How to Prioritize Customer Needs with Dan Olsen

We all know that most new product initiatives fail. A big reason for this is that teams are often too focused on the solution they are building and aren’t as clear on the customer problem they are supposed to be solving.
In this webinar, Dan Olsen will share advice from his bestselling book, ‘The Lean Product Playbook’ and explore how to understand and define customer problems before you start building.
Once you have a well-defined problem space, the next question is: How do we prioritize the different opportunities we could pursue?
To answer this question, Dan will share his powerful but easy-to-use Importance vs. Satisfaction framework, which will help your team prioritize the opportunities that will create the most value for your customers.
Come learn how to increase your odds of product success.