How to Plan the Perfect Trip: Insider Tips from Consumer Psychology Expert Jeff Galak

Jeff Galak is an expert in decision making, consumer behavior, and consumer psychology. He’s spent decades studying how people maintain happiness and has used his findings to understand what this means for travelers. With a Bachelors of Science in Marketing and Economic Theory, Master of Philosophy in Marketing, and Ph.D. in Marketing all from New York University’s Stern School of Business, Jeff now serves as an Associate Professor of Marketing at Carnegie Mellon University’s Tepper School of Business. In this episode, Jeff reveals practical, research insights you can apply to your next vacation in order to maximize your long term enjoyment. He joins Melissa to explore the science behind designing the most gratifying travel experiences, including the basics of choice overload, why doing less is actually doing more, tips for traveling with children, itinerary planning and more.
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