Set up consent mode in Google Analytics

Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices. In this video, we'll look into how to set up consent mode so you can communicate the users' consent status to Google.
Chapters:
0:00 - Introduction
1:06 - When to get consent
1:34 - Get familiar with the consent banner
3:23 - Implement the consent banner
5:57 - Manage consent in Tag Manager
7:07 - Check that you're receiving user input
7:47 - Conclusion
Resources:
Learn more about consent mode → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #consentmode

[@shahzadaalihassan-quran]

Never actually thought a video from the official channel can be this helpful

[@beccadana2431]

🤣 made me laugh

[@shahzadaalihassan-quran]

@@beccadana2431 TBH, i think its very nice content

[@rorygrignard9742]

Thanks Matt, concise and to the point as usual, much appreciated!

[@hans2103]

Thank you for the video. One question though. How to implement a solution where visitors can adjust there consent once given?

[@notesmakesound]

Super helpful! Will Consent Mode for Apps ever be added to this series?

[@crystalamason]

Great video, explains everything really well. Can I ask, will this also work with just the google tag and not the whole tag manager?

[@adholistic]

Hi, you can individually select tags for consent mode

[@timurgafforov8856]

Hi! Great video, thanks. But I think in src/partials/consent.eta on line 60 'personalization' should be 'personalization_storage'. Or is it a totally different parameter? Coz, I see you setting it as 'personalization_storage' in src/layouts/layout.eta on line 20. And I couldn't find the 'personalization' parameter in Google documentation. Please, confirm.

[@rangbarse1m]

Hi 1) What happens if we don't do any setup? 2) Is it applicable to youtubers also or only for other platforms? I have only youtube channel but no other platforms. but still received mail. Plz reply

[@kannekantimanoj431]

I have one question. Lets say I am on an ecommerce website, and they are tracking Purchases for Google Ads, If i set ads_storage consent to denied, and then does a purchase, does my conversion gets tracked (assume on the thank you page, i have a gtag snippet which tracks the purchase). So, would that get tracked as usual? like when there is no consent implemented.

[@carlospwk]

Thanks for the video! Is it possible to use the consent mode to fire tag’s retroactively? So if a dataLayer event happens before consent is given, will it fire once consent is given?

[@shahzadaalihassan-quran]

Actually, if the consent is denied, GTM doesnt load on the site. That is why its important to initialize the consent before GTM code!

[@dimitrynevermind7804]

Is it possible to use it without tag manager?

[@groovebird812]

Hi, does it worl with consent mode 2? Could you explain when i have to set ad_user_data? Is this for marketing, analytics, functional or necessary?

[@zakariaelou]

Thanks for the explanations. But I didn’t get why we have to set security storage to denied? It must be a part of necessary cookies

[@laurentiumarin1986]

Great video. The problem is that when I correctly install consent mode v2, the users on the site drop from 8-10k users per day to suddenly 1k, even though everything is set up correctly, tested with Default, Update, and Current state. I leave the campaigns running for a month, and they barely reach 2k users, not to mention transactions which are way down. I don't know how it works well for you, but for us, at least in the EU, we've been struggling with this since March 2024.

[@emilianunguru1868]

Hi, I'm Johnny Knoxville and today will going to talk about Google Tag manager consent

[@LoganYoung-ek3kk]

The video is interesting and full of relevant information

[@geraAlcantara]

Any video or documentation on how to implement consent mode on NextJs (14) with @next/third-parties/google ?

[@user-nw8rb9vq2w]

In GA4, we noticed no data was recorded for 2 days. This might have occurred because Google Signal was enabled during that period, causing the data to show as 0. We subsequently disabled Google Signal, which allowed data collection to resume. Is it possible to retrieve the data for those 2 days? we have manually calculated the number of users per day and compared it to the data for that month in GA4, but the numbers do not match. What could be the reason for this discrepancy?

[@QueArgh]

What setting did you have for Signals? If you change your admin > reporting identity to "device-based" you _should_ be ok to continue using signals

[@oceannobr]

Tks a lot!. in function setConsent (consent) = /// the correct is personalization_storage

[@QueArgh]

So this banner only covers consent for GA related tracking? Would I need a separate GDPR banner to cover other cookies used on my site? That seems like overkill

[@CBGrafikr]

You can use this banner for any and all cookies on your site. Just adjust the description and set up the scripts to properly load when a certain consent is given.

[@EvasBrandchannel-oh9os]

Hello, which tool do you use to edit your videos?

[@franciscolucas348]

Thanks!!!

[@andrebatista1508]

Thanks for the great video! Are these anonymous pings only for GA4 or they also work in GA360?

[@avnil]

only GA4

[@josephinefersini4359]

I agreealot of info. Is personal but it's how you handle the situation with private people. ❤❤❤🎉I love Google

[@lukasvonniederhausern6153]

I think there is a bug in your code examples: It has to be: gtag('consent', 'update', consentMode); instead of: gtag('consent', 'update', consentMode);gtag('consent', 'update', consent);

[@PaulPlay]

Yes, I noticed that too. Good that you are pointing that out! This is at: 8:52 (edit: 5:21)

[@avnil]

@@PaulPlay bad boy

[@PaulPlay]

@@avnilSorry that was not on purpose, I don‘t know why it is the end of the video. I believe I typed a proper timestamp in there when writing the comment but maybe I screwed up somehow

[@PaulPlay]

5:21 is the correct timestamp. He is setting it to the func parameter here whereas it should actually be the newly configured consentMode object

[@WimdeRuijter]

Nice. Unfortunately the link to github is not working for me.

[@GoogleAnalytics]

We've just updated the link in the description. Thank you for letting us know.

[@Knight0wI]

I realised that google tag manager is blocked my adblock, is there any solution to it?

[@jamesmarx]

Look into server-side tagging

[@SoufianeSabiri]

Please how can I use this with AdSense? Having 2 consents is not good for UX. Should I disable AdSense Consent? And use this? Why Google didn't include Analytics in AdSense consent?

[@awakenthegreatnesswithin]

Why two just get a good one One trust or other top ones

[@nonodev96]

The function setConsent(consent) not work, ¿have the correct parameters?

[@AdamSmith-qo3ip]

Where did you get your Consent/Cookie Banner from?

[@user-qp1qc7bl6g]

Hello, with the code give, it appears on each page, even after the consent was accepted, is there a reason for that? Thank you.

[@avnil]

code will always stay on the page. but the banner will only appear if there was no consent given

[@pujabalwani1606]

Can you please share the method to set up consent mode without GTM

[@awakenthegreatnesswithin]

Go to google Ad Manager

[@BadgerVibes]

U have error on line: gtag('consent', 'update', consent); It should be: gtag('consent', 'update', consentMode); because you need to sent: const consentMode = { 'functionality_storage': consent.necessary ? 'granted' : 'denied', 'security_storage': consent.necessary ? 'granted' : 'denied', 'ad_storage': consent.marketing ? 'granted' : 'denied', 'analytics_storage': consent.analytics ? 'granted' : 'denied', 'personalization': consent.preferences ? 'granted' : 'denied', }; and not: { necessary: false, analytics: false, preferences: false, marketing: false }

[@geekaydutta]

How to create banner not described here

[@nelmedia1]

What is unclear: From your lecture, it is clear that data for analytics does not work until the user gives consent. In that case, Google will see anonymous data, but I won't see any? If I have traffic of 100 people a day and 50 don't agree, will I see a drop in traffic by 50?

[@vigilantezack]

I'm not sure what consent mode is exactly. Is this an industry-wide standard that all cookie managers and CMPs obey? Is there some regulating authority about how consent happens or is "officially" given by end users? How do 3rd party tools and developers of plugins and other software properly utilize it? Do all cookie manager tools like OneTrust and Cookiebot and everything else also understand this consent mode? The reason I ask is that we have dozens of tags in Tag Manager and I'm not understanding if we can now use this new consent mode setting for ALL our tags AND with our preferred cookie manager. Currently, all of our tags output logic based on a regex of the variable set by the cookie banner in WordPress. But if consent mode is the new "standard" then can we change all our tag's logic to use the new system and remove all the complicate triggers and exceptions we currently use by testing a variable?

[@awakenthegreatnesswithin]

From my research everything will need to abide by consent and all the tags in GTM also Google is running the show

[@vigilantezack]

@@awakenthegreatnesswithin Are you saying that all 3rd party cookie managers will end up conforming to this?

[@pianodistributors7583]

can you make the default setting granted?

[@armenadamyan5890]

For GDPR no, for CCPA - yes

[@pakr2532]

Does Consent Mode help to see MORE data or just BETTER data?

[@avnil]

Neither

[@AmirHosseinBagheri]

#05:27 Line 60 must have be "personalization_storage"

[@PomaranczaPoczestujSie]

Google should create free CMP for small sites and mobile app

[@awakenthegreatnesswithin]

They have one in Google Ad Manager it’s free

[@saucy_souls]

argh. why don't i have "Consent" off to my side??

[@kxmode]

3:23 Aside: inline JavaScript should be avoided in cases where the site's content security policy (CSP) doesn't permit inline scripts for PCI compliance.

[@stefsterCA]

What no one is saying anywhere online is whether or not this is required. Is this required. Put that on all your pages Google!!!!!!!! How hard is it. I'm getting conflicting answers from everyone.

[@oliverkenna3092]

It depends on the region in which you operate. GDPR in Europe, for example.

[@imthecanoe]

Y'all are no fun why 'd you have to blur out my man's legos?

[@d066y]

why the fuck does google expect everybody to be using damn tag manager...

[@anarki9991]

omg, google explaination sucks. this video didn´t make it any user friendly. So I guess we gonna need third party for this due to google have no service what-so-ever. This video in a nutshell 1. Here you can see how I works. 2. Here´s my code 3. Then we press here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, Then you all done.. Still didn´t work.

[@antakuznet]

Worst product ever! Google degrades with spectacular speed