Modern-Day Search: best practices to drive results with Search campaigns (with Bob Meijer) | Ep 20

[@KeywordResearchSimplified]

*Awesome content!*

[@thomaseccel]

Love it, Bob!

[@ppcmasterycom]

Glad you like it!

[@bgrimes467]

Just as great to watch and listen to this as it was the John Moran episode. Thank you dudes!

[@ppcmasterycom]

Awesome to hear, thank you!!

[@taylorjohn8425]

Thanks both

[@ppcmasterycom]

Glad you liked it mate!

[@Waqas_Abbasii]

Thanks for Really Amazing Knowledge. Keep it up.

[@ppcmasterycom]

Thank you for listening!

[@taimoorahmad3220]

Love it full of knowledge

[@ppcmasterycom]

Glad you like it man! :)

[@SandervanEersel]

Briljant tips gentleman! Nice one

[@ppcmasterycom]

Thank you!!

[@SabrinaST-h4b]

Awesome video, lots of insights! One question though. You mentioned: "a campaign structure of the past is 'exact' campaign and 'phrase' campaign with the same keywords". I'm dealing with a new client who still has that. So, question: is it useful to merge these campaigns for consolidation purposes? So having the same keywords in both [exact] and "phrase" in the same Search campaign? I'm unsure whether those duplicates will be cannibalizing eachother or if this actually is a useful way for keyword structure / campaign consolidation.

[@ppcmasterycom]

Great question! I'd run an experiment by consolidating them into 1 campaign. Create ad groups based on themes, and it's ok to have multiple match types in 1 ad group! Run the test for a while, start small, see how it goes, and then if successful roll out for the entire account. But do a controlled test first so you mitigate some of the risks. Campaign structure experiments are usually high risk / high reward. Good luck! - Miles

[@SabrinaST-h4b]

@@ppcmasterycom thanks for the tip!