How To Price SMMA Services Correctly (Ad Spend + Service Charge)

If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out: www.affluent.academy/?...
A full in-depth social media marketing agency pricing guide. A very important video! So make sure you have your pen and paper at the ready.
Right, I know this isn’t the most exciting topic to cover in the first video on my new channel.
But it’s a really important one!
I get a message or comment on KZbin about this topic, without fail!
‘"How much should I charge my potential clients and should I pay for their ad spend or should the client?"
I’m going to start off by saying that the client should always be paying for their own ad spend, but the next question is, how much?
And how much should your service charge be?
All of this will be covered in today's video. No matter the niche, I've got you covered!
________________________________________________
FREE Agency Owners Community: www.skool.com/agencyowners
________________________________________________
📹 My Main Channel: / jordanplatten
Follow me on other platforms:
IG, FB & TikTok @jordanplatten
#smma #socialmediamarketing #socialmediamarketingagency

[@JordanPlattenExtra]

Today’s Affluent Merch giveaway winners: Ahmed Tamer, Marketing Harry, Vasav Chaturvedi Please email [e-mail] with your t shirt size & address! To enter our next give away: 1. Like the video 2. Drop a comment 3. Check the next video to see the winner!

[@mohammedamin616]

I think finally, I found a trustworthy person because when I want to watch any video from any person they want to sell me a course or anything and say let's make 100,000 in your first month but this is bullshit because I know they're lying and they just want to sell me their course, but you are not like them. I think you are top of this industry. Thank you a lot.

[@angelicafabros2161]

As usual, excellent value! Matching the service charge to the ad budget is especially important. I'd be interested in learning more about ROAS percent commissions for e-commerce. Continue to do fantastic work on the channel.

[@tk-zv8ni]

The amount of knowledge is insane here. thanks Jordan

[@itsyourboimac8362]

Thank you for providing such valuable content Jordan, some of the most transparent stuff on this platform for marketing

[@ricktamminaers]

Another great video Jordan! Was struggling with this

[@bradhoyle3963]

4:13 the exact prospects and service I'm reaching out to. Not even a niche video, but my confidence in my own judgement really increased. Great video as always man.

[@oddballicyy]

I’ve actually been looking for this question to be answered for a while, thanks so much for the quality video! Looking to join the Affluent family in the near future!✨

[@alisonie7583]

You might not believe how your advice in this video is so helpful for a person like me just learning Facebook ads to start my Agency. thanks you so much

[@agathachristie7253]

These are some great tips! I love helping clients figure out the sweet spot for their pricing. One of the biggest issues I see is business owners not re-evaluating their pricing on an annual basis to see if it needs to change. Great video!

[@AdTrailblazerAdeel]

i get this question a lot in my client interviews and always causes issue you are amazing needed this video

[@jvmmal]

Videos are always so informative!!

[@leons1731]

Such an important topic! Love the video

[@ryanjriveraph]

Clear explanation on how to properly charge your clients. Fair enough. More Power

[@abhishekb.m9422]

Got the perfect video. Cleared all my doubts. Thanks bro

[@safedtamu6284]

I'm so glad I found this video! It's been exactly what I've been looking for. Thank you so much for putting out such high-quality content!

[@JordanPlattenExtra]

Glad you found it helpful!

[@ewanmcbride3288]

Another very valuable video here jordan!

[@ryanrallyoh]

This video has come at the right time for me 👍

[@ujwalh.r5733]

Wow superb one waiting for this video from the long time

[@joelbrandt1294]

Finally a good video on KZbin covering this. Thank you Jordan

[@JordanPlattenExtra]

Glad you enjoyed 🤘

[@mariocontreras3074]

thank you Jordan! It’s time to take action!

[@lyndoncecilio6451]

Amazing video Jordan! Could you also make a video on pricing on ad spend + service charge for E-commerce brands? That would be cool!

[@chocola9]

Thanks Jordan. Very useful insights! 👍

[@lollipopboientertainment4792]

So Insightful

[@alfieschannel8842]

Amazing video Jordan, A video for e-commerce clients would be great! Also I would love some merch😁

[@UzairKhan-xc3hq]

Thank you Jordan. This video is definitely a helpful piece of content.

[@JordanPlattenExtra]

Glad to hear it!

[@yourstatusfrombaisa]

Hi Jordan thank you for your valuable time to explain it 💓

[@ItsBillyDavies]

Awesome video, thanks for the endless value Jordan!

[@JordanPlattenExtra]

Appreciate it 🙌

[@liamkennedy8498]

Great video , very helpful keep bringing the thundaaaaa

[@arvindahirwar675]

amazing and nice video dude

[@mwabakangote7731]

Great video Jordan straight to the point🔥🔥

[@JordanPlattenExtra]

🙌🙌

[@flaticdigital4213]

Dude Jordan this was amazing you opened my eyes tremendously I love your content bro I appreciate you so much.

[@JordanPlattenExtra]

Appreciate it! 🙌

[@max200__]

Woah mate , thanks so much this really helped and I like how you are straight to the point

[@JordanPlattenExtra]

Glad you found it helpful 💪

[@rociodeleonpantoja]

Thank you for this video!

[@anisskab3742]

Hi Jordan, thank you for the valuable information your have ben so helpful.

[@rikkileelemmon2475]

So valuable Jordan thankyou

[@julioflores1148]

Love your vids mate

[@JoseSoto-mp6tl]

Great video brother, please do post a video on quoting e-commerce clients! Would love the knowledge. Appreciate your time & energy 👍🏼

[@juanitoqueintin5908]

This cleared up a lot for me thank you so much

[@JordanPlattenExtra]

Happy to help!

[@payeltripathi4318]

Amazing information in this video

[@carlostapia2822]

My buddy connected me with a real estate agent who is interested in having someone take on his IG presence. This video alone has given me confidence in being able to take on this project. I feel confident navigating social, and I've had successful campaigns in the past, but this is my first time working with a real estate agent and the first time I'm learning beyond doing things solo. Thank you!

[@serbanalin5191]

So much information!!! Love it❤

[@JordanPlattenExtra]

Glad you found it helpful!

[@jamiecoade4757]

So helpful! I’ve been working for a company for so long and know I can deliver but struggle with the proposals. Thank you 🙏

[@JordanPlattenExtra]

Glad you enjoyed 🤘

[@debalinabiswas9994]

Great video zordan straight to the point

[@JordanPlattenExtra]

🙌💪

[@tulikadebnath7958]

This video really amazing, thank you for sharing this video..

[@ForFunNupur]

Wow, this was incredible and really helpful to know about it. Thks for all this information

[@JordanPlattenExtra]

Glad you found it helpful!

[@Kaito-01]

thank you so much for explaining everyhing

[@melodyfestus783]

Sir I really love your content

[@WillZ20]

Hi Jordan! This wa a great video! Can you do a video on the pricing for brick and mortar after 1-2months of getting them results - how to calculate and scale what is the new service free + ad spend + comission rate?

[@christophelourenco9193]

Even though I've got a ditigal agency that's doing well, this video's been super helpful to help me realise how valuable my service is. I'm glad you've mentioned the service fees/ad spend rule as well as results over service fees when you're first starting out. You just got yourself a new sub Jordan, amazing work.

[@JordanPlattenExtra]

Glad it was helpful!

[@shrigadge09]

Hi Christophe.. Can you please share your success formula to run a digital agency.. Will appreciate much

[@christophelourenco9193]

@@shrigadge09 Hi, there's no formula mate. Or if there's one, it's : hard work + transparency with the client (even when things go wrong, nobody's perfect) + communication + delivering results.

[@shrigadge09]

@@christophelourenco9193 thank you...

[@thanos5220]

​@Christophe Lourenço Hi Chris I have a question. Idk if you do pay per lead or not but if you do does your client pay for all the leads up front? Or pay leads every time you get them leads?

[@jeremycabrera8747]

You have just gotten a sub my friend! Im starting my agency for Realtors so I'll be stopping by your channel very often lol

[@JordanPlattenExtra]

Thanks for the support 🙌

[@jirkasimana1518]

Great video, thank you Jordan!

[@JordanPlattenExtra]

🙌🙌

[@nevanwizanska4359]

Hey Jordan, thank you so much for dropping this type of content that educates us about this topic. It sure helps me a lot in my journey, but the things that I would like to ask you about managing your international client business ad account on Facebook. I wondered do you use any VPN while managing their ads account or are you only directly managing it through Facebook itself? Thank you so much beforehand.

[@techjones8544]

Great! thanks 🙏

[@nichitadimitrov]

thank you so much jordan, very helpfull information!

[@JordanPlattenExtra]

Glad you found it helpful!

[@lifetimeaccomplishment2272]

Thank you so much for this tips i will mark this on me.

[@user-cc2ug4df5n]

Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing! ♥️♥️♥️

[@gerardoespinoza4746]

Hey mate, I've landed to your channels few weeks ago and I just needed it this video as I'm about start outreaching potential customer for my SMMA, great value content mate! when it comes to charge services for B2B in the supply chain industry, so one lead can turn into a ten thousands of dollars, do you apply the same rule for pricing ? cheer pal!

[@mediariser]

Hey Jordan nice content i relate to what you are talking as we went through same when we started our agency. but would like to know about ecommerce pricing

[@benjaminsheeran474]

Nice video and useful information,,, thanks for sharing this video with us...

[@eleesmith5777]

Been binge watching you videos the last few days - glad I stumbled across this one, bringing it right back to basics. You're exactly right with not being greedy & getting the experience / case studies before hand. Rate the outright honesty, thank you Jordan.

[@JordanPlattenExtra]

Thanks! 🤘

[@kev_jr]

Great video as always 😎😎

[@JordanPlattenExtra]

🙌🙌

[@moonlight-xr1gw]

Helpful Video Thank You

[@JordanPlattenExtra]

🙌🙌

[@imjayluciano]

Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!

[@aarxnmd]

Great Video! - Made some good notes from this

[@JordanPlattenExtra]

Glad you found it helpful!

[@SandipKumar-bq8ty]

Thank you for sharing video

[@dhifgsugfsudgfusdg]

Lets get that affluent merch to be motivated

[@Hulyssess]

Yes, could you make a video for pricing e-commerce businesses.

[@Jenty28]

Exaclty what we are all looking for!

[@JordanPlattenExtra]

Glad you found it helpful!

[@dalihnana9910]

Love youre videos 👏👏

[@JordanPlattenExtra]

Appreciate it 💪

[@MarketingHarry]

I can't believe you picked my name 😁 Well, I just rarely win anything this way, but it's a cool feeling. As for these questions I got asked such all the time, so this video is quite useful!

[@RaviShukleMarketing]

Great value as always! Especially matching the service charge to ad spend. Would love to see the insights into ROAS % commissions for e-commerce. Keep up the great work on the channel

[@sanchayitasardar8332]

I love your vedio very much & it's very helpful

[@oddballicyy]

Please make a video on ad pricing for E-commerce businesses!

[@Kadar-pb4zp]

Very good video

[@yasminesuarez8763]

I really liked the video

[@nii_ob]

Awesome ✌🏽

[@foodforthought6260]

Hey bro, good video

[@JamelHassell]

Good video !!!

[@JordanPlattenExtra]

Appreciate it!

[@JamelHassell]

@@JordanPlattenExtra Bless you

[@marklouiecubio]

Man, I was stumbled on this video of yours. Thank you coz this is one of my problem. I don't want to jump immediately on a high rate coz. I do not have an exp. Now I know what is the right thing to do 💌

[@JordanPlattenExtra]

Glad you enjoyed!

[@xerox5749]

I'm running FB-ads for 2 eCommerce clients and would love to hear your ideas about how to do pricing on them! I currently have a % model from revenue but because FB makes it difficult to track results accurately nowadays, my profits are getting worse

[@bandananandi8687]

Very nice and Useful software

[@AlexRolex20]

Yo Jordan, im addicted to your content, Thank you for clearing up the pricing for SMMA services

[@farze41]

Yes please we want the ecom video Jordan 🎯

[@janaomar7067]

Yeah please create a one for e-commerce businesses

[@LearningVikas]

Hey Jordan, Extremly valuable and practical tips. Thank you very much, Enable Donate option so that we can support you.

[@kabitakayal3946]

This is a very useful and information video

[@JordanPlattenExtra]

Glad you found it helpful!

[@donsy4109]

Hey Jordan, how would you price or structure a retainer + performance fee/commission ?

[@sarmiladey1802]

Great vdo about this topic.

[@JordanPlattenExtra]

Glad you enjoyed!

[@Jolliephotography2]

I would like to see a video about ,,how much should I charge for e-commerce businesses" please :)

[@maa7ik]

Okay i need one too now

[@nii_ob]

Video on Ecom charging please ✌🏽

[@rvv8333]

thank you

[@JordanPlattenExtra]

🙌🙌

[@arthurahlstedt]

Hey Jordan! What is your opinion on performance based pricing rather than a retainer based? Do you reckon having a smaller retainer + performance based pricing method is a good idea?

[@jhardworkpaysoff474]

might not be the most exciting but its necessary Jordan 👏👏👏🏽

[@netochiagah]

This channel has been one of the most helpful channels in building my Agency. Please create a video for the e-commerce business. I work for e-commerce beauty, fashion and lifestyle brands and it's a gold mine. I just believe I undercharge. I'd appreciate your help

[@JordanPlattenExtra]

Glad you find my content helpful 🙌

[@movies-qd6yc]

Hey great video but I have a question I just started an agency I am in the solar niche with the Facebook ads service how much should I charge?

[@foodforthought6260]

Hey jordan, you gotta speed up the number of videos you post on this channel. Agency owners want to go on a mission to start grow their own agencies with you having their back. How about we all go on a 30 day agency building journey? It would be so much beneficial for all of us. Hope you take this advice of mine

[@nicolesharonbarnes659]

Hey Jordan! Did you ever end up doing that ecommerce pricing video?

[@CJFlashbang]

Give us Ecom pricing you’re a legend