You can't trust Google Ads data - do this instead (with John Moran) | The PPC Mastery Podcast Ep 19

[@markpommett5712]

Good questions you asked.

[@devonthe777]

Miles you asked him every question I had in my head. I don't think you've received enough praise for your prep here 👏👏 You somehow managed to lower the pressure on the fire hydrant of information that John is. Genuinely thank you both for caring about us all so much.

[@ppcmasterycom]

Wow thank you very much!

[@digitaldhaval]

This one is no less than GOLDMINE for all PPCer. Thank you John for sharing invaluable insights. Thank you Miles for such amazing content. Looking forward for more.

[@ppcmasterycom]

Thanks a lot!! - Miles

[@luiz4430]

Eye-opening follow-up interview! Thanks a lot for this public service, John!

[@ppcmasterycom]

John's the man!

[@KeywordResearchSimplified]

*This is such an eye-opener!*

[@abounaymekenza]

The follow up episode I was looking forward to! Didn't disappoint 🙌

[@ppcmasterycom]

Glad you liked it Kenza! :) - Miles

[@Earahee]

Most awaited podcast 🎉

[@ppcmasterycom]

Thanks for watching! - Miles

[@lisaolari]

Wow!! This is the best guest!!!🤩

[@ppcmasterycom]

glad you liked it! - Miles

[@Liha-aaa]

The episode was super informative and valueable! Thank you so much!

[@samarthmadan2352]

This is gold mine 🎉

[@ppcmasterycom]

Glad you liked it! - Miles

[@JeroenStalenhoef]

Have to listen a few more times to get it all. So much great Info, its gold.

[@ppcmasterycom]

Haha yeah mate I also watched it back 2 times! - Miles

[@danroman1807]

Wonder insights here, thank you Miles & John!

[@jorgegil8962]

Great content guys

[@slobodanjelisavac6695]

what a legend 🙌

[@ppcmasterycom]

John's the man! - Miles

[@Buxeyjo]

fascinating, just subscribed!

[@ppcmasterycom]

woop woop, thank you!

[@mohdammar317]

Awesome. Isn't it possible for you to grow a blog based on million dollar insights from these people. You can make things quite detailed and easy to understand for us. Just a thought. Thanks btw, looking to see more of John.

[@ppcmasterycom]

That's very mcuh appreciated! - Miles

[@SouhailEntertainment]

Introduction and Guest Introduction - 00:00:00 John Moran's Outdoor Survival Hobby - 00:01:30 Google Ads Beliefs and Conversion Tracking - 00:03:16 Smart Bidding and Scaling Issues - 00:05:25 KZbin Engagement and Manual CPC - 00:09:42 Google's Incentive to Make Advertisers Spend More - 00:13:04 Smart Bidding Adjustments and Incremental Impressions - 00:16:29 Challenges with Broad Match and Exact Match Keywords - 00:21:05 Confirming Findings with Jenny Marvin's Comments - 00:22:37 Tracking and Third-Party Attribution Tools - 00:25:30 Edge Mesh and Server-Side Tracking - 00:26:03 Practical Testing and Measuring Success - 00:29:42 Suitability and Limitations of the Approach - 00:33:12 Sustainability of the New Approach - 00:41:03 Innovation and Epiphany in PPC Strategy - 00:43:27 Rapid Fire Questions - 00:45:47 Future of Google Ads and Final Thoughts - 00:47:28 Three Golden Nuggets for Driving Results - 00:48:44 Where to Follow John Moran - 00:49:22 Closing Remarks and Outro - 00:50:47

[@ppcmasterycom]

Ok this is an amazing value add - will add it. Thank you!! - Miles

[@MichaelBuonpane]

So based on what John Moran said around mid chapter 4, 7:10 … does this basically mean Quality Score is crap because Smart Bidding is based purely around the highest bid & CPC available (in his example of available buyers, the 10/100 people)? Is Quality Score just a hoax??

[@Evyanaf]

Google actually has stopped using QS to calculate ad rank… so to a certain degree it is. It’s more of a signal for advertisers to know what they need to improve (ad copy, LP etc.).

[@kestutisslavinskas3986]

Amazing content, thanks! At 10:00 he says he changed his primary conversion action to KZbin Engagements. How does he do that? Is that some sort of custom-made conversion action? Does anyone know how to set one up?

[@Airdaman1]

So from what I am hearing. If a person searches for something for the first time they will be less likely to show up in your search as google wouldn't deem them as likely good conversation?

[@thomaseccel]

🙌🙌

[@ppcmasterycom]

you're up soon mate! - Miles

[@ecoroots9871]

Based on the 10 ppl in the room that Google knows they are about to purchase analogy, and how the algorithm sometimes serves your product for random keywords just because it knows the person is ready to buy, why bother adding negative keywords? Wouldn't adding them cause more bad then good based on this? I do see a lot of conversions for super random terms that have nothing to do with our product, that's why I am curious about adding to many negatives or letting the algorithm do it's thing even in Standard Shopping.

[@paydenrasti]

wow thats insane. now with this strategy can i just change the converion goals that were valuable to me "calls & form submissions" to secondary and change the one specific converion that wasnt bringing any converions to primary? just so google doesn't know whats actually valuable to me. any suggestions? thanks

[@ThomasMichaelSchneider1]

23:55 quote

[@zeesiddiqui]

Enjoyed listening to this episode. Some really interesting insights!

[@ThomasMichaelSchneider1]

37:20 KPIs

[@tier1homebuyer]

100% conversion tracking is trash

[@MarcinMilowski]

👏👏👏

[@bobrutledge1318]

Don't use manual CPC. I want all the clients.

[@afsana2595]

👏👏👏👍👍👍

[@ThomasMichaelSchneider1]

42:00 edgemesh

[@qijingfan5656]

but all those data you can just see in shopify...