word Googol, which is the number 1 followed by one hundred zeroes.

[@StankHunt42]

Bezos named it named the company after her saw one of the largest rivers on earth in a dictionary because he intended to create the world's largest bookstore

[@b.v.g.feddie8667]

I been stuck on this name. {Hustle Hard & Detailed Logistics} How does this sound guys?

[@katelistanco5612]

quite long

[@katelistanco5612]

I have a small online business and named it after my twins. matt & marcus shoppe. wherein i sell gen merch. how was it too? haha

[@maureenmildred5064]

Sounds good but a bit long

[@michelleriggs2571]

Could you just do hustle logistics?

[@brianlockhart1087]

Trucking

[@Bleepoh]

How to pick a brand name in?2 seconds . : use your brain think of one and use it.

[@organizationalcoaches7072]

Google is real. It is a scientific number of astronomical measure. Hmmm... similar to google's reach in the tech world. :)

[@jackie-heysmileblog7]

Yes nenelindorosale, I love how he did Express the action and how he said it. I just go back and watch that part every time when I need a good laugh