How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results.
MaRS -- Building Canada's next generation of global technology companies. www.marsdd.com/

[@hassanalajmi9959]

This is is by far, the best video on marketing and marketing execution on the internet. Bravo Dr Dunford.

[@AlexandrosTzoumas]

this video should have had million views, it is extremely helpful Thank you!

[@SuperSmc1234]

I personally this is one of the very practical video for those willing to know more about the real process going through. Good video. enjoy of viewing.....thanks

[@PaulieVavoom]

Great presentation by Ms. Dunford. She addresses marketing execution in what should be widely spread knowledge after all of these decades, but nobody but her is talking about it. I was so impressed that I went on her website and put myself on a notification list when her book goes on sale. Waiting to hear what else she has been thinking about.

[@miras1ize]

Amazing how no one noted her sense of humor. I think she did bunch of very subtle and funny jokes, making her talk so much more lively Best video on marketing I've watched so far

[@rza139]

Great video. I went through this at my last marketing agency job. Everyone thought that they had the best tactics and ideas and nothing ever got done in the beginning.

[@chicnhotgh6590]

Practical value bombs! Still relevant today

[@melumziabelqumpula7318]

Powerful and informative presentations.

[@benjaminalawani7267]

This is a great video, highlighting the application of common sense to marketing. So great, I sat through the whole presentation in one go.

[@dattrax7]

Love April Dunford!!

[@sebastienP880]

The best video on Marketing I've seen.

[@azizas9366]

great talk. Thank you, MaRS Entrepreneurship Programs.

[@zhangfan5955]

great detailed tips.Noted down. Thanks !

[@alannabluee4173]

Really enjoyed this and thanks for all the tips.

[@Max-Quest]

best presentation that i found yet

[@vonglo4587]

Great video and awesome job with explanation!

[@choixe]

Great stuff ... I read alot of books and this is ways better. Thanks April

[@gomentr3460]

This is so informative!

[@tildahmagoba7761]

every aspect of this video is perfect. my partner and I just realized we made a huge mistake with our brand trusting someone who told us social media was the best and only way to market our brand. No, we just realized we did more with word of mouth and events. That is how Zimbabwean markets generally operate. they are loyal to brands so they will tend to spend more on someone they do not know at events

[@user-jh8yj7qi3i]

Absolutely excellent....

[@InReality33]

April is great. Thank you.

[@ivanverdian1]

Thank you for uploading the video, it's very informative. Btw.. I was wandering if any book talk about marketing similar to the presentation? Particularly connecting between the marketing tactic with the buying process?

[@PabloPazosGutierrez]

Awesome talk, thanks for sharing.

[@AbdallaDuran]

Really liked your content! I enjoyed your clip

[@arwakatungu]

Awesome. Learnt a lot

[@500Global]

really interesting amazing tell me moar can you give more illustration? what should be the #1 take away from this vid?

[@alavudin7695]

Awesome presentation, good content

[@carlaring8961]

This was a great video for covering the basics of what great marketing is and is not. Really helped me see some areas I can improve and stuff to just let go of.

[@sethmacchi3594]

any way to get the "operations" spreadsheet template?

[@DavidIDAHO]

I can already see the errors of my ways...great stuff! Thank you.

[@snoop1x1x1]

Great speaker

[@micmike]

thanks insightful

[@paulinhioc225]

thank you

[@jaywalker11]

Thank you for the useful video

[@ubaidullah1228]

Thanks you dear

[@codeyb2734]

Where can i get the slideshow to this "system"?

[@TuNguyen-wj4mu]

Hi everyone, can you help me, i need more information about " buying process" for my presentation, please help me if you know. thanks a lot !

[@godwinogale7268]

Very interested video and intelligence speaker

[@godwinogale7268]

Nice

[@arielbauer1876]

Nice!

[@LukeCrockerExellence]

Haha, a slam on Rogers at 32:00, I work for them, know what you mean...

[@JustCallMeJustiin]

April for president

[@makhaleque1250]

Fine

[@bimalyadav6496]

OMG! I watched till 10 minutes and all I hear about it, I am this, I am that, how great I am. This lady seriously know a lot about marketing.

[@originalrbp2869]

Yes its called introducing yourself and explaining your expertise and credibility by stating your achievements and demonstrating that you actually know what youre talking about and why people should listen to you

[@LilDad]

I thought this was better the first time it seemed intelligent and useful but the 3rd time its sub par... presentation.... #RIGHT

[@lokoomontana4818]

so we just statin the obvious now?

[@amanueldessalegn5869]

Too much "Right?"... nevertheless awesome information.

[@amanueldessalegn5869]

Right?? lol

[@damiansyrianos4279]

boring as HEELLL. but informative

[@Ziabatsu]

She is wrong. Google CAN answer what market you need to be in, you just need to know how to use the search engine... or hire someone who can. rofl

[@PaulieVavoom]

I don't think you understood what she was saying. Google will only tell you about adwords, website traffic, keywords, etc. But there is a ton of marketing information that Google does not cover, like Direct Mail, Email Marketing, Trade Shows, Golf Tournament sponsorship, broadcast media, Facebooks Ads, door-to-door sales, and on, and on. Google is only one small piece to the vast marketing puzzle. Google can tell you so little about what is most of marketing.

[@hansvetter8653]

The usual Marketing bla bla ...

[@jebbush2964]

Literally fell asleep in the first few minutes, he should stick to engineering, maybe she is better at doing that. Can't believe even pay to see her in person.