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Google Tag Manager is a tool to manage all snippet codes in one place, improving website performance.
Steps to set up a Google Tag Manager account:
Create an account with company name, country, container name, and target platform.
Copy and install two pieces of code on the website header.
Use plugins like Google Site Kit in WordPress for easy installation.
Connect Google Tag Manager with Google Site Kit for automatic setup.
Testing Strategy
Use Google Tag Assistant Legacy to verify if Google Tag Manager is installed correctly.
Check the unique ID generated by Google Tag Manager matches the expected ID.
Manage user permissions in Google Tag Manager for collaboration purposes.
Tag assistant : chromewebstore...