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How to set up Account Based Marketing (ABM) |
When it comes to growing your SaaS business, there's the traditional B2B marketing and then there's Account Based Marketing (ABM). B2B SaaS companies that do Account Based Marketing, tend to have higher win rates, larger deal sizes, and grow a lot faster. But when it comes to ABM, it can get complicated really fast. So having practiced ABM for years in multiple SaaS companies, in this video, I'm going to walk you through how to set up your Account Based Marketing machine so you can grow your SaaS business faster.
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