Shopify Google Ads Conversion: Purchase Event using DataLayer and Google Tag Manager

trackingacadem...
✨ In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. 🌟
We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights. 📊✨
Don't forget to check out the blog post linked above for detailed code snippets and additional tips. Happy tracking!
Chapters:
0:19 What is required to ensure the GTM container fires correctly on Shopify pages?
0:50 How do you add the GTM container to Shopify's theme files?
1:52 How can you verify the GTM container is firing on your Shopify store?
2:28 What steps are involved in creating a conversion action in Google Ads?
3:00 How do you select the right conversion type for Shopify in Google Ads?
3:59 How do you create variables for conversion ID and label in GTM?
4:52 What is needed to track purchase events with a data layer in Shopify?
5:17 How do you test the data layer snippet for purchase events?
6:39 How do you create a custom event trigger for 'purchase' in GTM?
7:10 Why is a conversion linker required in GTM for Google Ads?
7:35 How do you set up Google Ads conversion tracking in GTM?
8:00 How do you create variables for conversion value, transaction ID, and currency code in GTM?
9:32 How do you test the Google Tag Manager configuration for accuracy?
10:45 What are the next steps after setting up conversion tracking?

[@rubenmedinavalbuena1281]

Thank you!

[@TrackingAcademy]

You're welcome!

[@AchrafAlJedyan]

Thank you so much, the best video for conversion tracking, easy, simple no philosephie like other videos 🤣

[@TrackingAcademy]

Glad it helped!

[@nuwansriudaya]

thank you bro

[@TrackingAcademy]

You're welcome!

[@oiginalnews1]

but when i go checkout side there Is no option for adding Additional scripts how can I do now?

[@TrackingAcademy]

Hi. Since the Shopify has removed the support for the checkout script we have to use the newer customer pixel event. Those videos will be added next week

[@DiwRules]

I guess you mentioned bogy tag to be pasted in checkout instead of head tag...Please confirm. Aside the cript you are using is not in the description, it seems to be a different script attached.

[@TrackingAcademy]

Hi, the script of GTM is supposed to be added on the checkout section. The Script is correct and the updated version.

[@Lukas-hc6mv]

Thanks for the great video! You've check the field "Provide product-level sales data" but where are the data in the Data Layer? Could you pls tell me where i can find this data in the data layer? Many thanks in advance!

[@TrackingAcademy]

Hi, you can either select the dataLayer option, or provide ecommerce.items dataLayer object.

[@EsSens07]

Bro the code you are showing is not matching with the you are pasting in the checkout tab. Please verify it once.

[@TrackingAcademy]

thanks, for bringing this to my attention. I just had a wrong blog post link. The blog was about view-item, whereas the video was about purchase. I have updated the link (trackingacademy.com/blog/google-ads/gads-ct-purchase-gtm-shopify)

[@riyas2011]

I have an issue with google ads conversion ,google ads conversion tag is firing in GTM but stays in Still Running status and not moving Succeeded status . I think for this reason the Conversion table status shows Inactive in gads . My conversion actions / trigger is a submit button on salesforce experience cloud site . Would you be able to guide me to resolve this please?

[@TrackingAcademy]

Hi, you can check, if your google ads tags is referring to a variable, lookup tables, or custom HTML related to it? if there is something that is checking for a value in a variable, it can cause the status to not change. Check this post, by analyticsmania: www.analyticsmania.com/post/google-analytics-tag-in-gtm-still-running

[@beautiestlady1488]

Brother what is the software that you are using for multiple pasteing.

[@TrackingAcademy]

Ah. Nice catch. It's a built in feature of windows laptop. To enable it, you can click WINDOW KEY + V, this will enable clipboard. I use window+v instead of control + v

[@beautiestlady1488]

@@TrackingAcademy Oh Thank you Brother. That feature is very useful.

[@TrackingAcademy]

You're welcome

[@Zefka-cl6ff]

thank you very good explanation, Jon

[@TrackingAcademy]

Glad it was helpful! You're welcome

[@Bun102]

Do you know to create this custom events for facebook ads?

[@TrackingAcademy]

Sure. That is a very broad question however inshort, you can create custom event similar to how we create standard events. Using Google tag manager or fbq track methods

[@taginemar]

Aoa, kindly upload a lecture on tracking calls via gtm + google ads

[@TrackingAcademy]

Are you referring to phone clicks or using call software such as Call Rails?

[@tingxuankang1289]

Thank you so much!!!

[@TrackingAcademy]

You're welcome! I am glad it was helpful

[@AbdelrhmanAbozeid]

Thank you Brooo ❤❤

[@TrackingAcademy]

Welcome 😊

[@user-ce5sx9ev1c]

Wont the purchase event be synched from GA4?

[@TrackingAcademy]

There are two ways to add conversion tracking for google ads. 1) using Ga4 import 2) using google ads conversion tags (as shows in this Video). You only need one option, either import via Ga4 or Gads conversion tags. Ga4 and Gads are synced in case of imported conversions.

[@Amanpvines]

tq so much sir

[@TrackingAcademy]

All the best

[@pastachad7267]

thank you very much but the code is not available in the blog post

[@TrackingAcademy]

Hi, You can find the code under "Step 2: Writing the Data Layer Script for View Item Event" after google signin

[@pastachad7267]

thank you you are superb brother@@TrackingAcademy

[@TrackingAcademy]

You are welcome

[@malalaramaha4707]

It's obsolete

[@TrackingAcademy]

Unfortunately YESH. I will upload the new videos for customer checkout soon

[@leoperalta1661]

Have u found a solution? I've gone through many videos trying to solve this problem...

[@leoperalta1661]

@@TrackingAcademy Do you have any blog post or somewhere i can find more info? it would be very very helpfull... Btw thanks for the straight to the point video, i loved your content quality and style, new sub!

[@TrackingAcademy]

Thanks. Ou well. New scripts have to be written that works with the customer events. You can search customer events for Shopify and they have some posts on the dev site. I am busy with some project. Hopefully might get some time later next week and can this done

[@moneebbutt5381]

Hello Very good video, do you have any video to set up add payment info ? I am not able to track my checkout page (GTM do not work on this page)

[@TrackingAcademy]

Nope, due to protected /checkout/ route of Shopify

[@akshaypatil8155]

Hi Shahazada, could you share any contact or email id. Do you have agency, i wish to run Google ads....just wanna know the fees structure etc....

[@TrackingAcademy]

Hi, you can check trackingacademy.com. The agency does not run or manages ads for clients, only take cares of the integration part with tracking and analytics.

[@MrDdev27]

Bhai itna accent?

[@TrackingAcademy]

Trying Bhaiya G, Trying :D

[@MrDdev27]

@@TrackingAcademybro code nai mil raha. Kaunsa code lena hai bhai

[@TrackingAcademy]

You can get it after the Google authentication

[@AkshayNanjunda]

HI i dont find the code here

[@TrackingAcademy]

Hey, I have re-checked, and the code snippets are on the blog post. If you will go to the blog, scroll down to about 50%, you will see a section where a google signup is required. All the best.

[@AkshayNanjunda]

@@TrackingAcademy Sir just copied the code and made the edits if any but they are not tracking and they are saying that the pasting the code in the check out page is depreciated is that true kindly help here

[@TrackingAcademy]

Ou. Yesh. You have to use the checkout assessibility sections now. The videos does not cover those yet.