How to sell templatized web design services

[@ThisDesignLife]

I have a client who does this in a very specific market and now dominates it. He knows the exact issues his market has and has built custom tools that oter web people struggle to compete with.

[@leadgenjay]

Great insights on productizing web design services. Specialization can drastically increase perceived value. By focusing on a specific industry, you can tailor your templates to solve unique problems, making your service a no-brainer for those businesses.

[@PaytonClarkSmith]

Amen to this 👆🏻

[@thecreativealtruist]

Wow! It was in my business plan to offer website templates, and this video just gave me even more ideas ! Thank You!

[@PaytonClarkSmith]

Glad you found it helpful! 👍🏻

[@Solopernuer1]

Do you have web development tutorials , i feel like you have the right communication style for it .

[@sam-45632]

Ive gone from offering just websites to this templatised version by trail and error actually kinda funny youre doing a Video on it now xD. I‘m now selling a Website for 2.7k and the only work is optimizing Images and then Adding them to Webflow.

[@PaytonClarkSmith]

That’s amazing! Well done 🔥🔥

[@java101full]

How do you even find people willing to pay? Let alone 2.7k lol!

[@sam-45632]

@@java101full did my response get through?

[@skillfulwebdesign]

What niche are you building sites for?

[@sam-45632]

@@java101full you cold call many xD

[@vgarg88]

Great video. I like your style -- it is so humane. I have one question -- when we put offers like -- I will websites which increase the monthly sales by 20% or something on those lines -- don't you think the clients may held us accountable if they don't get sales?

[@waelesmair6250]

You're looking better, Payton. Hope all is well friend.

[@PaytonClarkSmith]

Thank you 🙏🏼 I am feeling healthy! 2 years in remission

[@ilyassmez3066]

hey, thanks for the value! I wanna know how to host or manage these websites that you sell to your clients because they too have to manage/ change information ..., so I just have to give them access to manage and modify some things in their websites + I should have control over all the clients that manage their personal businesses and websites, so how can I do this? Thank You

[@YannMetalhead]

That's great advice, thank you.

[@Wanderlust-rg3si]

How can you promise your customer x more sales or guaranteed revenue increase? It's a new website, slim chance for organic traffic, unless you include Google ads which is not what you're selling.

[@lucaschupbach852]

I would also like to know that.

[@vitalicdesignco]

The issues with niching this specifically is 1. you will get bored of what you do, doing the same thing over and over. 2. You won't grow as a designer or have variety in what you do, and 3) your work might become redundant quickly with the progression of AI tools. I know you can use these tools to your advantage, but AI will get so good for this kind of thing that there may be no need at all for you if sites become extremely easy to build for a novice.

[@magicanexus]

Yes but most of the people does not know how to use AI today, take it to your advantage

[@PaytonClarkSmith]

Valid points here. Here is my take but I could be wrong: 1 and 2. I personally think that even if you get bored of it, it would be worth it to make a bunch of money and provide a good life for my family. Then once I have done that, I can use my time and resources to explore my other creative ideas that bring me fulfillment. But I do understand your concern about getting bored and not growing as a designer and that’s valid. 3. as for AI, I think any person in any industry could have the same fear, but as of right now we are not yet to the point where it’s taking our jobs so we might as well continue to do our best, and do what works and we can adjust when needed.

[@ThisDesignLife]

If you get bored, you're a designer and not a business person.

[@vitalicdesignco]

@@ThisDesignLife ​​⁠​​⁠and if you don’t get bored, you’re just a business person and not a designer

[@fernalvarezjr]

My thoughts as the person mentioned in the video: 1. I don't see that happening. I love working/speaking with this niche. And this may sound funny, but I honestly think I have things so systematized that I can't get bored. There is literally no time to get bored lol. And if I do get bored I'll just hand an SOP to someone and continue to make money from this industry and find something else to do. 2. I disagree. While the layouts are the same, I still have a lot of fun experimenting with the actual design. But also I don't really want to grow as a designer. That's not my goal and it isn't something I've ever thought about. My goal is to grow a scalable business that gives me the freedom to sleep whenever I want and I have totally accomplished that goal. 3. I'm not afraid of AI lol

[@ZAKX300]

Thank you Fernando! 🗣🔥🔥🔥

[@berniceebenezer1128]

Thank you Fernando and Payton👍👍

[@PaytonClarkSmith]

🙏🏼

[@SiteOrbitSEO]

the problem with this is that you can't showcase these websites to other clients because they will notice you give everyone the same website - over and over.

[@fernalvarezjr]

Incorrect :) I showcase these exact examples to everyone! In fact, my clients want this exact layout that I provide because it is proven to work.

[@SiteOrbitSEO]

@@fernalvarezjr why would a client, in the same industry want a website that looks just like their competitors? or are you selling them designs for a very small fee? I can't imagine a business wanting to level up beyond their competition paying $10,000 for a templated website you give to a lot of other clients.

[@heikorudi6105]

@@SiteOrbitSEO because most LOCAL businesses don't compete with other local businesses in other towns. It's only an issue if you work with national companies, but they have the budget for an expensive website

[@DMINCCAMERON]

People are buying the results, not the visual

[@TotalSinging]

@@DMINCCAMERON Thanks for skipping over the point. Results are fine but you're not doing anyone any favors if their website looks EXACTLY like their local competitors website. All you do is back yourself into a corner in not being able to sell high ticket website design. If you like being an assembly line - go for it.

[@skillfulwebdesign]

Where are these websites hosted? Is Fernando building these sites out in Webflow?

[@PaytonClarkSmith]

Yes he uses Webflow! Although I’m not sure what he did with the duplicates he provided 😅 I think he just hosted these copies somewhere else

[@fernalvarezjr]

I use Webflow for my client projects :) I duplicated the sites in Webflow, exported the code, and hosted the example sites on Netlify for this video for demonstration purposes.

[@skillfulwebdesign]

@@PaytonClarkSmith thank for the quick response, you keep me inspired and remind me not to give up! 👍

[@skillfulwebdesign]

@@fernalvarezjr For your client hosted sites on Webflow, are you mapping each client site to a sub domain on a single webflow hosting account? Or are you having each customer pay for webflow hosting? I'm just trying to figure out how to scale hosting with webflow. The challenge is webflow hosting is quite expensive for basic single page websites without a CMS. Do your clients ever share negative comments about the high cost of the Webflow hosting? Again I want to thank you and Peyton you guys have truly inspire me... and everybody else here of course. I was at the point where I wanted to give up but I watched your videos over and over again and decided to purchase Peyton's agency training package, SEO training and Semflow Academy 👍

[@fernalvarezjr]

@@skillfulwebdesign Each of my clients pays for their own Webflow hosting on their own account. Webflow's hosting price has never been an issue.

[@JackCrosby24]

Hey Payton, how do you design and launch these templates on these new sites? It would be great to somehow design the template and then push them to these live sites and update the content, colors, etc... Not sure how to do that.

[@PaytonClarkSmith]

I would just use Webflow and create one very simplified version of the site that can act as the template and then every time you start a new project you just duplicate it and start from there

[@JackCrosby24]

love it makes sense. thanks man @@PaytonClarkSmith

[@Adi-ed6xi]

Thanks Fernando!💗

[@artkarapetov5712]

I heard about this model before (and really want to try this) but the issue I think most agencies have is that their marketing (if they have any to begin with) is focused on generating a fairly small amount of leads for high ticket services. This means that they have to convert their leads into high-ticket clients to be profitable. This type of productized low-ticket design service requires mass-scale marketing that most agencies/freelancers never do. I.e. mass cold emails/calls, extremely good SEO for a specific niche, Meta ads, etc. Would be nice to learn more about marketing this type of service, because everything else about it sounds great :)

[@yeaheiamahmudhridoy4590]

I really love some of your idea😮✨🔥

[@PaytonClarkSmith]

Hope they help!

Great video. Which platform you use to send the final product to the client?

[@fernalvarezjr]

I use Webflow :)

[@xavier144]

I can create good web designs, but how can I guarantee the business owners that with the website I created will increase their sales or grow their business? GUARANTEE is the main word here and most of the business owners ask for it and expect that my work will help them grow. Please answer this or possibly make a video on it.

[@PaytonClarkSmith]

Guaranteeing Leads or Sales with web design alone is really difficult. It is much easier when you also offer some sort of marketing services like ads or SEO. But with that said, as you do more websites in your niche, you will start to get a good feel for what type of results people get with just the new website alone. Then you can just share those results. In case studies with new clients to show them what might be possible. This way you can show them the potential without making any promises you can’t keep

[@motionmuse5684]

I'm applying this method to my event business too.

[@PaytonClarkSmith]

Awesome!

[@hektordigital4395]

Sounds brilliant until your client asks how you will go about delivering the 10 "guaranteed" clients or the 300% increase in sales per month.

[@RJSTREAMER]

Great man, i am planning to start a productised wordpress website agency where website will be free them but for maintenance they have to pay it's 200$ - 300$ for a monthly basis .... And I will try to make it 6 month compulsory for them ... Bro I want to start it because I want to have recurring payment from wordpress website services ... Can u pls guide it would work or not? I am confused a bit ... It would be helpful for me ...

[@divyv20]

Hey Clark , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?

[@masoncu13]

Hmm how much would you generally charge for a templated package vs a more custom solution for your client?

[@SiteOrbitSEO]

the price point has to be lower for a templated design because they noticed you are using a template. perhaps his point is, you can churn out more websites in less time using templates at a lower price. But I would rather work less for more money than more for less.

[@EsMz0r]

How do you sell? Outreach?

[@innerinsights224]

Pavlo from KZbin also popularized this approach.

[@PaytonClarkSmith]

I actually just found his channel a few weeks ago and it’s great. I will have to check out his videos on this topic

[@java101full]

I literally started studying this model hours ago, and here you are with a fresh video lol!

[@PaytonClarkSmith]

Perfect timing! 🔥

[@AnnkurKumar]

What charge for such a website design, shown at the end of the video??

[@PaytonClarkSmith]

It really just depends! I’m pretty sure Fernando charges between $1500 and $3000 for his websites which are the ones shown in this video. But, depending on the industry, you could easily charge more.

[@afk44]

Thanks Fernando! ❤

[@designerelise]

Thanks Fernando

[@asim.antule]

Amazing🔥

[@PaytonClarkSmith]

💪🏼

[@catmay5723]

This sounds great but i wonder if all these clients in the same niche know they're getting a cookie cutter website which will eventually make them all look the same?

[@Miltonhn]

Hi Payton What do you mean “by nurturing your clients” ?

[@PaytonClarkSmith]

All this means is just treating them well, being helpful and developing a good relationship with them!

[@devon.dulaney]

Thank you Fernando, Payton!

[@lankanthoughts5721]

This is interesting ❤️

[@PaytonClarkSmith]

😊

[@wilbertdune]

Thank you. HITMAN 56!

[@PaytonClarkSmith]

💪🏼

[@Websama-site]

Thanks Fernando 👍❤

[@GabrielsGalaxy]

I want to see Facebook ads to this funnel

[@saleemkabirkhan]

Thanks 😊

[@24hotspot14]

Is it possible getting Fernando's website link ?

[@PaytonClarkSmith]

Of course! www.fernalvarezjr.com

[@AnnkurKumar]

Bro, is this for real? Can this be duplicated? If yes, then how? Make a video on this for non web designer/ non-coders?? I am keen to start making website design and selling it to clients!! But I don't know how? And where to find clients?

[@ytuberf117a]

Web design is so worthless that you have to promise the moon to maybe land one gig. 😅

[@PaytonClarkSmith]

You might just not be doing it right 😊

[@MrInsider33]

they might as well just buy a template.. Those copys are literally 1:1.. no unique storytelling, no strategy.. not the type of work I would feel proud about tbh

[@PaytonClarkSmith]

This is a reasonable opinion. But we can’t let our own egos/opinions get in the way of what the client wants/needs. Definitely, there are instances where the only solution is a custom build, but many clients need something that works and is reasonably priced… that’s where this strategy comes in!

[@thedarrenpeel]

I mean they ARE essentially buying the template. These are designed to be templated or productized websites. If they just bought a template then they still need someone to build it. You can sell just the template… a templated website service like this… or fully custom. The point is to offer what the clients need and let them choose what is best for them.

[@toddalanrose]

Sure but keep in mind it's not up to you as the seller to educate them on all available options in the marketplace. You're simply providing a quality solution to their existing problem.

[@cesartastic]

I hear ya, but many clients don’t really care if the copies are identical. They much rather have someone ‘just get it done’ for them. As long as it looks good, mobile responsive, and does what they want (bring more clients/customers/eyeballs), they’re generally happy.

[@heikorudi6105]

@@thedarrenpeel they don't. buy the template, they buy a system that is installed and cared for. Good clients don't have the time or will to do the website themself