How to Print ENDLESS Money and Get Rich Forever

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@Vaultlabs]

Since Alex pumped out so much value, hopefully this is helpful! 0:47 Missed Opportunities 1:10 Importance of Reoccuring Revenue 3:15 How to Get People Coming Back 4:15 Importance of Relationships 5:04 Perfect The Product First 6:50 Fix The Problems 8:14 The Endless Money Cycle 9:10 Overarching idea

[@JeniusWasTaken]

THANK YOU!

[@KeepOnAdapting]

[@Demi1369]

This is everything! I wish all videos had time stamps! 👏💯🙌

[@NetanelColish]

tysm!

[@darioscomicschool1111]

Thank you so much for the timestamps! God Bless!

[@heyJordanParker]

"You sell to get customers" This one perspective shift instantly makes selling 30x better. It's not about taking the money. It's about building the relationship. 🔥

[@matiasbarletta8995]

So valid!...Quick story - I did this 10 yrs ago when I realized I don't want the stress of figuring out if I would be able to sell enough to pay the bills. My dad said to me, you need a little drop every month from every customer, and it will eventually fill the bucket. Started charging $80/month to the first customer, and traded big checks for smaller checks every month, can't tell you how many times I was saved by this recurring revenue (I did CRM implementations), while traveling with my wife she got sick and then my baby boy had to be forced out and couldn't go back home for 8 months, barely worked, but I managed to pay the bills.

[@EDMisnothouse]

May I ask what you were selling to get the reoccurring monthly money?

[@matiasbarletta8995]

@@EDMisnothouse I hosted the CRM (open source) for them and included some maintenance hours. I will give them a lower implementation price if they pay the monthly option. It was a lot of work at first, actually the first few customers I sponsored the implementation cost myself, but eventually, it paid off and as I got reputation I got to charge more for the implementation. Lets say instead of charging 20K I would charge 5K and charge them between 500 to 1000 per month. Minimum stay was 3 years, average 7 years.

[@seanmysel5823]

I resell historical documents and actually charged a monthly fee to give my best buyers first dibs on new collection pieces. Amazingly nobody cancelled and they buy more frequently because of how rare the documents themselves are. Just amazing content!

[@techcontinuum7421]

Will you please give me an example of a historical document that you sell?

[@kawayanldn9324]

Every Hormozi video drop I discover the next step. I am forever grateful for your genuine honesty when it comes to business. I hope your are blessed with a lifetime of fulfilling life experience. Never seen a business mogul without a second though to spill the sauce rather than keeping it for himself. You are a legend. Thank you.

[@sofianealloui]

So true!

[@most_researched_]

^

[@gillian721x]

Truth! I even need to buy a new notebook

[@nonefvnfvnjnjnjevjenjvonej3384]

he is such a business mogul that he didnt need to create any business at all.. just make fictional videos ;)

[@michaelanderson4861]

I've never seen a more grateful comments section. Value in abundance. What a legend.

[@mikehome9548]

You know Alex is NOT f*cking around when he goes from "We make $85M/y" to "$200M/y" within only 1-2 years... Dude grows FAST!

[@njoysuccessnow]

"You don't get customers to make sales, you make sales to get customers." I got it bro. Say no more. 🔥🔥🔥

[@RobinVanPeer]

What a value-packed video, 7 years of wisdom in less than ten 10 minutes. Crazy

[@YouTubeOrganicMarketing]

This dude is a legend! Every video is a rain of knowledge. Gracias, brother.

[@alphamoneyacademy]

It's the same model RockStar -the video game company- uses to promote and sell their GTA's. That's why they don't release a game every year. They make the online experience better over time to the point where GTAV has run on stand alone for almost 10 years with recurring revenue.

[@XTen1000DaysX]

Isn't rocket science, that model started awhile ago with subscription MMO games like world of warcract. Then in purchase revenue things like league of legends did in 2010. If gta still makes money there is no point in making a new game until profits decline( which they are now) so they will make a new one now to recapture profits and attention

[@EwenMackenzie]

"It's not important that they buy from you, the importance is that they return" it was hanging in a wall in a small Market in a very small town in Argentina. Such wise phrase I read over and over as a kid when waiting my turn by the cashier

[@simonpretli]

You have a ton of excellent videos but this one might be in your top 5 of all time best. The information is in-valuable, it's presented in an easy to understand fashion and it's clear, concise and straight to the point. Thank you Alex!

[@CB-ej2li]

Grow your business by doing your service with impeccable quality and efficiency. Treat your customers so well they come back over and over again. I absolutely love this. Best advice I’ve gotten for my new business. Thank you!

[@pnwmax]

this is how the cellphone carriers work… predatory for a one time commission sale, at the cost of customer trust, any long term relationship of value and brand reputation hit, too. when you have to coach a customer to rate you good on a survey, there’s an issue that you can’t trust your service to speak for itself.

[@joshuamhayes]

Man I did not want that video to be over I kept checking to make sure i was at the end lol thanks Alex I really appreciate how genuine you are and how much you don't hold anything back it's a breath of fresh air in this massive sea of sharks

[@ranguy1379]

I'm in awe at the sheer amount of value you provide in each video. Imagine being born when there is no internet. We are so damn lucky, man.

[@jeremykrak]

This is the exact model I've done to build four 8 figure information businesses, and teach to others. Alex said it way differently than I do, but it's the same process we've used! Amazing content.

[@Meskarts]

So youre saying (with 850 youtube Subscribers - maybe you referr to another business account and not yours) - but anyway -- 8 figures.. So you saying you own a business that makes more than 10 MILLION ? .. - I do not even see a company.. (LLC or something) .. you website shows the basic (I show you how to get rich) template.. For me - okay Alex might be different.. but there are alot of "gurus" out there who claim to make 10th of millions.. but in reality.. they are just all doing the same shit.. : making as much videos / rells and content and get rich by clicks etc..

[@polymath6475]

@@Meskarts good points. I also have a business getting close to 8 figure arr, but nowhere close to 8 businesses. I'm just focusing on one business for now. I don't comment from my company account. The business doesn't sell make-money schemes, instead it's in language tech with an educational b2c subscription side. Glossika. Too many fakers out here. And wtf are you going to do with 8 businesses? Come on, you're not Elon. Come on, these biz aren't making 9 figures right.

[@polymath6475]

Oh looks like I read that wrong. It's 4 businesses, not 8. But still, from the other comments, it sounds like your “information” is simply selling what Alex gives for free. What are you doing, packaging everything he says and selling it like a d0ucheb4g?

[@jeremykrak]

@@polymath6475 I sell copywriting coaching, the rest I do for free too on my platforms.

[@polymath6475]

@@jeremykrak right, and the rest you do for free generates 8 figures in 4 businesses, high statistical probability of bs on that one

[@eamonshields2754]

Incredible as always - Update 5 months later. Implemented this. IT WORKS LIKE YOU WOULDN'T BELIEVE

[@Sarivtinker]

What I like about Alex is that u can tell that he knows what he’s talking about by the way he’s talking about it… keep it up this is real value 💪🏼

[@ricky4214]

i'm starting a new business next year, i'm crazy tired of importing and dealing with long lead times for inventory. a couple years ago i was paying $3500 for shipping for one container, now I'm paying about $16,000 per container with all the tariffs and a whole bunch of bs going on, the shit is horrible. i'm just sad and I need to get my mind right, i have to start thinking about new beginnings rather than thinking about this being the end, I appreciate the videos, they're definitely helping me get my mind straight and giving me some better ideas about how to move forward

[@AdrianRozic1]

I an in importing business too, how I managed to get my containers paid for is I would send offers to local businesses and charge them 600$ per m3 of my container and get 10 of them pay me $6000 every single time + I was selling stuff by myself and decided to offer other stores my stuff at 20% off so they sell it for the same price but they keep tons of profit without importing headache, I have 40 people seling my stuff now and even if I sell no stuff on my own I have an income from them

[@Allthingswealth]

I love that Alex has Clickbait thumbnails that ACTUALLY provide what you expect from said thumbnail. Bloody love it.

[@richardjackson9725]

Unsurprisingly he’s 100% on the money, I launched my accountancy firm on fixed monthly fee retainer basis and replaced my corporate salary in the first 6 mths. I didn’t have to be a genius just the right model

[@atomp153]

Do you have your CPA?

[@richardjackson9725]

@@atomp153 qualified in uk

[@teriqphillips2]

Watched this video last night, Closed a client today at 2x my normal price with the option for month on month after the contract expires. THANKS ALEX

[@PhoenixBlacke]

I don't have a business yet, but I learned to be a good sales guy just selling lawn programs with a company. I learned "selling" wasn't for me so much as educating the potential, why they needed me or my service vs other people. If you believe in yourself 100% you sale that to someone also. I learned from a very wealthy customer who started from selling toilets. It doesnt matter if you're selling toilets, pens or homes. Sell that belief

[@deeznuts1358]

I use to think you were spouting out bullshit until I really opened my eyes and listened to what you were saying. Instead of everyone around me influencing my way of thinking and my habits. You’re changing generations of people, thank you Alex.

[@franciscoferraz6788]

I read a story somewhere about a businessman who would go into a business and then fail. So after that he would try the same business again and find that he would much more easily succeed. We are naturally amazing at learning through repetition. Course correction and perfecting seems like a natural path to success.

[@hashmo101]

You’re so right. Humans are set up like that. Think about walking. Or riding a bike. The first few time you try it, you suck. But then it gets easier the more you practice. That way if learning is inbuilt into our biology. We learn through failing.

[@damontayy1272]

I think it's part of natural law to get good by failing repetitively until you eventually increase the threshold for failure. Like growing a muscle or learning algebra. It's fascinating.

[@franciscoferraz6788]

@@damontayy1272 yes. I think this is one of, if not the most important thing that learning the piano has taught me. You fail, then fail and fail again on and on until finally you can play all those notes right. And that doesn't even mean the sound comes out the way you want it to 🤣

[@theroadtoamillion]

This is THE best Hormozi video! He’s literally just given the ideal structure to create a super successful business. Now watch the ripple effect go far and wide in businesses today. Thanks again Alex 🤝

[@TheHappyHummy]

Personally, his hour long videos are better

[@mikhacoffman4522]

@@TheHappyHummy yeah I miss those things, Ik he’s trying to grow and this works better, but I like information not aesthetics

[@eliassavelkoul456]

the value in this channel is insane. Thank you alex!

[@JakeKelsick]

Anothe killer video! We run a kitesurfing school in the Caribbean and I need to figure out how to keep customers on after they have acquired enough skills to go out on their own. Any one have a coaching business with a reoccurring customer base? Would love to hear any ideas that have been working for you guys 🙌🏻

[@LeviKnight154]

This channel is absolutely the biggest resource of knowledge I’ve found yet! I hope the good will Alex gets from this continues to compound for him!

[@JamesPoplawski]

Summary: Make your product better so your customers keep coming back. To make products better: Survey customers, analyse client experience, analyze results, make it faster, make it easier.

[@geraldlofton]

When I learn this i went from 240k profit to 1.3M (12mo) so then I scale this idea 10X with 100 clients to 101,500,000

[@motsforts]

I’m so proud of your progress Alex, you’re getting more professional now, good job 👌

[@motsforts]

Sorry, not interested in sending you a check Have a good day

[@pawelkapica5363]

I am 40 and only learning and understanding this now. Wish we had someone to teach us this when I was 18.

[@markfuchs123]

Thats why we are creating a franchise model of our business 5 years ago where people pay once to start and then pay every month. I totally agree with you Alex

[@josephbrolly7232]

Best business content on YT by far. Keep up the epic work Alex. God bless you brother.

[@naxtrades]

There's is so much f*&^%king value in Alex's videos, it's wild.

[@wesfin]

1:24, 2:17, 3:13 customer retention framework, recurring customer model watch the whole thing, these are the fundamentals, focus on these

[@warrenblair9012]

With every video you're giving me the key to the vault. And once I'm in there it's a gold mine! And your desire to give this information to us is to be admired and to be blessed. Thank you for being you!

[@lizwuli1007]

Soooo true! Finally, I had some success in E-Commerce - after many years of trying. I am already exhausted because I have realized that I constantly have to generate new sales. Competition is growing and I have low margins. Thanks for the video and greetings from Germany!

[@ChrisJordanTV]

Just do email marketing to your list. If you need help with that I know someone who may be able to

[@joshuacarmichael6703]

This information is so helpful Alex! I just shared it with my entire team.

[@BartMolkenboer]

"I don't sell you anything" the most underrated quote Alex has to tell you. Who has 20% likes of all his views nowadays? I guess nobody.

[@leonardr6704]

You're a legend for putting this much value out. Can't thank you enough!

[@Rein1s]

I really enjoy your videos for the value you give, but I cannot stand to watch this overedited recent style of yours. The previous ones, where you were just talking to the camera were much easier to focus on. These just have too much going on visually that it's distracting. Also the earlier unedited ones gave some time to reflect on the information you give, if I try to reflect on any thoughts here, I find myself already missing the next thing, because it's so tightly edited. But probably it's what youtube demands. I guess I'll just listen to them in my car. No offence to the editor, well done, but I think the content is so good, that it just does not need any flashy stuff on the screen.

[@AmariPimp]

Ooo I thought this was gonna be a video on making counterfeit bills. Very useful tips!

[@MoneyProductionn]

On top of this amazing info, Caleb is doing an amazing job with this flawless editing!!

[@TheHappyHummy]

Caleb you say?

[@MoneyProductionn]

@@TheHappyHummy Isn't he the one editing?

[@stevenleconte4798]

@@MoneyProductionn of course not.

[@privateequityguy]

To everyone who has started or is thinking of starting their own business: *Believe in yourself and never give up.* If you can work 8 hours for someone else. You can work 2 hours for yourself.

[@liviobendana6998]

ALEX THANK YOU SO MUCH FOR ALL THE VALUE 🙏🏼🙏🏼🙏🏼

[@Chickenxsandwich]

I can't believe this info is free, Alex is a g

[@sirensignalmedia]

Brother i found you from Leo guy KZbin channel and glad i am on your page. Proud how far you come and much respect earned to your parents for raising great man. You habe a true human being heart. Lets get this devils nest money.

[@Entrepreneur642]

🚀🚀🚀🚀🚀

[@yakuppolat5148]

He is the brother everyone needs. Free knowledge to just make our lifes less misarable. I don't know how to thank you actually. And since you look like wanna see us be successful I will do my part and try my best.

[@JohnLannholm]

This is exactly the biggest reason I work in insurance

[@ivaldisako]

Those first 7 seconds have taken my attention hostage

[@LovingSoul61]

Thank you for actually giving real usable information instead of a bunch of confusing jargon and vagueness

[@chillsoundindonesia8193]

Just want to comment so KZbin's algorithm can spread this video more to others because it is a LIFE-CHANGING concept if implemented.

[@fadinabelsy]

The energyyyy man *fire* I just got $100MO on audible going 10000 MPH I loved you since I got to know you at Thrive and it's compounding!

[@Kosborneify]

Very powerful business advisory there. Thank you, Alex!

[@44godson]

Amazing video. Glad you covered the customers life cycle. Beyond reaching, and acquisition, you discuss customer retention over that life cycle. Retention and conversion super important aspects that many must consider.

[@rodaddy]

This guy is truly an inspiration to grow a business

[@SaveThouandsOnWater]

Well, our apartment buildings do exactly that. thanks Alex as always

[@JonGabb]

What would be a good price p/m to charge. Would $30 be to low? It would it be better to charge higher

[@getwickedadventureswestern9339]

Thank you so much for this video. I have started following you during the last week and I get the things you are saying. I've been learning about finances for 4 years abd you are the first person to tell it like it is. Your awesome 👌

[@millionairemindset1220]

Duuuuude.... My brain is on steroids with this channel. I will always come back. Lesson learned, sir. Thanks.

[@hammermanny]

That’s why I love having an agency

[@mattharwardlife]

Thank you Alex, I appreciate this video, I’m an artist and want to/need to figure out how to apply this model.

[@tjainsborough6332]

IVE SPENT OVER 200K IN MASTERMINDS! , IVE HEARD THIS AT ONE OF MY MASTERMINDS, THIS GUY GIVES UNREAL VALUE!!

[@mayukswrld]

Bringing this into the NFT world right now. the vision is long term. I can not lost if I do not quit.

[@Richwomanblack]

The best info ive had in a long time. Eye opener

[@peterlohmann]

You'd love property management. Contractual recurring revenue, AND we control the money flow.

[@TheVd101]

Incredible video! Never thought about customers acquisition/sales in that way. Very powerful if you can do what you're saying.

[@0brooo]

This man is a legend

[@PaulRichards78]

Amazing as always Thanks Alex

[@jessec7132]

Always providing gold, thank you Alex!

[@onlyonespoon2008]

this is the best business video I've ever seen. thank you Alex.

[@evandawson]

Ooooooh snap!! That LIMITLESS income 🤑

[@Kafufflez]

Gold 🙏 With my first business for some reason I stopped giving a shit about the customer after they made their first purchase and they received the product… terrible terrible approach that I’ve learned from. I’ve gone from that to looking to treat each and every one of my customers like they’re VIP deserving of a red carpet… no matter how many times they’ve purchased.

[@Brandon.manga.]

I need this, my family is relying on me. My art skills are where they need to be, now I'm learning from men like you for the next steps. Thank you bro

[@Brandon.manga.]

Hey man, I'm not looking for a hand out but I'm always down to network 🙏🏾

[@areez22]

@@Brandon.manga. Those are fake bots

[@LanaiintheSky]

Truth. Speak. It. again and Again and AGAIN‼👏‼

[@Alfred_the_doodler]

Appreciate the constant knowledge Alex! Also hella dig the new acquisition logo ✊🏽

[@memegod6340]

Funny I how came up with that when I was creating my offer. I saw this issue when thinking about LTV and margins. I have an offer that is nowhere to be found, insane LTV, even more insane Value to the customers and is desireable. I need to fix a lot of things when it comes to onboarding, customer experience and honestly I think I can at least adf 100x the value I provide and charge 20x when I keep on working on my offer. There is so much to work on it. I am confident that almost nobody knows how much knowledge you need in order to be at a level that Alex is. It seems like an endless arbitrage once you understand your position. I just lack skills

[@user-qc6yq1jh4j]

Amazon complains by stealing your money and never shipping your product and then relist it for sell again and not refund your money

[@sakhter00]

If I could like this a 1000x’s, I would. Brilliant advice!!!!

[@ShortiXXL]

Thanks for this AMAZING content and for sharing your knowledge with us! Your videos are so valuable. Keep it up!

[@Ares_gaming_117]

that's what ive been saying. ive said "if these people took half of their marketing budget to improve their product they wouldn't have to market this much & their customers would be happy(and willing to pay long term)

[@fitforfreelance]

This is such a valuable video 😮

[@wellsking9426]

Thank you Mr. Hormozi. Your advice is golden. I appreciate you.

[@derekmiller4881]

Seriously thanks for sharing so many secrets and concepts for Free!! Waiting for your Merch to drop😎

[@pointbreak333]

which product categories would you choose today? cause there are sooo much things selling right now. like too many products. and what category would you choose if you have like 2k for start?

[@MIsterioStudios]

Thanks again for continuing to share this information with the rest of us. Every video contains actionable advice that’s helped my business immensely.

[@martinmenesestv]

I will make my membership and it will be spectacular!

[@olanlesiadewole6385]

Thank you so much Alex.

[@clickmarketingacademy]

This is so good. This information shuold be $1000000 Period

[@jensheuchemer-puresatisfac5914]

This is literally pure gold. Thanks again Alex 🔥🔥🔥

[@ZedzMotivation]

These are the fortunes made in the life insurance business, compounding returns.

[@Melly_Ville]

This is really good! I love it here

[@IntelectualGod]

keep people paying you (recurring > one time payment)

[@Oscar_Lagrosen]

Great video as always Alex!! Focusing on the offer and let the marketing do the rest, totally made the progress happen for me. Thank you!!

[@kostadintoshanov]

I have started online sales job.

[@lesleymindset]

Wish you all the best!!

[@spazeit]

The one lesson to learn: do only one thing. This took me so long to understand