How to sell websites to local businesses (FULL BLUEPRINT)

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CHAPTERS:
0:00 Finding Local Web Design Clients
0:31 5 Strategies
4:05 Example Of a Local Website Client
8:39 Golden Question For Web Design Sales
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VIDEO OVERVIEW:
In this video I share my entire blueprint for finding local web design clients. Working within a geographical area is the easiest way to stand out and find great design clients. This video will show you my 5 methods to finding these local clients.
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How to sell websites to local businesses (FULL BLUEPRINT)

[@MVProfits]

That simple FB DM exchange, including the follow up, and the "When was the last time you guys updated your website? " question. Pretty good stuff! Thanks

[@antoniogreen4151]

The first time I tried a near carbon copy of this approach I got a response on the very first prospect client, whereas for me personally email campaigns had no return. Good stuff.

[@marexibinsa2915]

Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

[@ThePedalPitstop]

Loved the t-shirt tip! 😊

[@KaylaWright-hz4sv]

Very unique, authentic, valuable knowledge and tips. Thank you for sharing. I rarely comment.

[@christianukpong4101]

Thanks for this. It makes a lot of sense

[@maxwee5276]

Very informative video, keep doing it, thanks!

[@malcolmalexander8805]

Payton man I've been following your content for a while but this one 🤯 I just realized why I was always having a hard go with Freelance work - I was trying to sell over the top websites to local businesses who just needed a simple solution 😮 thank you for this!!!!!!!! I've stopped in the past because I felt overwhelmed but this just let me know to give it another go

[@PaytonClarkSmith]

Thanks for this comment 🙏🏼 Good luck!!

[@darkrangerl]

What's the simplw solutiom you are talking about & dod you actually had a go at it?

[@malcolmalexander8805]

​@darkrangerl I was just trying to build custom sites for everyone using a template just to get them off the ground. I'm offering website, domain securing, and email hosting, which is all for the simple solution.

[@stewtech]

Great videos, thank you!!

[@SimonGrillo]

Great video man

[@DavidBrianClark]

My company builds about 10 websites a month and the magic number is 1500 for a 5 page, 3000 for a 10 page and there's custom. Going to the Philippines or india is great if you dont care about quality or running a real business. Most clients i meet who went with foriegn web designers become disappointed and usually go local.

[@jtisaks8569]

Thank you for this video Payton!

[@PaytonClarkSmith]

💪🏼

[@PaytonClarkSmith]

💪🏼

[@bluehost-offer]

That was a fantastic video! As a special treat for your subscribers, we're offering them our best deals

[@olupemoyosola3784]

Hey Payton. Nice Content. When you first started , did you use any cms or was it all code

[@shaikhmosakib604]

Man Absolutely, Good Content, I Was Trying to get websites from international clients without great portfolio, but no success involved, And then started with referrals from friends, relatives. Now I have invested in local SEO and GMB optimisation for local business. Once I build great portfolio, then I will move to internationally.

[@sushispicelatte]

great ideas and suggestions

[@mehtasdeepak]

Payton - Just amazing video as it aligns with what i was thinking,

[@PaytonClarkSmith]

Happy to hear this 🙌🏻

[@agostinaalassia2332]

This is amazing. To me is not only a very easy and solid business model but also a very kind and nurturing way to be an active member of your community. we are all conected, and if we help eachother, there will always be work and progress for everyone. God bless you!

[@dmitrypekov1247]

Payton, such a great video! Love your content, probably gonna join your pro community soon :). By the way, what do you use to record your screen? Looks great!

[@PaytonClarkSmith]

Thank you, we would love to have you in the group! I use www.screen.studio

[@frenchwannaloseweight]

There's a pro community?!😮 Screen studio is GREAT ! Only for Mac $89 lifetime

[@natashachugh4979]

Thanks😊 Really helpful content👍

[@PaytonClarkSmith]

💪🏼

[@otterguyty]

These methods do work, because they've also worked for me. Cheers 🍻

[@mdsayemsmsayem8635]

I want to know how you approached. Can you pls share your story 😺

[@MadsGranumMusic]

Hey man. Your video is super great! I am 14 years old. Ive been learning how to make websites for about 8 months now, and have closed around 7 deals already. This video is probably gonna help me close some bigger deals with people or businesses, so thanks a lot!

[@aleksandars9254]

Wow good work. I can't believe anyone paid $1800 for that level of web design. Good hustle. Cmon, don't tell people they can sell to local business for 5k...pls...

[@AnomalyTraveler1]

Thank you very much for this video! Straight to the point and no courses selling 😎🤜🏾🤛🏼

[@timsutherland4033]

If you think this is informative and follow it I woudnt bet our house on it guys a complete joke

[@kitty2band]

hi, nice stuff. may I ask where did you built this website for your client? did you used platforms like wix? or is there another way? thanks and keepup the good work

[@joanalovescoffee]

Hi thanks for info, also do you ask for down payment before or after the website wireframing to clients?

[@stevestewart7150]

Hi Payton, Great info! I've obviously been charging much less than I should be. I was wondering, do you build the sites yourself or do you outsource the work? I outsource most of mine. Just curious. Also, kudo's for attending church! So do I. Kind regards Joe

[@maxsoutherland]

How do you set up a google business page as a Marketer? I couldn't find Marketing or Advertisement as options to start as a GBP. Thanks! Love the content!

[@ssmmgoldenhawk7]

Wow, this is exactly what I needed! Thanks!

[@adityapatidar6359]

very informative video, sir🎉

[@PaytonClarkSmith]

💪🏼

[@jaykay5486]

This is great, what is your free guide for getting reviews, thanks again

[@Digital.Done.Right.]

Brilliant last question and it is true their responses are exactly as you say....uhm, er, it has been a long time....

[@jmcsorley]

I need you to start making that shirt! I actually paused the video and went to your website looking for merch lol 😅

[@PaytonClarkSmith]

😂 I should have had an offer!

[@AyodejiAdedayoAdeosun]

cool video)

[@lachocolatada]

Hi Payton! Wow! Such a great piece of advice! Many thanks. I am a complete newbie, but eager to learn. I wondered how do you make a website live and ready to hand off to a client and how this client can actually update it if necessary. I watch a few tutorials about design, but I don't know how or what to do after designing them. Do you have a tutorial about this or know where I could find one? I am very interested into becoming a web designer, but I need to know the whole process. Thanks a lot! :) Cheers from Spain!

[@user-ng3nu5zy5l]

Thanks for the method bro worked perfectly, I have a question : I have an interested client for a web design in the dental niche but I don't have neither a personal portfolio or agency portfolio what should I do to sign him up just like that or should I drive him to my Upwork profile however I don't have no experience and no reviews ?

[@UmairUlhaque]

Thanks Payton, it was really inspiring, my favorite method was self branding by wearing t-shirt and visiting the public places. One thing I want to ask that can we go to making websites in Wordpress using elementor instead of webflow? Because I live in Pakistan and webflow is quite expensive. Please share your thoughts on it.

[@Seekthetruth457]

love the content! how much do you make a month by this. JW if its feasible for me

[@Hallo5000]

What's about the hosting and the actual launching of the finished project? Do you include this process in your work or do you just send a folder with the project over to your client and that's it?

[@protprot42]

Amazing content! love the ending tune too! name of the tune? Thank you sir

[@PaytonClarkSmith]

🙏🏼thanks. I don’t know the name of the tune sorry

[@user-vu2eo7xu3h]

so once ive gotten them to agree to the terms how do I transfer ownership of the website to them?

[@OrrinShawl46]

This is good stuff, man. I just got my website going, and now I'm in that stage of finding my first client. I might just try the shirt approach.

[@WALiD-ot8ik]

Hey man ! did you find your first client ?

[@rgasta7765]

Hi Payton, why not just ranking and renting the website to them? Isnt this better( u own the website) than selling it?

[@brianhultz1020]

Did you charge a one-time charge? Or was it a subscription model?

[@BemaBiz]

Thank you Payton. Some of the comments here are little harsh! I’ve found a lot of businesses that do have outdated websites know they do but they aren’t really concerned with it. So a new website design is a tough sell at times. They don’t want to spend more than 100-200 bucks period. Any thoughts on an approach in that case?

[@victoriahope5683]

Do you continue to maintain the website for them? Do you charge for edits later when they need new info out on?

[@TheNNguyener96]

You should post the email template you use and help freelancer or small agency starting out to get an idea of the right thing to say to close deals and gain more clients

[@frenchwannaloseweight]

No he shouldn't do this for free. Why give his competitors something so precious?

[@mdhumayunkabir1308]

You need logo for your business. Please contact now

[@PsychFacts_]

what’s your opinion on offering a free website to like 2 clients for someone who doesn’t have any website to their name to build a portfolio?

[@adampearson3946]

Do you charge a monthly fee for the customer to continue using the website, or is it just a one time purchase?

[@podraskyholistics9737]

How does this work? Do they already have a website and then give you their admin credentials so you can edit it?

[@thetruthwillnevergovoided4344]

Come on bro. Inflation is way too high for small Businesses To pay that kind of money for a website. Especially if you are in the beginning stages of building websites for clients It's not as easy as you make it seem.

[@agostinaalassia2332]

Just curious, what budget do u think it would be appropiate? Im offering my services and this information would be helpfull 😊

[@EmmanuelS-dh5ng]

@@agostinaalassia2332what price did you end up doing?

[@agostinaalassia2332]

​@@EmmanuelS-dh5ng600 usd 😂... But i know i will do better. 🥲 Somehow...and someday

[@brayan-mesquita]

Esse cara ensina tudo o que acredito ser importante, eu compartilho e me identifico muito com suas abordagens de negócios. Não achei nada no Brasil semelhante, que bom que encontrei este canal. Muito obrigado por compartilhar seus conhecimentos.

[@danielandersson4095]

What would you do if you offered to improve a clients current website but it was built using a software you are not familiar with I.e Wordpress?

[@fiddlests]

What do you use to build the website? Wordpress?

[@franciscopais6683]

Dude I actually burst out laughing with the t-shirt, will do hahahahaha

[@memoryhaunter1951]

Hi payton! Just found your video today and watched first time. It did add value. I am kinda struggling to find clients and i am full stack web developer. Got any tips for me?? Note: i am targeting United States but i am out of US

[@montae4342]

Keep going

[@robsonvstheworld]

awesome video mate, cheers from australia

[@PaytonClarkSmith]

👊🏻thanks!

[@datawithtess]

I just started my web agency

[@UmairUlhaque]

Hey man, i would love to visit your website and see how you are doing, I am also willing to do so@@datawithtess

[@TheMutantCat]

Are you supposed, to transfer ownership of the website to your clients when you make them, or do you just host them for them , are there also any paperwork that you need to be aware of please someone help me to find answers to my questions

[@anonymityonyoutube]

Hey hey, Idaho Falls represent

[@adamczarny6482]

sir whats name of your company where is your social proof?

[@tavisbeck5114]

I have this one big question I can`t seem to get answered, so I was wondering if anybody here as an answer. What happens to the website once you`ve set everything up and are "done" with setting everything up? Websites need maintenance. So, do you offer a maintenance fee and keep them as a life long customer or ...? How does this work practically? Thx for answers!

[@daviddeesz]

Great advice! Only disagreement is “flyers”, business cards might be a better suggestion. Flyers just feel so outdated and not cost effective, paper and ink are $$$

[@maroinealarabi1473]

does ur work include developement too

[@prabshah]

According to spin selling the question you said at the end is more like a situational question. Not sure that is the first thing you will ask a prospect.

[@PaytonClarkSmith]

I always check their site beforehand to create that situation and this can actually be a really great conversation starter!

[@Creativeidcollc]

Those t-shirts though, man! 😂 I saw someone do that with photography once where their shirt said “I shoot people” with a photo of a camera on it. I think that “I build websites” would go over better. 👍🏻😬

[@PaytonClarkSmith]

😂

[@flixfnt]

What do I do about the domain

[@michaelfoerster3364]

Haha,I ll try nxt time to open my mouth at my dentist :)

[@PaytonClarkSmith]

😄 let’s go!

[@40ozTea]

I live in NYC 😫😂 but you’re right.

[@suyashoberai393]

Im really confused, if we develope wordpress websites then it is called web design or web development as many say it is only web design. But we can develop ecommerce websites with wordpress also. So can you tell what is right!

[@bigneism]

web designer design the website, web developer recreate the design creating the website

[@b1az3rqwerty52]

Little question: I want to outsource my work...do you think i should use webflow or wordpress? I really don't want all the maintenance problems.

[@PaytonClarkSmith]

I personally use Webflow and love it. But you can be successful with either!

[@b1az3rqwerty52]

@@PaytonClarkSmith do you have to deal with maintenance? I feel that the problem with wordpress is the continuous maintenance

[@samuelsaunier1678]

But how you find a design for them ?

[@kerenbanget1]

community, tribe and authority .That's all you need to take to land a job/service.

[@abhishekvizuals2262]

Hey Payton, I am confused between two niches for my web design journey. 1. Interior designers 2. Electricians Can you help me select among these niches by sharing your views on these niches ?

[@PaytonClarkSmith]

I’m sure you could have success with both. But here are my thoughts: Electricians sell a service with quick turnaround. One job could be $1000+ and be done in a few hours. Interior design has much longer time to fulfillment. I like businesses that get a direct return from my website efforts and electrician seems to be an easier niche for that.

[@abhishekvizuals2262]

@@PaytonClarkSmith thank you man for clearing my doubts, I can now think clearly 🙌

[@_FIKI__]

Should I learn web design/development (webflow) in 2024? Will ai replace webflow experts?

[@timothyzulu]

Hey I am also learning web development

[@ryanmason491]

Payton do you then generally charge a monthly maintenence/hosting fee for the site??

[@PaytonClarkSmith]

I get the majority of my website clients into an SEO campaign which is $1000-2000 per month

[@PaytonClarkSmith]

Otherwise yes I will try to get some sort of hosting or maintenance fee!

[@ryanmason491]

Wow! A video on this would be great!

[@dzulhelmi81]

So does this mean that if let say I am in ABC Town, I should focus my agency website to "Web Design ABC Town"?

[@PaytonClarkSmith]

Yeah, It is definitely an easier way to find clients!

[@oszi7058]

Cold outreach is illegal in my place : (

[@user-pj4jo4ge3n]

Can i use wordpress to do this or i have to know coding?

[@atirpok3]

I know an agency in London that charges $10,000 for designing sites that are ultimately built on Squarespace. Wix also has a fairly decent website builder. You don’t need to learn coding to build websites today. WordPress is overly complex.

[@kontesov]

You cannot verify your home location as far as I know in Google Business. Google doesn’t allow you to do that, they require real office with proves like your logo on the wall, stuff in office, etc. Are there any ways to be verified?

[@PaytonClarkSmith]

Hmmm this may have changed recently. I know it’s been possible in the past and I imagine there are ways around it. Because so many businesses run out of a residential address.

[@kontesov]

@@PaytonClarkSmith thanks for your thoughts, Payto

[@VirendraBG]

​@@PaytonClarkSmith This changed more than a year ago.

[@danh0583]

Google my business doesn’t let you create business profiles using home addresses anymore, real shame. Any way around this for a digital agency that’s home based?

[@streetbs3586]

Virtual office

[@thedevs1280]

They still do

[@DavidSKalashnik]

Why does your Google posting say: Website designer and other internet marketing service So which is better to do? Also do you have two Google businesses posted?

[@user-yr6xc7gg8q]

In your course do you show people with no experience how to attract clients?

[@PaytonClarkSmith]

Absolutely!

[@infinitegary]

Sent you an email asking a very specific question still waiting on a reply

[@lianr7]

Comments guys, generally how much do you charge on local business sites

[@stuffbynoel939]

how to actually give the website you made to your client??

[@PaytonClarkSmith]

Depends on the platform. But make sure it’s in an account they have access to after they pay final invoice. Then publish site to their domain.

[@ortegarubiojosue]

@@PaytonClarkSmith not a bad idea for a future video. Thank you for sharing.

[@daedaluxe]

Step 1: Have a discovery meeting with the client, do they already have hosting and a domain, if they are already an established business, the chances that they are already paying for a domain are quite high, determine their needs, wants, and schedule a start date and invoice for 50% up front, also schedule a kickoff meeting to dive into the website structure/sitemap/features/design, also let them know there will be post-launch support for x amount of weeks, and then they will enter into a maintenance contract to keep the site running smoothly and malware free. Step 2: Ask the client for the login details for the provider the domain is hosted on so you have full autonomy and access to do your job and attach the domain to a hosting provider if it isn't already. Step 3: During the discovery meeting with the client determine the level of hosting they might require, e.g is it a simple 5 page brochure website? Or is it an ecommerce website? This will allow you to purchase the correct speed, size level of hosting, if you aren't taking it a step further and purchasing your own VMs to upsell them into your own hosting (Which Imo is not worth the hassle for the little extra money) Step 4: Your kickoff meeting with the client should be taking place about now, here you will further in depth about their wants and needs for the website. Step 5: Begin planning your website, I personally use Notion and have a custom ready made project kickoff template which allows me to sort/filter/organise all of their current brand materials, my objective, their requirements, their objective for the website, an overall strategy, calendar for deliverables and overall timeline for website completion. Step 6: Work on designing the website and delivering, meet with the client once a week to make sure they are happy with the work you are doing, before nailing down the design It's suggested that you create a style guide page for them to give the OK on the overall design before you start templating the main page onto 5+ other pages. Step 7: You should now be ready to go live with the website, you should now invoice for the rest of the 50%. Step 8: Now you enter into maintenance mode, if you haven't managed to determine any extra business needs for them that you could upsell as website features during the kickoff meeting, such as brand design, social media, marketing, advertising, graphic design, custom features, booking forms, seasonal changes, etc, then you probably won't see much more work, this client now goes into the yearly maintenance passive income folder. Check up with them every month or 2 to make sure they are happy and don't require any additional help or changes. Congrats, if you've followed every step here, you've successfully overdelivered on a simple website and the client is happy with your work and may start referring you to their business partners and friends!

[@LA_337]

Why do I need login details for the provider the domain is hosted on and not for the website I’ll be working on? If I use the login for the provider the domain is hosted on, how does the client change the login info after I’ve completed and made their site live?

[@relaxinggospelmusic2421]

😄😘

[@Shane199416]

This worked 15 years ago, not possible now. This video is just click bait.

[@PaytonClarkSmith]

👍🏻

[@onerajat]

Hi Payton, Are you looking for a video editor? I am an Expert Video Editor and can help you editing your videos. So that you can save your crucial time and focus more on your content ideas.

[@danlarjar]

You should work on your reach out tecniques man, have this ever worked for you?

[@onerajat]

not yet. I have send emails also.@@danlarjar

[@Koyasi78]

Number 3 is huge. Closed mouth don't get fed.

[@atirpok3]

“Wear a t-shirt” literally the most small town thing ever. Great video man, but I live in salt lake. You couldn’t swing a dead cat without hitting an unemployed front end developer hungry to make a website for anyone. Not much of this advice would fly here.

[@mayachy3518]

Hi. I am maya . I am midj. ai artist. I already work on fiverr 15 clients there niche like super high realistic food image, architecture image, spa image, etc. My question is how can i use skool for my ai image? everoyone talks smma or video diting client managment. plzz tell me how can i use skool for my niche ai image? i dont depend on fiverr or upwork. plz reply🙏🙏🙏

[@BG.Dumitrescu]

Too many people use the word "prospect" to sound like some smart dudes...just use "client" or "customer", bro.

[@user-js1lh5qd7h]

This guy is out of touch. That may still work in big cities, but not smaller ones where many businesses get by on word of mouth

[@plantbasedanalyst6263]

Most local businesses aren't going to pay you $3,000 to $5,000 to build a five page website. Those days are over, my friend. AI does this for free.

[@crwebweb7938]

He just using clickbait titles for his pasive income

[@mghezzi]

Then charge $500-$1,000. You can build that in one single day and that will get you in the door with that client for future business and collaboration. Sure, most small businesses owners have heard of AI but they have no clue how to successfully utilize it to their benefit, let alone register a domain name, set up hosting, create their optimized Google Business Profile, etc. All that service is definitely worth $500-$1K to most local businesses.

[@PaytonClarkSmith]

Still works for me and a lot of others ☺️ You just have to have the right attitude!

[@reypua2387]

Charging more than 500 dollar depends on the country. In the Philippines the most u can change ur client is 100 dollars.

[@638DESTRUCTION]

Are you guys using Wordpress? And if so, are there some good templates y’all recommend? Rather than building each from scratch from the ground up?

[@iceman64721]

Want real job security? Get into an industry that solves physical problems, cannot be outsourced, and can't be DIY'd. A tough electrical problem that's crippling someone's car is a way more pressing matter than an ugly website paint job. If you wanna be a starving artist where the real world doesn't need you, then web design is a great choice. After all, between you being the first to go when the economy tanks, a million others doing it in a global marketplace, DIY tools that are so easy that a kid can do it, and plenty of businesses that do just fine without a website, what can go wrong?

[@abdulmoizqadir1634]

Meanwhile I charge client maximum $700 for a website :D

[@darkrangerl]

How mamy pages?

[@abdulmoizqadir1634]

10 Pages

[@siyabonganxumalo4574]

Great video. Looking at the comments it's shocking how lazy people are. They don't want to do the hard part.

[@timsutherland4033]

Using a template is selling shit for a buck guy shouldn’t be anywhere near this industry as for seo id love to run an analysis on what he has done as using templates and site we’ll never be optimised

[@milanvukstankovic5925]

Honestly, I see this script is done by someone who has no marketing or sales creativity 😕 Nothing real

[@OhKiril]

Useless method. Seems like the message u show is 6 years old. In today’s era this is useless