How To Retarget With Facebook Ads - Full Custom Audience Tutorial

[@Haych.H]

This has to be the best retargeting tutorial out there on KZbin. Thank you Ben!!

[@कयालवशिष्ठ]

Everything is clear. Brief and clear. No water. Thank you)

[@stroyboy1]

I don't think this video could have been anymore helpful, thank you!!

[@BenHeath]

Happy to help :)

[@vinmeenschool3205]

Awesome Video.... It really helps with retargeting ..keep up the good work Ben

[@ZLCumberbatch]

My English dictation is not very good, so I struggled through the video with automatic translation. Learned a lot, thanks!

[@PhilipGoodman-wn3ko]

You putting this up for free is actually clutch - praise to you

[@BenHeath]

Happy to help :)

[@TheEquityTraderX]

Ben, once again, you are the greatest. Thank you for all the knowledge. My company thrives because of you!

[@BenHeath]

Happy to help! Thanks for letting me know :)

[@MatthewSutton-bc5wd]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@akrekkalathil]

I got the perfect tutorial on what I am searching for so long. One of the best video about meta ads. Thank you so much for expalaining each point. Love from India

[@BenHeath]

Thanks a lot :)

[@राजआकाश-द4ढ]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@BenHeath]

Glad it was helpful :)

[@FrancisPerkins-xe1oj]

A good lecture that will benefit all who have followed this excellent explanation.

[@judithmulhausen3152]

It always looks easy and logic when you explain it. When I try following your advice, I often don't even manage to go through the first step correctly.

[@ikuteqdigitalskillsinstitu9084]

If I may shamelessly pitch myself here😄. I'd to help you out with the problem if you don't mind. Pay after results are in.

[@JustinLopez-w7w]

Clear and understandable, I wish there was more information like this.

[@superlifenaija2903]

Wow.. haven’t watched the video yet but I trust Ben doesn’t disappoint. Love from Nigeria 🇳🇬

[@BenHeath]

Very nice of to say :)

[@Darshan_Pabha]

Fantastic, You literally dropped value boomb!

[@RobMcCray]

I love how you make your videos very clear to understand with options to watch other videos for steps that are not included in this particular topic. Well done my friend.Big fan!

[@jinkazama2555]

Oh my word, thank you. I really hope this retargeting strategy works for me. Im making money from my mailing list and i would like to target website visitors. If i can add both these lookalike audiences and meta can find similar peopl like that, especially in my mailing list, itll be great. Im gonna try this out. Thank you Ben

[@BenHeath]

You are very welcome :)

[@ljubisastevanovic7140]

Very good videos and advices. Last 4 years i am doing FB marketing for my own page. Sometimes good performance, sometimes not. Thanks for so many good vides. :) I am learning like a nerd. :D

[@vanilnayaliliya]

Thank you so much for all of your marketing tutorials, they are so informative and I get soo many insights from each of your videos.

[@עדןביבס]

One of the best videos I've ever seen on marketing! Thank you Ben!!

[@BenHeath]

Thanks for the kind words

[@RayansCompilation]

What an explanation, Thanks a lot!

[@Brotherhood-of-The-Skallywag]

Awesome information. I've spent hundreds on Facebook Ads and have yet to have any response from them at all.

[@BenHeath]

Thanks - best thing is to look at this as a skill. Keep going until you're good enough to getting awesome results :)

[@JosephSkinner-dp9ol]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@BenHeath]

Thank you very much :)

[@trinitechltd3205]

Nice one Ben, very informative and delivered at a good pace! Also worth mentioning that you can include/exclude from your audience based on events (if you have it set up) such as Purchase, InitiateCheckout etc.

[@BenHeath]

Thanks a lot :)

[@daisyhenderson2887]

@@BenHeathhi Ben, first of all thank you for the amount of knowledge you provide us advertisers! - I have a question, I set up a campaign using this video start to finish, I have a relatively small budget (client wants to spend £300) and I’m noticing my CPM is high. Is this a bad thing? I’m not used to it being high - campaign only been running one day. Lifetime budget is £300 for the month

[@SilvesterRobinson-mu8zo]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@BenHeath]

Glad it was helpful!

[@manansharma9446]

Thanks a lot this was a lot helpful for my business. Ill be able to convert more customers now.

[@BenHeath]

Happy to help :)

[@JoshuaOwens-sm1ff]

Thanks for the video! Loved it very much!

[@ryankorsz]

Just leaving this to support! Learned a lot from you Ben. Thanks

[@BenHeath]

Thanks a lot :)

[@sayalipathak1172]

Thank you...at the end of video, you cleared by biggest doubt

[@yungsmoke504]

Would you generally recommend using the same creative and copy when retargeting or new visuals/headlines etc? If so, how many variations should you test? Thank You 🙏

[@BarryNichols-ys6ft]

No water, fast! Way to go.

[@phant0m165]

So glad regarding the video retargeting. I was panicking as I know my video has a 1000 3s views, but fb said 0...

[@JacobBradshaw-v7e]

The video is great, informative!

[@shotakankava8569]

good interactive video. i have two or three questions. 1. if i made custom and LAL 5 month ago and using it till now, is it better to make new and delete previouse? 2. is it recommended to use custom, LAL and interests in one ad? 3. i was trying to find video about narrowing audiencies in ads set level. i need to know details and right ways how to make it thanks.

[@AhIFOWLER]

Very helpful my man, spoken very well & very useful

[@BenHeath]

Thank you very much :)

[@JR-mn4ld]

Shopping + Advantage campaigns are in all in one campaign type that includes retargeting. Should I still set up a separate retargeting campaign?

[@sofiethunberg]

Thank you! Super helpful!

[@kezzamcfezza]

Thanks Ben - you are very good at this! No filler all thriller :-)

[@BenHeath]

Glad you enjoyed it!

[@youtubechannel69420lmao]

Thank you for this awesome tutorial! You absolutely made my day 🤝

[@BenHeath]

Happy to hear that!

[@youtubechannel69420lmao]

​@@BenHeath Hey Ben, i am kind of stuck and need help! I have set up an ad campaign for a client in the online coaching space. I am working with a daily budget of around 60$ per ad set. All of my ad sets are actie, but still in the learning phase. But my ad account doesnt spend any money. After 2 Days we are still at 0$ ad spent. I am kind of helpless at the moment and dont know what to do. Do you have a fixx for this?

[@raymondsabee]

Thank you so much, this is exactly what I was looking for. Made ton of notes! One question: while making notes I assumed that u would have 1 campaign and for every custom audience a separate adset. To my surprise you added all the audiences to 1 adset. My question is, how are you able to track from what audience a conversion comes? Thank you so much!

[@BenHeath]

You are very welcome and that’s a good question. With warm audiences I bundle them in together because we know we want to reach all the people and don’t need to test those audiences. With cold audiences we need that data, so split them up.

[@raymondsabee]

@BenHeath thank you very much! I've filled out the contact form on your website earlier today, I'm curious if we can do something together. Current ad spend is around 40.000 euro per month at the moment. Cheers.

[@revenuecandiesmarketingagency]

Love the step-by-step guide. This makes retargeting so much easier to implement.

[@BenHeath]

Thanks :)

[@gustavstricker]

Good informative video, yet again Ben!

[@BenHeath]

Thanks a lot :)

[@tomaszscierski7351]

I just wanted to say thank you!

[@DivanodosSantos]

Thanks for the value Ben! I've got two questions though. Should I keep the daily budget the same as I do in regular campaigns? And can I put the retargeting and lookalike target audience in the same campaign or rather in apart campaigns?

[@Dejavu_GL]

Thank you so much Ben for sharing all this knowledge with you 🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬

[@BenHeath]

Happy to help :)

[@baronbratby1852]

Verey useful, which is more than I can say for FB at times! Have looked at ‘lookalike’ audiences but not granular enough, unless there is a tweak you did not cover. It seems you need to base it on the entire country. Fine if you are selling gold plated widgets country wide. Not a lot of good if you are a photographer or similar service needing clients able to travel to you

[@BenHeath]

Thanks a lot. You create lookalike audiences at the country level BUT you can set location targeting within the ad set and you will only reach people that meet both criteria. I’d recommend checking out my video on lookalike audiences

[@maurycecaesar5140]

This is gold, thank you!

[@mohammedberrada2743]

thanks Ben very informative, good luck

[@BenHeath]

You too :)

[@bradprentice]

Hi Ben, Beautifully explained! How would you recommend retargeting from a specific ad source, like display ad or a QR code scan. Just retargeting those who scanned the QR code but, go to the same page? BIG TY, Brad

[@EthanGriffith-fk8vx]

That's just awesome.

[@seanybyne1982]

Great job on the video Ben! Quick Q... when it comes to using a custom audience to target specific business owners. Lets say I have a list of 10k business owners in a niche I want to target as I know they are my ICP. I use - First Name, Last Name & Email ID. What does that email ID need to be? Can it be their business email? Or does it have to be their personal email? (most likely the one they used to sign up to FB in the first place.) This would be super helpful to know as I want to make sure my ads are running to my ICP as business owners. Thanks ;)

[@abridetobe.daretobediffere2831]

Hi at 27.12 mark I can't find the deselect custom audience button on my adds..Great video looking forward to working with you in the future

[@Crypto_Chris01]

Amazing content. Thank you!

[@henrywei641]

Thank you Ben, You really help me a lot

[@BenHeath]

Happy to help :)

[@forresthutch]

Thanks Ben. This is super informative 🙏

[@BenHeath]

Glad you think so!

[@mdsotan5722]

Hi, I'm a professional digital marketer. How can I help you??

[@dougtucker1895]

Hi Ben. Your videos and channel is really my "go to" helping me to understand Facebook advertising. I'm a small homes based business in Melbourne, been having 1-2-1 sessions with meta marketing specialists over the past few months (they've been great and I've earned so much with them too) but I've had great difficulty in attempting to install the conversion API. Do you have any plans for a tutorial on this in the near future? Cheers.

[@BenHeath]

Thanks a lot :) I don't right now I'm afraid but that is a good idea.

[@mdsotan5722]

I'm a professional digital marketer. How can I help you??

[@alexhuidumac]

@@BenHeath Did you manage to make one?

[@skevismusic8371]

Congratulations Ben really appreciate what you do here and looking forward for more videos to come! Quick question. I have an e-commerce website and I am about to create a sales campaign with 3-4 different ad sets. In the one ad set I was thinking to target warm audience. However my website visitors are less than 4000 the last 180 days. As I understand it's a small audience and I was wondering if this targeting option could affect my campaign. Would you recommend to go only with cold audiences until I grow up the warm audience? Great thanks!

[@WorldWideMic]

been 10 minutes in and I'm mind blown

[@BenHeath]

Thanks a lot :)

[@M0J0R1S3R]

Thanks, very helpful!

[@BenHeath]

Happy to help :)

[@saakmarketing10]

Great video Ben! How big of an audience would you recommend before starting a re-targeting campaign? Let's say if you are having 300-500 people visiting your landing page from your ads in past one week; would that be a reasonable audience before launching the re-targeting campaign? Keep up the content! Thanks for your reply in advance.

[@xavierbrooks246]

Hey man yeah it’s good enough, that’s what I did I waited a couple days to build a Retargeting audience then ran it and got a good ROAS, but if it doesn’t deliver bc it’s too low also add in another audience that could be like at least watched 25% of ur video so it makes it bigger and actually deliver . Works for me

[@saakmarketing10]

@@xavierbrooks246 thanks for the reply!

[@RubenBos-f1v]

Ben, I really like your videos! Question for the subscribers. Is there a Ben Heath kind of guy for LinkedIn marketing?

[@Whynot88-e3r]

Hi Ben, Thank you very much for this video. Some tutors are saying that websites and custom lists aren't as efficient as before due to iOS 14 updates, and they suggest that retargeting campaigns may not be worth running. What do you think about that? Are they still efficient? Thanks in advance.

[@jenniferbrooks2431]

Awesome video. Love Predator.

[@BenHeath]

Thanks a lot :)

[@lukegeorge9426]

Ben you are an absolute legend 🙏🙏🙏

[@BenHeath]

Thanks a lot :)

[@jagerhq]

Hi Ben, first of all, thank you for all you do. As far as warm audience, do I need to keep updating them? So for example if I choose “All websites visitors 180 days” do I need to update again let’s say 30 days later or does meta constantly updating those visitors automatically?

[@SanderBeijnon.]

Hi Ben! Thank you for delivering this value! I have a question regarding the retargeting campaign. When I have my campaign setup and added my retargeting audiences, the ads manager tells me that my ad will likely get 0 conversions and tells me to broaden my audience. I know that my audience doesn't contain tens of thousands of people but it sure does contain a couple thousand. What do you recommend me to do? Thanks in advance!

[@BenHeath]

You are very welcome. I'd completely ignore that message, it pops up all the time and doesn't mean anything. Go for it and best of luck!

[@isaiahalleyne1577]

my go to for all facebook quesitons!

[@BenHeath]

Happy to help :)

[@JohnathanBall-qw7jo]

Everything is great!

[@1dhee1]

First! 🥳

[@BenHeath]

Nice :)

[@harishgupta8586]

Can you make one video on app marketing through Facebook

[@FrasierDeAndreJerome]

Thank you Ben!!

[@yuriykabanets7665]

Thank You!

[@fraser_premium]

Ben. Great video. Is it best to wait a couple of days once you have created these audience so they can populate ? and then use them in your retargeting ads. Or can you use them right away. apologies if this has been asked.

[@carclubkenya-yr6qq]

Really helpful, tnx

[@BenHeath]

Glad it helped!

[@juliensow5597]

Hi Ben, insane video as always! I have a problem though, once I try to create a custom audience (Website), it's asking me to create a new pixel.. I already have admin access to my client's pixel and ad account. Do you know why?

[@ahmadhawamdah1809]

Hi Ben, In terms of Video Views audeinces: My question is when adding multiple videos to the custom audience, does the logic ressemble an OR or an AND between them? Meaning, if I selected 10 videos, and someone watched only 9 of them, would they still see my ad? If it's an OR, they will, but if it's an AND, they will not!

[@bimalrp]

High quality.

[@Fanboy1996]

Hi Ben, How soon does the ads start showing results? It’s been 2 days since i started running my facebook ads.

[@EmeraldBeauty-fy8pf]

Thank you so much .

[@charlescastorena9406]

Thoughts on using the advantage + shopping campaign for retargeting?

[@BenHeath]

Sure :)

[@amirmehrabiMoghadam]

Thanks for grate video. How we can retarget for housing category ?

[@AntonioRagusa70]

Thank you for your always valuable content. Just a question: for FB engagement, do you recommend 365 days or other shorter time frames? Thank you!

[@BenHeath]

You are very welcome- I’d go with 365

[@AntonioRagusa70]

@@BenHeath great, thanks a lot, Ben. Again, congratulations.

[@oscarbenn5772]

Hey Ben thanks for the free info, I'm not able to choose all my videos when creating the 3 second Views for my videos... only a couple show on Facebook page and then when I try use the video ID it says error. Have you got any tips? Thanks Ben love your content

[@chefgoyar_d]

would we just duplicate the same ad creatives and use them for the retargetting ad set? or new ad creatives

[@RobertLawrence-rs3yj]

Beyond competition.

[@sohyude1124]

Ben i would like to ask when the client had three or more campaign eg : awarness , engagement , sales with different objectives then i should retarget each campaign i created or only one retargeting campaign out of the three campaign that i mention above.

[@benamor8685]

Hello, i heard that excluding (Drop Shipper + aliexpress) can benefit the conversion ? can i know the pros and cons plz ? does it cost more to exclude ? Thanks

[@user-ju6fw2ls8g]

Ben Congratulations for your great job, really helps all of us. I have a question. When we ad website visitors, facebook and instagram engagers as an audience in one campaign, isn't it dangerous to overlap?

[@BenHeath]

Thanks :) No I wouldn't worry about overlap with warm audiences.

[@user-ju6fw2ls8g]

@@BenHeath Great! Thank you so much for taking time to reply!

[@ayathamed4077]

Can you tell us about the best structure of creating a FB campaigns I mean, should we follow one sequence like starting with awareness campaign, then page like campaign, then lead campaign... at the end the sales campaign, or there is no specific way to follow? Thank you :)

[@BenHeath]

I’d check out my video on Facebook ad campaign structure :) You can find it searching on my channel

[@darrelltippett2527]

Awesome content Ben, I'm new to running Fb ads do you have to pay for them upfront or do you pay for them every 30 days as I know google ads gives you that 30 day window before payment?

[@BenHeath]

Thanks :) It varies depending on where you are. Some countries have to pay upfront, others can pay after the fact.

[@darrelltippett2527]

@@BenHeath I live in NC as it relates to the fb ad paying upfront or not question.

[@sticksinc5643]

Hi there! I am new with creating ads. I understand that there are different types of ad campaigns- traffic, conversions, retargeting. I am struggling to understand how to run those together in a way that supplements each other. Not sure if it's best to start with a traffic ad and conversions ad or conversions and retargeting or another variation. Any suggestions on how to do that and what campaigns to start with? Any video suggestions? Thank you!

[@rich1958]

Can you enter any website to retarget? Do you have to be the owner of any website? For example, if you work for a company, can you enter your companies website and then add your competitors website as well?

[@michelbron3200]

Hi Ben, great video, I just subscribed. I am a real estate agent in Los Angeles. Maybe at some point I'll be able to engage your services, that would be nice...Meanwhile, question for you: When you setup a retargetting ad campaing, do you have the option setting up more than one ad creative such as maybe 3 different ads creatives that will appear at set intervals to mix it up a bit for the audience? Maybe you aleady have a video that explains that? Thank you in advance for your reply.

[@BenHeath]

Thanks a lot. Yes we will often use different ads in a retargeting campaign, as we would in a cold campaign. I've got a video coming out soon on campaign structure that will provide more info on that.

[@trevormccollum]

thank you

[@darciayur]

Aloha Ben and thank you so much for this video. Question: I live in a tourist location (Kauai) so I cant have a broad audience (and our ads are expensive but that's another story) I have several ads running for my day spa business. I just realized I may have made a mistake with a "re-targeting ad" and it might not be a re-targeting ad after all. What I did was choose locations (on the island) as well as select different criteria such as "hot FB video views within 7 days" etc, so I used a custom audiences AND location settings. Will that ONLY be shown to folks who saw the video(s) who are at those locations? Or all people in the locations AND the people who viewed the content I selected? Thanks!

[@ClientHunters]

Thank you for your great information. I have a question, what is the correct method or format for creating an audience in the list of customers, adding a large group of Instagram usernames, I only know their username, and I need to target these people, and they do not follow me

[@danicajoygutierrez9917]

what best ad set up for clothing niche?

[@garyhowe2264]

Hi Ben. The video you refer to at the end doesn’t display. Do you have a link to this on the structure of a retargeting campaign?

[@modinulislamkhan7870]

Can you make a video on How I can retarget my Awareness campaign audience to my sales campaign?

[@boicom7]

Hi. Nice content you got. I'm wondering how to target people who have visited a specific or competitor's website and the site may not have the meta pixel installed?

[@BenHeath]

You won't be able to retarget those people I'm afraid. You can only do so based on your own Pixel.

[@DanielTyson1]

With retargeting do you have to come up with new creatives for these ‘warm’ prospects or does this process use ads already published??