How to Save Movie Trailers

[@AMatterofFilm]

Special thanks to our awesome patrons and Jasmine who just joined the club :) Join our Patreon and get awesome benefits: www.patreon.com/amatterofilm So today we want to take the time to rant about Adobe Premiere. *Premiere Pro* has been my editing software since 2008. I’ve always had issues with it, but I was a student who used pirated software because of the lack of income. When I graduated I began paying CC2015 Subscription which as some of you may know, is not really accessible if you work as a freelancer. I continued to have a lot of issues. Crashing, and not responding, both on Mac and PC. Today I reached my rage limit, we have been finding solutions to weird sound issues, and visual glitches for over 24 hours, and we finally were able to export it properly after 8 2-hour render time exports. Our PC is a powerful computer which works perfectly outside of Premiere. As soon as we’re able to do so, we’ll replace editing setup to a Mac and Final Cut Pro 7, which to me is a very reliable software. Anyway, thanks for reading our first rant, if you’ll like, we could even make a video about it. Hope you enjoy this challenging, and time consuming video essay we prepared for you. Thanks for the support.

[@highviewarts]

Star Wars: The Force Awakens teaser is one of the best in recent years imo

[@maxpettet5664]

Inception’s trailer is probably the most memorable trailer I have ever watched. Mind Heist by Zack Hemsey is one greatest pieces written for that movie and wasn’t even used in the film just the trailer.

[@Omaricon]

Although a great video I do disagree with a few of your points. You say being unoriginal is a bad thing, but trailers are meant to pull people into the cinema, and having "cliches" that immediately tell you what type of movie it is could be argued is a good thing. It makes the people interested in such movies pay attention and pulls them into the cinema. I do fully agree on showing to much, however length is variable depending on what is trying to be done. Some trailers need more time than others. cuts that aren't in the movie are great in my opinion. it lets you get surprised in the cinema while still getting the mood and excitement from the trailer.

[@KarolisJurevicius]

The art of the trailer is a complicated business, there's a fine line between a tease and giving away too much. Some of the most memorable trailers for me are the ones that use music to reinforce the visuals and leave me wanting for more. Most effective in a recent memory are - A Single Man, Samsara, Blade Runner 2049 Announcement, Inception, The Dark Knight Rises, Macbeth, 300, Gravity, The Signal.

[@GiantBrother]

A Quiet Place's teaser trailer is the reason I watched the movie. It's so unique and gripping me to watch it. Infinity War's trailer also comes to mind. That loud Avengers theme at the end sells it.

[@TheTriumfAnt]

I stopped watching trailers for movies a long time ago. They always give too much away. I just watch/read spoiler-free reviews to get a gist of what the movie is about and then decide if it's something I may enjoy.

[@MrEffectfilms]

You make some good points but ultimately I have to disagree about trailers being too long at 2 and a half minutes. Just because its common for several trailers of that length to give too much information doesn't mean that's a guarantee. For instance the trailers for Star Wars The Force Awakens, Inception, and The Dark Knight all showed plenty of footage but none of it ruined the movie for viewers (The Force Awakens even managed to not spoil anything beyond the first act).

[@EdSmith7464]

*"The Social Network" (2010)* with the Radiohead's song "Creep" in acapella is one of the most memorable trailers of all times.

[@TVgamesandvids]

The Watchmen trailer with The End is the Beginning is the End is my favorite. Just a compilation of some dope looking shots and a badass song, I’m sold.

[@baierogers5096]

There are a couple of recent trailers that were absolutely stunning, well-crafted, and captivating: - Assassin's Creed Cinematic Trailers -Moonlight Trailer (while it does reveal a lot of about the plot/protagonists, it does not reveal the true complexity of each character and moment, making their actual occurrences extremely impactful. It is so beautifully crafted that it influenced me to watch the film when it was release. It remains as one of my favorite films of all time -- and that is a list that I rarely update) - Star Wars Trailers (the final products themselves have been a bit underwhelming, but the marketing is phenomenal) - DC Extended Universe Trailers (DC's recent films have not been fantastic, but each trailer is so wonderfully crafted and edited that I can't help but feel pumped) - Logan Trailers - Mad Max Fury Road Trailers (The editing, score, and cinematography for the trailer and the film itself is outstanding.)

[@Noah-pq8rv]

Kylo Ben here, I changed my name and picture. Wanted to say just in case you think I've stopped watching. Personally some of my favorite trailers are the Mad Max Fury Road teaser, Dark Knight Rises trailer, and Dawn of the Planet of the Apes teaser. Keep up the great work.

[@aubree5110]

the editing in this video is AMAZING!

[@AMatterofFilm]

Thank you :)

[@silentt8161]

the dunkirk announcemt (not the trailer) is the one of my favorite trailers ever

[@IamSnoogans]

Most modern trailer tropes I do find annoying, but the two I CANNOT stand are the following: 1. The overly slow, dark and dramatic covers of well known pop songs. Always inferior versions that suck all the fun from their original counterparts and instantly take me out of any trailer when I recognize their first lyric. I audibly groan every single time. 2. The endless amount of independent awards showcasing and stupidly overwhelming positive review quotes found in the trailers for smaller, more highly regarded films. The quotes oversell too hard. Sometimes we are just shown the logos of independent festivals, cause I guess that's enough to trick people into thinking that the movie advertised is already of higher calibre.

[@AMatterofFilm]

I just walk into the theater about 20 minutes late to avoid that cringe-fest. Your #1 is the trope that annoys me the most right now, for sure.

[@EyebrowCinema]

Nice little overview of trailers. I also really appreciate the dig at your own Blade Runner video :P And yeah, "Journey to the Line" is basically magic. Easy win that always works.

[@AMatterofFilm]

Glad someone finally commented on the Blade Runner thing :)

[@Hobo323]

Just a few words...Godzilla King of Monsters

[@neonerfilms]

Dokka Perfection

[@michealvega1373]

Damn straight

[@royblekman8186]

Dokka that music was amazing.

[@Hobo323]

Roy Blekman yes it was

[@yaboi7737]

A NEW MATTER OF FILM VIDEO?!?!?! *drops everything and clicks on it*

[@brewt1mer]

Best trailer ever was the terminator 2 one where Arnold is being manufactured..

[@noslumber9611]

I feel like video game trailers are almost always more memorable since they are often short self-contained stories that don't need the rest of the product to be understood. They give you some answers, even if it's not related with the actual plot, instead of being only questions as in movie trailers.

[@MrPedrogiorgi]

The Godzilla King of Monsters trailer made me regain some hope for blockbusters trailers

[@isurcantu5560]

9:21 I wasn't expecting that. Great job!!!!

[@johngotti4286]

Moneyball trailer is extremely misleading

[@maraudershields283]

The exception with Gandalf is that the movie is based off of a book that has been out for decades. I know a lot of movie goers wouldn’t have read the books, but any google search would tell you he comes back.

[@nickcampbell1789]

Getting faded and watching these is the best

[@vicenteortegarubilar9418]

Can't wait for the sequel. Trailer's Revenge.

[@franciscocalvo6846]

The trailer of American Sniper is awesome

[@dcdv4160]

Glass looks so good

[@soufian2733]

That was an excellent video, earned my subscription

[@JUICEboxCinema000]

The only trailer I remember vividly was the trailer for requiem for a dream

[@theroebuck123456789]

When it comes to trailers, Cloverfield and the CoD Black Ops Call of the Dead trailer always comes to mind

[@jmalmsten]

Oh, and the 5 second teaser slapped in front of the full trailer never made sense to me... I mean, I know that it's probably to combat the "skip" button that is on youtube ads that appears after 5 seconds. But... They use the same gimmick in cinemas for crying out loud! I'm there already, I will sit and watch it all the way through (only because in a cinema we cannot skip ads) , don't worry about it.

[@jmalmsten]

One rule I wish more trailer folk would follow is "only use bits from the first third of the film" And I have no real complaints about using footage that isn't in the film so long as the footage in the trailer is in the spirit of that film. And that it isn't better than in the film.

[@matterbach6200]

Im glad you saved the Inception "BWAAAAAAA" for last

[@danielbaek8455]

I would love if you could make a video on Pans Labyrinth

[@AMatterofFilm]

Will definitely consider it!

[@briane8847]

do Cinema Paradiso PLZ!! this channel is absolutely amazing. Keep up the great work :))

[@MichaelWilliams-yh8rs]

I’m surprised the kids in WAR Series idolize your channel!

[@kabirpurewal8221]

Ayoo nice quality channel mate subbed

[@ivanpb1983]

I'm glad the Inception horn is not in trailer anymore.

[@danielbaek8455]

Great video as always

[@gracielaherrera4466]

Love the theme, great video!

[@williamoldham7601]

American Sniper had a very good teaser

[@Johnny_Boy503]

ALRIGHT, WHERES MY TRON 2 TRAILER??!?!!?!

[@kac2266]

Did any one else catch that shot from the movie FOXTROT? It's an Israeli film that I saw randomly at a film festival and loved it. It was so weird to see a shot from a random foreign film that happens to be one of just two films that I saw at this festival witch was in Zagreb of all places. Anyway it's this one 8:12

[@ericcagle2657]

Great video! I am honestly surprised though, that you didn't mention the trailer for Prometheus. It is by far my favorite movie trailer of all time, and everyone I talked to has remembered that trailer regardless of seeing the movie or not. The best thing about it is that the movie was pretty dang bad. It just had this amazing trailer. Also, what is the name of the song at 4:02?

[@allthingsfascinating]

Yay!

[@TobyKearton]

The Jaws Trailer is a great example

[@miongskie]

I like how it was edited... but I've seen it. Good effort though!

[@blazedandconfused477]

Cool! Good work, ugys

[@originalflimflam]

I still believe trailers should be short films- all of mine will and have been filmed separate to the actual film

[@pilottou]

Logan!

[@minroh4753]

Yes

[@ugtultimategamingtaco3632]

Amazing video

[@sah3815]

Hey, you guys should give Apocalypse Now a shot at a video.

[@Tama-toa-muka]

The problem is, marketing is reliant on social media clicks, watch time & views... so it's unlikely to change! Obviously the ideal would be to have them show less buttttttt no studio is ever likely to do it - even people like Christopher Nolan don't really have a say in that :/

[@BryanUlpi]

Please... do a review of Amadeus or Brazil...

[@skynet4496]

Sad when TV shows like MR. Robot and Westworld have better trailers than movies. Please do a Westworld video!

[@wheretowatch5568]

What is the movie at 8:28? I’ve been looking for its title for years with nothing to go on but, guy in theater.

[@AMatterofFilm]

That's Cinema Paradiso, one of the greatest movies ever made. Highly recommended!

[@royblekman8186]

I think Godzilla king of the monsters had a pretty memorable trailer.

[@clingclanglarry3327]

If this isn't on the trending page, it just shows that no one really gives a shit about content in KZbin

[@TheGeekyAmreeki]

What was that soldier dancing 1?

[@AMatterofFilm]

It's an Israeli movie called Foxtrot (2017).

[@Rexxxon]

What is the movie @ 9:00 ?

[@AMatterofFilm]

That's Thor: Ragnarok.

[@vinayjampana6011]

8:13 movie name?

[@cameronmckay9948]

What was the film at 8:12?

[@AMatterofFilm]

It's an Israeli film called Foxtrot.

[@blazedandconfused477]

Watched the City Of God trailer after this and I was shocked how bad it was.

[@mubeenmoosa429]

lol "Inception 'Bwa'""

[@AMatterofFilm]

Bwa bwa bwa bwa!

[@SaraofHades]

Jesus Christ! It's Jason Bourne

[@Incredible_Mister_J]

NEVER SPOIL THE MOVIE IN A TRAILER.