How to price your art prints for a healthy profit

This video focuses on determining a healthy profit for your art prints. I also show a real breakdown of my cost and profit for my art prints at different sizes.
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Cathy is a self taught watercolor artist based in Los Angeles, CA and the founder of Easy Sunday Club, a collection of art and baby/children's goods that combine fine art aesthetics with playfulness and educational values. Prior to ESC, Cathy obtained an MBA and worked in the tech industry for 10 years and Nam is an attorney. This channel is our way of giving back to the creative community.
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Online Store: www.easysundayclub.com​
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Twitter: / easysundayclub
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A full list of tools and equipment we use for art and business is available at our website here: www.easysundayclub.com/pages/...
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Music: In French (Used w/ Artist Permission)
/ infrench

[@vanessamo1968]

Thanks for sharing your sample spreadsheet and also that the curiosity mindset is an intangible but important piece. Your videos are always so helpful.

[@EasySundayClub]

you’re welcome! reframing it from something scary and risky to something based in curiosity makes us less attached to a certain outcome.

[@doodlingjorge]

Good video / solid info. Thank you for putting the time to do this video

[@cheesegoddess1]

This is a well presented video. Thank you

[@courtneyholder9623]

Thanks - as always for a great video!

[@animalloveriam]

Thank you for pulling back the curtain on pricing and profit margins.😊❤❤

[@EasySundayClub]

You’re welcome hope it helps!

[@Maria-Maria00714]

Thank you so much ❤

[@Mandy-tp5cs]

another informative video!!

[@EasySundayClub]

thank you, glad you think so!!

[@EasySundayClub]

Please note that the advice given here mainly applies to open edition art prints that are printed reproductions of original work, that you plan to sell in large quantities. Different rules and thought process apply when you are selling limited edition prints, prints with alternative applications like block print will require different cost and profit margin calculations.

[@Psalms20A21]

🌿Thank You, it's appreciated🌿

[@katz103]

Great video. Thank you for the information. Can I ask what material you use for your backer boards? I've found that foam board and mat board are very expensive - around $1.20 for an 8x10 and $3.10 for an 11x14 and just wondering what other options are available.

[@EasySundayClub]

Hi I listed my packaging materials in the video description. I buy mat boards in 100s and they’re much cheaper than that. I believe there are bundles of 25/50 too

[@katz103]

@@EasySundayClub Sorry I must have missed the link :) Thanks for sharing! You guys are always so helpful.

[@EasySundayClub]

@@katz103 These videos take more time to make and are admittedly not that entertaining so I’m happy to hear you appreciate it!

[@katz103]

@@EasySundayClub I love all of your videos! I've learned so much and really appreciate all the hard work you put into them.

[@EasySundayClub]

@@katz103thanks so much! 😊

[@dianabanana08]

i priced an artwork at $75 and it didnt sell. months later i displayed it again and priced it at $300 - it got sold right away haha

[@EasySundayClub]

that’s awesome! funny how that worked out huh? was it original art?

[@chrismin4013]

How do u factor in time it took to create the orginal art as well as packing?

[@EasySundayClub]

I also sell the original work. as for packaging the cost goes down the more prints are produced/sold ie. the production process becomes more efficient.

[@EvelynM-vlogs]

What is your opinion on art as a digital download?

[@EasySundayClub]

Oof, good question. My immediate reaction is not positive. I do think there’s a variety of uses where digital download of art is a good way to make art accessible for consumer use (eg make bday invitation). Of course once digitized it comes with a lot of misuse and copyright issues, but I’d say that can happen to any art being shared on the Internet.