How to split test Meta audience targeting in 2024

[@tomdupreeiii]

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[@bmar_music]

Great video as always Tom! Question, would it be worth adding the T1 lookalike audience with T1 Spotify, along with 4 more ad sets for T2 & T3? (6 ad sets total) Not sure if that would be too many ad sets in a campaign, was just curious. Please let me know, thanks!

[@kinheartbreak]

Have you ever ran into an issue where you werent getting any conversions triggered but actually did get some streams on Spotify? I made a custom landing page on my own WIX website so that I would be able to use my custom domain and after integrating my pixel and setting up view content events, when I run the campaign im getting bassicaly zero conversions. But after the first day of the campaign my Spotify streams spiked up. Is it possible the conversions arent triggering?

[@tomdupreeiii]

Great question. Yes, I've experienced this before. This kind of thing happens when your pixel isn't correctly firing to report data back to Meta. People are still clicking on your ad, clicking on the landing page, and making it to Spotify, but the pixel just isn't recording it. The user experience is still the same, so no one knows but you. You'll just need to troubleshoot your pixel setup.

[@mandem888]

Can you make an ultimate review vid in best facebook pixel landing page tool to use ? Toneden, hyped it ,feature fm, symphony , so many more I’m lost as to which one to go with ? Specifically for best pixel tracking capabilities

[@DreamingWhileAwakeMusic]

I use hypedit

[@DreamingWhileAwakeMusic]

it's pretty good so far no issues

[@gravityblast3475]

How are you adding your audio an ad that hasn't previously been posted without it getting claimed? I'm nervous about baking it into the video and don't see a way to add it on the Meta side. It's my song but it's distributed by DistroKid. Thinking they might have to whitelist it or something, but can't find solid info on this.

[@andreasberndt]

How would one split test creatives? I’d like to compare three videos, the audience and the targeting and everything else should stay the same. Would this be one campaign with one ad set and three ads?

[@tomdupreeiii]

That's exactly right. You've nailed it. One campaign, one ad set, and three different ads inside that ad set. Remove the loser(s) and test new ones until you find a winner.

[@andreasberndt]

@@tomdupreeiii thank you so much 😊 I really appreciate the great quality content and help you are providing on your channel

[@xaviarmusic]

Im gonna split test but break up the adsets into different ad video creative ideas One ad set will have just similar styles ads showcasing Spotify One ad sets lyric videos and one last adset where I go all out on the entertainment side I think it’s Worth giving a try

[@tomdupreeiii]

Love that. 100% worth testing.