4 Secrets to Shooting Commercials

[@indymogul]

Be honest. What did you DM to Kazu's Instagram?

[@adamfilms9140]

If he needs an assistent xd

[@charliebrownau]

Does anyone with morals and ethics actually use:- Instagram Facebook Snapchat Pininterest in 2015-2020 ?

[@Perronster]

charlie brownau if your in the creative industrys Instagram is more important than a website

[@doper8bong]

@@charliebrownau haha you should quit KZbin too.

[@ItsMitch92]

If he would let me drive the toy car

[@mattamys]

Been a subscriber since 2011, and seen loads of changes since then - but dude, the videos yourself, Griffin and the team are creating is incredible. Such a breath of fresh air, not copying previous formats and being original. Since uploading, the content being produced has been top notch and now have that excited feeling again whenever I see a new upload, thanks guys. P.s. please show us how you create your hand drawn text and drawing effects so perfectly every time with that graphic detail, I love it.

[@indymogul]

aw, thanks Matt! We owe a lot to Indy Mogul too and are just so glad to be a part of it

[@nicklong7442]

Seriously though. You've taken the production value of this channel to like a million!

[@indymogul]

much love, we're doing the best we can!

[@InLightVFX]

Kudos to the *team* supporting the effort :)

[@TheDavinci2012]

I can agree to that but don't forget the audio. At least in this episode it's really bad from time to time. But I think you guys know that.^^

[@curtisjudd]

Always cool to learn how they're doing that high end stuff. Thanks Ted!

[@indymogul]

much love! thanks for tuning in, Curtis

[@NewsMoto]

In case you guys need to know, the Bolt Cinebot is around $275k and the Bolt Cinebot Jr. is around $206k. You can also convert an industrial welding / painting robot arm to a cinebot, controlled by and opensource ardruino or programmed on a Maya software. There's KUKA bot from Germany and ones made in China below $25k

[@andymvisuals]

Do you know any solutions which work out of the box?

[@fjodorf7341]

Please improve the audio in the interview. It sounds really muffled and it’s hard to understand.

[@samanshp]

Indy Mogul is literally the best channel on KZbin right now, thanks to Ted and Griffin!

[@indymogul]

ayeeee. Much love Saman!

[@DIYCameraGuy]

When lighting reflective metallic objects, don't think of lighting the subject, It's more about lighting the area surrounding the subject.

[@indymogul]

100% true. It does help to remember though that a harder lighting source will create more shine, while a softer source will generally produce a more matte look

[@christopherpower3254]

A tip I learned years ago is to just use pieces of white paper to show as the reflection on small reflective objects like a model car, or pair of sunglasses for example. Just stand them up on cardboard or some clamps!

[@insanedb]

"Go small and go simple" it's hard to trust that advice when you have a super expensive robotic arm behind you

[@luvo_studio]

Another way to look at it is because he has the expensive robotic arms he has the benefit of both perspectives.

[@OlympiaStudiosProduction]

Took so long to find this channel but these tips have been a godsend!!🙏🏽🙏🏽

[@lubkadenisov6376]

Amazed with how these 50seconds to 2-minute commercials help company big on sales!

[@flutechannel]

Love the warning at the beginning! Easing all of us into it!

[@KwasnikPictures]

Yaaaay Matt Workman on the next episode!!! Whoooop!!!

[@indymogul]

oh get ready!!

[@brandongoebel9270]

Yesssss!

[@NewLayer]

Great video. I know it’s kind of old but... I think the deeper DOF is huge. I also always had the idea that 2 axis of motion helps, but I need to work on combing a lazy susan with camera movements for that because it’s so simple. Thanks as usual.

[@naromngin]

I love how you made that text intro just to address those people that give you hate for it being too expensive

[@adamgotsenslive5215]

Best new channel that I've just discovered. Was just looking for info on rear projection for shoots and 5 videos later, I'm still watching. Keep up the great work.

[@krisfire]

This is an awesome help for me! With my reviews I’ve been trying to find new ways to make the products look good and this helps a ton!

[@JasonVong]

Loving this freshness from Indy annnnnd from Ted! great job guys!

I'm impressed with the indy mogul reborn! Keep it up!

[@indymogul]

thanks for tuning in!

[@Writtenmirror]

Great video! Go small and go simple is my mantra! Love that you said that!

[@korrze]

Dang... I really want to get to this level, obviously after a million years of growth and watching you.

[@spiewok1988]

Impressive to know how staffs work at the back-end to get anything done. Pretty cool!

[@DaftRebel]

I've been subscribed for like 10 years now and I love where this channel have gone ^_^ keep it up! and thanks for the awesome work all this years!

[@smalltalk.productions9977]

i have done product shots for both stills and motion. i thought it was really hard but also really fun. i had to think 3x about each and every added light and where the reflections were bouncing. exhausting. but it turned out great. thanks for the effort and the sharing. thumbs up.

[@pzazzcreativemedia7205]

This is a brilliant episode guys, great for us freelancers to see how high end film production on products is produced..

[@flutechannel]

Also be sure to move your kit link somewhere else. I know with kit, it automatically puts it on all new video so be wary!

[@rodbelasquem]

Great tips! But I'll have to question Tip #1 - If you shoot shallow it looks like you didn't have enough light and that it was inexpensive. Isn't that an association that only other professionals will do? I doubt that whoever is the audience of most products will think "Look how shallow the depth of field on that bottle is, that must have been a cheap commercial". If you were trying to say that the public does perceive shallow depth of field as cheap, I'd love to learn more because that's who we should really care about. If it's about how other filmmakers will see your work, then I guess it's way less relevant. Again, great content as always. This is just a minor thing I think is worth discussing.

[@indymogul]

totally, great point. I think ever since the DSLR movement began, everyone has just been obsessed with always shooting shallow depth of field. And because it's become such a trend and common, Kazu is just saying that if you want to shoot different and more expensive looking footage -- you should steer clear of the shallow depth of field trend

[@leonhonkehonke2656]

What an evolution Indy! Great video!! Congrats!!

[@carrie7036]

Thank you for respecting your audience's intelligence. It was nice to not see another "low hanging fruit" video topic on youtube.

[@indymogul]

thanks for tuning in! We're going to do our best to bring higher end filmmaking to youtube

[@jonfraserdop]

Love what you guys are doing with the channel now! thanks!

[@TheUrbanApe]

Thanks so much for bringing Indy Mogul back! I can't wait to see what else you guys do.

[@indymogul]

YOU BET. THANKS FOR COMMENTING FIRST!!11 :)

[@orellanbra1463]

Advertising's one big business and just cool to know how some are directed or created!

[@thesunman108]

Having shot product video for years, this is a great video. Thank you!

[@krukerproductions]

I always tought those type of videos where cg

[@indymogul]

short answer is that Kazu is a monster of a filmmaker

[@hizkiakurniawan]

Damn, I watched DIY body cut in half when I first saw this channel, and come back seeing this is just amazing 🙌🏻

[@MMCLProductions]

Pullin the Will Smith iRobot look with the beanie there. I dig it.

[@The_Creative_Workshop]

Great video, watched it several times. Well done.

[@justinlewis1467]

Interesting piece. But the interview audio is terrible! Seriously, that's something you should get right.

[@TheSureShannonShow]

Very informal and precise video footage.

[@tsepomohlakoana3734]

beautiful tips, im so excited that indy mogul is back with a bang!! cant wait to see the next episode with Matt Workman

[@indymogul]

thanks for the love!

[@meziens15]

I NEED that Indymogul shirt, great video yet again! I love the fact you guys are back : D

[@djm1999lfc2]

Very interesting topic and learned a lot from this video. thanks for sharing!

[@OneGuitarist]

Excellent video! Some great tips here!

[@TTURBOVOLVO]

Great video. You guys always know how to make content super informative.

[@campusaint]

Indy Mogul is back and way better than ever!

[@heyyitsandy]

Indy Mogul is raising the bar baby!

[@xxiamxx5535]

I'm so glad you're on Indy mogul now. You da best.

[@billzidis2656]

First i subscribed,second,this guy is master of product photography

[@danitscoled]

You guys are killing it!!

[@superkas]

You know there's a real perfectionist doing really good job when they are wearing all black wheter its outfit or equipment.

[@daveedsdreads1265]

Awesome video! Very educational!

[@davidp158]

Great stuff, even for us Bolt-budget-challenged mortals. Thanks for producing these videos and keep up the great work.

[@sevenwallfilms8433]

It's the Aputure guy! Oh I'm following!

[@jworthamvideoproductions823]

I'm a first time subscriber! Thanx for the info, very informative.

[@HusseinMarey]

My new favorite KZbin channel!

[@fiorilloola513]

You guys are amazingly brilliant! Keep the uploads coming!

[@OCUBOX]

True, about the comment for Prod. value of videos, I literally asked is this really Indy Mogul? I watched so many years ago and can still hear the shout of the channel name XD...

[@carlosmalache]

This content is so great. Thank you for making it!

[@ericjamesphotography]

Great advice man. More and more impressed with your channel. I will say his audio was very poorly captured though.

[@nikitavedenyapin5994]

Matt! So excited about this!

[@prabijshrestha]

Well done my boy love this episode... Although techs are expensive here but tips are easy and inspiring ... Thank you so much.. love from Nepal. 😀😀

[@carlraetzsch]

Another great one. Love the simple tips

[@IssarCerrato]

This is sow awesome... exciting and great value. Thanks INDY MOGUL!!

[@stefanbendik26]

Cant believe I spent my whole life without lazy Susan. She must be the one for me

[@MagicNibor]

The background music at the start is from Close up toothpaste commercial

[@Avidcomp]

I was thinking of all that work that went into the Saving Private Ryan (released 1998) scene. Not at the time but within a few years, it could be done 3D cgi, just as good. They shot over 2 days with extras. Then there was the compositing. I wonder what the cost analysis comparison would be today between in-camera to pure cgi ? Given that because the director could "nit-pick" more with the cgi, they probably would. But would the budget be much different?

[@ImaginationTech]

Ted! I thought I was watching an Aputure video LOL.

[@TheAnimistOfficial]

already 3 stoked for next week

[@irongrip]

Very interesting video. Keep 'em comin'!

[@blackpranther]

The Edelkrone and Rhino motion control systems make some of the motion possible at more reasonable price points

[@pzazzcreativemedia7205]

Great work guys.. Ted can you do something on filming a product tutorial .. got a commercial product that needs filming (technical gas emission tester, exciting hey!)

[@mikeliszemitis8946]

Out of focus and bad sound is exactly what I associate with over expensive productions.

[@RandallTinfow]

The Bolt is about $175k installed in the USA. That doesn't include a camera or lenses or any lighting gear. But it's a worthless tool unless you have the lighting, design, and screen direction skills. You've got to be passionate and relentless to attain Okuda's level. There are hundreds of tricks to making products look great. Brands like Folgers will spend $1mm+ every year for a library of stock shots of steaming coffee, coffee pouring, swirling, etc. There are specialists within table top shooting who, for example, know how to get beer poured perfectly to just rim the glass with a little head.

[@massimodambrogio]

Wow Kazu is a real master

[@dan_Staana]

Awesome !!! Thanks for sharing!!

[@alirany]

Shallow DOF in product photography does not make it look cheap at all. Especially if you are shooting food and beverage at a certain angle and there are many probs in the shot and you want to show the star of the scene then it is expected to be shot at the low aperture and even you should consider using a macro lens.

[@ToddWhiteStudios]

Love the super 8 retro vibe in the beginning of this. The walking around nyc. What overlays did u use?

[@steenrees1203]

Great stuff Ted

[@christopherpurple4603]

Woooohooo cinematography db is coming Φ

[@winston_vanderbilt_ll]

I like your robot-man. What a nice guy.

[@checkeredflagfilms]

conrad hall...you should credit him! motion control rigs have been around for decades. you can rent lower end versions...that will do the same thing.

[@ROADIEFREERADIO]

Great stuff! Thanks for the tips!

[@alexhodge3636]

My new favourite channel

[@bacnic]

This videos are the best💯💯💯💯💯

[@zyb_tv]

I feel like another reason why you should shoot higher F stop is for an overall sharper image. Get that detail yo!

[@cmdr.shepard]

Or get a proper lens that is sharp wide open.

[@hellohogo]

Let’s be honest, we really just want to talk about kazu’s techwear fits😂

[@indymogul]

^ this. Kazu is way too stylish

[@chombertvibrations]

Guys the videos are great keep it up!❤️

[@VidHeadz]

Awesome Episode bro!

[@NewsMoto]

0:14 what do you call that type of snare beat? can I find one in musicbed?

[@unhiro7]

Thanks Ted

[@HighHeadTV]

What fps usually he shoot when using the bolt? Nice content ted 👍🏻👍🏻👍🏻

[@sfbaysider]

It's unfortunate that many camera reviews by KZbin photographers have created a myth that the worth of a camera is being judged by how shallow the depth of field it can create and how "delicious" the by-product AKA bokeh it can render. I watched "Breakfast at Tiffany's" again recently and saw no bokeh at all. According to the KZbin myth, there should be tons of delicious bokeh behind Audrey in order to make her "stand out". But I imagine the director says: Audrey does not need bokeh to make her stand out on screen.

[@indymogul]

^ this. Deep focus is stunning when done right.

[@skycarl]

Good info ,,, thanks as always.

[@justcallmesando]

This channel rocks

[@EnricoGerominProd]

However Ted it's the best host period.

[@motionman0]

Whats a good lazy susan/turntable to buy for product work?

[@cakemaster3000]

I second this question. I've been looking for a while and there isn't much info on these.

[@pascal2528]

Hey nice video, good tips. Btw im searching for a motorized lazy susan to get my product photo & Videographie on the next lvl. Can you recommend some Indi Mogul ?

[@BusStopBourbon]

I was wondering why you haven’t talked about Nanlite Forza 300. 🤔😬

[@ACE07TH]

It must be terrifying to be interviewed by this dude.. He stares creepily like 6 inches away from your face.. It never fails.

[@Pietje_Piraat]

Sweeeeeeet!!!!! Really insightfull