How To Setup a Digital Signage Advertising Network (part 1): Pricing Model

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COMPLETE PLAYLIST
"How To Setup a Digital Signage Advertising Network":
• How To Setup a Digital...
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How to set up a digital signage network, by iMotionMedia.com
Digital signage advertising networks are extremely profitable, if done correctly. The concept is to find high-traffic locations to install digital screens and sell ad spots to people who want to advertise in their area, without spending an arm and a leg. Yet still get the exposure they normally would advertising in traditional Medias such as a local newspaper or by delivering flyers. Let’s use a 10 screen network as an example. First you need to find 10 high-traffic locations where people dwell for a period of time such as;
• restaurants
• coffee shops
• hotel lobbies
• gyms and spas
• hospitals and clinics
• shopping malls
• supermarkets and convenient stores
• and other such locations
All within a 2 mile radius from one another. Proximity is important as clients won’t advertise in areas they don’t serve. This means your entire network of 10 screens should be within a 2 to 3 mile radius. Exceptions apply depending on variables such as if you are doing this in a large city or a small town, its size in area, as well as its population. The price you charge per ad spot also depends on these variables.
You may also decide to charge advertisers per location at a lower price, or for all 10 screen locations in your network for a higher price.
Here are the 2 different business models;
Business model 1
Let’s say for example you charge $300 per year for 1 location, and you sell 50 ads per location. Your net income would be 50 ads times $300 per ad = $15,000 per screen location. Multiplied by 10 locations equals to $150, 000 per year in revenue.
Business model 2
If you charge $2500 for all 10 locations, then 50 ads multiplied by $2500 per ad would also yield you $150, 000 per year in revenue. Even if you only charge $1500 per year for all 10 locations, multiplied by 50 ads would generate you a $75,000 yearly income…Not bad.
The great thing about digital signage advertising is the renewals, most of your clients will be renewing on a yearly basis, and that’s called passive income…sweet!
Once you’ve secured your 10 host locations, install a TV with a media player in each location. Then advertise your pricing, available locations, and contact information within your own network, as well as adding a few advertisements on behalf of your host locations and their products.
Remember, this is digital signage, you can also make money servicing fast food restaurants who understand the need to go digital, by providing them with digital menu boards and monetizing on hardware such as;
• the TVs
• brackets, mounts
• and installation
as well as the back-end services such as;
• content management software
• menu design
• monthly maintenance fees
• updates and consultations
Averaging a few thousand dollars per job.
Make sure you have a website advertising all your services as well as pricing, a PayPal account so you can accept payment, business cards and all necessary marketing tools.
Also be sure to strategically calculate your loop time.
In digital advertising, loop time is the length of time in which all your combined ads run from beginning to end. So if you are placing ads in a convenience store, note the average amount of time one spends in a convenient store is about 5 minutes. 5 minutes times 60 seconds per minute = 300 seconds. Divide 300 seconds by 10 seconds per ad = 30 ads. You can fit 30 ads in a convenient store, whereas in a gym, the average person spends an average of 60 minutes. So 60 minutes per hour times 60 seconds per minute equals to 3600 seconds, to which you can fit 360, 10 second ads, in a gym if you play each ad once. As per in a restaurant the average dwell time is 45 minutes.
There are many different ways to setup an ad network, calculate ad spot prices, and approach local business owners so as to install an ad screen. Call us for a consultation on what your approach and business model should be.
Subscribe to our KZbin channel for more information, tips and tricks on how to make money with digital signage, which is fast becoming mainstream.
Imagine owning a business where every other business is your potential customer, in an industry with no limit on how much you can earn. Now you can with imotionmedia.com.

[@filmactorgordwelke]

Sick presentation, really appreciate the right to the point, case by case information. Thanks

[@imotionmedia7400]

You are welcome and more such to-the-point videos on our channel constantly being uploaded so like and subscribe...

[@ThomasJakobMusic]

Help me understand: in your Business Model 1 you state that you sell 50 ads in a store for 300$ a year. Who is paying? Third party companies? What's the store's role in this, they must get a percentage too obviously ?

[@imotionmedia7400]

Third party companies are paying to advertise their business within the host location. The host location are high traffic venues that house the screens to which you advertise on. In exchange they receive a percentage, free/discounted advertising or both...depends on the location and your agreement. A more in depth explanation can be found in our eBook titled; "How to Make Money with Digital Signage: Monetize". Let me know if you have any other questions.

[@adebolarotimi-silva2049]

Can you help answer the question: Is Digital Signage a modular part of the entire scope of digital marketing; most digital marketing materials I've explored have usually eluded digital signage from the digital marketing space.

[@imotionmedia7400]

Yes, Digital Signage is a modular part of digital marketing, and the reason many elude in including Digital Signage as part of digital marketing is that it is a new industry. Most people associate Digital Signage to the giant digital billboards. Most don't realize it can be used in smaller formats using displays or regular TVs to inform, up-sell or general marketing purposes. Great question, let me know if you have any further questions.

[@adebolarotimi-silva2049]

@@imotionmedia7400 many thanks for the insight and clarification; I think the concerns of realtime measures and analytics (especially with respect to ROI) is one of the reasons it's been hard to acknowledge it as a form of digital marketing; is there some way to measure the performance of the use of digital signage, particularly in leads generation and conversions;

[@imotionmedia7400]

@@adebolarotimi-silva2049 yes, the lack of being able to measure the ROI in regards to views is the main factor it is not calculated into digital marketing. When digital signage is used to up-sell, the business owner will will realize a difference, as for an advertiser advertising in a given location, where there is high-traffic, the only way we use to measure feedback is the difference in website traffic from the time the ad is first presented. Digital Signage Advertising is the cheapest medium of advertising, hence should be considered a form of Digital Marketing.

[@adebolarotimi-silva2049]

@@imotionmedia7400 How can I (as a digital marketing agency) partner with iMotion Media in marketing/selling your solutions in the Nigeria local market; the opportunities abound here. Kindly advise ...

[@imotionmedia7400]

@@adebolarotimi-silva2049 Feel free to contact us anytime, as we have and always welcome partners from around the world. Our solutions are also white labeled, so you can sell them under your very own brand. Feel free to contact us anytime at 1-866-777-8669.

[@brianmeyers8618]

Video gives great information, but unless you live in a city with a population over 200,000 with each location bringing in foot traffic of over 2000/day you will not be making $150K a year just off 10 screens. Especially only giving customers a play time of 10 sec every 3600 sec (1 Hour) every day. Take into account that not all businesses are interested in this kind of advertising, and at most times can be a hard sell by charging them $2500/year for a ten sec ad that could be broadcasted to 100 people or 0 at the time the ad plays.

[@imotionmedia7400]

Thank you for your comment, and yes you do need the bigger cities to earn a higher revenue with a 10 screen network. But you are not giving clients a 10 second add every 3600 seconds. You are offering a 10 second ad every 500 seconds in all 10 locations. In the video we give an example of 50 ads x 10 seconds/ad, which totals 500 seconds. If you divide 500 seconds by 60 seconds/minute, you get 8.3 minutes. This means a client’s ad will play every 8 minutes, in 10 different locations. That is 7.5 times/hour, every hour, all day long, to which you can charge $2500/year. As for our gym example where you place a 10 second ad every hour, this is for bigger networks should you secure a chain of gyms, i.e 50 locations, like in this video kzbin.info/www/bejne/pGq6kqWbp8SkqMU. Again, the revenue does depend on variables such as if you are doing this in a large city or a small town, its population, as well as the number of screen locations.

[@HEARTNHUSTLESTUDIOS]

Hello. I'd like to add this as a client upgrade to my existing clients.

[@imotionmedia7400]

Hi, you definitely can...you are welcome to contact us on how this works.

[@Nitin0270]

Hey , can a normal TV runs for 11-12 hrs per day without any damage.

[@imotionmedia7400]

Yes it can but it will not last as long as a commercial TV.

[@BossChronicles]

How much investment is required

[@imotionmedia7400]

That all depends on how good of a salesperson you are, some re-sellers have the establishment pay for the hardware and others find advertisers first before setting up any locations. Others spend between $1000 and $5000 to get it started. This eBook written by one of our re-sellers will help as there are 3 different models from no money down to initiating the hardware yourself. www.amazon.com/How-Make-Money-Digital-Signage-ebook/dp/B016C9WL5O/ref=sr_1_4?keywords=digital+signage+monetize&qid=1575841114&sr=8-4 Let me know if you have any further questions.

[@uchihagaming7256]

how to order this online can u send ne link plz ...

[@imotionmedia7400]

Hello, here is a link to where you can purchase the necessary hardware & services to start your very own Digital Signage Business. imotionmedia.com/product/mxq-android-with-software/ As well as a link to where you can download a "How-To" eBook on strategies to successfully Make Money in this industry called "How to Make Money with Digital Signage: Monetize" here; www.amazon.com/How-Make-Money-Digital-Signage-ebook/dp/B016C9WL5O/ref=sr_1_1?ie=UTF8&qid=1500449624&sr=8-1&keywords=monetize+signage We also offer free consultation so as to answer any questions you may have. Don't forget to subscribe to our channel as we upload tutorial videos constantly.

[@makadabrady2425]

Dd

[@jon123474]

Youre also selling simple media players to people at a 350% markup. People can purchase the same units youre selling on your website, for $50-70 on amazon. Wack as fk. Coming from a successful indoor digital billboard company. The largest privately owned in the Southeast in fact, you guys should take this down!

[@jon123474]

These business models are in outer space. Highly innaccurate and not realistic. What a joke