How To Sell 1 Million Copies Of Your Game (In A Week)

Me and my buddy Jay, one of the creators of the Cult of the Lamb, discuss how he sold over 1 million copies of his team's game!
► Play Cult of the Lamb: www.cultofthelamb.com/
► Learn how to become a full time game dev, free: www.fulltimegamedev.com/opt-i...
► Enroll in my 3D workshop, free!: www.fulltimegamedev.com/opt-i...
► Make your game instantly beautiful with my free workbook: www.fulltimegamedev.com/opt-i...
► Get my 2D game kit, free: www.fulltimegamedev.com/opt-i...
► Join my 2D character workshop, free: www.fulltimegamedev.com/opt-i...
► Wishlist Twisted Tower: store.steampowered.com/app/15...
► Learn how to make money as a KZbinr: www.fulltimegamedev.com/opt-i...
► What I believe: • What I Believe

[@thomasbrush]

Thanks JAY! Guys say thanks if you watched or get COTL! Don't be rude, you know? ► Play Cult of the Lamb: www.cultofthelamb.com/ ► Learn how to become a full time game dev, free: www.fulltimegamedev.com/opt-in-how-to-make-six-figures ► Enroll in my 3D workshop, free!: www.fulltimegamedev.com/opt-in-15-minute-3D-game ► Make your game instantly beautiful with my free workbook: www.fulltimegamedev.com/opt-in-instant-beauty-color-workbook ► Get my 2D game kit, free: www.fulltimegamedev.com/opt-in-2D-game-kit ► Join my 2D character workshop, free: www.fulltimegamedev.com/opt-in-2d-character-art-workshop ► Wishlist Twisted Tower: store.steampowered.com/app/1575990/Twisted_Tower/ ► Learn how to make money as a KZbinr: www.fulltimegamedev.com/opt-in-indie-game-income-workshop

[@B_Carr007i]

I like that. "Be sure to fulfill the promise of the hook" I needed to hear that

[@i_inf0din254]

I bought cult of the lamb, played it a little and put it down for a long long time. Just now getting back into and this was a cool interview to get me going back in despite my backlog of games 😂

[@itisWhatitis12345]

This iterative process of trying something is really amazing. Try the idea and let the game decide what it wants to be. "Good games are played not made" - Emil Pagliarulo at BGS. It rings very true. Valve has a very similar strategy where they play or watch people play the game every friday from the first month.

[@VinciWare]

This was a phenomenal conversation! More of this please 😊

[@hamzahgamedev]

Loved the podcast. Very inspiring for a solo game dev like me who is working on an open-world game myself. Thanks Thomas and Jay for this one ! 💚

[@jasonclarke5371]

I really dig your editing. Putting relevant images and footage to the long talking sections is perfect.

[@NoCopyrightMusicfromMamickaBee]

WOW, WOW, WOW!! THANKS FOR THIS ADVICE!! It just seems to go against everything I learned about game design to not really use a GDD! GREAT VIDEO!! 👏 👏 👏

[@aligdev]

Insightful, thanks Thomas

[@_dimitrisbr]

whoa, 1 million sales in one week? thats totally realistic!1!1!

[@kitsunegr3y194]

I love cult of the lamb!!!

[@MikeyOfLegend]

Great video.

[@davidsvezhintsev3073]

Is there a full version of the interview somewhere?

[@papsterling8376]

It’s on the same channel

[@undeadpresident]

Have a 100 million dollar marketing budget?

[@jasonford7481]

Was this interview not posted a week or so ago? I have already seen this video. What's going on?

[@rakeshkulaye]

Hi Thomas, can you plz start a new free tutorials on Unreal just like old days you used to make at the beginning. Those tutorials were amazing, easy, small & fun.

[@HereIsANewGuest]

Cult of the lamb is a truly special game. It's a real success, as well as a super pleasant game to play... and yet, even if the game proposed is correct, technically it was a big mess with lots of major bugs, and quite a few game mechanics didn't make much sense from a gameplay point of view. And yet, it works! People want to play it. I still don't know what made the game stand out despite everything, while remaining simple. The atmosphere ? The mechanisms ? Marketing ? A little bit of everything ? Well done in any case!

[@alhusseinali]

I wish the gust haa a better microphone.

[@ChagaThunder]

Very cool 😎

[@user-yf5kv9rr7l]

What if there is no but, its a "personal" twis on a genre

[@PlanetXeddex]

This will be a great video. I am close to finishing my game, but I lack great marketing skills. Hopefully this can teach me to improve a vital skill that will greatly help me and everyone else that really need it.

[@DavidZobristGames]

If you would have written 300k I would have clicked twice on this video

[@joel6376]

If you spent four years creating a game that makes you good money - you would then have a fanbase + online presence that could assist heavily creating the game you really want to make, which may get little to no traction otherwise. Provided you are doing something that may be mildly related - eg making a mobile bejeweled game is not going to have much cross over with an FPS, but other action style games would.

[@msherif428]

is this a reupload?

[@papsterling8376]

Excerpt of full interview

[@coldavison7363]

Was so sad to see that this game has been leaked onto the pirate sites :(

[@undeadpresident]

no one would even play the game i made so maybe i'll just give it to the pirates so at least someone might try it

[@coldavison7363]

@@undeadpresident I'm sure there will be lots of people who would have a go at your game. Put out some playable demos if possible to gain interest.

[@undeadpresident]

@@coldavison7363 Did already. Nothing.

[@epidemicsound]

🎶 track? It’s *Elysian* by *[ocean jams]* - and yes we are THRILLED to be your trusted provider. kzbin.info/www/bejne/r3OUm6Frf654m7M // Epidemic Sound

[@gijane2cantwaittoseeyou203]

Thomas: Sell out! Make an unoriginal game idea to appeal to the masses. Interviewee: Don't sell out! Make an original idea you love, but present it in way that will appeal to the masses. Who should I listen to?😔

[@DynoStorm]

Thomas comes from a marketing background so his approach to games design is different to many other games developers. I'm more of the later than the former, I need to work on my marketing thing. 😁

[@REVYMofficial]

You can make an amazing game, but if it isn't marketed correctly, your game will fail.😞That's just how it turns out.

[@woloo9877]

20s ago

[@fursanalaqsagame]

My game: Palestinian Max Payne on Steroids

[@CubeX3]

Cult of the lamb sucked tho :(

[@johnedelmann6711]

The notion of just the name - Cult of the Lamb - feels blasphemous to Christianity.

[@tanuguitar1]

cult of lamb stinks and break quite often

[@accreations9590]

If this is a joke it's not a good one

[@undeadpresident]

@@accreations9590 thinking you can make a living as an indie game dev will turn you into a joke

[@accreations9590]

@@undeadpresident as a 15 year old who is obviously a better dev than ANYONE who can't put in the work like someone like yourself I would like to tell you to get a life man. Criticizing people who work harder than you is not a valid career path either. If you yourself are a dev at even the most prestigious of triple a studios you obviously don't deserve it

[@damonlloyd6025]

I know it’s just a game… but if you believe in God Thomas why you promoting a game promoting devil worship ?

[@fifski]

I will make it easy for you guys. Following one of the greatest dating advice: 1. Make a great game 2. Don't make a shitty game All the other things are secondary.