💳 How to Set Up Dynamic Remarketing Tag for Shopify Using GTM

[@GeraldPagdato]

great video, exactly what I was looking for. Now once the data layer and tag manager are setup and tested. What is the next step to creating the dynamic remarketing ad in Gads. +Campaign > Sales > Display > Standard?

[@harshtayal7805]

Hi. For me, the add to cart is firing twice for every single time i click the button. Any idea what could be the issue ?

[@sinnatstudio6163]

Hi Smruti, great video! We are already using the "Google & KZbin" app in shopify for Google Analytics 4 and Google Ads Tracking. We see that some of the datalayers are showing from the Google & KZbin app, but not everyt datalayer u are using. Will it be a problem to implement the datalayers you are showing, although we already have some of them implemented trough the shopify app "Google & KZbin". Or will it not have any affect that we have some duplicates ?

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@SarwarHossain--51]

use event prefix to avoid duplication

[@NishaThakkar-x3q]

Hi Smruti, I have already integrated my Shopify store with GA4 and getting all these dataLayer events. Do I still need to paste these code snippets for dynamic remarketing Tag?

[@solutionseight]

Hello! Here's what one of our specialists had to say: If you can see the variables needed for the dynamic remarketing in the data layer, you just need to create the tag in the tag manager. Just seeing those values in the data layer is not enough, they need to be pushed to Google Ads through a tag in tag manager, which Smruti sets up in the last part of the video.

[@NishaThakkar-x3q]

@@solutionseight Great! Thanks for the clarification.

[@myinfochannel]

Hi, great video. But I wondering why this code is not triggering on the cart page. Can you add the code for the cart page? Thank you

[@andyvera]

Great info! One question, here we see the product item id as the Shopify product id. If this is what has to match the id in the GMC feed sheet, then do we have to update the id in the GMC feed to match what Shopify generates for each product for dynamic remarketing to work? Usually that GMC id would be SKU or something we specify, not what Shopify generates.

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@martinnorth6636]

By default, the Item_id shopify generates is of the form described in the video, and that is the ID that GMC uses. If you have a different implementation for populating GMC (eg you use an App, or you are not on shopify or whatever), then you should change the liquid code provided to match the ID format in your GMC.

[@georgegiannopoulos]

Nice explanation.. 2 questions 1- I followed your guide but my tag returns ‘replace with value’ in the id and location_id fields. 2- why do you place the global site tag in the snippet and not in the theme.liquid below the head?

[@vaijayantikolhe2688]

This is Amazing Smruti!

[@quocledoan2089]

well done bro. It's really helpfull with my job. Thank you so much!

[@AnthonyTierney-f5c]

Perfect guide - thank you

[@Adsbyalam]

Well Done Brother 😍😍

[@rajatkumar706]

Code has error it is not saving in shopify