How To Sell Anything To Anyone Anytime - SELL ME THIS PEN

[@tasgunungdiskoncarriermura8986]

1. Push the emotional benefit. Not functional benefit. 2. Create problem. Give product as solution. 3. Attach story to the product to differentiate from others.

[@RichardDavisHackingLife]

Attaching imagery to your product and making it personal to the prospect is so critical in sales.

[@honeydew5963]

EneSacarification do you need someone to welcome you to the real world, bud?

[@BikerNic]

@@EneSacarification I think maybe you misunderstood. Creating the problem does not mean lying, it simply means that sometime people don't even realize that they have a problem until somebody points it out with a solution already available. Lying to make a sale is evil, But pointing out a hidden hurdle/problem is a good thing which will help people and they Will love you for the help, even if they had to buy your solution.

[@tjandra813]

@@EneSacarification As silly as it may sound, I make and sell handcrafted items from naturally felled trees. Maybe this tree your grandfather planted and it developed a disease and had to be removed. Maybe the root system is so big it is destroying the plumbing under your house. This is just a small example. I make small items, usually spoon and bowl set and it isn't very profitable, yet, but when people know of my service they usually request me to make something for them instead of item already made with story attached. That item now is a heirloom they can pass on for generations with a story.

[@sithakavalur7374]

Thanks for the summary....this saved my time🌝👍

[@braer240]

I’m more impressed with how you delivered this message rather than the message itself.

[@ZinedinePrime]

Well it's quite simple really. He uses 3 different catchy phrases to put the exact same point across, making it seem like his advice is amazing when it's common sense to most salesmen.

[@losman4107]

@@ZinedinePrime Wow, you must know your stuff. Lol.

[@ZinedinePrime]

@@losman4107 What makes you say that?

[@aseanar2329]

Chad Phillips agreed and with immense enthusiasm 😇

[@marcosimaggie]

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou

[@THE-X-Force]

"People don't buy a drill. They want a hole in the wall". *EXCELLENT* Just excellent. Entire video way above my expectations. Thank you.

[@dlotable]

You seem like the kind of person that appreciates looking your client or partner in the eye, shaking their hand. Old school, none of this e sign and zoom nonsense of today. This beautiful pen will distinguish you when closing the big deal. A worthy tool of a professional, and not an amateur. You can be proud to lend this when the dotted line needs to be signed.

[@linhjaja6426]

1. Emotion 2. Relieve your marketplaces pain 3. Stories Thank you so much Dan Lok!

[@basicreinis]

I've watched hundreds, if not thousands of gurus like this on youtube, and Dan is one of the very few that doesn't beat around the bush and waste viewers time

[@martinatoth4741]

Reinissulbergs 100% agree

[@daniloking223]

Were you successful when you wrote that comment?

[@yupingzhang2054]

Totally agree

[@JoeyLevenson]

"They dont buy the drill, they buy the hole on the wall." I freakin love that.

[@FRISHR]

“Sell me this pen” Me: This pen was used by Sasha Grey...on both holes.

[@RobLevel]

lmfao

[@hudahaidarmohammed9213]

Who's Sasha Gray and why it's related?

[@bassboosted9708]

LOL

[@32.adityagujar6]

Come bro u haven't seen fifty shades of grey

[@speakdewa]

i want thats pen, please tell me how much it costs?

[@ConstellationOrion1]

This pen was something your parents and grandparents could not afford in the past. But we can engrave it with a laser hologram of your family name so it becomes something that will remind you of how far you have come and how much you have achieved in advancing the status of your family heritage. It will last for generations and is definitely something you can give your son and great grandsons to remind them about the power that continues to live within your family legacy to reach for and achieve their dreams, bringing their deepest aspirations into reality.

[@MonshiieeYT]

The dude who sells him a James Bond Tuxedo is a legend! He knows how to use the number 1 secret :) Sell/ Buy with emotions hahaha

[@chadelliottfahlman-htcgrad7866]

100%. Dan is always referencing that guy. He knows Dan's weakness.

[@abidchowdhury1379]

@@chadelliottfahlman-htcgrad7866 hey, so you're a HTC graduate. How much are you earning now.

[@NadunHerath92]

@@abidchowdhury1379 what is the link between the education and the earnings? Dont be educated to earn my dear friend you cant do that. You should learn how to value your self through the education. Degrees dont earn money but the potentials.

[@abidchowdhury1379]

@@NadunHerath92 wasn't the whole point of learning from Dan to earn 💰

[@NadunHerath92]

@@abidchowdhury1379 first you have to clarify the difference between the education and the learning I think. Even though it is a deep psychological thing I will explain it to you from a simple example. We have to learn things to do what ever we do in a correct manner. I hope you are not going to obtain a degree from Mr.Dan. Mr. Dan is an expert in his field and others can learn many things from him. He proved his worthiness by earning his reputation. He is talking about what he knows.

[@leonardobaffi]

You: Sell me this pen Me: It's supreme

[@aluminumrock]

LOL, genius...

[@SamAaronn]

I've sold supreme chopsticks for a $40 profit entirely because of the brand associated behind it lol it works

[@Alexlemay17200]

TAKE MY MONEY

[@hilmanrizkirinaldy]

Hahahaha

[@tronghoatran8183]

its supreme x gucci exclusive limited edition

[@omollo-1]

I must confess, my business is going to scale high with more and more of your videos Mr Lok. With those 3 strategies I think I can sell anything at any price

[@sunnc]

“People don’t buy the drill, they want a hole in the wall”

[@celways]

You are always right!

[@guntursaputra6007]

Genius bro.. you made it. And how you make a hole in the wall without any drill??

[@pacman19ze]

a hammer @@guntursaputra6007

[@towlasniemy]

Invite a friend with anger management problems and get him upset, you will get your hole in a wall, but it may not be the right size...hahaha

[@rohinkhetarpal7931]

Most powerful line in the video

[@Titogalf]

The Question is: Who sold You the pen?

[@ivankarim8678]

Leonardo D'Caprio

[@ivankarim8678]

Leonardo D'Caprio

[@sebastianb4sh]

Jordan Belfort

[@floydhill9265]

WalMart

[@arthigamyafinancialservice3793]

Mount blanc

[@tig4]

As a small Entrepreuner I understand and agree w/ everything. What people needs to understand is they live to sell! Everybody has to be a salesman, your image, your status, your achivements everything. If you don`t understand this, you are less than an ordinary person. Great job, I will show this vid to my team, super clear and well explained. Keep it up!

[@yapjy9657]

Actually not everything related to money also, like ur selling urself with ur ideas, ur actions, r passions so u get support from ur surroundings, ur making urself more valuable so that u live a btr life, it's a trade

[@Corkingx]

Juliano Yamazaki u got a job opening?

[@janettrazoheide8537]

I need advice for my business. I'm selling food products like sweets, pastries, biscuits normally can find in duty free stores how ever I need it to distribute locally. My problem was the clients r skeptic coz' its knew to them. So wat should I do? Only few people knows it.

[@aquahobbyist3963]

You : Sell me this pen Me : Takes the pen and leave . You : give me back my pen Me : Give me $2 and the pen is yours.😎

[@KumarKS]

You are ultimate 😂😂😂

[@ramatoulayemaiga6356]

🤣🤣🤣

[@vitaminprotein4725]

Oooooohhhhhhhh meme 😂😂

[@sososhuster982]

😂😂😂

[@abrahamelihusulvaran4476]

Ahahahha technically your a strong arm robber hahaha, but its still really good🤣

[@andersongo3741]

this pen had been use by different types of people, through managers, sells person, and businessman, this pen already been with all drama and success from people who use it. This pen is a genuine artifact.

[@emiliodandl5224]

Getting a Dan lok ad before a Dan lok video Live goals 😂👌

[@didacus3461]

ikr I was like is this the right video?🤔

[@rebecarenderos8176]

My grandfather was an incredibly hard worker. He spent his entire lifetime making sure my family and I were always taken care of. He never took a day off or treated himself. At the end of his life hard work was all he had! I realize that was not the life I wanted. Life is only worth it if you take chances! Live life now! Make a name for yourself! Work smarter not harder. You deserve to treat yourself. Don't you want to feel like a million bucks? This pen is a symbol of your new life beginning. Don't just wish to be a millionaire act like one and you will see your new life unfold!

[@timerson41]

Well said but you need to create necessity. Go about by saying "Take this pen and immortalize your future. Start by writing what you want to achieve and conquer it. Each move you make, every step you take, make note of it. Your dream starts here!"

[@YousufUllah]

Virosh De Mel wooow the power of words are strong with you!

[@BreuckelensFinest]

Rebeca Renderos Take a chance with me! 😁😍

[@chandu007i]

such a great add on to the story

[@sasukeuchiha4504]

they call it the american dream becouse 99% will never make it reality...

[@Imran-ep9qh]

Tried selling weed to the cops using your advice. Mission failed. I am in jail now.

[@Hussain700]

How you I’m jail commenting lol

[@ciscoplank8107]

how's the internet speed in jail?

[@maikomaigy6420]

I think they found out he had a phone, sad

[@sahilbhatti9582]

Sense of humour 👍🏻

[@Vignesh-hj3gw]

Oh good ,don't give up, u can sell ur weeds . 😂

[@dread9030]

"Do me a favor and write your name down." "I don't have a pen." "Boom! Supply and demand!"

[@JoeyTheMango]

what if the person you are selling to already has a pen?

[@ismailfikri3211]

gold

[@sonjaray444]

I remember that from Wolf of WallStreet @ the dinner😉.

[@loismagnus]

Wall Street wolf

[@hatchinghumor]

I always have at least 2 pens on me.

[@verticalbeing]

Wow. I have done sales for 30 years. You hit the bulls eye. You are really good. I am learning a lot from you

[@hanaasalah1674]

Can u help me with that

[@lonestarr1707]

After 30 years of doing sales you ain't a pro yet🤦‍♂️

[@BankoleTomiVisuals]

@@lonestarr1707 😂 😂

[@anthonydaniels684]

Manish Parmar I’m 27 just beginning my journey as a entrepreneur and I always thought you had to start young

[@ColegioAvila]

​@@lonestarr1707 I drive for 20 years and I'm not Michael Schumacher. It is not the amount you do, its how much you strive to improve your skills. Its never to late to be better. Life is not a race against other, its a marathon of impoving yourself.

[@patrickmoreno3245]

A pen is like the wetness of a sponge but the ink in the pen is special it intakes your voice, your vocals and ultimately goes in to the ink when you write with it. Not to mention the colors that are in the pen, as well as your signature, left to right, up and down, the curves, the hand movements, the energy that is used to write. I appreciate you Mr.Lok

[@ace-id8em]

When he said "Pwobwem" I felt that.

[@romanreyes2293]

I thought It's just me HAHAHAHAHAHA

[@dr_chiropractor]

4:57 😄

[@bigpapichino1342]

Insert *that’s wacist meme gif here*

[@SpoonforMiguel]

HAHAHAHAHAHAH GWEED

[@iamshahkhan9643]

Same

[@lorenzoluizdesouza1215]

I was expecting a lame, cringy, cliche kind of approach in this video but instead, I've learnt a great lesson in marketing, or in making a sale pitch. He showed me that emotions overwhelms logic.

[@fuckface1989flybitch]

People buy things they want and usually not what they need. People buy on emotion and not intellect. (Figure of expression.) It’s like they think with heart and not with their brain. Therefore emotion overpowers logic.

[@travisbickle9756]

Straight to the point, no complicated bull***t. Dan is the real deal. Listen to this guy, he is a true mentor!

[@Cormac_YT]

*Im going to give this a shot* The pen, the symbol for power itself. The pen has ended wars the sword has started. The pen is a symbol of triumph and prestige its used to write and sign off on your very identity as a person. The pen represents character and class to an extent unmathced by any other. Sure you could buy a fancy car, watch or any other item that provides temporary happiness but a pen, a pen is where true class resides. Why not invest a little in your own? A symbol of your character and achievements. With the Mont Blanc JFK Limited Edition. This pen tells not only a story but is a symbol of class and character. In this day and age of constant distraction maybe all anyone needs is a bit of good ol' class. What do you think?

[@beatsByZlaja]

"whats that have to do with me?"

[@5amv3l]

Too much too vague I say it's a no go for me ... 👎

[@aman9876543]

i just recorded all you said in my $2 pen. Is there any more functions i can get for $2?

[@Yetipfote]

That is not a story. You only throw cliché values at "THE PEN!" and hope anything will stick. Don't forget: it's not about the pen. It's about the customer and your deep understanding of his needs, emotions, concerns. This one sounds like a snake oil seller. You don't understand the customer (Dan) as a human beeing like yourself who you want to help (and thereby help yourself too) but someone to steal money from. Maybe this will work on uneducated folks but not on highly intelligent peers like your customer (Dan). Keep in mind: a customer who lays down $800 for a pen doesn't need the pen nor the money. What he needs is (like Dan said): Emotions, reduction of their personal (in this case psychological/spiritual) pain and a story to bond all this into and transcend it into a living, breathing thing. At least this is how I understand it.

[@psteeg3551]

great story but it does not make me feel like I need to buy it, or that I very much want to buy it. It just makes the pen a pen with a special story. You have to "get into" the customer's head more ;)

[@bartenderzzz]

The next best thing would've been watching him sell me this pen himself.

[@jahangirtanveer1072]

True.

[@jasonburgin-j.b.elitefunne6115]

I’d bet you would have brought it Dan is one of the best sale closers I’ve ever spoke too

[@sahalmaxamuudadan7220]

Sure

[@smartthinker5197]

.. if you buy this pen from me... You can get another pen totally Free...

[@ezekieljunior6816]

Telegram

[@GorgonsEye]

Brief Summary 1. People buy with emotions but justify it with logic. 2. People buy solution to their problems. 3. People don't buy products and services, they buy stories.

[@Tulisan777]

Brittney Jacques thanks for clearly breaking it down.

[@youneschoukri9640]

Brittney Jacques thanks for the quick recap

[@kraazyhorse]

wait.. people need a summary for a 7 minute video? If you can't comprehend what's being "taught" in this video you actually might be selling pens.

[@noah2]

"sell me this pen" *remembers wolf of wallstreet*

[@kevinyoussef9821]

Saaaaame. I didn’t watch the movie, I just heard the quote from Charles the French

[@brennonmontez4821]

Supply and Demand my friend

[@alexdavidovich3279]

@@kevinyoussef9821 Watch it with your family! You'll not regret it

[@dwdw97]

Yeah its so family friendly

[@anuprai7713]

@CLASS10 SCIENCE me 2

[@RellyTheRealtor]

You: "Sell me this pen" Me: "Write your name on this napkin" You: "I don't have anything to write with." *Slams Pen* Me: "Supply and Demand...You're welcome"

[@OmgWydStepBro]

Thanks wolf of wall street😂

[@dirtybird1933]

Only problem, 9 out of 10 people that wear suits have a pen somewhere. Myself being a truck driver, always have a pen.

[@XxMVPxDawg]

I like that scene but it is so fundamentally flawed. Tell me why I want to write my name on this napkin?

[@LuisMartinez-fq8dn]

Wow, so original. Smh

[@17pradeepjena55]

Uhh......wolf of wallstreet.

[@3mmbgmii]

Sir. This is not just an ordinary pen. It's a history writer. It has strength to change your future. I has all you need.

[@Fearless4Fortune]

Tell me, how those pen has strength to change my future?

[@3mmbgmii]

@@Fearless4Fortune if you had to sign a billion dollar bussiness deal then what will you use?

[@PracticalExperts]

@@3mmbgmii shut up kid

[@pianohelper8873]

@@3mmbgmii man that was the smartest advertising i've ever seen. Good job I'd totally buy it lmao.

[@amitdirector6122]

Me : Buy this pen from me. Dan : Why should i buy pen from you? Me : Because i have a pistol. Pen Sold.

[@sunsfan8535]

I'LL steal your pen because I am black and entitled to it. Also, I'm almost as fast as Usain Balt so your shot might not even graze me one bit.

[@mgdiaz2158]

Then big trouble. Like jail.

[@MrKoalaface]

But do you have bullets? Lol

[@PXNDXLUIS]

Maybe he will buy your pistol

[@priteshk4394]

But I have bomb ☢️

[@amarnath4288]

Touch the Buyer's emotions and understand why he wants to buy, connect your article with their emotions and see how powerful you are in selling your items. You can sell anything to anyone at anytime. Amazing Video Dan.

[@RorysKitchen]

"They don't buy the drill, they buy the hole on the wall." BOOM!

[@brycemaxwell6603]

so imagine you just closed the biggest deal of your career, you have the contract ready to go and you pull out of your pocket a $2 chewed pen. what impression does that leave on the customer? what does that make them think of you? OR you can use this $800 john F kennedy pen that writes like a feather, its german engineered and feels like a dream between your fingers i myself didnt think much for expensive pens until i first put this pen to paper and it was my mentor that first taught me that a pen is the most powerful tool in a business world and that lesson has stuck with me forever

[@morgannel4419]

Sold😉

[@murtykalyan]

The best response i ever heard !!! My man!

[@GuysCupank]

Nice

[@why_me5674]

Sold.

[@jonalynjhojho657]

consider it sold.

[@leximacdonald9964]

If you are just shopping for a pen, this one isn't the one for you. This represents an integral part of American history. It is an extension of the most loved president who ever lived. Owning it is a testament to your patriotism, your connection with history, and the love you have for everything this country holds dear. It upholds freedom, belief in the power of democracy, and a loyalty to the American dream. ''For Cologne is not only an ancient German city, it is also an ancient European city, a city which, since Roman times, has played a special role in preserving Western culture, and Western religion, and Western civilization. It is in this spirit that I come to Cologne to see the best of the past, and the most promising of the future. May I greet you with the old Rhenish saying, "Koelle Alaaf." -John F. Kennedy, Cologne Germany, June 23rd, 1963 If all you need is a pen, I will give you one right now. However, if you are looking to hold a piece of history, to preserve the memory of one of the greatest men to ever live, to hold onto and preserve the american dream, then here it is. A testament to your willingness to build upon Western civilization, and everything it stands for.

[@DanLok]

Good Lexi.

[@eyespy3001]

No thanks. I prefer felt tip pens.

[@joseortiz1357]

Too much talk, you are going to bored the costumer

[@joseortiz1357]

I will say: Hey you look familiar, I'm pretty sure you're someone famous, can you sign me this t-shirt? Oh by the way I'm selling this pen!" 😁 This is short but precise, I've used it before with different products and it has worked for me, I hope one day it can help you sell something 👌

[@leximacdonald9964]

Did you mean I would board the customer, like an airplane? That would be assault... Jumping someone isn't a sales pitch, it's a mugging ;)

[@kadrisidorov835]

"Do me a favour, try this pen." :)

[@hypermangi8265]

Um...

[@armanezadi8445]

savage

[@hereandnow990]

(tries the pen...). - you like it? - yes. - well this is a replica of the pen by which the declaration of independance was signed. How do you feel about using this pen to sign your papers?

[@aodflash]

I am laughing with tears LOL

[@TheEpicProjects300K]

Do me a favour write your name down on that napkin I don't have a pen Exactly, supply and demand

[@mr2000jp]

By the way ,this is what steve jobs did , he sold people emotions , thats what makes his customer justify paying $1200 for a phone that doesnt worth more than $350

[@my_studies2888]

Technigeek exaaactlyyy

[@tobiassetiawan4137]

just like brother Kendon Chase mention, it's true but, it is a little bit different feel when you own an apple. maybe the media just like Hollywood's movies and TV series that depict Apple product as a savvy rich dude/girl must-have gadget really the MVP on Apple brand-building.

[@rutwikmuley930]

Steve jobs died it was tim cook

[@akashanair3598]

That's right bro especially in india

[@phyll24]

Steve jobs died 5 years ago

[@51iRon]

The title is genius. It follows all of the three steps he mentioned to “sell” this video. 1. Emotions: curiosity 2. Problem: I supposedly have no good selling skills yet 3. Story: Wolf of Wall Street reference

[@MonikaGuptaFineArt]

Lol... good catch!! ...its great video anyway 😀

[@wegap2012]

Kingron 96 Exactly what I noticed. The storytelling (James Bond) and everything! All up in here👍🏼

[@ChetanRajputpoetry]

Oh my god you fucking genious

[@amalsaju5995]

U are amazing dude😉

[@napusnap6212]

Kigron 96 ..no 2 it wasn't problem. It was pwoblem 4:44😉

[@TheMoMoBigGC]

It's a Gucci x supreme x off white x Loui Vuitton x fortnite limited edition pen

[@sherazkamran642]

You could say its apple , you dont need any reason then.

[@australian1018]

That is not a good enough reason to buy it.

[@shahdanim8464]

Fornite ruins it whole

[@hamzaelsabawi2180]

You're talking about the quality of the product not about how this pen can benefit you (emotion)

[@empatbusi]

U forget to add xApple

[@ylessspouye229]

lessons 1 : people buy because of emotions and they justify with logic lesson 2 : people don't buy their way into something , they buy their way out of something lesson 3 : people don't buy products and services , they buy stories . and remenber : FACT TELL, STORIES SELL .

[@DanLok]

That's right.

[@olivierlavau-wira6991]

Why are you repeating the same shit that were in the video ?

[@araphel2925]

Because repetition is key to learning

[@AlfredoDomondon]

I

[@LOLOKZIX]

Yeah, i saw the video too dumbass

[@Punkydrummer666]

You’re an important man, signing important stuff. You have a lot on your shoulders, people have a lot of expectation towards you and what you represent, even when you’re the client. Stability and properity. You’re right, a pen is a comodity, the ink is definatly the same, but it’s not the pen that I offer you. I’m showing you the tool that will make sure that people have faith in your words. If a President and all of his experts trusted this pen to be in his hands, international pictures and films, you should trust it too.

[@yuktajain1974]

You ask me why should you invest $800 for this pen, right? Before answering that, I have a counter question to you, What is your biggest goal in life? That’s incredible, so when you achieve that, would you rather sign a deal with a $2 pen or would you take out $800 from your pocket and say to yourself ‘ I believed in myself for which I made this investment’ and be proud of yourself? This pen will remind you to work harder for your goal , to achieve it no matter what. James Bond had this pen with him since the day he had a vision and he knew that for writing that vision , he needs something of value in his hand to make it stronger and heavier. And there we all know who he is without a line of introduction. So what do you think?

[@shahasarthouse1472]

How can i buy it?😅😅

[@nickk1524]

I thnk you've copied this from some other video

[@darkerthanblack653]

ok, that's a 9/10 for me, congrats.

[@olikirk8828]

The start was amazing but after you started to talk about James Bond it got less great - if I were you cut off the James Bond part because the rest was unreal.

[@jamesmiller4105]

You totally copied that from another video. I literally just watched it.

[@thejogayogafiles]

When you're wearing your James Bond tuxedo, how do you think you'll feel if you pull a Bic pen out of your pocket? This pen is the tuxedo of writing instruments. JFK series.

[@Sumit-fv6mp]

Sort of upselling, can u sell it upfront?

[@rodrigobelinchon2982]

Wow, that's good !

[@vanodyssey1659]

The BIC pen would most likely leak all the ink out on the tuxedo!

[@hitstreamrteam3075]

Brilliant

[@frednsama7964]

Nice

[@mrpander9426]

1. People don't buy products. They buy commodities. 2. People don't buy their way into something, they buy their way out of something. 3. Logic tells Stories sell.

[@hellatze]

I dont get it. English are not my natives.

[@Gerald-ge3or]

Let's clarify your summary: 1. Leverage emotion to sell. 2. Sell the customer a way out of something. 3. Sell with the story, rather than tell with logic.

[@softsix]

Summaries are cool. Accurate summaries are even better.

[@Xgil2Play]

OHHHHHHH!! That's why gambling is so addicting. People can't stand living with dissatisfaction so they keep trying until they feel good again.

[@f1rebreather123]

Lumify | Gil gambling is different. You want to try and cover your losses until you get to the point where you can’t lose the money you’ve put in so you keep going. Would work if you had infinite money. But nobody does.

[@Helloworld321itsme]

1.people don't buy logic.They buy emotions attach to the product. 2.people don't buy to get in.They buy to get out. 3.people buy stories attach to the product. That is how I would sell the pen: I would attach emotions,make them feel that it will solve their problems and attach great stories to the product.

[@followapollo1001]

The trick is to do that to a pen lol ... hard to attach emotion to a item as a pen, so you attach something to the pen like a name or symbol. Like this on has JFK, you wanna find someone who is into politics or history... or you make it relate to them somehow

[@hellogoodbye9980]

Lie?

[@yorehab879]

What is it’s a laptop?

[@paucrypto6091]

@@hellogoodbye9980 hmmm

[@tsanhantsanhan]

@@yorehab879 think about apple, they don't sell spec, they sell there love to artists and creators. the emotion is basically pride of having a mac, the problem is thet they don't have the BEST hardware and design in the world, and the story is the success story of Apple and of all the designers using their products... they actually used these techniques to sell a screen stand!!!

[@ezeechords3578]

I started following this legend after my several failures in interview. I believe in me that I will do better someday

[@peter-f5o9d]

Wish you the best

[@warcry33]

Never Give Up. - John Cena

[@NickPeitsch]

The principle of selling a mere pen illustrates the power of business and entrepreneurship. Thanks for the content Dan!

[@Kochos]

People don't by logically but emotionally and then justify with logic People don't buy their way in but their way out. People don't buy products or services but stories

[@j44m33]

sadly these don't work for me... The last thing I care about the product is the story behind it. Either the stuff does what it says on their webpage or it gets returned. I bought something because of the description. If you lied in there, take that crap back. Only emotion I can give you is pity, when I return the item.

[@rayakoth]

No worries, EdgySan. Our designers made sure that THIS pen is the most reliable pen money can buy. We strive to be reliable and stylish and we are honored to be given the chance to showcase the result of our hard work.

[@paradoxelle481]

Everyone says they have a quality product, but as I'm sure you're aware from your experiences not all products deliver on those promises. The story you buy is honesty, something that can usually only be proved after you buy the product.

[@Vichahaha333]

yeah, people deserve different opinions, that's why some billionaires buy private jets, hypercars, luxury timepieces and artwork but mark Zuckerberg only dirves an Acura or cars in same value and Warren Buffett still crazy about McDonalds. I think the 1'2'3 points also ranked by importance. the last one is relatively less important

[@conradqueen]

Kochos n

[@the_Falcon_fall]

Oh boy! With this music you can sell me the white house

[@SupremeSkeptic]

you mean A white house?

[@QP_FG]

do you know what's the name song? Thanks!

[@mohamedbedia6226]

Frank Guzman if you find the song write there name. The 1st and 2ed. Please

[@RogerBarraud]

+Yulius Halim Or at least a small tin of white paint...

[@tummalapallijayanth6571]

My whole childhood i was made to believe that because my grades are low i am low in intelligence ........ but in teenage i recognized that indian education system is british model and british model is set to produce people who dont think creative and just obey like machines....so i learned that i am special and in future after business masters MBA i will bring change in atleast a few people(i am 18)

[@Kaiyats]

Same but I live in England

[@Shaban76]

I WILL DEFEND PAKISTAN AND DESTROY INDIA

[@aayushzedx1357]

@@Shaban76 we are waiting 😂

[@agtechnologies9504]

Steps for a long term sales cycle: Number 1: Generate the requirement. Number 2: Convert the requirement into need. Number 3: Convert the need into habit.

[@suryagurung7793]

If not generate, finding out the existing ones would also work.

[@ravirana2001]

Exactly that's how jio sim succeed in India. Wow !

[@nashgaming2761]

he sold us the video, without selling the pen

[@caragangriffindon5008]

I never thought of the art of selling and just kept asking myself why am I so bad at it. Now I see the reasons. Thank you so much for the video and the confidence of yours is just inspiring.

[@DanLok]

Welcome Caragan.

[@019KADESH]

Me: Dan, buy this pen from me! Dan: Why? Me: To prove other guys that one of your suscribers learned from you and manage to sell you a pen!

[@samirasaid5042]

😂😂😂😂

[@danielsayre3385]

👏👏👏👏

[@magalela8355]

Hahaha.

[@magalela8355]

Hahaha.

[@magalela8355]

Hahaha.

[@stylokirti5899]

Create a apple sticker and stick to the pen and sell it ...

[@NJGuy1973]

And have a graphic of someone dancing to a U2 song while holding the pen.

[@Nukesback]

Stylo Kirti and then it will be called appen

[@Nukesback]

It will be just like apple but en in the end

[@AyYaritza03]

Introducing to you the new IPen 😂 good one !

[@guesschannel341]

@@Nukesback no... I-pen 😂

[@scootervargas9323]

“Think of how sophisticated and intelligent you look writing with that pen! Each letter written is marked with success! By purchasing this pen now your on your first step to success! Have in your collection today.”

[@linhnguyen-fl7fo]

Hello. I'm a new guy. There are three steps to sell Step 1: Sell base on emotion of customer Step 2: Sell the way to solve the problem Step 3: Sell the story Thank you, Dan

[@namokbel]

If there is anything I love is sales:) and you are the first professional I ever heard or listened to that making me amazed how strong and simple you are in explaining things that other people might doing it just without knowing that. You are amazing actually in one interview long time ago, the employer asked me to sell him this pen, and I did, then he said, you are so good that I am sure that you can sell me the air if I asked you to do!

[@rominabasualdo256]

Hi! Tell me how? Please

[@hypnoticmusicsp]

You sold me a view of your KZbin video

[@jackormonroyd]

and a like

[@zaccheuszachary3662]

Without benefit. Lol

[@al.vo.]

That's a Mont Blanc Pen work 1k, of course you can sell it...

[@marioronci5338]

"the amount of money that you make is direct proportion how well you understand your marketplaces pain"- wow what an insight. Thats why branding and marketing so valuable and why Im going to start demanding those high prices for it. Your recent videos have been incredibly relevant to me Dan are you in my mind lol

[@superjfbm]

Mario Ronci and, you can also put up a religion

[@anicma]

Hey Dan. How are your doing today? You've probably heard of that old headline that goes something like this, 'You buy a 10,000 $ suit, but everybody says nice tie!' And in today's tie-less world, you've got to ask yourself one question, 'What's as gorgeous as a tie that i can wear to add character to my personality?' Presenting the Mont Blanc JFK Limited Edition - A pen with class and history - A pen that tells the whole world that you're more than just another multi-millionaire - A pen that adds to your mystique - A pen that increases your desirability and intrigue... Yes Sir. I don't sell pens. I sell character. Thank you. That'll be 800$. And by the way, it writes pretty well too. Ciao!

[@anicma]

Thanks for the love Dan.

[@dimplemonsterakadimplemonb3118]

Woooohooooo SOLD!

[@chintangohil8852]

Man no words for this amazing comment

[@divbuster]

AC Mathew brilliant

[@TheVideoNerd]

reading this comment with epic music in the background gave me chills. Well done sir.

[@filipvanous]

When I first wrote in school, I was trying to find the pen with the best function. However, every time I would write with it, I slowly developed the habit of scribbling. However, when I finally purchased this pen, I realized I could never ever devalue my writting by scribbling. Since then I wrote perfectly every time. Join me and make your writing be the perfect expression of you.

[@m.f8655]

I just remembered Leonardo DiCaprio in wolves of wall street He did the same thing And said to a guy to sell him a pen When he couldn't Leonardo said to him Write your name and the guy said I don't have a pen And Leonardo said Here you go buy this one

[@vashj212]

It's not leonardo though, it's the buffed guy that sells drug.

[@VernessaMwiza]

the art of supply and demand in relation to creation of urgency

[@belonggta4290]

Great Movie. Write your name .

[@belonggta4290]

Just subscribed to u ☺

[@m.f8655]

@@belonggta4290 thanks

[@treyquillin]

Him: “Sell me this Pen.” Me: (Takes pen) “Write your name on this napkin.” Him: (Pulls out another pen) Me: “...well then.... good day.”

[@zidan1362]

You are a wolf of the wall street

[@canyucel7671]

Haha, nice one :D

[@antarbo5060]

😂😂Nice

[@kshitijsharma3170]

Good day and no payment

[@jugaldev629]

😂😂

[@aemericenglish2417]

1. people buy because of emotional 3. people not buy service, people buy STORIES 4. facts tell, stories sell

[@VeaceslavBARBARII]

Buy that pen and I'll tell you what the second (2.) item is all about.

[@abinaygurung627]

I want air pods lol

[@abrashkhan1933]

uforgot 2 ???

[@bh.charan.batirnigm7648]

people buy because of emotional thank you

[@bh.charan.batirnigm7648]

stories sell thank you

[@ryfreedman]

Each one of your videos, even if they’re not directly related to what I want to do, is another chance for me to learn something or a few things.

[@nishb241]

Lesson learned: Never buy with emotional reasons, only with logic!!

[@stevek4449]

NO, NO, NO! You are supposed to buy the pen because it FEELS LOGICAL! lol, yeah use logic over emotion. very true.

[@gecko7697]

Otherwise, you will spend money for shopping😂

[@thatpurplemist27]

Ure going to places Keshav 😂

[@loyjuankit3954]

If you do not buy this pen in 1 min, your child will die. Is that logical or emotional?

[@duwekapak]

Buy with logic, sell with emotions.

[@jeremyraglin8170]

Powerful training. I've actually had a job interview where I was asked to sell the owner of the company a pencil. Anyone who can't sell a pen or pencil shouldn't be selling.

[@ebuc-lx1er]

It’s not the pen that makes the man, it’s the man that makes the pen, but when the man holds the pen, the pen becomes the man.

[@LeaksPureAwesome]

Penman - Coming to a cinema near you.

[@6AM96]

LeaksPureAwesome 😂😂😂

[@micoconol774]

Smooth spiel.

[@sathyanarayanpb2054]

Excellent well said.

[@iamprincessubay3057]

You are amazing! You just sold that $800 pen 🖊 . I will remember to use the same strategy, to use clients emotion not their logic. So powerful... “ facts tell, stories sell. “

[@RobertKanaat]

Persuasion is a powerful force and obviously, it's never really about the price of the product or service. It's more so about the value and just how irresistible of an offer you can create. It's so true that people buy based on their emotions and only later justify with logic. Great video!

[@jessicascorpio1]

“I bought the damn fu*king tuxedo!” 😂

[@jerrydufresne1886]

People may not realize how brilliant this video is and the profundity of it's lessons in every single detail; all the way from the address, framing, music and pageantry. There are people who sell things, and there are people with salesmanship, it's amazing how natural this is for you.

[@DanLok]

Jerry it didn't start natural. It took going $150K in debt and 15+ years of business

[@kelvinchan552]

This makes you even more of an inspiration.

[@mymobilebuddy4392]

Jerry can you teach me all that?

[@happysoul8281]

*Sell this pen* Me: Recently i gifted this pen to my friend and she discovered her purpose is to be a writer. I’m sure you too will discover on your purpose and it all starts from you looking for a pen in a place with such a great story 👍🏼 Go for it undoubtedly:) *Sells the pen successfully*

[@sherieseseinuah7602]

Wow, that's the best I've seen so far 👍

[@happysoul8281]

Sheriese Seinuah thank you 😁😁😁

[@AMC13ABB]

Dan Lok: Sell me this pen. Me: *grab it, put in my pocket and start walking out* Dan Lok: hey what are u doing thats my pen give it back Me: Wanna buy it? 850$ and its a done deal

[@busdriverjake3309]

António Cunha lmfaooo

[@rocistone6570]

That's called theft, and unless you're a politician, you can get tossed into jail for it, besides running the risk of having the rightful owner of the pen hand you your hat, with your head in it.

[@tomasrosso8318]

I guess that works!? 😂😂👍

[@norm1815]

Yeah ya propbably don't want to try that with an expert Martial Artist unless you have two men behind you with guns pointing at him already ......jus sayin'

[@codewithfongoh]

@asel kularatne hahahahah, the most savage answer i've ever seen.

[@migueljarias]

“Sell me this pen” Me: “no”

[@shivanshlodha669]

Buy no, its a good pen.😂😝

[@Ouchie_bruh]

@shivansh lodha 😂😂😂

[@ningombammongyamba9736]

shivansh lodha Indian English 😅😅😅

[@tonyp3523]

Underrated tactic

[@SoundMuzak]

Ok, give me two.

[@GHOSTMEDIA007]

Same they say dont do groceries when hungry u might end up buying stuff u dont need .thanks for the advise

[@wildb3rr13s8]

Nook Man I never thought of that. Don't do groceries when your hungry, That's actually a smart idea. Thanks man!

[@binuphilip5525]

1.Its in different colors to match your shirt wearing on a day. 2.Very smooth is writing with no spreading of ink at all. 3.Most of the top executives liked n bought this pen.

[@GG4GB1914]

The pen is mightier than the sword. Everyone knows that. The pen a man uses,,,tells you how equipped he is for battle.

[@ryankelley5160]

JWCRISIS the pen is only mightier than the sword, because the men with swords allow you to hold the pen.

[@uj5466]

John wick killed 3 guys with a pencil, imagine what he would do with a PEN!!

[@Crisgarciatv]

I love the way you speak and communicate ideas! Thank you!

[@stevencq57]

Man, congrat your editing team! This video is pleasant to watch, love the way it's edited

[@rjserna3349]

Steven CQ Same marketing team that is behind Robert Kiyosaki (Rich Dad Poor Dad).

[@terrenceransom956]

Steven CQ, I Totally Agree With You Whole Heartedly!!!!!!!!

[@segunvictorawoma2888]

This pen design was made exclusively for the white house staffs, but the quality was so good the company took permission to commercialise it and it was granted them. Mr. Dan I'm holding in my hand the pen used by the president himself and other of his top associates. Thanks so much. The points are so true.

[@jdhaz89]

Who's LOL while reading these comments about selling that pen? 😂😂😂

[@jorgeanaya1969]

Moi

[@mhmzdev]

😂😂😂😂

[@codewithfongoh]

Am sure only me and Dan are not Loling

[@dineshholycross5548]

Me bro

[@ariellecollins9737]

It's a metaphor

[@healthb4wealth737]

Facts Tell Stories sell. Makes a lot of cents!!!

[@martinreynolds4973]

Health b4 Wealth im stealing this

[@eason900417]

Sense?

[@hax.q]

Zhiheng Ye both

[@finianholland7654]

You wear a nice suit so that your customers see a professional image. Why would you risk ruining your in person image by handing your customer a cheap pen to write with. If your customer remembers your pen then they will remember you and they will talk about you.

[@9sun_W]

gosh! I'll buy it right now

[@ijustwannacommentnotmyreal9814]

Wow.

[@MiguelSerra1]

"Sir, JFK signed the Apollo Mission and sent the men to the moon with a pen just like this one. I wonder what would - you - sign with it."

[@grahamsouthern5583]

JFK died six years before the first man on the moon. Why should i believe anything else you tell me?

[@marketingdigitaladois4467]

This kinda stuff looks like real secrets, first time ever that i video promises something like this and get straight to the point.....got my respect at all

[@soham7226]

Me: "it seems you like to wear expensive suits through out the day" You: "yea! It's feel comfortable" Me: "But I see you have a regular 2$ pen on your desk" You: "yes, so what?" Me: "Oh my God! it can ruin your entire premium tuxedo cause it might leak massive amount of ink! Nobody wants their expensive suits to be destroyed for a cheap f**kin pen" You: "that's correct 🤔" Me: " That's why you need this brother..😌 Premium suit with premium quality pen😎"

[@sla2134]

thats logic.}

[@filoedits999]

Good

[@LuisCederborgDesign]

well played sir

[@nivblader]

Fcking nice

[@Mike-ix1ou]

Just chilling in the office in my tuxedo 🕴️

[@stpeter2214]

Dan is gonna be a billionaire he is incredible

St Peter to become a billionaire there are thousands of aspects one needs to have a mastery at..

[@melosivitch]

anonymous Kylie Jenner the true master of all

[@emo65170.]

Interestingly, not only is that pen a Montblanc, JFK Special Edition, but the cartridge it uses, is the Fisher AG-7. The Fisher AG-7 was developed specifically for NASA to operate in the extreme conditions of outer space. It uses a special ink that maintains a liquid state from -50F to +400F and never dries up. Unlike conventional pens the AG-7 uses pressurized nitrogen gas to dispense the ink allowing the pen to write in zero gravity, upside down or even under water. The cartridge was such a marvel of engineering and reliability that NASA still uses it today. The cartridge has even been used on the surface of the moon.

[@rjallenbach1]

A pen is more than a just a pen, it’s an instrument that attaches your name to some of life’s greatest achievements - you buy a house, you buy a car, you get hired at your dream job - it’s the final action of that pen that solidifies it onto your life. The pen isn’t the memory but it creates the memory and every man should carry a good pen with him at all times. That’s not “sell this pen” pitch, it simply is a fact.

[@design126]

Jesus that's brilliant! Great job!

[@4ntay]

Dan Hok: Sell me this pen Me: It's $2 Me: CLOSED

[@RetroSalesAustralia]

I’ve seen Jordan Belfort use the pen example, but you really nailed it with those examples. Subbed!

[@MarkSkrzypczak]

I sell appliances and they tell you this advice upfront. Most people fail at it because early on you get so caught up in the features and engineering. The moment the switch flipped was me sharing stories about my family or what I used to do before I owned the item. The next step was watching influencers and celebrities having the same product in their homes. Then you are selling a life style even in a coffee machine.

[@vicentevazquez3917]

Dan: sell me this pen. Me: dude, it's all ready yours.

[@viveks273]

😂😂😂

[@Rev_1776_]

.."...think about it though...."..😵

[@nofanfelani6924]

Smart move

[@PsychologyinTamil]

What a Clarity !

[@cheerup9135]

Psychology in Tamil anna unga videoskuda nala irukum

[@mdyusoof786]

Thlaivaaaa 😁

[@Mumma0711]

Bro Ingaiuma

[@sivapradeep977]

Maha prabhu Neenga ingayum vantingala 😂😂

[@sunilkumark5899]

Add your marking course ( or ) make one video about this.

[@gen.xgaming4497]

I was looking for this for 4 years finally I found the answers to my questions thanks Dan Lok