How to Shoot a Commercial | 7 Easy Techniques on a Budget

[@AronBagel]

Ironically, I'm shooting 4 ads for a headphone company this month, one of which is gonna be a product ad just like this. Perfect timing guys!

[@VincentPowell]

AronBagel don’t you love when that happens?

[@erikkrakauskas1239]

Ironic is when there is a contradiction like an ambulance crashing into savilyons

[@MarioDarnadi]

you are getting 4 gigs from companies and you dont know such simple workflows ?

[@77dris]

@@erikkrakauskas1239 LOL, yeah he meant "Coincidentally". I do this all the time.

[@videotechxplained]

Lucky you. Pick your pen up and write down the tips

[@ScriptedEntertainment]

Yes, perfect! Even though the channel has changed, you still haven’t lost your magic!

[@bysaharrana]

Yalll low budget does not mean "how to do it for free." Sometimes you need to make an investment for the final result, especially when working with clients. Most of the items mentioned can be replicated using household items, like using your phone to film or black fabric instead of a black wall - It's about being resourceful. Thank you Indy Mogul!! Helpful video as always

[@someoneyouprobablyknowandl9964]

Yeah but low budget also doesn't mean a Canon 6D Mark II, expensive-ass lenses, c-stands and huge lights, a spinner and so on. The advice is nice but at the end of the day, they didn't SHOW how to do it with a low budget. They just told us how to do it with a low budget and proceeded to make a commercial with a mid-range budget.

[@HamoLive]

How to film a commercial with zero budget... "pulls out huge light"

[@professionalpotato4764]

Ikr.. And a full frame camera too.

[@JohnSoh]

Need lights...no way around it. Get some Home Depot lights or rent if you can't buy production stuff.

[@atistiltins6163]

tbh, all of that set up costs arround 2k, which is very accessible by most that have the basic skills required and some infrequent clients. Its not like you are buying them to play with for a week and then sell them for half the price. It maybe expensive or out of reach, if you dont believe in it enough, to go through the trouble of finding/earning/grinding for the necessary funds, to purchase the most basic stuff for commercial videography. Btw, crop sensor cameras might actually be better for products, as you want more dof, than less

[@MyronSmithFilmmaker]

@@atistiltins6163 Not really, the camera and lens alone costs over 2k if you buy it new. With that being said, you can use the methods in this video without using the same equipment!

[@MyronSmithFilmmaker]

@@JohnSoh No! Never use Home Depot lights. Using work lights almost always creates unwanted wavy lines!

[@Creati_Xx]

Despite a lot of people whining about the "budget theme" & stuff, i think they really demonstrate a great example of the shooting concept they're doing and trying to explain. Some stuff might not be that "budget" but it's just a concept, be creative and try to find a way to replicate what they do! Thats what its all about in the end right?

[@krane15]

They don't know enough to know what they don't know. Trust the professionals making the video, its budget.

[@curtisjudd]

Love the practical details. Keep it up!

[@JoachimPersonalAccount]

This Video: "Shoot products without budget" Me: "Why dafuq r u using pro lights, C-Stands and a smoke machine?!"

[@JohnSoh]

Bro he said smoke was xtra. Just bring your vape friend if you cant rent a machine. Don't tell me you can't hang lights without a c stand. Either way, the info in this video is dynamite.

[@jessemanning7860]

For real, used vape as a fog machine before, it'll get the job done! As for lights, home depot work lights work great when you are starting out!

[@Fr1tO.O]

Just the camera they are using is not a budget camera hahaha

[@ShiroCh_ID]

@@Fr1tO.O for another budget reason just use your mom phones camera or your phone as camera since phone camera nowdays is as good as pro cam

[@dariusmfreed8339]

you should already have invested in lights. they dont have to be expensive, but if you havent bout any at all, you cant be that serious to begin with.

[@jcinewilliams8819]

Other than, the consciousness of dust presence, this was Super inspiring! Loved every moment of coming to know the techniques and demonstrations outlined. Thank you for this tutorial!♡♡♡♡♡

[@Gunbardo]

The amount of success u can get with this kind of skills..... You could potentially upsell this to high end clients who'd pay LOTS, this is so awesome. I can't believe this was done for fun when there are actual professionals who struggle with it as their day job. Just, amazing.

[@Aryellish]

Not at all on a budget, but still very valuable content. Thanks to the photographer for all the tips ✌️

[@BasicFilmmaker]

Super helpful and informative! Thanks Ted and Justin! Will incorporate some of these into my videos. 👍

[@Cheesefund]

These are the headphones I use on my shiddy podcast setup! Dead-ass I love them.

[@RSpudieD]

Very cool! I like hearing someone professional talk through their process and explaining even the basic things.

[@simonmaduxx6777]

That was FANTASTIC! I did my first product shoot at the home studio two years ago, andf it presents challenge you never think of when shooting people. That said, the MOSt important takeways are what is presented in this video. YOU NEED SPACE. You need the hardware. And you need HELP. As a solo photographer from NYC, land of the attitude and dog eat dog mentality, if you dont have help, you better be superman. TBH, I'm having trouble right now with studio shoots, because having a (convenient!!) space is just so critical, and they costs will add up very quickly. But again..space, space, space...If you dont have it, you're not able to do the work, period.

[@johnwiesenberg5272]

So true it hurts.

[@johnboze]

Thank You for picking up the Indy Mogul ball and running with it. You've been great.

[@krane15]

Thank you Justin, and you too Ted. That was most likely the most valuable and informative tutorial I have seen on youtube. It is most definitely film school quality. I hope your viewers realize how lucky they are to be getting this type of content for free.

[@parttimejerk9679]

How to film a commercial with zero budget... "Pulls out a $1,400 Canon 6D MK2, Pro lights and a Giant warehouse to shoot in"

[@nikolas_stratigos]

And don't forget the lens that is equally or even more expensive than the camera xaxaxaxa

[@parttimejerk9679]

@@nikolas_stratigos I crack up at all the click bait on youtube now.

[@WarrilowJ]

"A Budget" ≠ "No/Zero Budget"

[@krane15]

The assumption is that you already own the basics. All these items are basic and no higher than intermediate.

[@gui.almusic]

ikr ...

[@joshuaclaibourn9847]

Thank goodness they cleaned the black acrylic. It was killing me being so dirty.

[@xF1n]

Love the conversation at 11:23 :) Guy1: You can go a little more back. Guy2: ... a little more back. Guy1: If you give it a little moodier. Guy2: ... if you give it a little moodier. Guy1: That looks great dude! Guy2: ...that looks great as it is.

[@DanHelton]

Very educational. Now I just need the gear and a gigantic studio!

[@awenosirudeen8856]

Amazing content zero budget commercial mind-blowing and Justin Jones is one of the best DP in the game kudos to you both Mogul and jones

[@sircute]

Teds energy is always worth the watch

[@SunDevilThor]

This was awesome. I'm gonna have to use these techniques with products around the house to play with my new *used* Sony A7.

[@missdemicarla]

* Starts painting my walls black * Mum - “What are you doing?!?!” Me - “They said all I need is a black wall!” 😂

[@balajiLILG]

Absolutely loving this video please please please do more like this, product photography and fashion photography

[@jona.vagabond]

Awesome video again. Such a great job sharing the experience of real professionals. Thanks a lot!

[@WarpedYT]

I love this idea! he is just inaccurate about the shutter speed vs the frame rate, 1/60th of a sec (natural motion blur) is 180 deg at 30fps and 360deg at 60fps, 180deg shutter at 60 Fps is 1/120th of a sec, half the motion blur of 1/60th additionally, at 240fps at 360deg shutter the shutter speed is 1/240th of a sec, truth is last thing you want when shooting slow motion at any frame rate is motion blur, that's real-time stuff.

[@Warpenheimer]

Well your getting into specialized shooting there most people are not experienced with shooting "Real slow motion"

[@jackgorbachev]

I have some advice for you: don't give your secrets away unless your getting paid. because dude your stuff looks amazing.

[@robinte98]

Where is he wrong? he used a shutter speed of 1/120th while shooting 60fps. The shutter is open half the time, even when the footage is slowed down.

[@krane15]

@@robinte98 Shutter speed vs shutter angle.

[@AFuller2020]

I use action cameras for everything, I have $440 dollars invested in my rig, my adverts will have over a million hits this year. No shutter speed, Fstops nada, just Fotor and Canva, both free. I know a lot of gear freaks who don't sell jack squat.

[@samueljames5389]

Epic! Suuuuuuper helpful and informative!

[@noahgoodman-claire7596]

Used these exact techniques to shoot some promotional stuff last week! Great stuff. Keep it up guys.

[@lichtblickblackforest5491]

Noah Goodman-Claire too

[@singhmaster4]

Indy Mogul, I have learned so much from you guys back in like 2011 or something when i was new in the game. Just saw this video pop up today. Thanks a lot for all the free knowledge.

[@IdanKim.702]

A camera spinner on a budget: take out the plate and wheels out of the microwave... and don't forget to thank me😉

[@ImaginetMedia]

Excellent topic and tips. Perfect timing as I was just looking to add something like this to a project I am working on.

[@JoaoJJA]

"We gonna do this from scratch"... brings out a Canon 6d Mark II... I mean if you don't want it... I'll be happy to take it off your hands. Your low budget is my high end XD

[@kurtlindner]

Great episode. Justin always give great advice and insight.

[@theC47]

Another killer episode.

[@tombuck]

I absolutely went shopping for motorized lazy Susans after watching this 👍

[@MrHowardPhotography]

Did you find one specifically like the one used in this video?

[@TheCaffeinator]

a black photography background should be like $10 when i want a solid backdrop for taking photos, i hang my blue bed sheets from my closet, by closing the door around the sheets. yall don't need a fancy 7000 square foot studio to get these shots. I also use a flashlight with a plastic diffuser for accent lighting. a lot of comments about the expensive gear they used but it doesn't have to be expensive.

[@kennuimuffins2426]

Wanna point out the comment about the C stand in the video - you can rig a light over things regardless of the stand. It's what you stick on the stand that matters. C stands are just heavier duty by default.

[@LaunchpadB]

Great video guys. Good to see the process of tinkering to get the right shots.

[@LearnAsUGrow501]

Thank you so much for making these videos. They motivate me to starting my own business. Signing up fro film school for videographer. Keep up the great work even though this is 3 years ago lol

[@sector9films]

I've made a product turntable from an old record player works a treat! Cheers John

[@AFuller2020]

What a great idea!

[@giorgiomartorana83]

That was Dope!!🤘.. Thx Guys😊✌

[@flipfilms1759]

This video was pure gold! Thanks for sharing this

[@Masco_Ke]

I love the change of lights

[@balaw1980]

Great video. Brief and chocked full of good ideas for filming products. Thanks.

[@prodrovira]

Indy bro you just got a new subscriber! Keep going my man!

[@RoninSamuraiTV]

That final edit is SICK! Really cool vibe for basic cheap headphones haha

[@sonikculture]

That's so helpful. On the lazy susan, what we did once was, sink a nut in a piece of wood and attach it to a spare tripod and have someone rotate the tripod ;-)

[@bonkersthemadmonkey]

I challenge you guys do the same clip again but buy/use all the gear from household items or ikea/target/walmart. Aka, lamps, grids, light softeners, platform, etc. Then we can talk about budget version :) For camera - mobile phone! After all, the light is the key.

[@RGMGFitness]

*This is GREAT!* Exactly what I need for my videos...thanks 1M guys.. 👍👍👍 Anyone recommend a good place to pickup that hi-gloss acrylic black? Your looks like a 3ftx4ft sheet perhaps?

[@ramonbannister9498]

I'll be sending this to some video production people I know. On another note, the man said you don't need fancy setups, or a studio, nothing like that. But I'd like to say that you definitely need extra stuff to shoot this. I don't know anyone, whether corporate office or rich person's house, or regular home, no one I know has a black wall. You can literally only find those in a studio, and even then you might not find a black wall. So you'll definitely need to prep a way to get a black bkgd, either with thick black sheets, a previously painted wooden panel, black curtains, or similar. Otherwise you'll be going to a business and be like, "There's nothing black here!"

[@boounce211]

Thank u for this information Justin is a boss as his job 👏🏾👏🏾👏🏾👏🏾

[@gaiamyhome]

THANK YOU! so well explained, easy and yet detailed information. SUPER

[@filmmakersformula]

Great Video on lights! Love that red

[@zanderbastedo8914]

I don't even do videos but I find this stuff fascinating

[@Sonicpallet]

This would be a great video to revisit using highly reflective products, but this video still had some great take aways.

[@karakuro298]

I have the set of headphones in this video. They're amazing.

[@davidwarrenbiazon9291]

Thanks guys! Appreciate this much!

[@FishyBusiness]

Nice work seeing how the pros make it look easy. Cant be experience.Learned a lot thanks

[@monsterhobbiesonlinestore]

INDY MOGULLLLLLLLLL!!!! Love you guys and this is a great video. I finally figured out how to view those channels I subscribed to all those years ago using the new KZbin Studio Beta. Glad i found this video so i can try it with my hobby shop products. Thank you from Monster Hobbies in High River, Alberta, Canada.

[@thengelsMuaythaifitness]

Lol haha im here because my friend told me to make a short introduction about their products. By the way well detailed tutorial thank you.

[@johnger850305]

So SICK!! Lovin' the content as always.

[@michaelglass2488]

Would love to know his preferred method of propping up products that wouldn't normally stand up. I've tried museum wax, but depending on the weight, it's just really difficult to keep certain things propped - especially on these motorized tables. Thoughts?

[@LanzaroteShowcase]

Plus one for that. I have tried fishing line to hold something in mid-air, plus blu-tack to hold round things (pet toys mostly!) in place.If it's spinning round though, you can see the thing propping it up...

[@engcho12walker35]

First time i watch your video man i was amaze..and helpful to get idea...😊😊keep it going man salute👍

[@Metaldetectiontubeworldwide]

whaaw great learnings ...realy uplifting my mood after seen to much video's on R5 and S5 's.. leaving me thinking i have to update my GH5 .. comes this dude with an Canon 5DII and amazes everybody :D *well done sir* !!!

[@JohnLuna]

more entertaining than I expected!

[@PH1M0]

Pro tips here! Thanks 👍

[@g.m.9567]

Justo lo que estaba buscando!

[@abelsumanas]

"You're going to shoot with this" "No way" *pulls 6D* Aight imma head out

[@EdwardcTV]

Awesome tutorial. 😊🙌🙌

[@asmkwo]

very very good video, many explanations, this is very rich for anyone starting product videos ! Good job guys

[@NewLayer]

Great video with lots of examples. I like the post processing tip on having multiple “layers” of lights to play with. One thing I wonder is whether the reflections would look better without a grid on the key light. It seems like you have the space to where a grid isn’t really important for controlling spill as much, so I would think the smoother reflections would be a better trade off.

[@InscrutableObjects]

Great stuff!!! Thank you.

[@NikaPink.2.0]

Thanks! Loved the video/tips/knowledge

[@tb-media]

black acrylic with hard backlight ist the worst case to get a clean shot. You probably need a cleanroom. Anyway, nice tutorial, thanks!

[@GrandGeneralKukov]

Great video! Would love to have seen a comparison with the footage you guys (appear to have?) shot on the BMPCC4k, seen briefly at the start.

[@Drrezzin]

Great video, great tips! I take it they are cordless headphones? If not, how did you hide the cable?

[@nerdynautilus5373]

To be fair, many of us don’t have a perfectly black wall 15 ft away. Sure we can probably take a huge light by bringing a small one closer but still :/ Can you guys suggest an ultra budget setup?

[@lichtblickblackforest5491]

I shoot it with a black blanket. Check the video it on my channel 😋

[@haowen5622]

Thanks for sharing! I tried ideas in the video and it really works!

[@NightmareFoundry]

Prodct videography techniques on a budget...!!! Step one, have a giant studio so you can have FIFTEEN feet of DOF space. Step two.. buy a $500 electronic lazy studio... Step three $200+ C-stands with 3 $1000 lights... and you have a product shoot on a budget!! But this was still hugely valuable, thanks!

[@ivan0bebe]

You guys are amazing! Thanks a lot 👍🏼

[@PavlaVankova]

Love your videos, truly new and useful profi info!

[@Qsterling1]

These guys are awesome.

[@EnriqueCal]

Can you also do a infinity black when you are closer to the wall? I don't have so much space on my home

[@MrTerryRay1]

This was an awesome episode!

[@djssdigital4103]

Completely unrelated but I love my One odio headphones, my ones cost about £45 (not their cheapest ones) but I use them for almost all of my audio work

[@orcsong]

This was a great video! Very hands on, practical application. Thanks a bunch!

[@matz1pan]

Nice Video. This is how you do it. One thing i strugle with is removing dust in post. Of course you look out to have everything clean when you press record, but ever so often you discover after some single pieces of dust. Any advices how to effectivley remove these in post?

[@dunehaggar7495]

Nice work, now i want to work out a good cheap turntable...

[@j.oakley9588]

First problem. Locating black acrylic. I can’t find this stuff anywhere. Any suggestions for ordering online?

[@BCMSi]

As much as I hate to support amazon, they're probably the easiest place to find this

[@AnSweetPrincess]

You could also use a black cardbaord and a transparent sheet of plastic on top, is doesnt look as good but is more budget friendly and easier to find and try it out

[@CahyoPrabowo]

use car window glass film !

[@ShiroCh_ID]

@@AnSweetPrincess or use pc case acrylyc if you have pc that had RGB setup

[@lichtblickblackforest5491]

I got mine from the hardware store.

[@jawbrace]

If you are shooting a BLACK product, what is the ideal setup. Would a mirror work instead of black acrylic?

[@JustinJonesDP]

Jawbrace yes a mirror would work great, or even a reflective white!

[@thefightinglegends1350]

Very helpful, great breakdown and questions asked throughout

[@PTSOPHOTO]

So glad i came across this video. What would be the best way to light a bigger object such as a guitar or even a bicycle?

[@JustinJonesDP]

for bigger objects you just scale up the setup. For example instead of a softbox overhead you could use a 6x6 silk with a bigger light shooting through it.

[@arttiz01]

Awesome!!!

[@JohnOsCreations]

I learnt a lot from this guys. Thanks

[@basmeer4807]

It may be budget, but don't be fooled by its price. Oneodio headphones are surprisingly good (for their price)!

[@sector9films]

I like this tutorial a lot thanks guys for your time and tips!

[@fmh357]

That was great. Though not thinking of product video's I see how many of these lessons can apply to story telling. Kind of how I once saw where they'd added a slow mo of a drop of sweat falling from a fighters face only to splash on the mat followed by a slow mo punch and falling backwards, crashing on the mat. The drop of sweat emphasized the shot and what was coming next. You see similar scenes in super hero action shots. Nice to know how it's done. Thanks.

[@kaffeeskateboards]

We appreciate the tips. Thank you.

[@camcat]

Any hint on how to control the dust on the acrylic? I just shot a similar commercial with sunglasses and couldn't get that dust removed from the glasses, no matter how hard I tried. :D