How to setup Google Analytics and Google Tag Manager on Shopify

In this video, I'll show you how to set up Google Analytics and Google Tag Manager on your Shopify Store. Sometimes relying on data from Shopify analytics isn't enough but now you don't have to.
With these two tools you'll be able to gather more data on what your customers are doing on your store so you can figure out how to turn more of your site traffic into actual customers.
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[@codethatconverts]

Do you want to see more videos on Google Analytics and Shopify? Give me a comment and let me know.

[@1twinnboy1]

Nice video. From 4:42 you explained the mailadress of your shopify needs to be the same as your mail from Google analytics. Is that a must or is it possible to use another mailadress then your mailadress of shopify?

[@LifeIsForeverGr8]

please keep doing more videos

[@codethatconverts]

Anything in particular you want me to start with?

[@krosta69]

Bro I really love some of your tutorials and the value you are giving away! Did you ever think about getting a mic? I believe you could draw a lot more attention and engagement if you create a crispy clean sound 👌🏼 All the best

[@codethatconverts]

Hey, glad you enjoyed the video. I do have a mic, but I guess I might have some audio issues so I will look into it. Thanks for your feedback and thanks for watching.

[@IronWaysLifestyle]

Around the 24-minute mark, you walk through how to create a tag. The option to select "Google Analytics GA4 Configuration" isn't showing up for me as the only Google Analytics option I see is "Google Analytics: GA4 Event". Is this the same thing or do I need to select another option?

[@AshleyVail-c1u]

It says some of my pages are not tagged- can you help me with this?

[@codethatconverts]

Send me an email, and I’ll see what I can do

[@christianc.822]

Do you install Shopify Google app AND also install the tag manager code in the liquid file? I thought it was one or the other.

[@codethatconverts]

I think you might be able to install both Google Analytics and Google Tag Manager with the Google App. I couldn’t find the option for Google Tag Manager when I originally made the video which is why I opted to put into the file directly.

[@christianc.822]

@@codethatconverts Right, things changed since then. I think now G4 analytics merged with Google tag manager so now shopify Google app would connect to G4/tag manager easily.