How To Run a Burger Business | Burgrill’s Case Study

Burgrill, a food joint founded by Rajat Bawa, Shreh Madan, and Ankur Madan in 2016, has emerged as a tough contender against industry giants like Burger King and McDonald's. With over 58 outlets spread across 7 states in India, Burgrill has secured its position among the top 5 franchises in India. Their success is attributed to their focus on healthier menu options and prioritizing customer experience. Operating under the FOCO, COCO, and FOFO business models, Burgrill has achieved a revenue of 48 crores across all business verticals.
The Off Campus team visited one of their outlets in Delhi to meet the founders, gain insights into their business model, and take on the ultimate challenge of devouring a burger within a minute.
To watch such insightful content, subscribe to our channel @offcampusbymastersunion.
Timestamps:
00:00 - Intro
00:35 - Story behind Burgrill, case study of McDonalds and Indianised product.
01:45 - Healthier alternative as the USP, pros and cons of a Bootstrap company.
02:40 - Research and development, 58 outlets, different flavours and mystery box.
03:23 - FOCO-COCO-FOFO business model, franchise fees, management fees and royalties.
04:15 - Profit from Burgers Vs Franchises, 48 Crores of Revenue, 59 rupees Vs 400 burgur and unit economics.
06:00 - Ideal customer, zomato-swiggy deal of the day and explaining the POS system.
07:22 - Kitchen tour, live burger counter, standing price, menu creation, costing and sourcing, EBITDA.
09:09 - Raw materials, supply chain and local chain.
10:00 - Rent, staff, marketing, cost of goods sold and expenses, infrastructure, integration of AI.
11:34 - Innovation of product journey, billiard board as an experience and challenge.
12:53 - Last mile logistics, gst input and taxation in the restaurant, MCDonalds and Burger King as competitors.
14:12 - Short-term goal of Burgrill, long-term internation goal, turn around time to earn profit and failed franchises.
#offcampus #mastersunion #burgrill
#bestburgerinIndia #mcdonalds #burgerking
#healthyburger #fastfoodbusiness #burgrillfranchise #burgerking #whymcdonaldsisfailing #fastfoodfranchise

[@RashmiKishore15]

Fun intro 😂 but balances very well with the in-depth information shared by the founders💫

[@amitgoenka152]

They have potential to become the McDonalds of India

[@alonewarrior1078]

Can you get a information for decode the any pharma company

[@abhivert]

Another banger 🔥🔥🔥

[@themeniacs7376]

Great ❤

[@draftpunk96]

The cornerstone of any nutritious breakfast.

[@ScreenCrazeTop10]

This ain't no Big Kahuna Burger

[@paldup7865]

Sales increase hi hoga ka kya guarantee hay?? U should also tell us ur plan b or the dark side.

[@akashn5220]

Challenge accepted

[@igoramaral8827]

Brasil

[@user-rb5mr6wh1v]

who won the challenge tho?

[@USUFhahahaha9876]

Cholesterol

[@SSuryaVik]

Franchise

[@sakshamgupta9741]

bhai bande ko ebitda nahi pata and market mein ghusna hai😂

[@alonewarrior1078]

11:54

[@balsara675]

Those young boys are stoned

[@relaxinggospelmusic2421]

😁

[@lofirider6]

This is scam not business

[@305itachi]

How come?

[@kshitiz2068]

Scammmmm

[@questionpoint6923]

Bhai Hindi Mai bolo na ,saf saf mai samaj Mai to ayega Jyada modernized hone se Hindi audience kho rahe ho

[@Safeer2.0]

You think whole of India understand or speak hindi?

[@YakshSingh16]

Gavthi 😂😂😂

[@UttamKumar-ui4gh]

@@YakshSingh16 tu kya fir chapri

[@UttamKumar-ui4gh]

Koi nahi bhai smaj jayega baar baar dekhoge

[@UttamKumar-ui4gh]

Masters Union dont have money , what a shabby look all you student wear round neck tshirt , not very good impression