How to Shoot a Narrative Commercial - Cinematography Breakdown

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We recently filmed this Narrative commercial for a brand called Saya the Label.
This was a 4 part vignette series where we covered different business owners.
There will also be a day in the life video coming soon!
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[@demonhogo]

I don't know what's more impressive, the amazing work you did on this video, or how well you write text with your mouse!🖤

[@TenfoldProduction]

Appreciate you! We use a pen and tablet to write haha. Thanks

[@caitlinreilly5379]

can you do a tutorial on this? would be so helpful for my teaching!@@TenfoldProduction

[@vitaliy3460]

Hello, sir. I rarely write messages because I have to do double work with translation, but then I decided to write from the bottom of my heart. Very useful content you make. Thank you very much.

[@TenfoldProduction]

Thank you so much for the kind words!

[@mahutaproductions8498]

Dude your channel is amazing, I really love how real your breakdowns are. So many channels where they pretend like all their shoots are top-secret endeavors and can't share anything about real shoots so it ends up being a lot of repeating the same few generalities over and over. You provide concrete real world examples and break them down thoroughly. Showing us how you get to the look you want shot by shot is invaluable.

[@TenfoldProduction]

Appreciate the kind words! We try to open the doors to filmmaking as much as possible, because we’re KZbin filmmakers at heart haha. Hope you’re enjoying

[@nnannaprince]

Your videos are really a blessing to beginner cinematographers

[@TenfoldProduction]

Thanks so much! Means alot

[@imteee]

I've been waiting for a full breakdown on that film right at the moment I saw it. It's really beyond words to describe the effort that your team has put into providing free cinematography insight based on your team's work!

[@TenfoldProduction]

Thanks so much Tòn. Really appreciate the support and kind words! We have more to come soon.

[@rodricfrancis2281]

I love how you provide the power settings of the lights! Really gives an idea of how much you need for these beautiful shots! Great work man! 🔥

[@TenfoldProduction]

Thanks for the support Rodric 🙏

[@MatthewEncina]

Fantastic breakdown. I appreciate the natural look you've got going here, and I love the rig breakdowns. One suggestion: add the link to the final piece in the description and cards/endscreen, cause I didn't know where to find it right away.

[@TenfoldProduction]

Thanks! Appreciate the feedback

[@keeswillems4637]

Your one of the only actual film makers in the art house school of cinematography making educational content. I have no clue how you find the time to do this but please keep doing it

[@TenfoldProduction]

Haha thanks so much! We definitely prioritize KZbin as we love building this community of filmmakers. Thanks so much for the kind words

[@derrickmanieca7130]

Been really waiting for the breakdowns for these! Thank you for these breakdowns really really helpful

[@TenfoldProduction]

Thanks for watching and supporting! We have tons more coming out soon

[@MediaJunkiesUK]

This breakdown was so good honestly, thank you so much , learnt some major keys stuffs and equipments that I never would have thought of to make certain shots happen. once again a MASSIVE thank you!

[@TenfoldProduction]

Thanks so much for supporting! Definitely more soon

[@bakoenanakin9400]

Love your Compositions! I'm definitely taking notes.

[@TenfoldProduction]

Thank you!

[@TheFlyFishingFilmmaker]

It's super cool to see how much care is taken to craft the light!

[@TenfoldProduction]

Thanks! Appreciate the kind words

[@webguynz]

dude i'ver never breakdowns or tutes like this. next level bro!

[@TenfoldProduction]

Glad it was helpful! Lots more long form breakdowns coming

[@davidschwan]

I'm happy every time you post a new video, thank you very much

[@TenfoldProduction]

Thanks David! Appreciate you

[@BraxtonHolley]

The detailed break down is great and allow us to see how we can improve our scenes for or clients and ourselves.

[@TenfoldProduction]

Thanks Braxton! Glad it was helpful, more coming soon.

[@zachguillian]

Such a nice touch that the little video of you talking on the side make this whole video look like super 8 film

[@TenfoldProduction]

Haha thanks Zach! Glad you liked it

[@NickTidmarsh]

I just found your channel the other week and I just wish I could've found it sooner. You guys make not only incredible content, but useful. Such a gift for up incoming cinematographers. I have learned so much, thank you! PS learning to use white balance not as a setting but a creative tool was life changing

[@TenfoldProduction]

Hey Nick! Thanks for the kind words, great to hear these things from our community. Appreciate you!

[@CurtisRedden]

Well done this was very informative and even the way you put it together shows intention.

[@ayshe4619]

Excellent work, super enlightening and useful!!

[@TenfoldProduction]

Thanks! Appreciate you

[@thekp503]

Once again... FIRE!

[@TenfoldProduction]

Appreciate you!

[@gabrielshubat]

Great way to rig the garage shot. Way to think outside of the box 👌

[@TenfoldProduction]

Thanks Gabriel! Appreciate the kind words

[@SeanBlue12345]

Thank you for making these!

[@TenfoldProduction]

Thanks for watching Sean! Appreciate you

[@vaibhavchowdhry8183]

Love your work man❤️

[@TenfoldProduction]

Thank you!

[@studiosoul]

This was awesome! Thanks for sharing!

[@TenfoldProduction]

Thanks for supporting!!

[@damniedelacreme]

Thank you 🙏🏾

[@TenfoldProduction]

Appreciate the support!

[@AndersBakfeldt]

Great inspiration, Thank you!

[@TenfoldProduction]

Thanks Anders! Glad it was helpful

[@DaishaView]

ABSOLUTELY AMAZING THANK YOU SO MUCH. Gained a new subscriber!

[@TenfoldProduction]

Thanks so much for subscribing! Means the world to us.

[@kaspertheroundghost]

i love this video!!!

[@TenfoldProduction]

Thanks so much Kasper!

[@antonzavarzin7208]

As an artist and solo filmmaker of my process this breakdown gives me some ideas for next video. Thanks a lot

[@TenfoldProduction]

Glad this was helpful! Many more to come

[@MegaReaso]

Amazing. I was hoping you would break down that particular commercial. It looks so great and well edited. Thanks.

[@TenfoldProduction]

Thanks for watching Craig! We have a ton of great breakdowns on the way.

[@joserangelve]

Trully awesome and helpful and useful video bro. Thanks for sharing.

[@TenfoldProduction]

Thanks for watching! More to come.

[@christiandacosta]

Amazing work bro. Really killed it!

[@TenfoldProduction]

Thanks Christian!

[@Hamzatak]

Woahh man I love the way your videos teach us the way you 're making film Every body seeing this video should take a moment to thanks this man for all those free knowledge

[@TenfoldProduction]

Thanks for the kind words Hamza! We’re here to help however we can!

[@Hamzatak]

@@TenfoldProduction We can really feel your love and passion I really like the authenticity you exude

[@MIKEPORTOGHESE]

I was thinking to myself .. man ... these people all look and sound so Toronto ... and yerp! Solid video my dude.

[@TenfoldProduction]

Haha you guessed it! Appreciate you

[@thegoat4life]

damn! This is a dope break down I learned a lot and i'm inspired to implement new things in my own work. Subscribed. Cant wait for more!

[@TenfoldProduction]

Thanks so much for watching! Glad it was helpful

[@chrislai3287]

Learn a lot! Thanks man

[@TenfoldProduction]

No problem! Thanks for watching

[@allanaloy2481]

great explications ! thanks for that

[@TenfoldProduction]

Thanks Allan!

[@CreateWithShank]

This was an incredible breakdown. 100% subscribing for more.

[@TenfoldProduction]

Thanks so much! More coming soon

[@CreateWithShank]

Also, what software do you use for annotations and screen recording? Love how clean it looks and seems very user friendly too

[@kinglau6756]

Great Video！！！ Learn a lot!!!!!!!!

[@TenfoldProduction]

Thanks for watching!!

[@AaronArao]

would love to see a sound design breakdown! love the piece

[@TenfoldProduction]

Thanks Aaron, will figure something out in the near future!

[@V1ZNS.]

awesome

[@TenfoldProduction]

Thanks Paul!

[@ThePortraitsOf]

love love love this breakdown. Curious about the lens, are those Zeiss Jena? getting ready to shoot my first short and this channel has helped me immensely. thank you!

[@TenfoldProduction]

Glad it was helpful! Nikon Ais lenses!

[@MatteoMoretti]

this is all so so insanely helpful to see, thank you guys for this content. Also out of curiosity, which sized Sachtler Head and Legs are you using for the Venice? Aktiv 10 and Flowtech 100?

[@TenfoldProduction]

Thanks so much! Activ8 and Flowtech 75. It’s not the best for pans and tilts, but gets the jobs done.

[@daniellebaxter4504]

Wow! This is impressive, I love the level of detail. I’d be interested to understand more about how you plan all the shots before. Like the garage door scene sounds like you tested it before and knew what materials you needed. So do you scout the space after storyboarding the commercial?

[@johnclay7644]

informative content

[@TenfoldProduction]

Thanks John!

[@jhuver7516]

Hey tenfold! Great breakdown! Can I please get a link to the magnet used for the garage shot? Thanks!

[@TenfoldProduction]

Here they are! amzn.to/3TUq9RE

[@camnails]

Awesome video, and your work looks great! Where can I find those magnets? Thanks!

[@trungha1784]

wowwww

[@TenfoldProduction]

Thank you!

[@royjf10]

Where can I see the final product?

[@TylerReinhold-lc1pu]

Love it! Thanks for the in-depth breakdown. What lenses were you on?

[@TenfoldProduction]

Thanks! Nikon ais

[@fullfokus-video]

Excellent breakdown, love the pen you are using to draw all the lights and equipment. What is your best tip, to be able to see the art of lightning like you do? :D +1 subscriber

[@venom1248]

Thank you for all that you do!!! This was wonderful. Now if someone could please tell me how y'all achieved that blurry / low frame rate effect on the intro shot 😩😩😩❤‍🔥❤‍🔥❤‍🔥

[@TenfoldProduction]

We’ll be releasing a video around that shortly! Appreciate the kind words and for supporting.

[@venom1248]

@@TenfoldProduction Woohoo!! will keep an eye out, and of course. Thanks for the engagement and wish you the best 🫶

[@itwassean]

Man, I'm so glad I stumbled across your channel. 2 videos in and I feel like I learned more than in 3 years on the job at a small agency. I do have one question! The shot you open the video on, that crazy orbit with lots of motion blur and a sort of time-lapse effect.... how did you do that? I have a Sony a7iii, is it something I might be able to replicate?

[@TenfoldProduction]

Hey Sean, thanks for the kind words! It’s doable on most cameras, we’ll make a detailed video about it in the near future! Appreciate the feedback

[@itwassean]

@@TenfoldProduction thanks for the quick reply!

[@goshaanti5443]

Hi! Very cool job! Thanks for the Breakdown. I’m a beginner in this field, and I’m very interested, before you came to shoot, did you have a ready-made plan for what to shoot? Who came up with this story, and how were the music and sound design chosen? It would be interesting to understand what happens before you come to shoot, and how post-production happens. Thanks!

[@TenfoldProduction]

Thanks for supporting! Check out some of our other breakdowns where we breakdown the behind the scenes and pre production!

[@kinsont7585]

Very nice! where can i see the full video?

[@TenfoldProduction]

Resilience - A Cinematic Film (Sony Venice) kzbin.info/www/bejne/q4TVZ4KphNFpf9U thanks!

[@vigneshrajamani3408]

Hi, may i know what is the name of first 4 secs shot effects done

[@doloroso.studio]

Please, for the next time, say what focal lenghts you are using in the shot. Aprecciated. Great job!

[@TenfoldProduction]

Thanks for the helpful information! We'll definitely add that for next time

[@bosscontent]

This is so good man! Quality content as always, would love to see the full commercial, where can I view it?

[@TenfoldProduction]

Here you go! Resilience - A Cinematic Film (Sony Venice) kzbin.info/www/bejne/q4TVZ4KphNFpf9U

[@bosscontent]

thank you 🙏@@TenfoldProduction

[@optimumfilms]

Great break down! I didn't hear you mention a budget for the project or what you spent on labor. What kind of brand will pay to bring all these resources to bare? Thanks!

[@TenfoldProduction]

This series isn't over yet, so we'll add it into the next one

[@gabrielaaronmoser-diary]

Thanks for creating this, very helpful! Which set of nikon lenses did you use?

[@TenfoldProduction]

Vintage Nikon Ais

[@gabrielaaronmoser-diary]

@@TenfoldProduction Thanks :)

[@storytellingcanvas]

Any one know how to write notes on video or image when using davanci reslove to explain ligting break down like this video ? what tool or website ?

[@TenfoldProduction]

We do ours in Photoshop!

[@jeremylau360]

Side question: is that an Akitv8 with the flowtech 75 supporting the Venice? I ask because I always thought the Venice might be a touch too heavy for that. Let me know if it was a case of "this isn't ideal but we will roll with it" or "this is actually fine". Thanks.

[@TenfoldProduction]

Not ideal, but worked for this project. It was a spec job, so just trying to keep things in a reasonable place. Works for most of our projects ( we use this combo a ton), but for bigger pans and tilt moves, an OConnor is going to be better.

[@Project_2501]

Where can I see the actual commercial?

[@hinduspl]

how do you archive jaggy movement on the beginning ?

[@TenfoldProduction]

Shoot and editing tutorial coming soon!

[@derrickmanieca7130]

Why did you chose the AIS lenses over the popular options like FDs, contax or Leica ? Really love the look I'm currently also building a set of AIS vintage lenses

[@TenfoldProduction]

This was spec, and we owned the Nikon ais lenses already. Made the choice simple for us. We’re a fan of the look of them and they’re easy to use.

[@derrickmanieca7130]

@@TenfoldProduction ah I see! love them!!

[@JosefKaderAgha]

Hi, what lenses did you use? It has a nice vintage film look. I really love these cinematography breakdowns.

[@TenfoldProduction]

Thanks! Nikon Ais lenses

[@bosscontent]

How did you mount these to the sony, an adapter? @@TenfoldProduction

[@danswain183]

@@TenfoldProduction Also curious on what adapter you might use ?

[@cinematic_parth9627]

i have the same beard style as you and a very similar haircut Annnd I'm a cinematographer as well. even our nose looks the same I feel like I'm looking at future me lol

[@TenfoldProduction]

Haha nice

[@runliftuk]

Hey buddy, do you have a course?

[@TenfoldProduction]

It's in the works!! Appreciate the support

[@runliftuk]

Can’t wait. Your tips have helped me massively!

[@SteveJobIess]

Intro edit brought me back to 1998. Yikes.

[@TenfoldProduction]

Thanks, appreciate the feedback!

[@dragansisacinematographer7271]

very basic

[@TenfoldProduction]

Appreciate the feedback