How To Price SMMA Services Correctly (Ad Spend + Service Charge)

[@JordanPlattenExtra]

Today’s Affluent Merch giveaway winners: Ahmed Tamer, Marketing Harry, Vasav Chaturvedi Please email [e-mail] with your t shirt size & address! To enter our next give away: 1. Like the video 2. Drop a comment 3. Check the next video to see the winner!

[@madboyscomedy4212]

I do run ads in Nigeria, and I'd say this guy is right when he says prioritizing on reviews research etc, over charging or money. Today I've got a lot of brands that believe in my work or services. I could even later increase my charge cause they know my worth.

[@beverleyokonkwo4963]

Hi, I am just starting out can we talk about the ads. I need some advice. Whats your email?

[@alisonie7583]

You might not believe how your advice in this video is so helpful for a person like me just learning Facebook ads to start my Agency. thanks you so much

[@christophelourenco9193]

Even though I've got a ditigal agency that's doing well, this video's been super helpful to help me realise how valuable my service is. I'm glad you've mentioned the service fees/ad spend rule as well as results over service fees when you're first starting out. You just got yourself a new sub Jordan, amazing work.

[@JordanPlattenExtra]

Glad it was helpful!

[@shrigadge09]

Hi Christophe.. Can you please share your success formula to run a digital agency.. Will appreciate much

[@christophelourenco9193]

@@shrigadge09 Hi, there's no formula mate. Or if there's one, it's : hard work + transparency with the client (even when things go wrong, nobody's perfect) + communication + delivering results.

[@shrigadge09]

@@christophelourenco9193 thank you...

[@thanos5220]

​@Christophe Lourenço Hi Chris I have a question. Idk if you do pay per lead or not but if you do does your client pay for all the leads up front? Or pay leads every time you get them leads?

[@agathachristie7253]

These are some great tips! I love helping clients figure out the sweet spot for their pricing. One of the biggest issues I see is business owners not re-evaluating their pricing on an annual basis to see if it needs to change. Great video!

[@ryanjriveraph]

Clear explanation on how to properly charge your clients. Fair enough. More Power

[@bradhoyle3963]

4:13 the exact prospects and service I'm reaching out to. Not even a niche video, but my confidence in my own judgement really increased. Great video as always man.

[@colinchristiansen]

video starts at 1:45

[@MarketingHarry]

I can't believe you picked my name 😁 Well, I just rarely win anything this way, but it's a cool feeling. As for these questions I got asked such all the time, so this video is quite useful!

[@joelbrandt1294]

Finally a good video on KZbin covering this. Thank you Jordan

[@JordanPlattenExtra]

Glad you enjoyed 🤘

[@marklouiecubio]

Man, I was stumbled on this video of yours. Thank you coz this is one of my problem. I don't want to jump immediately on a high rate coz. I do not have an exp. Now I know what is the right thing to do 💌

[@JordanPlattenExtra]

Glad you enjoyed!

[@benitodifrancesco7254]

Isaac Ruble, who has a 7 figure mortgage broker agency says he usually charges a 1500$ retainer and a 1000$ on ad spend, he says anything under 3k total is an easy sale in this specific niche cause many of the brokers are funded when it comes this stuff by a third party and leads is really all they need, do you have any opinions on that?

[@netochiagah]

This channel has been one of the most helpful channels in building my Agency. Please create a video for the e-commerce business. I work for e-commerce beauty, fashion and lifestyle brands and it's a gold mine. I just believe I undercharge. I'd appreciate your help

[@JordanPlattenExtra]

Glad you find my content helpful 🙌

[@jauresiyoro7934]

Hahahaha, this video is so funny because it comes to answer a problem I experienced today. I have been a Digital Marketing Consultant for 03 years and I charge $700 for Facebook Ads campaigns and $300 - $500 for KZbin Ads campaigns. And I never go below $500 for Facebook Ads campaigns. Today I was talking to a prospect who told me she had a $450 maximum budget. And since I'm about to open my agency soon, we couldn't come to an agreement, she told me she'd get back to me later, in a few months I guess. But with this video I realise that I can go below what I'm used to doing. And charge $500 with advertising expenses included. I'm going to apply this technique and see how it goes over the next week.

[@christinesarima4233]

Hi, how did it go?

[@jauresiyoro7934]

@@christinesarima4233 Thank you for asking. Today I have a Team with 03 full time people : one video content creator, a media buyer and a social media manager. Our Agency had made 70k$+ last year. This year we are going to have more than 100k$+, quitting soon our coworking space to a brand new office, actually our biggest client is a Bank (we have 15 banks in the country where I live). Actually I still charge around 500$ for paid media but with all of our services so one client can be worth 1 500$ - 3 000$

[@janaomar7067]

Yeah please create a one for e-commerce businesses

[@tk-zv8ni]

The amount of knowledge is insane here. thanks Jordan

[@AdTrailblazerAdeel]

i get this question a lot in my client interviews and always causes issue you are amazing needed this video

[@abhishekb.m9422]

Got the perfect video. Cleared all my doubts. Thanks bro

[@xerox5749]

I'm running FB-ads for 2 eCommerce clients and would love to hear your ideas about how to do pricing on them! I currently have a % model from revenue but because FB makes it difficult to track results accurately nowadays, my profits are getting worse

[@WillZ20]

Hi Jordan! This wa a great video! Can you do a video on the pricing for brick and mortar after 1-2months of getting them results - how to calculate and scale what is the new service free + ad spend + comission rate?

[@LIFEHACK彡-f8u]

Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing! ♥️♥️♥️

[@jamiecoade4757]

So helpful! I’ve been working for a company for so long and know I can deliver but struggle with the proposals. Thank you 🙏

[@JordanPlattenExtra]

Glad you enjoyed 🤘

[@SamMudd]

you mentioned that you should never charge more for the services than what the ad spend is, but you also said that they're the ones deciding the ad budget. So are you deciding the service charge after you find out their budget? Might be a stupid question but I'm super new to this. Thanks mate!

[@billyrhodes_]

yea I have the same question to... did you figure out a good answer?

[@exdroidz]

Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!

[@UzairKhan-xc3hq]

Thank you Jordan. This video is definitely a helpful piece of content.

[@JordanPlattenExtra]

Glad to hear it!

[@copylyndon]

Amazing video Jordan! Could you also make a video on pricing on ad spend + service charge for E-commerce brands? That would be cool!

[@HuzzyTV00]

Lets get that affluent merch to be motivated

[@angelicafabros2161]

As usual, excellent value! Matching the service charge to the ad budget is especially important. I'd be interested in learning more about ROAS percent commissions for e-commerce. Continue to do fantastic work on the channel.

[@nesrinemly1538]

00:00 How much should clients pay for ads? 01:32 Value-based pricing is important for agency owners 02:55 Starting a new agency can be daunting, but understanding the value you can bring to local businesses can help overcome imposter syndrome. 04:27 Facebook ads can generate an eight times return on investment for businesses 05:58 Charging clients for ad services depends on various factors. 07:11 Prioritize testimonials, case studies, and results over money when starting an agency. 08:45 Charge ad spend equivalent to at least 100% of service charge 10:25 Minimum ad spend for e-commerce should be $1000/month Crafted by Merlin AI.

[@ryanrallyoh]

This video has come at the right time for me 👍

[@mediariser]

Hey Jordan nice content i relate to what you are talking as we went through same when we started our agency. but would like to know about ecommerce pricing

[@ujwalh.r5733]

Wow superb one waiting for this video from the long time

[@juanitoqueintin5908]

This cleared up a lot for me thank you so much

[@JordanPlattenExtra]

Happy to help!

[@itsyourboimac8362]

Thank you for providing such valuable content Jordan, some of the most transparent stuff on this platform for marketing

[@movies-qd6yc]

Hey great video but I have a question I just started an agency I am in the solar niche with the Facebook ads service how much should I charge?

[@Jolliephotography2]

I would like to see a video about ,,how much should I charge for e-commerce businesses" please :)

[@Hulyssess]

Yes, could you make a video for pricing e-commerce businesses.

[@mariocontreras3074]

thank you Jordan! It’s time to take action!

[@jeremycabrera8747]

You have just gotten a sub my friend! Im starting my agency for Realtors so I'll be stopping by your channel very often lol

[@JordanPlattenExtra]

Thanks for the support 🙌

[@safedtamu6284]

I'm so glad I found this video! It's been exactly what I've been looking for. Thank you so much for putting out such high-quality content!

[@JordanPlattenExtra]

Glad you found it helpful!

[@oddballicyy]

I’ve actually been looking for this question to be answered for a while, thanks so much for the quality video! Looking to join the Affluent family in the near future!✨

[@Jenty28]

Exaclty what we are all looking for!

[@JordanPlattenExtra]

Glad you found it helpful!

[@oddballicyy]

Please make a video on ad pricing for E-commerce businesses!

[@chocola9]

Thanks Jordan. Very useful insights! 👍

[@max200__]

Woah mate , thanks so much this really helped and I like how you are straight to the point

[@JordanPlattenExtra]

Glad you found it helpful 💪

[@alfieschannel8842]

Amazing video Jordan, A video for e-commerce clients would be great! Also I would love some merch😁

[@anisskab3742]

Hi Jordan, thank you for the valuable information your have ben so helpful.

[@The_success_story-]

I just had a question on the difference between ad spend and service charges? What is the difference between them? Do the clients pay for ad spend or do I ?

[@JoseSoto-mp6tl]

Great video brother, please do post a video on quoting e-commerce clients! Would love the knowledge. Appreciate your time & energy 👍🏼

[@flaticdigital4213]

Dude Jordan this was amazing you opened my eyes tremendously I love your content bro I appreciate you so much.

[@JordanPlattenExtra]

Appreciate it! 🙌

[@ewanmcbride3288]

Another very valuable video here jordan!

[@leons1731]

Such an important topic! Love the video

[@ricktamminaers]

Another great video Jordan! Was struggling with this

[@ItsBillyDavies]

Awesome video, thanks for the endless value Jordan!

[@JordanPlattenExtra]

Appreciate it 🙌

[@daddydullah3549]

do you recommend charging like a small setup fee like 250-500 and than charge per every client that walks into the business?

[@liamkennedy8498]

Great video , very helpful keep bringing the thundaaaaa

[@tulikadebnath7958]

This video really amazing, thank you for sharing this video..

[@lifetimeaccomplishment2272]

Thank you so much for this tips i will mark this on me.

[@memegodboiiiii8076]

great video I totally agree but how do you say on a local business you want 500 for ads and 400 for service charges i believe on the small markets these are high-budget

[@ForFunNupur]

Wow, this was incredible and really helpful to know about it. Thks for all this information

[@JordanPlattenExtra]

Glad you found it helpful!

[@jvmmal]

Videos are always so informative!!

[@serbanalin5191]

So much information!!! Love it❤

[@JordanPlattenExtra]

Glad you found it helpful!

[@farze41]

Yes please we want the ecom video Jordan 🎯

[@yourstatusfrombaisa]

Hi Jordan thank you for your valuable time to explain it 💓

[@mwabakangote7731]

Great video Jordan straight to the point🔥🔥

[@JordanPlattenExtra]

🙌🙌

[@rociodeleonpantoja]

Thank you for this video!

[@benjaminsheeran474]

Nice video and useful information,,, thanks for sharing this video with us...

[@Kaito-01]

thank you so much for explaining everyhing

[@debalinabiswas9994]

Great video zordan straight to the point

[@JordanPlattenExtra]

🙌💪

[@lexusrcfglazer]

thank you so much jordan, very helpfull information!

[@JordanPlattenExtra]

Glad you found it helpful!

[@arvindahirwar675]

amazing and nice video dude

[@payeltripathi4318]

Amazing information in this video

[@melodyfestus783]

Sir I really love your content

[@donsy4109]

Hey Jordan, how would you price or structure a retainer + performance fee/commission ?

[@rikkileelemmon2475]

So valuable Jordan thankyou

[@rhfardin5536]

Please make a video for E-commerce charging. Please It would be helpful.

[@JordanPlattenExtra]

Thanks for the suggestion 👍

[@gerardoespinoza4746]

Hey mate, I've landed to your channels few weeks ago and I just needed it this video as I'm about start outreaching potential customer for my SMMA, great value content mate! when it comes to charge services for B2B in the supply chain industry, so one lead can turn into a ten thousands of dollars, do you apply the same rule for pricing ? cheer pal!

[@aarxnmd]

Great Video! - Made some good notes from this

[@JordanPlattenExtra]

Glad you found it helpful!

[@EchoIIX]

one huge hurdle us new agency need more understanding,

[@foodforthought6260]

Hey jordan, you gotta speed up the number of videos you post on this channel. Agency owners want to go on a mission to start grow their own agencies with you having their back. How about we all go on a 30 day agency building journey? It would be so much beneficial for all of us. Hope you take this advice of mine

[@nevanwizanska4359]

Hey Jordan, thank you so much for dropping this type of content that educates us about this topic. It sure helps me a lot in my journey, but the things that I would like to ask you about managing your international client business ad account on Facebook. I wondered do you use any VPN while managing their ads account or are you only directly managing it through Facebook itself? Thank you so much beforehand.

[@julioflores1148]

Love your vids mate

[@UnknownBoss197]

Hey is there anyway i can contact you directly? Or can anyone help me with my question? So I have to make only 1 ad for the client per month or multiple ads?

[@mala_365]

How much as spend should you use per day on a campaign?

[@jhardworkpaysoff474]

might not be the most exciting but its necessary Jordan 👏👏👏🏽

[@jirkasimana1518]

Great video, thank you Jordan!

[@JordanPlattenExtra]

🙌🙌

[@nii_ob]

Video on Ecom charging please ✌🏽

[@Andalayae]

If a company has given a budget of 60k what would my profit be on that and how would I share that on ads and personal profit

[@darshanwalunjkar1816]

Jordan, how much should I charge to a Car Dealership?

[@victoronoja-w3h]

So Insightful

[@LearningVikas]

Hey Jordan, Extremly valuable and practical tips. Thank you very much, Enable Donate option so that we can support you.

[@mette3946]

I would love to see a video about ecommerce

[@CJFlashbang]

Give us Ecom pricing you’re a legend

[@moonlight-xr1gw]

Helpful Video Thank You

[@JordanPlattenExtra]

🙌🙌

[@kev_jr]

Great video as always 😎😎

[@JordanPlattenExtra]

🙌🙌

[@modestasurbelis]

So you suggest charging $1000 as a service charge and matching the ad spend. How about in the UK? would you still charge £1000 or you would match that $1000 with correlating £800 as a service charge? Also, is the price of the original $1000 Net or Gross? Thanks!

[@DannyDiatribe]

This is what I was wondering aswel. £1000 is not $1000. So many use them interchangeably like they are the same thing. Which one is it 😂 Like potentially one you might be overcharging and one you might be undercharging.

[@nicolesharonbarnes659]

Hey Jordan! Did you ever end up doing that ecommerce pricing video?

[@eleesmith5777]

Been binge watching you videos the last few days - glad I stumbled across this one, bringing it right back to basics. You're exactly right with not being greedy & getting the experience / case studies before hand. Rate the outright honesty, thank you Jordan.

[@JordanPlattenExtra]

Thanks! 🤘

[@sanchayitasardar8332]

I love your vedio very much & it's very helpful

[@kabitakayal3946]

This is a very useful and information video

[@JordanPlattenExtra]

Glad you found it helpful!